Garmin announces signature Garmin Marathon Series
Garmin (NYSE: GRMN) has announced the launch of its proprietary Garmin Marathon Series, marking a significant shift from traditional race sponsorships to full event ownership and production. The inaugural series will debut in Fall 2025 with events in Toledo, Ohio (September 21) and Tucson, Arizona (November 15).
Each event will feature four USATF-certified race distances: a full marathon (Boston Marathon qualifier), half marathon, 10K, and 5K. The series will include a two-day expo showcasing Garmin products and technology, edition race gear, and meet-and-greets with Garmin-sponsored athletes. Post-race festivities will include a finish line festival with local food and live entertainment.
The locations were selected based on existing race schedules, running communities, cultural highlights, and weather conditions. Additional locations are planned for 2026.
Garmin (NYSE: GRMN) ha annunciato il lancio della sua serie proprietaria Garmin Marathon Series, segnando un cambiamento significativo da tradizionali sponsorizzazioni di gare a piena propriet脿 e produzione di eventi. La serie inaugurale debutter脿 nell'autunno del 2025 con eventi a Toledo, Ohio (21 settembre) e Tucson, Arizona (15 novembre).
Ogni evento presenter脿 quattro distanze di gara certificate USATF: una maratona completa (qualificata per la Maratona di Boston), una mezza maratona, 10K e 5K. La serie includer脿 un expo di due giorni che metter脿 in mostra i prodotti e la tecnologia Garmin, attrezzature da gara in edizione speciale e incontri con atleti sponsorizzati da Garmin. Le festivit脿 post-gara comprenderanno un festival al traguardo con cibo locale e intrattenimento dal vivo.
Le localit脿 sono state selezionate in base ai programmi di gara esistenti, alle comunit脿 di corridori, ai punti culturali e alle condizioni meteorologiche. Ulteriori localit脿 sono previste per il 2026.
Garmin (NYSE: GRMN) ha anunciado el lanzamiento de su serie propietaria Garmin Marathon Series, marcando un cambio significativo de las tradicionales patrocinaciones de carreras a la plena propiedad y producci贸n de eventos. La serie inaugural debutar谩 en oto帽o de 2025 con eventos en Toledo, Ohio (21 de septiembre) y Tucson, Arizona (15 de noviembre).
Cada evento contar谩 con cuatro distancias de carrera certificadas por USATF: un marat贸n completo (calificador para el Marat贸n de Boston), media marat贸n, 10K y 5K. La serie incluir谩 una expo de dos d铆as que mostrar谩 productos y tecnolog铆a de Garmin, equipo de carrera de edici贸n especial y encuentros con atletas patrocinados por Garmin. Las festividades posteriores a la carrera incluir谩n un festival en la l铆nea de meta con comida local y entretenimiento en vivo.
Las ubicaciones fueron seleccionadas en funci贸n de los calendarios de carreras existentes, comunidades de corredores, puntos culturales y condiciones clim谩ticas. Se planean ubicaciones adicionales para 2026.
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Garmin (NYSE: GRMN) a annonc茅 le lancement de sa propre Garmin Marathon Series, marquant un changement significatif des parrainages de courses traditionnels vers la pleine propri茅t茅 et production d'茅v茅nements. La s茅rie inaugurale fera ses d茅buts 脿 l'automne 2025 avec des 茅v茅nements 脿 Toledo, Ohio (21 septembre) et Tucson, Arizona (15 novembre).
Chaque 茅v茅nement pr茅sentera quatre distances de course certifi茅es par l'USATF : un marathon complet (qualificatif pour le Marathon de Boston), un semi-marathon, 10K et 5K. La s茅rie comprendra une exposition de deux jours pr茅sentant les produits et la technologie Garmin, des 茅quipements de course en 茅dition sp茅ciale et des rencontres avec des athl猫tes sponsoris茅s par Garmin. Les festivit茅s apr猫s la course incluront un festival 脿 la ligne d'arriv茅e avec de la nourriture locale et des divertissements en direct.
Les emplacements ont 茅t茅 s茅lectionn茅s en fonction des calendriers de courses existants, des communaut茅s de coureurs, des points culturels et des conditions m茅t茅orologiques. D'autres emplacements sont pr茅vus pour 2026.
Garmin (NYSE: GRMN) hat die Einf眉hrung seiner eigenen Garmin Marathon Series angek眉ndigt, was einen bedeutenden Wechsel von traditionellen Rennsponsoring zu vollst盲ndigem Eventbesitz und -produktion darstellt. Die erste Serie wird im Herbst 2025 mit Veranstaltungen in Toledo, Ohio (21. September) und Tucson, Arizona (15. November) deb眉tieren.
Jede Veranstaltung wird vier USATF-zertifizierte Renndistanzen umfassen: einen vollst盲ndigen Marathon (Boston-Marathon-Qualifikant), einen Halbmarathon, 10K und 5K. Die Serie wird eine zweit盲gige Messe beinhalten, die Garmin-Produkte und -Technologie, spezielle Rennausr眉stung und Treffen mit von Garmin gesponserten Athleten pr盲sentiert. Nach dem Rennen wird es ein Festival am Ziel mit regionalem Essen und Live-Unterhaltung geben.
Die Standorte wurden basierend auf bestehenden Rennpl盲nen, Laufgemeinschaften, kulturellen Highlights und Wetterbedingungen ausgew盲hlt. Weitere Standorte sind f眉r 2026 geplant.
- Direct entry into event management business, creating new revenue stream
- Strategic expansion of brand presence in running community
- Multiple revenue opportunities through race registrations, expo sales, and merchandise
- Potential for geographic expansion in 2026
- Significant operational costs and logistics management required
- Weather and location-dependent event risks
- Initial scale with only two locations in 2025
Each event will create a unique experience with four race distances, an expo and finish line festival
With debut locations set for the fall in
"This is an opportunity to go above and beyond conventional sponsorships and create something truly special in our running communities. For decades, Garmin has been with runners through every step of their training, and now we are excited to be with them in an even more meaningful way on race day."
鈥� Susan Lyman, Garmin Vice President, Consumer Sales and Marketing
The Garmin Marathon Series team selected two US locations for 2025. Factors included each city's existing race and event schedule, regional run communities, local and cultural highlights around the course and favorable weather conditions. More locations are planned for 2026.
Initial Garmin Marathon Series locations and dates are as follows:
In each city, the event will include a USATF-certified and Boston Marathon qualifier full marathon, USATF-certified half marathon, 10K and 5K. A two-day expo showcasing Garmin products and technology will precede race day and be open to the public. Attendees can expect limited edition race gear from Garmin, meet and greets with Garmin-sponsored professional athletes and additional items from select sponsors. Directly following the race, a finish line festival 鈥� also open to the public 鈥� will give runners a chance to celebrate with local food, live entertainment and other activities.
Registration for the Garmin Marathon Series is currently open for all race distances in and . For additional information about the cities, races, community engagement opportunities and future locations, please visit .
Engineered on the inside for life on the outside, Garmin products have revolutionized the aviation, automotive, fitness, marine and outdoor markets. Dedicated to helping people make the most of the time they spend pursuing their passions, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin听,听email our media team,听connect with @garmin on social, or follow our听.
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at . No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
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FAQ
When and where will the first Garmin Marathon Series events take place in 2025?
What race distances are available in the Garmin Marathon Series?
What additional features are included in the Garmin Marathon Series events?
Will GRMN expand the Marathon Series beyond the initial two locations?
