Chanson International AG真人官方ized Significant Growth with Livestreaming and Same-City Delivery Strategy
Chanson International (Nasdaq: CHSN), a bakery chain operating in China and the US, has reported significant online sales growth through its new digital strategy. The company launched its channel on Douyin (China's TikTok) in 2024, integrating its 60 offline stores with same-city delivery services.
The company's innovative approach includes livestreaming from store kitchens, showing real-time baking processes and offering interactive customer engagement. Viewer watch time has increased from 2 to 8 minutes, with engagement rates exceeding 30%. Chanson has introduced exclusive livestream bundles with same-day delivery within 3 kilometers, focusing on freshness and convenience to differentiate itself in the market.
Chanson International (Nasdaq: CHSN), una catena di panetterie attiva in Cina e negli Stati Uniti, ha registrato una crescita significativa delle vendite online grazie alla sua nuova strategia digitale. Nel 2024, l'azienda ha lanciato il suo canale su Douyin (il TikTok cinese), integrando i suoi 60 negozi fisici con servizi di consegna nella stessa citt脿.
L'approccio innovativo dell'azienda prevede il livestreaming dalle cucine dei negozi, mostrando in tempo reale i processi di panificazione e offrendo un coinvolgimento interattivo ai clienti. Il tempo medio di visione 猫 aumentato da 2 a 8 minuti, con tassi di interazione superiori al 30%. Chanson ha introdotto pacchetti esclusivi in livestream con consegna lo stesso giorno entro 3 chilometri, puntando su freschezza e comodit脿 per distinguersi nel mercato.
Chanson International (Nasdaq: CHSN), una cadena de panader铆as que opera en China y Estados Unidos, ha reportado un crecimiento significativo en ventas online gracias a su nueva estrategia digital. En 2024, la compa帽铆a lanz贸 su canal en Douyin (el TikTok chino), integrando sus 60 tiendas f铆sicas con servicios de entrega en la misma ciudad.
El enfoque innovador de la empresa incluye transmisiones en vivo desde las cocinas de las tiendas, mostrando en tiempo real los procesos de horneado y ofreciendo una interacci贸n activa con los clientes. El tiempo de visualizaci贸n aument贸 de 2 a 8 minutos, con tasas de participaci贸n superiores al 30%. Chanson ha introducido paquetes exclusivos en livestream con entrega el mismo d铆a dentro de un radio de 3 kil贸metros, enfoc谩ndose en frescura y conveniencia para diferenciarse en el mercado.
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Chanson International (Nasdaq : CHSN), une cha卯ne de boulangeries op茅rant en Chine et aux 脡tats-Unis, a annonc茅 une croissance significative de ses ventes en ligne gr芒ce 脿 sa nouvelle strat茅gie digitale. En 2024, l'entreprise a lanc茅 sa cha卯ne sur Douyin (le TikTok chinois), int茅grant ses 60 magasins physiques avec des services de livraison en ville.
L'approche innovante de la soci茅t茅 comprend le livestreaming depuis les cuisines des magasins, montrant en temps r茅el les processus de cuisson et offrant une interaction avec les clients. Le temps de visionnage est pass茅 de 2 脿 8 minutes, avec des taux d'engagement d茅passant les 30%. Chanson a introduit des packs exclusifs en livestream avec livraison le jour m锚me dans un rayon de 3 kilom猫tres, mettant l'accent sur la fra卯cheur et la commodit茅 pour se d茅marquer sur le march茅.
Chanson International (Nasdaq: CHSN), eine B盲ckereikette, die in China und den USA t盲tig ist, meldet ein erhebliches Wachstum der Online-Verk盲ufe durch ihre neue digitale Strategie. Das Unternehmen startete 2024 seinen Kanal auf Douyin (Chinas TikTok) und integrierte seine 60 Filialen mit Lieferdiensten innerhalb derselben Stadt.
Der innovative Ansatz des Unternehmens umfasst Livestreaming aus den Ladenk眉chen, bei dem der Backprozess in Echtzeit gezeigt und eine interaktive Kundenbindung geboten wird. Die durchschnittliche Betrachtungsdauer stieg von 2 auf 8 Minuten, mit Engagement-Raten von 眉ber 30%. Chanson hat exklusive Livestream-Bundles mit Lieferung am selben Tag innerhalb von 3 Kilometern eingef眉hrt und setzt dabei auf Frische und Bequemlichkeit, um sich am Markt abzuheben.
- Significant increase in viewer engagement from 2 to 8 minutes watch time
- High engagement rates consistently above 30%
- Successfully integrated 60 offline stores with same-city delivery services
- Innovative livestreaming strategy differentiating from traditional e-commerce
- Limited delivery radius of 3 kilometers may restrict market reach
- Heavy reliance on Douyin platform for digital strategy
Insights
Chanson's livestream strategy shows promising engagement metrics but lacks concrete sales figures to verify "significant growth" claims.
Chanson's digital transformation strategy merges offline bakery expertise with online engagement through a Douyin-based livestreaming approach. The company has effectively leveraged its 60 physical store locations to create a differentiated online experience focusing on freshness and same-city delivery - addressing two critical consumer pain points in the bakery sector.
The engagement metrics are noteworthy: viewer watch time has increased from 2 to 8 minutes (a 300% improvement) with engagement rates consistently above 30%. These figures suggest the company has successfully captured consumer attention in China's crowded digital marketplace, where average engagement rates typically hover around 3-5% for food brands.
However, despite claiming "significant growth in online sales," the release provides no concrete revenue figures or conversion rates from these initiatives. This absence of quantifiable sales data makes it impossible to evaluate the actual commercial impact of these engagement improvements. High engagement doesn't necessarily translate to proportional sales growth.
The strategy itself shows promise through several smart elements: the creation of exclusive livestream bundles, urgency-driven messaging ("made today"), proximity-based delivery promises ("within one hour within 3 kilometers"), and planned themed promotions tied to holidays. These tactics address the unique challenges of selling perishable baked goods online.
While Chanson appears to be executing a coherent omnichannel strategy leveraging its physical assets for digital growth, investors should seek specific sales growth metrics and contribution margins from this channel before drawing conclusions about its commercial significance.
URUMQI, China, July 24, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (Nasdaq: CHSN) (the 鈥淐ompany鈥� or 鈥淐hanson鈥�), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced that its 鈥渂aking + same-city delivery鈥� and 鈥渓ivestream + interaction鈥� strategy has realized significant growth in online sales. This initiative marks a promising start in Chanson鈥檚 expansion in online markets.
In 2024, the Company launched its channel on Douyin, China鈥檚 sister app to TikTok, to integrate its core advantage in 鈥渇resh baking鈥� with the convenience of same-city instant delivery services by leveraging its network of 60 offline stores.
Unlike traditional e-commerce, which relies on static images and text, Chanson鈥檚 own livestream studio brings real-time visuals from each store鈥檚 kitchen, prep station, and scullery. Viewers can watch the sheen of dough being kneaded, bread rising in the oven, and intricate cream decorating - all captured in high definition with professional lighting. It provides viewers with easy access to craftsmanship and freshness throughout the process.
During each livestream, hosts not only showcase product details but also answer real-time inquiries, such as requests for low-sugar options or customized cake sizes, and launch interactive promotions. According to livestreaming data that is available to Chanson, average viewer watch time has increased from 2 minutes to 8 minutes, with engagement rates consistently above
To convert livestream traffic into sales, Chanson introduced exclusive livestream bundles, including a discounted breakfast set and a group afternoon tea offer. These are promoted with urgency-driven slogans like 鈥渕ade today鈥� and 鈥渄elivered within one hour within 3 kilometers鈥� through Douyin鈥檚 shopping cart.
Mr. Gang Li, Chairman of the Board and CEO of Chanson, commented, 鈥淔reshness and convenience are at the heart of what baking consumers value most. Our livestream strategy brings the aroma and activity of our kitchens online, creating a multisensory, interactive shopping experience supported by real-time local delivery. We plan to continue refining our livestream schedules to match peak hours, and to launch special themed events, such as low-sugar cake features on Mother鈥檚 Day or cartoon bread promotions on Children鈥檚 Day.鈥�
Mr. Li added, 鈥淔rom 鈥榳indow displays鈥� to 鈥榣ivestream interaction,鈥� and from 鈥榠n-store purchases鈥� to 鈥榮ame-city instant delivery,鈥� we are developing an offline-online integrated model. By centering on product freshness, leveraging immersive visual content, and ensuring a seamless local service experience, we believe this strategy will distinguish Chanson in a competitive marketplace and position our business for its next phase of growth.鈥�
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 60 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson鈥檚 dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company鈥檚 website: .
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company鈥檚 proposed offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as 鈥渁pproximates,鈥� 鈥渂elieves,鈥� 鈥渉opes,鈥� 鈥渆xpects,鈥� 鈥渁nticipates,鈥� 鈥渆stimates,鈥� 鈥減rojects,鈥� 鈥渋ntends,鈥� 鈥減lans,鈥� 鈥渨ill,鈥� 鈥渨ould,鈥� 鈥渟hould,鈥� 鈥渃ould,鈥� 鈥渕ay鈥� or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company鈥檚 registration statement and other filings with the SEC.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email:
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email:
FAQ
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