Freedom Boat Club Enters Middle East Market with Launch of Dubai Harbour Location
Freedom Boat Club, a Brunswick Corporation (NYSE: BC) business, announced its expansion into the Middle East with the launch of Freedom Boat Club of Dubai, scheduled to open in Fall 2025. The club will be located in the award-winning Dubai Harbour marina, situated between Bluewaters Island and Palm Jumeirah.
The Dubai location will be operated by franchise partner Baker Almasabey, a former Freedom member in Canada with extensive business experience. The club will feature a premium fleet of Brunswick-branded boats, including Sea Ray and Boston Whaler vessels powered by Mercury Marine engines. The expansion plan includes opening three locations across Dubai by the end of 2026.
Freedom Boat Club, un'azienda di Brunswick Corporation (NYSE: BC), ha annunciato la sua espansione in Medio Oriente con il lancio di Freedom Boat Club di Dubai, previsto per l'autunno 2025. Il club sar脿 situato nella premiata marina Dubai Harbour, tra Bluewaters Island e Palm Jumeirah.
La sede di Dubai sar脿 gestita dal partner in franchising Baker Almasabey, ex membro di Freedom in Canada con una vasta esperienza imprenditoriale. Il club offrir脿 una flotta premium di barche a marchio Brunswick, inclusi i modelli Sea Ray e Boston Whaler, alimentati da motori Mercury Marine. Il piano di espansione prevede l'apertura di tre sedi a Dubai entro la fine del 2026.
Freedom Boat Club, una empresa de Brunswick Corporation (NYSE: BC), anunci贸 su expansi贸n en Medio Oriente con el lanzamiento de Freedom Boat Club de Dub谩i, programado para abrir en oto帽o de 2025. El club estar谩 ubicado en la premiada marina Dubai Harbour, situada entre Bluewaters Island y Palm Jumeirah.
La ubicaci贸n en Dub谩i ser谩 operada por el socio franquiciado Baker Almasabey, un exmiembro de Freedom en Canad谩 con amplia experiencia empresarial. El club contar谩 con una flota premium de embarcaciones de la marca Brunswick, incluyendo barcos Sea Ray y Boston Whaler impulsados por motores Mercury Marine. El plan de expansi贸n incluye abrir tres ubicaciones en Dub谩i para finales de 2026.
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Freedom Boat Club, une entreprise de Brunswick Corporation (NYSE : BC), a annonc茅 son expansion au Moyen-Orient avec le lancement de Freedom Boat Club de Duba茂, pr茅vu pour l'automne 2025. Le club sera situ茅 dans la marina prim茅e Dubai Harbour, entre Bluewaters Island et Palm Jumeirah.
Le site de Duba茂 sera exploit茅 par le partenaire franchis茅 Baker Almasabey, un ancien membre de Freedom au Canada dot茅 d'une vaste exp茅rience commerciale. Le club proposera une flotte premium de bateaux de marque Brunswick, comprenant des embarcations Sea Ray et Boston Whaler 茅quip茅es de moteurs Mercury Marine. Le plan d'expansion pr茅voit l'ouverture de trois sites 脿 Duba茂 d'ici la fin 2026.
Freedom Boat Club, ein Unternehmen der Brunswick Corporation (NYSE: BC), gab seine Expansion in den Nahen Osten mit der Er枚ffnung des Freedom Boat Club Dubai bekannt, die f眉r den Herbst 2025 geplant ist. Der Club wird sich in der preisgekr枚nten Marina Dubai Harbour befinden, zwischen Bluewaters Island und Palm Jumeirah.
Der Standort Dubai wird vom Franchise-Partner Baker Almasabey betrieben, einem ehemaligen Freedom-Mitglied aus Kanada mit umfangreicher Gesch盲ftserfahrung. Der Club wird eine Premiumflotte von Brunswick-Booten anbieten, darunter Sea Ray und Boston Whaler, die von Mercury Marine-Motoren angetrieben werden. Der Expansionsplan sieht vor, bis Ende 2026 drei Standorte in Dubai zu er枚ffnen.
- Strategic expansion into high-potential Middle East boating market
- Year-round boating season in Dubai provides continuous operational potential
- Ambitious growth plan with 3 locations planned by end of 2026
- Premium fleet featuring Brunswick-branded boats
- None.
Insights
Brunswick's Freedom Boat Club enters Middle East market with Dubai expansion, strategically positioning for growth in a premium boating region.
Brunswick Corporation is expanding its Freedom Boat Club business into the Middle East with a new location in Dubai Harbour, set to open in Fall 2025. This marks the company's first entry into this region, extending its boat club subscription model into a market with significant growth potential.
The strategic value of this expansion is multi-layered. Dubai offers year-round boating weather, over 70 kilometers of natural coastline extended by nearly 500 kilometers of artificial islands, and represents the second-largest economy in the UAE. The chosen location at Dubai Harbour鈥攁n award-winning marina positioned between Bluewaters Island and Palm Jumeirah鈥攑rovides premium positioning in this luxury market.
This franchise-based expansion demonstrates Brunswick's capital-efficient growth strategy, partnering with local entrepreneur Baker Almasabey who brings regional knowledge and business experience. The press release reveals an accelerated growth timeline, with plans to open three locations across Dubai by the end of 2026, suggesting confidence in the market potential.
Importantly, the new club will feature Brunswick-branded boats including Sea Ray and Boston Whaler powered by Mercury Marine engines鈥攁ll Brunswick Corporation brands鈥攃reating vertical integration opportunities. This represents a strategic approach to international growth that leverages the company's full product ecosystem while expanding its recurring revenue subscription model into new territories.
DUBAI, July 08, 2025 (GLOBE NEWSWIRE) -- , the world鈥檚 largest boat club and a (NYSE: BC) business and brand, today announced its expansion into the Middle East market with the upcoming launch of Freedom Boat Club of Dubai, set to open in Fall 2025.
Strategically located in Dubai Harbour, the new club marks a significant milestone in Freedom Boat Club鈥檚 international development, extending its presence into one of the most vibrant and high-potential boating markets in the region.
鈥淓xpanding into Dubai marks a major milestone for Freedom Boat Club as we continue to bring our world-class boating experience to new global markets,鈥� said Arturo Gutierrez, General Manager of Freedom Boat Club for the EMEA region. 鈥淒ubai is a natural fit for Freedom.听 Its dynamic coastline, growing community, and passion for luxury and lifestyle make it an ideal location for our first club in the Middle East.鈥�
Freedom鈥檚 first Dubai location will be owned and operated by franchise partner, Baker Almasabey. Born and raised in Riyadh, Saudi Arabia, Baker brings a unique blend of regional insight and international business acumen. As a Freedom member in Canada, Baker was inspired by his love for boating and a desire to bring the concept closer to home. Baker previously founded a logistics company in Canada, growing to over 120 employees and expanding operations across Calgary and Vancouver. His experience managing large fleets and delivering customer-centric service positions him well to bring Freedom鈥檚 established experience to Dubai.
鈥淎s a longtime boater and Freedom member, I鈥檝e seen firsthand how the club makes the boating lifestyle accessible and effortless,鈥� said Baker Almasabey. 鈥淚鈥檓 thrilled to introduce this experience to Dubai鈥檚 vibrant waterfront community and build something that brings people together on the water, all year round.鈥�
Dubai鈥檚 appeal is multi-faceted boasting the second-largest economy in the UAE, high population density and a year-round boating season. With more than 70 kilometers of natural coastline extended by nearly 500 kilometers of artificial islands, the city offers unparalleled access to the water. Dubai Harbour, the home of Freedom Boat Club of Dubai, has been recognized as 鈥淚nternational Marina of the Year鈥� and stands as a premier waterfront destination between Bluewaters Island and Palm Jumeirah.
At launch, members of Freedom Boat Club of Dubai will have access to a premium fleet of Brunswick-branded boats, including Sea Ray and Boston Whaler, all powered by Mercury Marine engines.
The club has an accelerated path for growth with plans of opening three locations across Dubai by the end of 2026. To explore founding membership opportunities at Freedom Boat Club of Dubai, contact the Club at [email protected]. Stay up to date with the latest news, events, and grand opening details by following the Club on and at @FreedomBoatClubDubai.
About Freedom Boat Club听听
Founded in 1989, Freedom Boat Club, a business of Brunswick Corporation (NYSE: BC), is the world鈥檚 largest boat club, offering a hassle-free boating experience at more than 400 locations across 35 U.S. states, Canada, Spain, France, the United Kingdom, Denmark, Australia, and New Zealand. Members enjoy unlimited access to a wide variety of well-maintained boats and the benefit of premium dockside service. With an innovative membership model, Freedom Boat Club provides boaters of all levels the freedom to explore the water, experience adventure, and enjoy the boating lifestyle. For more information, visit or learn more about franchise opportunities at www.FreedomBoatClubFranchise.com.鈥��
Michelle Voss 鈥� Director, Global Public Relations & Communications M: (904) 955 鈥� 0818
FAQ
When will Freedom Boat Club open its first location in Dubai?
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Where will the first Freedom Boat Club Dubai location be situated?
