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Appian Strengthens Leadership Team with Key Hires in UK and EMEA

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Appian (NASDAQ: APPN) has announced three strategic appointments to strengthen its sales leadership team across the UK and EMEA regions. The company has appointed Vicky Nesbit as SVP of Sales in UK and EMEA, Vincent Perrin as VP of EMEA North, and Rob Cook as VP of EMEA North for Broad Markets and Public Sector.

The new executives bring extensive enterprise software sales experience from leading companies including Salesforce, SAP, Oracle, and Adobe. These appointments align with Appian's strategy to expand its market presence and enhance the delivery of AI and process orchestration solutions to organizations in the region.

Appian (NASDAQ: APPN) ha annunciato tre nomine strategiche per rafforzare il proprio team di leadership nelle vendite nel Regno Unito e nelle regioni EMEA. L'azienda ha nominato Vicky Nesbit come SVP delle Vendite per UK e EMEA, Vincent Perrin come VP per l'area Nord EMEA e Rob Cook come VP per l'area Nord EMEA dedicata ai Mercati Ampi e al Settore Pubblico.

I nuovi dirigenti portano con sé una vasta esperienza nelle vendite di software aziendale, maturata in aziende leader come Salesforce, SAP, Oracle e Adobe. Queste nomine sono in linea con la strategia di Appian di espandere la propria presenza sul mercato e migliorare l'offerta di soluzioni di intelligenza artificiale e orchestrazione dei processi alle organizzazioni della regione.

Appian (NASDAQ: APPN) ha anunciado tres nombramientos estratégicos para fortalecer su equipo de liderazgo en ventas en el Reino Unido y las regiones EMEA. La compañía ha designado a Vicky Nesbit como SVP de Ventas para UK y EMEA, a Vincent Perrin como VP para el Norte de EMEA y a Rob Cook como VP del Norte de EMEA para Mercados Amplios y el Sector Público.

Los nuevos ejecutivos aportan una amplia experiencia en ventas de software empresarial, proveniente de empresas líderes como Salesforce, SAP, Oracle y Adobe. Estos nombramientos están alineados con la estrategia de Appian para ampliar su presencia en el mercado y mejorar la entrega de soluciones de inteligencia artificial y orquestación de procesos a organizaciones en la región.

Appian (NASDAQ: APPN)은 영국 � EMEA 지� 전반� 걸친 영업 리더� 팀 강화� 위해 � 명의 전략� 임원� 임명했다� 발표했습니다. 회사� Vicky Nesbit� 영국 � EMEA 지� 영업 수석 부사장(SVP)으로, Vincent Perrin� EMEA 북부 부사장(VP)으로, Rob Cook� 광범� 시장 � 공공 부� 담당 EMEA 북부 부사장(VP)으로 임명했습니다.

새로� 임원들은 Salesforce, SAP, Oracle, Adobe � 주요 기업에서� 광범위한 엔터프라이즈 소프트웨� 영업 경험� 보유하고 있습니다. 이번 임명은 Appian� 해당 지� � 시장 입지� 확대하고 AI � 프로세스 오케스트레이� 솔루� 제공� 강화하려� 전략� 부합합니다.

Appian (NASDAQ : APPN) a annoncé trois nominations stratégiques afin de renforcer son équipe de direction des ventes au Royaume-Uni et dans les régions EMEA. La société a nommé Vicky Nesbit en tant que SVP des ventes pour le Royaume-Uni et l'EMEA, Vincent Perrin en tant que VP pour la région Nord EMEA, et Rob Cook en tant que VP pour la région Nord EMEA, en charge des marchés larges et du secteur public.

Ces nouveaux dirigeants apportent une vaste expérience dans la vente de logiciels d'entreprise, acquise au sein d'entreprises leaders telles que Salesforce, SAP, Oracle et Adobe. Ces nominations s'inscrivent dans la stratégie d'Appian visant à étendre sa présence sur le marché et à améliorer la fourniture de solutions d'intelligence artificielle et d'orchestration des processus aux organisations de la région.

Appian (NASDAQ: APPN) hat drei strategische Ernennungen bekannt gegeben, um sein Vertriebsteam in Großbritannien und den EMEA-Regionen zu stärken. Das Unternehmen hat Vicky Nesbit zur SVP Sales für UK und EMEA, Vincent Perrin zum VP für EMEA Nord und Rob Cook zum VP für EMEA Nord mit Schwerpunkt auf Breitmarkt und öffentlichem Sektor ernannt.

Die neuen Führungskräfte bringen umfangreiche Erfahrung im Vertrieb von Unternehmenssoftware mit, die sie bei führenden Unternehmen wie Salesforce, SAP, Oracle und Adobe gesammelt haben. Diese Ernennungen stehen im Einklang mit Appians Strategie, seine Marktpräsenz auszubauen und die Bereitstellung von KI- und Prozessorchestrierungslösungen für Organisationen in der Region zu verbessern.

Positive
  • Strategic expansion of leadership team with experienced executives from major tech companies
  • Enhanced regional coverage across UK, Ireland, Benelux, and Nordics markets
  • Strengthened expertise in key sectors including financial services, public sector, and healthcare
Negative
  • None.

Enterprise Software Sales Leaders Join to Drive AI in Process Growth

MCLEAN, Va., July 2, 2025 /PRNewswire/ -- Appian (NASDAQ: APPN) today announced the expansion of its sales leadership team by appointing three seasoned leaders to bolster its presence and drive growth across the United Kingdom (UK), Europe, the Middle East, and Africa (EMEA). Vicky Nesbit joins as the Senior Vice President (SVP) of Sales in the UK and EMEA, Vincent Perrin takes on the role of Vice President of EMEA North, and Rob Cook will be Area Vice President (AVP) of EMEA North for Broad Markets and Public Sector. These strategic hires support Appian's commitment to expanding its market leadership and delivering exceptional value to customers in the region.

"We welcome Vicky, Vincent, and Rob to the Appian Sales team," said Mark Dorsey, Chief Revenue Officer at Appian. "Their decades of experience in driving revenue growth and building high-performing sales teams aligns perfectly with our vision. Together we will innovate and deploy to help organizations achieve their most important goals."

Vicky Nesbit, SVP of Sales UK and EMEA, brings a track record of success from over two decades in enterprise sales leadership with SAP and Oracle. Most recently, Vicky served as SVP at Salesforce. Her career was built on successful customer outcomes in media, health, life sciences, financial services, public sector, telco, and utilities. Vicky will start July 14, 2025.

Vincent Perrin, VP of EMEA North, joins Appian with nearly 12 years of experience at Salesforce, where he most recently held the position of AVP. Vincent's expertise in developing and executing sales strategies, particularly within professional services and key accounts, will grow Appian's position in the Northern EMEA market, which covers the UK, Ireland, Benelux, and Nordics. Vincent will start on July 7, 2025.

Rob Cook, VP of EMEA North for Broad Markets and the Public Sector, comes to Appian from Salesloft, where he was VP of Enterprise Sales EMEA and UK Country Leader. With over 18 years of experience in enterprise software sales, including key roles at Adobe and Oracle, Rob has a strong background in leading sales teams across diverse sectors, including financial services and the public sector. Rob will start on July 21, 2025.

The world's top organizations have been using Appian to run better and smarter processes for over 25 years. Discover how the Appian Platform can bring AI to your most critical workflows and transform the way you work. Visit  to learn more.

About Appian

Appian is The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world's largest companies across industries. For more information, visit . [Nasdaq: APPN]

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FAQ

Who are the new sales leaders joining Appian (NASDAQ: APPN) in July 2025?

Vicky Nesbit joins as SVP of Sales UK and EMEA, Vincent Perrin as VP of EMEA North, and Rob Cook as VP of EMEA North for Broad Markets and Public Sector.

What is Vicky Nesbit's background before joining Appian?

Vicky Nesbit brings over two decades of enterprise sales leadership experience from SAP and Oracle, and most recently served as SVP at Salesforce.

When will the new Appian sales leaders start their roles?

Vincent Perrin starts on July 7, Vicky Nesbit on July 14, and Rob Cook on July 21, 2025.

What regions will the new Appian sales leaders cover?

The new leaders will cover the UK, Europe, Middle East, and Africa (EMEA), with specific focus on UK, Ireland, Benelux, and Nordic markets.
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