Allbirds Announces New Distributor Agreements Across the Eurasian Corridor
Allbirds (NASDAQ: BIRD) has announced three new exclusive distribution agreements across the Eurasian corridor, expanding its international presence. The partnerships include Beosport for the Balkans (effective January 2026), 911 Fashion for Israel (effective October 2025), and Tradist Distribution for Turkiye and Central Asia (effective July 2025).
These agreements are part of Allbirds' strategic transition to a distributor model in international markets, bringing the company's total global distribution partnerships to 16. The move aims to build long-term scalable growth in overseas markets while maintaining a profitable operating model.
Allbirds (NASDAQ: BIRD) ha annunciato tre nuovi accordi di distribuzione esclusiva lungo il corridoio eurasiatico, ampliando la sua presenza internazionale. Le collaborazioni includono Beosport per i Balcani (efficace da gennaio 2026), 911 Fashion per Israele (efficace da ottobre 2025) e Tradist Distribution per Turchia e Asia Centrale (efficace da luglio 2025).
Questi accordi fanno parte della strategia di Allbirds di passare a un modello di distributore nei mercati internazionali, portando il totale delle partnership di distribuzione globale dell'azienda a 16. L'obiettivo 猫 favorire una crescita scalabile a lungo termine nei mercati esteri, mantenendo al contempo un modello operativo redditizio.
Allbirds (NASDAQ: BIRD) ha anunciado tres nuevos acuerdos exclusivos de distribuci贸n a lo largo del corredor euroasi谩tico, ampliando su presencia internacional. Las alianzas incluyen a Beosport para los Balcanes (vigente desde enero de 2026), 911 Fashion para Israel (vigente desde octubre de 2025) y Tradist Distribution para Turqu铆a y Asia Central (vigente desde julio de 2025).
Estos acuerdos forman parte de la transici贸n estrat茅gica de Allbirds hacia un modelo de distribuidores en los mercados internacionales, elevando el total de asociaciones globales de distribuci贸n de la compa帽铆a a 16. El objetivo es impulsar un crecimiento escalable a largo plazo en mercados extranjeros, manteniendo un modelo operativo rentable.
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Allbirds (NASDAQ : BIRD) a annonc茅 trois nouveaux accords exclusifs de distribution le long du corridor eurasien, 茅tendant ainsi sa pr茅sence internationale. Les partenariats comprennent Beosport pour les Balkans (efficace 脿 partir de janvier 2026), 911 Fashion pour Isra毛l (efficace 脿 partir d鈥檕ctobre 2025) et Tradist Distribution pour la Turquie et l鈥橝sie centrale (efficace 脿 partir de juillet 2025).
Ces accords s鈥檌nscrivent dans la transition strat茅gique d鈥橝llbirds vers un mod猫le de distributeur sur les march茅s internationaux, portant 脿 16 le nombre total de partenariats de distribution mondiale de l鈥檈ntreprise. Cette d茅marche vise 脿 favoriser une croissance 茅volutive 脿 long terme sur les march茅s 茅trangers tout en maintenant un mod猫le op茅rationnel rentable.
Allbirds (NASDAQ: BIRD) hat drei neue exklusive Vertriebsvereinbarungen entlang des eurasischen Korridors bekanntgegeben und erweitert damit seine internationale Pr盲senz. Zu den Partnerschaften geh枚ren Beosport f眉r den Balkan (g眉ltig ab Januar 2026), 911 Fashion f眉r Israel (g眉ltig ab Oktober 2025) und Tradist Distribution f眉r die T眉rkei und Zentralasien (g眉ltig ab Juli 2025).
Diese Vereinbarungen sind Teil von Allbirds' strategischem 脺bergang zu einem Vertriebsmodell in internationalen M盲rkten und erh枚hen die Gesamtzahl der globalen Vertriebspartnerschaften des Unternehmens auf 16. Ziel ist es, langfristiges, skalierbares Wachstum in Auslandsm盲rkten aufzubauen und dabei ein profitables Betriebsmodell beizubehalten.
- Expansion into multiple new markets through established regional distributors
- Strategic transition to distributor model proving successful with 16 global partnerships
- Partners chosen have strong regional presence and align with Allbirds' sustainability values
- Implementation of profitable operating model for international expansion
- Delayed market entry with some partnerships not effective until 2026
- Potential loss of direct control over brand operations in international markets
Insights
Allbirds expands global footprint with three new distribution deals in Eurasia, enhancing profitable international growth without capital-intensive direct operations.
Allbirds' signing of three new distribution agreements across the Eurasian corridor represents a significant milestone in the company's international expansion strategy. By partnering with Beosport (Balkans), 911 Fashion (Israel), and Tradist Distribution (Turkiye/Central Asia), Allbirds has now established relationships with 16 distributors globally, creating an asset-light approach to overseas growth.
This strategic pivot to a distributor model is particularly noteworthy as it allows Allbirds to expand market reach while maintaining profitability 鈥� a critical balance many DTC brands struggle to achieve internationally. The CFO's characterization of the strategy as
What makes these partnerships especially valuable is the caliber of the distributors. Beosport's 27-year history in the Balkans, 911 Fashion's network of 35 retail locations in Israel, and Tradist's expertise across multiple countries provides Allbirds with immediate access to established retail networks and local market knowledge without the capital expenditure of building their own infrastructure.
This approach represents a maturation of Allbirds' international strategy, prioritizing profitable growth over rapid expansion. For a sustainability-focused brand like Allbirds, these partnerships with distributors who specifically highlight alignment with the brand's eco-conscious values (particularly 911 Fashion's GOTS certification) suggests careful partner selection to maintain brand integrity while expanding reach.
SAN FRANCISCO, July 09, 2025 (GLOBE NEWSWIRE) -- Allbirds, Inc. (Nasdaq: BIRD) today announced that it has signed three new distribution agreements for multiple countries throughout Eurasia as part of the Company鈥檚 strategy to build long-term scalable growth in overseas markets.
With the completion of the following agreements, Allbirds has now signed distribution deals with 16 companies globally.
- Beosport will become the exclusive Allbirds Distributor in the Balkans, effective January 2026.
- 911 Fashion will become the exclusive Allbirds Distributor in Israel, effective October 2025.
- Tradist Distribution will become the exclusive Allbirds Distributor in Turkiye and Central Asia, effective July 2025.
鈥淥ur strategic decision to transition to a distributor model in international geographies is proving to be highly successful,鈥� said Annie Mitchell, CFO of Allbirds. 鈥淥ver the past 18 months, we have partnered with world-class distributors and extended our brand reach with a profitable operating model. With the signing of these three new agreements, we look forward to bringing the Allbirds brand to additional countries throughout Eurasia.鈥�
Beosport
Aleksandar Ivanovic, Director of Beosport, stated, 鈥淲e are thrilled to announce our cooperation with Allbirds, a brand that shares our commitment to sustainability and innovation. This cooperation represents an opportunity to bring a globally respected, eco-conscious brand to our market, providing our customers with unique, high-quality products that align with their values.鈥�
Beosport is a leading retail and distribution company for premium sportswear, footwear, and lifestyle brands in Southeast Europe. Founded in 1996 and based in Belgrade, Serbia, Beosport has played a key role in bringing global brands to the regional market. With a wide retail network and a strong focus on customers, the company is known for offering high-quality products, exceptional service, and building long-term brand value. Beosport has developed an extensive network of wholesale partners throughout the region, further enhancing its position in the market. The company is a trusted partner for international brands looking to expand their local presence, relying on its consumer-centric approach and extensive market knowledge.
911 Fashion
Uri Reiss, founder, CEO and co-owner of 911 Fashion, stated, 鈥淲e are proud to welcome Allbirds into our carefully curated portfolio of exceptional international brands. The brand鈥檚 inspiring story, its unwavering commitment to sustainability, and its mission to leave a positive impact on the world perfectly aligns with our core values. We are excited to embark on this new journey together, and we are confident that our collaboration will pave the way for Allbirds鈥� success in our market.鈥�
911 Fashion is a fashion and lifestyle distribution company, founded in 2001 by Uri Reiss and based in Tel Aviv. The GOTS certified company is the trusted partner for international brands that actually care and see themselves as responsible, environmentally and socially. Among the significant brands are Nudie Jeans, Veja, alo yoga, ecoalf, APL and many more 鈥� each chosen for raising the ethical standards bar, while doing it in style. The company has a retail fleet of 35 locations, including standalone stores for alo yoga, Allsaints and Scotch & Soda, alongside the leading local concept chain 鈥�:story鈥� multi-brand.
Tradist Distribution
鈥淧artnering with Allbirds is both a strategic and exciting step for Tradist as we expand our presence in our regions,鈥� said Sabri Can Acarsoy, CEO of Tradist Distribution. 鈥淎llbirds is a brand that proves innovation and sustainability can go hand in hand with great design. This partnership reinforces our commitment to bringing globally respected, forward-thinking brands to a new generation of conscious consumers.鈥�
Tradist Distribution is a leading distributor of premium lifestyle, footwear and bag brands across Turkiye, Eastern Europe, and Central Asia. With a strong focus on brand-building, retail expansion, and omni-channel growth, Tradist enables global brands to engage today鈥檚 conscious consumers through tailored strategies and deep regional expertise. Headquartered in Istanbul, the company offers end-to-end distribution, e-commerce operations, mono-brand online stores, and integrated marketing solutions for brands looking to scale in dynamic and fast-evolving markets. More at
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company鈥檚 first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature鈥檚 inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit .
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