GM enhances loyalty program and unveils new GM Rewards鈩� Mastercard庐 from Barclays
General Motors (GM) has announced a redesigned GM Rewards鈩� loyalty program and launched the new GM Rewards鈩� Mastercard庐 in partnership with Barclays. The enhanced program offers members 3x points for every $1 spent on eligible GM purchases and 1 point per $5 spent on new and certified pre-owned vehicles. The new credit card features 30,000 bonus points after spending $1,000 within 90 days, up to 10x points on eligible GM purchases, and 3x points on all other purchases. Cardmembers can redeem points towards new vehicles, GM Financial account balances, parts, accessories, and services. The program now allows point combination with employee, dealer, and supplier discounts, and includes redemption options for digital services like OnStar plans and Super Cruise. A GM Business鈩� Mastercard庐 will launch later this year.
General Motors (GM) ha annunciato una versione rinnovata del programma fedelt脿 GM Rewards鈩� e il lancio della nuova carta Mastercard庐 GM Rewards鈩� in collaborazione con Barclays. Il programma migliorato offre ai membri 3 punti per ogni dollaro speso su acquisti GM idonei e 1 punto ogni 5 dollari spesi su veicoli nuovi e certificati usati. La nuova carta di credito offre 30.000 punti bonus dopo aver speso 1.000 dollari entro 90 giorni, fino a 10 volte i punti sugli acquisti GM idonei e 3 volte i punti su tutte le altre spese. I titolari possono riscattare i punti per nuovi veicoli, saldo conti GM Financial, parti, accessori e servizi. Il programma ora consente la combinazione dei punti con sconti per dipendenti, concessionari e fornitori, includendo opzioni di riscatto per servizi digitali come i piani OnStar e Super Cruise. Una Mastercard庐 GM Business鈩� sar脿 lanciata entro la fine dell'anno.
General Motors (GM) ha anunciado un redise帽o del programa de fidelidad GM Rewards鈩� y el lanzamiento de la nueva tarjeta Mastercard庐 GM Rewards鈩� en colaboraci贸n con Barclays. El programa mejorado ofrece a los miembros 3 puntos por cada d贸lar gastado en compras elegibles de GM y 1 punto por cada 5 d贸lares gastados en veh铆culos nuevos y certificados usados. La nueva tarjeta de cr茅dito incluye 30,000 puntos de bonificaci贸n tras gastar $1,000 en 90 d铆as, hasta 10 veces puntos en compras elegibles de GM y 3 veces puntos en todas las dem谩s compras. Los titulares pueden canjear puntos para veh铆culos nuevos, saldos de cuentas GM Financial, piezas, accesorios y servicios. El programa ahora permite combinar puntos con descuentos para empleados, concesionarios y proveedores, e incluye opciones de canje para servicios digitales como planes OnStar y Super Cruise. Una Mastercard庐 GM Business鈩� se lanzar谩 a finales de este a帽o.
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General Motors (GM) a annonc茅 une refonte de son programme de fid茅lit茅 GM Rewards鈩� et le lancement de la nouvelle carte Mastercard庐 GM Rewards鈩� en partenariat avec Barclays. Le programme am茅lior茅 offre aux membres 3 fois plus de points pour chaque dollar d茅pens茅 sur les achats 茅ligibles GM et 1 point tous les 5 dollars d茅pens茅s sur les v茅hicules neufs et certifi茅s d'occasion. La nouvelle carte de cr茅dit propose 30 000 points bonus apr猫s avoir d茅pens茅 1 000 $ en 90 jours, jusqu'脿 10 fois les points sur les achats GM 茅ligibles, et 3 fois les points sur tous les autres achats. Les titulaires peuvent 茅changer leurs points contre des v茅hicules neufs, des soldes de comptes GM Financial, des pi猫ces, accessoires et services. Le programme permet d茅sormais de combiner les points avec les remises pour employ茅s, concessionnaires et fournisseurs, et inclut des options de remboursement pour des services num茅riques comme les forfaits OnStar et Super Cruise. Une Mastercard庐 GM Business鈩� sera lanc茅e plus tard cette ann茅e.
General Motors (GM) hat ein 眉berarbeitetes GM Rewards鈩� Treueprogramm angek眉ndigt und in Partnerschaft mit Barclays die neue GM Rewards鈩� Mastercard庐 eingef眉hrt. Das verbesserte Programm bietet Mitgliedern 3-fache Punkte f眉r jeden ausgegebenen Dollar bei berechtigten GM-K盲ufen und 1 Punkt pro 5 Dollar bei neuen und zertifizierten Gebrauchtfahrzeugen. Die neue Kreditkarte bietet 30.000 Bonuspunkte, nachdem innerhalb von 90 Tagen 1.000 Dollar ausgegeben wurden, bis zu 10-fache Punkte bei berechtigten GM-K盲ufen und 3-fache Punkte bei allen anderen Eink盲ufen. Karteninhaber k枚nnen Punkte f眉r Neufahrzeuge, GM Financial Kontost盲nde, Teile, Zubeh枚r und Dienstleistungen einl枚sen. Das Programm erlaubt nun die Kombination von Punkten mit Mitarbeiter-, H盲ndler- und Lieferantenrabatten und umfasst auch Einl枚sem枚glichkeiten f眉r digitale Dienste wie OnStar-Pl盲ne und Super Cruise. Eine GM Business鈩� Mastercard庐 wird sp盲ter in diesem Jahr eingef眉hrt.
- Enhanced rewards structure with up to 10x points on GM purchases
- 30,000 bonus points welcome offer for new cardmembers
- Points can now be combined with employee, dealer and supplier discounts
- Flexible redemption options including vehicles, services, parts, and GM Financial balances
- No maximum point limits on redemptions or vehicle restrictions
- 9-month introductory APR limited to qualifying GM purchases over $499
- Existing cardmembers must wait until August 25, 2025, to use new cards
Insights
GM's enhanced loyalty program and new Barclays credit card strengthen customer retention while creating additional revenue streams.
GM's revamped GM Rewards program and new co-branded Mastercard represent a strategic evolution in the company's customer retention strategy. The partnership with Barclays US Consumer Bank and Mastercard creates a potentially significant secondary revenue stream through credit card interchange fees, while simultaneously strengthening GM's already industry-leading customer loyalty position.
The enhanced structure offers 3x points for eligible GM purchases and 1 point per $5 spent on vehicles, with no maximum redemption limits. What's particularly notable is that GM has expanded redemption options beyond vehicles to include digital services, parts, accessories, and even GM Financial account balances. This creates multiple touchpoints throughout the customer lifecycle, not just during vehicle purchases.
The card's economics appear competitive with 30,000 bonus points after spending $1,000, up to 10x points on GM purchases, and 3x points on everyday spending like fuel and groceries. By extending into business cards later this year, GM is targeting a comprehensive approach across consumer and commercial segments.
This initiative addresses one of the auto industry's fundamental challenges - maintaining customer engagement between vehicle purchases, which typically occur every 3-7 years. By creating ongoing point-earning opportunities through everyday spending, GM establishes regular brand interaction while incentivizing customers to stay within the GM ecosystem for their next vehicle purchase.
The ability to combine points with employee, dealer and supplier discounts represents a strategic move to maximize conversion across all GM's customer segments. Financial services partnerships like this historically generate substantial supplementary revenue for auto manufacturers while reinforcing brand loyalty.
GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise1, the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the
"GM has led the
In addition, customers of GM Financial will be able to redeem GM Rewards points towards an account balance. And now, GM Rewards points can be combined with GM's Family First employee, dealer and supplier discount programs, for eligible customers.
Issued by Barclays, the new GM Rewards Mastercard further expands the
"We're proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers' hands," said Denny Nealon, CEO, Barclays US Consumer Bank. "With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the
Launching today, the new GM Rewards Mastercard combines the security and convenience of Mastercard's network with the benefits of Mastercard World Elite. Cardmembers will also enjoy the following benefits:
- 30,000 bonus points after spending
$1,000 - Up to 10x points on eligible GM purchases, consisting of 7x points for every
$1 - 3x points on all other purchases with the GM Rewards Mastercard (such as fuel, groceries, restaurants and travel)
- Redeem points towards a new GM vehicle, GM Financial account balances, parts, accessories and eligible services
- Unlimited point earning potential
- Low introductory APR for 9 months on qualifying GM purchases greater than
$499
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"Mastercard is thrilled to partner with GM and Barclays in offering exciting benefits tailored to cardmembers' lifestyles," said John Levitsky, Co-President,
Existing cardmembers should continue to use their current cards through August 25, 2025. Current cardmembers will receive their new, replacement Barclays cards later this summer, along with activation instructions so they can begin using their new card on August 25.
Later this year, GM and Barclays will launch the GM BusinessTM Mastercard庐, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options.
GM Rewards: Earn points with fewer restrictions
The free-to-join GM Rewards program offers up valuable points per dollar spent and allows redemptions across Chevrolet, Buick, GMC, Cadillac and services. Key updates include:
- 3x points for every
$1 - 1 point per
$5 - Earn and redeem for digital services like most OnStar plans and Super Cruise
- No maximum point limits on redemptions or vehicle restrictions
- Ability to gift or transfer points to other GM Rewards members
- Opportunities to redeem points for exclusive GM events and experiences
- Points can now be combined with employee, dealer and supplier discounts*
- Points can be redeemed towards GM Financial loan or lease account balances*
*Terms, conditions and eligibility requirements apply
1Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Requires active Super Cruise plan or trial. Terms apply. Visit gmc.com/connectivity-technology/super-cruise for compatible roads and full details.
2Source: S&P Global Mobility "Loyalty to Manufacturer Award," February 2025
About General Motors
General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter and lower emission cars, trucks and SUVs. GM's Buick, Cadillac, Chevrolet and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry's widest range of EVs, as we move to an all-electric future.聽
About Barclays US Consumer Bank
Barclays US Consumer Bank is a leading co-branded credit card issuer and financial services partner in
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
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SOURCE Barclays US
FAQ
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