BIG-TIME BUCKET: WNBA SCORES ALLY FINANCIAL AS OFFICIAL BANKING PARTNER AND NEWEST CHANGEMAKER
Ally Financial (NYSE: ALLY) has announced a multi-year partnership with the WNBA, becoming the league's official banking partner and newest Changemaker. The partnership includes Ally serving as the presenting partner of the WNBA's first-ever 'Rivals Week' from August 9-17, 2025.
Key highlights include Ally's role as presenting partner of WNBA All-Star Voting, a fan activation at WNBA Live, and becoming the logo patch partner for All-Star Game jerseys. The company has also launched the 'That's A Savings Bucket Sweepstakes,' offering fans a chance to win an all-expenses-paid trip to AT&T WNBA All-Star 2025 in Indianapolis and $5,000.
Additionally, Ally has signed an endorsement deal with incoming rookie Paige Bueckers, joining existing WNBA player partnerships with Breanna Stewart and Sydney Colson. This partnership contributes to Ally's 50/50 Pledge, aiming to achieve parity in paid media spending across women's and men's sports by 2026.
Ally Financial (NYSE: ALLY) ha annunciato una partnership pluriennale con la WNBA, diventando il partner bancario ufficiale della lega e il nuovo Changemaker. La partnership include Ally come partner presentatore della prima 'Rivals Week' della WNBA, che si svolger脿 dal 9 al 17 agosto 2025.
I punti salienti includono il ruolo di Ally come partner presentatore del voto per l'All-Star della WNBA, un'attivazione per i tifosi durante il WNBA Live e la collaborazione per il logo sulle maglie dell'All-Star Game. L'azienda ha anche lanciato il concorso 'That's A Savings Bucket Sweepstakes', offrendo ai tifosi la possibilit脿 di vincere un viaggio tutto spese pagate per l'AT&T WNBA All-Star 2025 a Indianapolis e 5.000 dollari.
Inoltre, Ally ha firmato un contratto di sponsorizzazione con la rookie in arrivo Paige Bueckers, unendosi alle partnership esistenti con le giocatrici della WNBA Breanna Stewart e Sydney Colson. Questa partnership contribuisce al 50/50 Pledge di Ally, che mira a raggiungere la parit脿 nella spesa pubblicitaria tra sport femminili e maschili entro il 2026.
Ally Financial (NYSE: ALLY) ha anunciado una asociaci贸n a largo plazo con la WNBA, convirti茅ndose en el socio bancario oficial de la liga y el nuevo Changemaker. La asociaci贸n incluye a Ally como socio presentador de la primera 'Rivals Week' de la WNBA, que se llevar谩 a cabo del 9 al 17 de agosto de 2025.
Los aspectos m谩s destacados incluyen el papel de Ally como socio presentador de la votaci贸n para el All-Star de la WNBA, una activaci贸n para los aficionados en el WNBA Live y convertirse en el socio del parche del logo para las camisetas del All-Star Game. La compa帽铆a tambi茅n ha lanzado el concurso 'That's A Savings Bucket Sweepstakes', ofreciendo a los aficionados la oportunidad de ganar un viaje todo pagado al AT&T WNBA All-Star 2025 en Indian谩polis y 5,000 d贸lares.
Adem谩s, Ally ha firmado un contrato de patrocinio con la novata entrante Paige Bueckers, uni茅ndose a las asociaciones existentes con las jugadoras de la WNBA Breanna Stewart y Sydney Colson. Esta asociaci贸n contribuye al 50/50 Pledge de Ally, que tiene como objetivo lograr la paridad en el gasto de medios pagados entre los deportes femeninos y masculinos para 2026.
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Ally Financial (NYSE: ALLY) a annonc茅 un partenariat pluriannuel avec la WNBA, devenant le partenaire bancaire officiel de la ligue et le nouveau Changemaker. Le partenariat comprend Ally en tant que partenaire pr茅sentateur de la premi猫re 'Rivals Week' de la WNBA, qui se d茅roulera du 9 au 17 ao没t 2025.
Les points forts incluent le r么le d'Ally en tant que partenaire pr茅sentateur du vote All-Star de la WNBA, une activation pour les fans lors de WNBA Live, et le partenariat pour le patch du logo sur les maillots du All-Star Game. L'entreprise a 茅galement lanc茅 le concours 'That's A Savings Bucket Sweepstakes', offrant aux fans la chance de gagner un voyage tout compris pour l'AT&T WNBA All-Star 2025 脿 Indianapolis et 5 000 dollars.
De plus, Ally a sign茅 un contrat de parrainage avec la recrue 脿 venir Paige Bueckers, rejoignant les partenariats existants avec les joueuses de la WNBA Breanna Stewart et Sydney Colson. Ce partenariat contribue 脿 l'engagement 50/50 d'Ally, visant 脿 atteindre la parit茅 dans les d茅penses publicitaires entre les sports f茅minins et masculins d'ici 2026.
Ally Financial (NYSE: ALLY) hat eine mehrj盲hrige Partnerschaft mit der WNBA angek眉ndigt und wird offizieller Bankpartner der Liga sowie der neueste Changemaker. Die Partnerschaft umfasst, dass Ally als pr盲sentierender Partner der ersten 'Rivals Week' der WNBA vom 9. bis 17. August 2025 fungiert.
Zu den wichtigsten Highlights geh枚rt Allies Rolle als pr盲sentierender Partner der WNBA All-Star-Abstimmung, eine Fan-Aktivierung bei WNBA Live und die Partnerschaft f眉r das Logo-Patch auf den Trikots des All-Star Games. Das Unternehmen hat auch das Gewinnspiel 'That's A Savings Bucket Sweepstakes' ins Leben gerufen, das den Fans die M枚glichkeit bietet, eine alles inklusive Reise zum AT&T WNBA All-Star 2025 in Indianapolis und 5.000 Dollar zu gewinnen.
Zus盲tzlich hat Ally einen Sponsorenvertrag mit der kommenden Rookie Paige Bueckers unterzeichnet und sich damit den bestehenden Partnerschaften mit den WNBA-Spielerinnen Breanna Stewart und Sydney Colson angeschlossen. Diese Partnerschaft tr盲gt zu Allies 50/50 Pledge bei, das darauf abzielt, bis 2026 Parit盲t bei den Ausgaben f眉r bezahlte Medien zwischen Frauen- und M盲nnersportarten zu erreichen.
- Strategic expansion into women's sports market through WNBA partnership
- High-visibility brand exposure through All-Star Game jersey patches and Rivals Week presenting sponsorship
- Partnership with high-profile athletes enhances brand recognition
- Alignment with WNBA's growth as fastest-growing brand in 2024
- Significant marketing expenditure required for multi-year partnership
- Return on investment uncertain in emerging women's sports market
Insights
Ally Financial's multi-year partnership with the WNBA represents a strategic brand positioning move that could deliver meaningful marketing returns. The deal establishes Ally as the official banking partner and newest WNBA Changemaker, securing prominent visibility with a league that Morning Consult recently ranked as the fastest-growing brand of 2024.
The partnership's structure is impressively comprehensive, featuring Ally as the presenting partner of the inaugural "Rivals Week" (August 9-17), the logo patch partner for All-Star Game jerseys, and the presenting partner of All-Star Voting. These high-visibility integrations coincide with a period of unprecedented growth for women's basketball, particularly with stars like Caitlin Clark driving mainstream attention.
This agreement aligns perfectly with Ally's established women's sports marketing strategy, complementing their existing Las Vegas Aces partnership and player deals with Breanna Stewart and Sydney Colson. The addition of incoming rookie Paige Bueckers strengthens Ally's association with both established and emerging WNBA talent. Most notably, this deal advances Ally's "50/50 Pledge" media spending initiative, potentially helping them achieve gender parity in sports marketing a full year ahead of schedule.
While financial terms weren't disclosed, the marketing value proposition is clear: Ally gains authenticated access to a rapidly growing sports property and its passionate fanbase at a time when women's basketball is experiencing unprecedented momentum. The integrated sweepstakes and savings bucket promotion further demonstrates how Ally is leveraging this partnership to directly promote its banking products.
This WNBA partnership represents a calculated brand investment for Ally Financial that could strengthen its competitive position in the digital banking sector. With Ally holding the nation's largest digital-only bank, this high-profile sports marketing initiative appears designed to drive customer acquisition and enhance brand perception among the WNBA's growing audience.
The partnership's real value lies in its potential to efficiently target demographically desirable consumer segments. The WNBA's audience鈥攗rban, younger, and increasingly affluent鈥攁ligns well with prime digital banking prospects. By integrating product promotions like the "That's A 'Savings' Bucket Sweepstakes" directly into the partnership, Ally creates immediate pathways to customer engagement with their savings products.
Most significantly, this deal accelerates Ally's distinctive "50/50 Pledge" media initiative, positioning them to reach spending parity across women's and men's sports by 2026, a year ahead of schedule. This approach differentiates Ally's marketing strategy in the highly competitive financial services sector while potentially improving media efficiency by embracing less saturated but rapidly growing women's sports properties.
While impossible to quantify without disclosed financial terms, the partnership represents a logical extension of Ally's existing marketing approach. The multi-year structure suggests moderate financial commitment while the integrated product promotions demonstrate clear connections to business objectives beyond brand awareness. For a digital bank constantly competing for customer acquisition against both traditional banks and fintech disruptors, this differentiated marketing approach shows promising strategic alignment.
--Ally will Serve as the Presenting Partner of the WNBA's First-Ever "Rivals Week," a Thrilling Showcase of Must-See Matchups August 9-17--
--New Sweepstakes from Ally Offers Fans a Chance to Win聽a Trip to AT&T WNBA All-Star 2025 in
--Ally Complements Partnership by Signing Endorsement Deal with Incoming Rookie Paige "Buckets" Bueckers--
"Ally has consistently demonstrated a deep commitment to elevating women's sports in a way that drives real impact," said WNBA Commissioner Cathy Engelbert.聽 "Their investment in the WNBA reflects shared goals for growing the game and expanding reach to more fans than ever before. As the WNBA continues to lead the way in women's sports, brands like Ally recognize the power of aligning with our league鈥攏ot just as a business decision, but as a way to drive meaningful progress. I've admired Ally's commitment to women's sports and this partnership will help amplify the incredible talent, competition, and stories that make the WNBA so special."
As a WNBA Changemaker, Ally will focus on enhancing opportunities for fans to engage with the league and its stars, joining a collective of purpose-driven WNBA partners聽with a steadfast mission to empower women, girls and underrepresented groups through the power of sport.
"Partnering with the WNBA is more than just a sponsorship; it's a statement Ally has been intent on making for quite some time," said Ally Chief Marketing and PR Officer Andrea Brimmer. "We know from our relationships with multiple players and the Las Vegas Aces, that the W and its players are among the most popular and influential figures in American sports right now. Deepening our connection with the league gives Ally incredible new opportunities to grow our businesses as we work to elevate the WNBA fan experience together and shape this new era of women's sports."聽
As part of its new deal with the league, Ally will serve as the presenting partner of the WNBA's first-ever "Rivals Week," slated for Aug. 9-17, a time when the league's superstars and rising stars are in the spotlight, when teams compete for statement wins and playoff positioning, and fans rally for bragging rights. WNBA Rivals Week presented by Ally will highlight both classic and emerging rivalries between teams and players, as some of the league's superstars will go head-to-head in marquee matchups that define the intensity and passion of the league.
Rivals Week will tip off with two must-watch games on Saturday, Aug. 9 when the Caitlin Clark-led Indiana Fever host Angel Reese and the Chicago Sky (CBS) and the WNBA's newest team, the Golden State Valkyries host their in-state rivals, the Los Angeles Sparks (WNBA League Pass).聽 Other key games across Rivals Week include a pair of rematches between the defending champion New York Liberty and the Minnesota Lynx, who met in a memorable WNBA Finals presented by YouTube TV last year (Aug. 10 on ABC; Aug. 16 on CBS), and a rematch of
Complementing its league partnership and pre-existing team deal with the Las Vegas Aces, Ally also signed a new player endorsement deal with UConn star and incoming WNBA rookie Paige Bueckers. Bueckers joins Breanna Stewart, of the New York Liberty, and Sydney Colson, of the Indiana Fever, on Ally's WNBA player roster.
Paige, Stewie and Syd teamed up for the first time to help Ally launch its That's A "Savings" Bucket Sweepstakes. The national sweepstakes kicks off today and plays off the bank's popular "savings bucket" feature, offering fans a chance to win an all-expenses-paid trip to the July 18-19 AT&T WNBA All-Star 2025 in
"Partnering with Ally is about more than just banking鈥攊t's about empowering people to make their money work smarter," said Bueckers. "As an athlete, I've learned that success isn't just about the game you play, but the opportunity and resources you get access to. Ally's commitment to helping more people make smart, informed banking decisions aligns with my own values, and I'm excited to use my platform to help others feel confident using the savings buckets to organize and achieve their savings goals."
Fans will continue to experience the collaboration in many other ways throughout the season, as Ally will serve as the presenting partner of WNBA All-Star Voting, debut a fan activation at WNBA Live, and be the logo patch partner of the WNBA All-Star Game jerseys.聽 聽
Ally's partnership with the WNBA will also contribute significantly to the brand's unprecedented 50/50 Pledge, an initiative Ally launched to reach parity across its paid media spend in women's and men's sports that has played a major role in Ally's emergence as a true market mover in women's sports. Ally will now integrate into the WNBA's best-in-class media coverage as part of this relationship, investing with the league's current and future broadcast partners as part of its media commitment. The deal advances Ally's goal to reach parity with its paid media spending, positioning the company to hit 50/50 in 2026, a full year ahead of schedule.
Sweepstakes Details
NO PURCHASE NECESSARY. Sweepstakes begins 9:00 a.m. ET on 4/11/25 and ends 11:59 p.m. ET on 5/15/25. Open to legal residents of the 50 U.S. & D.C., who are at least 18 and the age of majority in their jurisdiction of residence. GRAND PRIZE WINNER MUST TRAVEL JULY 18-19, 2025. Visit to enter & for Official Rules including full details, eligibility restrictions, odds and limitations. Void where prohibited.
About Ally Financial
Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation's largest all-digital bank and an industry-leading auto financing business, driven by a mission to "Do It Right" and be a relentless ally for customers and communities. The company serves customers with deposits and securities brokerage and investment advisory services as well as auto financing and insurance offerings. The company also includes a seasoned corporate finance business that offers capital for equity sponsors and middle-market companies. For more information, please visit . Ally Bank, Member FDIC.
For more information and disclosures about Ally, visit .
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About the WNBA
Tipping off its 29th season in 2025, the WNBA celebrates and elevates the game of basketball and the culture around it.聽 The league was ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company's list of the聽, on its way to setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its broadcast partners.聽 The WNBA's commitment to societal impact is supported by the first-of-its-kind WNBA Changemaker Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience, build the brand of the league and players, inspire innovation and connectivity, increase media coverage and visibility, and help drive the league's business transformation.聽 Ally joins AT&T, Carmax, Deloitte, Google, and Nike as part of the WNBA Changemaker Collective.聽
Contacts:
Justin Nicolette, Ally Financial
Sam Tager, WNBA Communications
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FAQ
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