Alcatel and Digital Turbine Join Forces to Provide the Best User Experience on Mobile Devices in India
- Exclusive partnership in India's massive smartphone market expands Digital Turbine's reach
- Integration with major smartphone manufacturer adds to DT's existing partnerships with Samsung, Xiaomi, and Nokia
- Technology integration enables new revenue streams through app recommendations and installations
- Partnership includes local manufacturing in India, aligning with market preferences
- Heavy dependence on Alcatel's market performance in the competitive Indian smartphone sector
- No specific financial terms or revenue projections disclosed
Insights
Digital Turbine expands in India's massive smartphone market through exclusive Alcatel partnership, strengthening its OEM network.
Digital Turbine's exclusive partnership with Alcatel represents a strategic expansion into India's smartphone ecosystem, the world's second-largest market by volume. This deal integrates DT's core technologies鈥擠ynamic Installs, SingleTap鈩�, and contextual notifications鈥攄irectly into locally manufactured Alcatel devices through Nxtcell India.
The partnership's strategic value extends beyond simple geographic expansion. By adding Alcatel to its existing network of OEM partners (which includes Samsung, Xiaomi, Nokia, Motorola and others), Digital Turbine strengthens its distribution platform and creates additional touchpoints for app discovery and monetization in a high-growth market.
This move aligns perfectly with Digital Turbine's platform strategy of embedding their technology at the device level to capture app discovery moments throughout the entire smartphone lifecycle. The India market represents substantial opportunity with its combination of rapid smartphone adoption and increasing digital engagement among its massive population.
While financial terms remain undisclosed, the exclusive nature of the partnership suggests favorable positioning for Digital Turbine. The company's on-device solutions create recurring revenue opportunities beyond initial device activation, generating value through continued app discovery and engagement throughout the device lifecycle.
For contextual perspective, this partnership further validates Digital Turbine's global OEM strategy while addressing a critical growth market. The success will ultimately depend on Alcatel's market penetration in India's competitive smartphone landscape, but regardless represents another valuable distribution channel in Digital Turbine's expanding global footprint.
The collaboration will bring DT's personalized mobile experiences to Alcatel users in
This partnership with Nxtcell India, a
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"This collaboration with Digital Turbine ensures that Alcatel devices offer more than just hardware, they deliver ongoing value, engaging content and a great user experience from day one," added Ansh Rathi, Chief Operating Officer, Nxtcell India.
Digital Turbine's technology transforms how users discover and interact with apps and services by delivering personalized content and app recommendations when users are most engaged.
With this partnership, Alcatel can deliver customized user journeys and unlock new app discovery opportunities for their users by joining a global network of leading manufacturers and carriers who deliver innovative mobile experiences that put the user first. By partnering with Digital Turbine, Alcatel joins a network of top manufacturers听like Xiaomi, Samsung, HMD, Nokia, Motorola, and others, to reach hundreds of millions of users globally.
"We're excited to be Alcatel's exclusive partner in
With a strong emphasis on innovation and user-centric design, Alcatel's launch in
About Alcatel
Alcatel is a French tech brand established in 1898. Alcatel is a brand independently operated by TCL Communication under a trademark licensing agreement from Nokia. Available in more than 160 countries, Alcatel is committed to democratizing innovation and offering high-quality technology at competitive prices, empowering users to create, share, and inspire their world. NxtCell India (
About Digital Turbine
Digital Turbine (NASDAQ: APPS) is the driving force behind superior mobile experiences for consumers and results for the world's leading mobile operators, advertisers and publishers. Our platform uniquely simplifies our partners' ability to drive end-to-end recognition, acquisition and monetization - connecting them to more consumers, in more ways, on more devices. Digital Turbine is headquartered in
To learn more about Digital Turbine, please visit:听
Media Contacts:
Daniel Gal
Digital Turbine
[email protected]听
Devlina Bose
Alcatel India
[email protected]听
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SOURCE Digital Turbine, Inc.
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