GoDaddy Survey Shows Customer Patience Is Thinning, Unless You're Under 30
GoDaddy (NYSE: GDDY) has released its Consumer Pulse survey revealing significant generational differences in customer service perceptions. The survey of 1,500 U.S. consumers shows that while 42% believe customer service is declining, younger generations remain more optimistic.
Key findings show that 29% of Gen Z and 31% of Millennials report improved customer service, contrasting sharply with Gen X and Boomers, where only 12% see improvement. The study highlights that 86% of consumers prefer human interaction over chatbots, and 44% still favor phone support. Notably, 24% of Gen Z consumers won't give businesses a second chance after a poor experience.
The survey also reveals that 68% of consumers expect small businesses to match large companies in digital security and professionalism. GoDaddy introduces its Conversations tool to help small businesses manage customer communications across multiple channels.
GoDaddy (NYSE: GDDY) ha pubblicato il suo sondaggio Consumer Pulse, che evidenzia significative differenze generazionali nelle percezioni del servizio clienti. L'indagine, condotta su 1.500 consumatori statunitensi, mostra che mentre il 42% ritiene che il servizio clienti stia peggiorando, le generazioni pi霉 giovani mantengono un atteggiamento pi霉 ottimista.
I risultati principali indicano che il 29% della Generazione Z e il 31% dei Millennials segnalano un miglioramento del servizio clienti, in netto contrasto con la Generazione X e i Boomers, dove solo il 12% percepisce un miglioramento. Lo studio sottolinea inoltre che l'86% dei consumatori preferisce l'interazione umana rispetto ai chatbot, e il 44% predilige ancora il supporto telefonico. Da notare che il 24% dei consumatori della Generazione Z non concede una seconda possibilit脿 alle aziende dopo un'esperienza negativa.
Il sondaggio rivela anche che il 68% dei consumatori si aspetta che le piccole imprese offrano lo stesso livello di sicurezza digitale e professionalit脿 delle grandi aziende. GoDaddy presenta il suo strumento Conversations per aiutare le piccole imprese a gestire le comunicazioni con i clienti su pi霉 canali.
GoDaddy (NYSE: GDDY) ha publicado su encuesta Consumer Pulse, que revela diferencias generacionales significativas en las percepciones sobre el servicio al cliente. La encuesta, realizada a 1,500 consumidores en EE. UU., muestra que aunque el 42% cree que el servicio al cliente est谩 empeorando, las generaciones m谩s j贸venes mantienen un enfoque m谩s optimista.
Los hallazgos clave indican que el 29% de la Generaci贸n Z y el 31% de los Millennials reportan una mejora en el servicio al cliente, en marcado contraste con la Generaci贸n X y los Boomers, donde solo el 12% percibe mejor铆a. El estudio destaca que el 86% de los consumidores prefieren la interacci贸n humana sobre los chatbots, y el 44% a煤n prefiere el soporte telef贸nico. Es notable que el 24% de los consumidores de la Generaci贸n Z no da una segunda oportunidad a las empresas tras una mala experiencia.
La encuesta tambi茅n revela que el 68% de los consumidores espera que las peque帽as empresas igualen a las grandes en seguridad digital y profesionalismo. GoDaddy presenta su herramienta Conversations para ayudar a las peque帽as empresas a gestionar las comunicaciones con los clientes en m煤ltiples canales.
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GoDaddy (NYSE : GDDY) a publi茅 son enqu锚te Consumer Pulse r茅v茅lant d'importantes diff茅rences g茅n茅rationnelles dans la perception du service client. L'enqu锚te men茅e aupr猫s de 1 500 consommateurs am茅ricains montre que si 42% estiment que le service client se d茅grade, les g茅n茅rations plus jeunes restent plus optimistes.
Les r茅sultats cl茅s indiquent que 29% de la g茅n茅ration Z et 31% des Millennials rapportent une am茅lioration du service client, en net contraste avec la g茅n茅ration X et les Baby Boomers, o霉 seulement 12% per莽oivent une am茅lioration. L'茅tude souligne que 86% des consommateurs pr茅f猫rent l'interaction humaine aux chatbots, et que 44% privil茅gient encore le support t茅l茅phonique. Notamment, 24% des consommateurs de la g茅n茅ration Z ne donnent pas de seconde chance aux entreprises apr猫s une mauvaise exp茅rience.
L'enqu锚te r茅v猫le 茅galement que 68% des consommateurs s'attendent 脿 ce que les petites entreprises 茅galent les grandes en mati猫re de s茅curit茅 num茅rique et de professionnalisme. GoDaddy pr茅sente son outil Conversations pour aider les petites entreprises 脿 g茅rer les communications clients sur plusieurs canaux.
GoDaddy (NYSE: GDDY) hat seine Consumer Pulse-Umfrage ver枚ffentlicht, die erhebliche generationenbedingte Unterschiede in der Wahrnehmung des Kundenservice aufzeigt. Die Umfrage unter 1.500 US-Verbrauchern zeigt, dass zwar 42% glauben, der Kundenservice verschlechtere sich, j眉ngere Generationen jedoch optimistischer bleiben.
Wesentliche Ergebnisse zeigen, dass 29% der Generation Z und 31% der Millennials eine Verbesserung des Kundenservice berichten, im starken Gegensatz zu Gen X und den Boomern, bei denen nur 12% eine Verbesserung sehen. Die Studie hebt hervor, dass 86% der Verbraucher menschliche Interaktionen Chatbots vorziehen und 44% weiterhin Telefonsupport bevorzugen. Bemerkenswert ist, dass 24% der Gen Z-Konsumenten Unternehmen nach einer schlechten Erfahrung keine zweite Chance geben.
Die Umfrage zeigt au脽erdem, dass 68% der Verbraucher erwarten, dass kleine Unternehmen in puncto digitale Sicherheit und Professionalit盲t mit gro脽en Unternehmen mithalten. GoDaddy stellt sein Tool Conversations vor, das kleinen Unternehmen hilft, Kundenkommunikation 眉ber mehrere Kan盲le zu verwalten.
- Younger generations (Gen Z and Millennials) show higher satisfaction with customer service
- GoDaddy launches new AI-powered Conversations tool for small business communication
- Clear market opportunity identified for businesses to differentiate through better customer service
- Strong consumer preference (86%) for human interaction indicates potential competitive advantage for businesses offering personal service
- 42% of consumers perceive declining customer service quality
- 66% of dissatisfied customers cite rude treatment as primary concern
- 24% of Gen Z customers won't give businesses second chances after mistakes
- Small businesses face pressure to match large company standards for digital security and professionalism
Service with a Shrug? Rudeness, Robots and Revenge of the One-and-Done Shopper
According to GoDaddy's survey of 1,500
In contrast,
"The generational divide is striking. Young consumers are more likely to give businesses the benefit of the doubt, but they also have higher expectations for speed, flexibility and friendliness," said GoDaddy Small Business Trends Expert Amy Jennette.
"Meanwhile, older generations are losing patience, often due to experiences with unfriendly service or limited options to reach a real person. For businesses big and small, the message is clear: customer trust is fragile, and brands must work harder to maintain it."
The survey points to several drivers behind Americans' shifting attitudes:
- Channel Preferences Are Evolving - While
44% of consumers still prefer picking up the phone for support, Gen Z and Millennials are more likely to use live chat, text, or even social media direct messages. However,86% overall say they prefer to interact with a real human rather than a chatbot. - Rising Frustration with Service - Among those who feel businesses are falling short of customer service expectations,
66% of those surveyed cite rude treatment as a top gripe while55% mention a lack of empathy. Nearly half (47% ) of respondents are frustrated when there is an absence of customer service options. - One Strike and You're Out - Younger generations may be more optimistic but are also less forgiving. Nearly a quarter (
24% ) of Gen Z consumers say they would not give a business a second chance after a mistake, compared to18% of Gen X and Boomers.
Ways to Win for Small Businesses
Despite these trust issues, the survey results highlight clear opportunities for small businesses to stand out. The majority of consumers (
"Small businesses can build authentic relationships by responding to customers. The right technology, especially using the latest almost-magical AI capabilities, makes this possible, even for businesses without large support teams."
GoDaddy Conversations: Empowering Small Business Support
It's hard for small business owners and managers to handle all aspects of operations while still investing the time and effort to consistently communicate effectively with customers. That's where AI-powered tools like come in; an all-in-one communications tool that brings together messages from web chat, social platforms, and email into a single inbox.
With GoDaddy Conversations, businesses can reply instantly, personalize interactions, and never miss an opportunity to earn trust鈥攏o matter how customers choose to reach out. For more information about GoDaddy's full suite of products to help businesses grow, visit .
*GoDaddy Consumer Pulse is a series of surveys of consumers ages 18 and above conducted throughout the year.
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GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo庐, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit .听
SOURCE GoDaddy Inc.
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