accesso庐 and Six Flags Extend 20-Year Ticketing Partnership with New 5-Year eCommerce Agreement
Six Flags Entertainment Corporation (NYSE: FUN) has extended its partnership with accesso Technology Group through a new 5-year eCommerce agreement for continued use of the accesso Passport庐 platform. The renewal, effective January 1, 2026, covers online ticketing across 42 Six Flags properties in North America, including those acquired in the Cedar Fair merger.
The partnership, which began in 2006, has facilitated the sale of hundreds of millions of tickets. The accesso Passport platform provides comprehensive ticketing solutions, including daily tickets, season passes, memberships, and flexible payment plans, with integrated up-sell capabilities. The agreement runs through December 31, 2030, with Six Flags having an option to terminate on December 31, 2027, with 12 months' advance notice.
Six Flags Entertainment Corporation (NYSE: FUN) ha rinnovato la sua collaborazione con accesso Technology Group tramite un nuovo accordo eCommerce quinquennale per l'utilizzo continuativo della piattaforma accesso Passport庐. Il rinnovo, valido a partire dal 1掳 gennaio 2026, comprende la vendita online dei biglietti per 42 propriet脿 Six Flags in Nord America, incluse quelle acquisite con la fusione con Cedar Fair.
La partnership, iniziata nel 2006, ha permesso la vendita di centinaia di milioni di biglietti. La piattaforma accesso Passport offre soluzioni complete per la biglietteria, inclusi biglietti giornalieri, abbonamenti stagionali, membership e piani di pagamento flessibili, con funzionalit脿 integrate di up-selling. L'accordo 猫 valido fino al 31 dicembre 2030, con la possibilit脿 per Six Flags di recedere al 31 dicembre 2027, previa comunicazione con 12 mesi di anticipo.
Six Flags Entertainment Corporation (NYSE: FUN) ha extendido su colaboraci贸n con accesso Technology Group mediante un nuevo acuerdo de comercio electr贸nico por 5 a帽os para continuar usando la plataforma accesso Passport庐. La renovaci贸n, que entra en vigor el 1 de enero de 2026, abarca la venta de entradas online para 42 propiedades de Six Flags en Norteam茅rica, incluyendo las adquiridas tras la fusi贸n con Cedar Fair.
La colaboraci贸n, iniciada en 2006, ha facilitado la venta de cientos de millones de entradas. La plataforma accesso Passport ofrece soluciones integrales para la venta de entradas, incluyendo entradas diarias, pases de temporada, membres铆as y planes de pago flexibles, con capacidades integradas de venta adicional. El acuerdo estar谩 vigente hasta el 31 de diciembre de 2030, con la opci贸n para Six Flags de rescindirlo el 31 de diciembre de 2027, con un aviso previo de 12 meses.
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Six Flags Entertainment Corporation (NYSE: FUN) a prolong茅 son partenariat avec accesso Technology Group via un nouveau contrat eCommerce de 5 ans pour continuer 脿 utiliser la plateforme accesso Passport庐. Le renouvellement, effectif 脿 partir du 1er janvier 2026, couvre la billetterie en ligne pour 42 propri茅t茅s Six Flags en Am茅rique du Nord, y compris celles acquises lors de la fusion avec Cedar Fair.
Ce partenariat, d茅but茅 en 2006, a permis la vente de centaines de millions de billets. La plateforme accesso Passport offre des solutions compl猫tes de billetterie, incluant billets journaliers, passes saisonniers, abonnements et plans de paiement flexibles, avec des fonctionnalit茅s int茅gr茅es de vente additionnelle. L'accord est valable jusqu'au 31 d茅cembre 2030, avec une option pour Six Flags de r茅silier au 31 d茅cembre 2027, moyennant un pr茅avis de 12 mois.
Six Flags Entertainment Corporation (NYSE: FUN) hat seine Partnerschaft mit der accesso Technology Group durch eine neue 5-Jahres-eCommerce-Vereinbarung zur weiteren Nutzung der accesso Passport庐 Plattform verl盲ngert. Die Verl盲ngerung, wirksam ab dem 1. Januar 2026, umfasst den Online-Ticketverkauf f眉r 42 Six Flags Standorte in Nordamerika, einschlie脽lich der im Rahmen der Cedar Fair Fusion erworbenen Standorte.
Die Partnerschaft, die 2006 begann, hat den Verkauf von Hunderten Millionen Tickets erm枚glicht. Die accesso Passport Plattform bietet umfassende Ticketl枚sungen, darunter Tageskarten, Saisonp盲sse, Mitgliedschaften und flexible Zahlungspl盲ne mit integrierten Upselling-Funktionen. Die Vereinbarung l盲uft bis zum 31. Dezember 2030 und Six Flags hat die Option, mit einer Frist von 12 Monaten zum 31. Dezember 2027 zu k眉ndigen.
- None.
- Six Flags maintains early termination option after December 31, 2027
Insights
Six Flags secures operational stability with 5-year accesso ticketing renewal, maintaining critical revenue infrastructure across expanded 42-park portfolio.
This partnership renewal between Six Flags and accesso represents significant operational continuity for the theme park operator following its July 2024 merger with Cedar Fair. The new five-year agreement ensures ticketing stability across Six Flags' expanded portfolio of 42 North American properties, maintaining a critical revenue-generating infrastructure that has processed hundreds of millions of tickets since 2006.
The timing is strategic, as the renewal comes just one year after the Cedar Fair merger, suggesting Six Flags is methodically consolidating its technology partnerships to support its enlarged operations. By extending this 20-year relationship through December 31, 2030 (with a potential early termination option on December 31, 2027), Six Flags secures predictable technology costs and capabilities during its post-merger integration phase.
What makes this deal particularly valuable is accesso's proven ability to handle high-volume ticket processing with strong conversion rates鈥攅ssentially optimizing the company's digital revenue funnel. The platform's up-sell and cross-sell capabilities directly support Six Flags' ability to maximize per-visitor spending through memberships, season passes, and flexible payment plans鈥攁ll critical revenue drivers in the theme park business model.
With CFO Brian Witherow specifically highlighting the "streamlined and reliable ticketing experience," this renewal signals confidence in accesso's platform to support Six Flags' digital sales strategy across its expanded footprint, ensuring operational continuity for one of the company's most essential revenue-generating systems.
accesso Technology to Support Growth and Guest Experience聽Across 42 Six Flags Venues in
TWYFORD,
This milestone renewal celebrates over 20 years of ticketing partnership and collaboration between聽accesso and Six Flags, a relationship that began in 2006. Since then, hundreds of millions of tickets and entitlements have been sold online using the accesso Passport platform. The technology has continuously evolved to meet the operational scale of one of the world's largest regional theme park operators, driving revenue via benchmark level conversion rates and optimizing basket size while delivering a modern digital user experience.
罢丑别听accesso Passport eCommerce suite delivers a robust, intuitive platform built to handle massive scale across daily ticket sales, season passes, memberships, and flexible payment plans. With integrated up-sell and cross-sell capabilities, the platform supports deeper guest engagement and maximizes revenue opportunities. Its industry-leading conversion rates and proven reliability demonstrate why clients continue to select and renew their partnerships with accesso.
Commenting on the renewal, Brian Witherow, CFO of Six Flags Entertainment Corporation, said:
"Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks."
Reflecting on the renewal,聽Steve Brown, CEO of accesso, said:
"Six Flags is a flagship client for聽Accesso, and we're pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow."
Under the terms of the agreement, accesso continues as the exclusive online ticketing platform for Six Flags through December 31, 2030, notwithstanding Six Flags' one time option to terminate the agreement on December 31, 2027, providing notice is given no later than twelve months in advance of this date.
About聽accesso Technology Group plc
accesso聽is the leading global provider of patented and award-winning technology solutions that redefine the guest experience, drive increased revenue, streamline operations, and support data-driven business decisions for leisure and entertainment operators. Currently serving over 1,200 venues worldwide, accesso invests heavily in research and development to provide venues with technology that empowers unforgettable guest experiences. Staffed by a team of attractions, cultural venue, and ski industry veterans, accesso partners with venues to maximize guest engagement and revenue through intuitive ticketing, point-of-sale, virtual queuing, distribution, and experience management technologies.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. Learn more at 聽or follow accesso on ), 听补苍诲 .
About Six Flags Entertainment
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