Happy Belly Food Group's Heal Wellness QSR Signs 15 Unit Area Development Agreement in Manitoba, Canada
Happy Belly Food Group (OTCQB: HBFGF) has announced a significant expansion of its Heal Wellness QSR brand, signing a 15-unit area development agreement in Manitoba. This strategic move completes Heal's national presence across all 10 Canadian provinces, bringing the total to 195 contractually committed locations coast to coast.
The company's emerging brand portfolio now encompasses 606 units under development agreements across Canada. Heal Wellness, specializing in fresh smoothie bowls, acai bowls, and smoothies, is positioned as Canada's first true national smoothie bowl brand. The expansion into Manitoba, particularly in Winnipeg, targets a diverse customer base in a dynamic food scene with favorable economic conditions.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato una significativa espansione del suo marchio Heal Wellness QSR, firmando un accordo di sviluppo area per 15 unit脿 in Manitoba. Questa mossa strategica completa la presenza nazionale di Heal in tutte e 10 le province canadesi, portando il totale a 195 sedi contrattualmente impegnate da costa a costa.
Il portafoglio emergente del gruppo comprende ora 606 unit脿 in fase di sviluppo in tutto il Canada. Heal Wellness, specializzata in smoothie bowl freschi, acai bowl e smoothie, si posiziona come il primo vero marchio nazionale canadese di smoothie bowl. L'espansione in Manitoba, in particolare a Winnipeg, mira a una clientela diversificata in una scena gastronomica dinamica con condizioni economiche favorevoli.
Happy Belly Food Group (OTCQB: HBFGF) ha anunciado una expansi贸n significativa de su marca Heal Wellness QSR, firmando un acuerdo de desarrollo de 谩rea para 15 unidades en Manitoba. Este movimiento estrat茅gico completa la presencia nacional de Heal en las 10 provincias canadienses, alcanzando un total de 195 ubicaciones contractualmente comprometidas de costa a costa.
El portafolio emergente de la compa帽铆a ahora incluye 606 unidades bajo acuerdos de desarrollo en todo Canad谩. Heal Wellness, especializada en bowls frescos de smoothie, bowls de acai y smoothies, se posiciona como la primera verdadera marca nacional canadiense de smoothie bowls. La expansi贸n en Manitoba, especialmente en Winnipeg, apunta a una base de clientes diversa en una escena gastron贸mica din谩mica con condiciones econ贸micas favorables.
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Happy Belly Food Group (OTCQB : HBFGF) a annonc茅 une expansion significative de sa marque Heal Wellness QSR en signant un accord de d茅veloppement de zone pour 15 unit茅s au Manitoba. Cette d茅marche strat茅gique compl猫te la pr茅sence nationale de Heal dans les 10 provinces canadiennes, portant le total 脿 195 emplacements contractuellement engag茅s d'un oc茅an 脿 l'autre.
Le portefeuille de marques 茅mergent de l'entreprise comprend d茅sormais 606 unit茅s en cours de d茅veloppement 脿 travers le Canada. Heal Wellness, sp茅cialis茅e dans les bols smoothie frais, les bols d'a莽a茂 et les smoothies, se positionne comme la premi猫re v茅ritable marque nationale canadienne de bols smoothie. L'expansion au Manitoba, notamment 脿 Winnipeg, vise une client猫le diversifi茅e dans une sc猫ne culinaire dynamique avec des conditions 茅conomiques favorables.
Happy Belly Food Group (OTCQB: HBFGF) hat eine bedeutende Expansion seiner Heal Wellness QSR-Marke bekannt gegeben und einen 15-Einheiten-Gebietsentwicklungsvertrag in Manitoba unterzeichnet. Dieser strategische Schritt vervollst盲ndigt Heals nationale Pr盲senz in allen 10 kanadischen Provinzen und bringt die Gesamtzahl auf 195 vertraglich zugesicherte Standorte von K眉ste zu K眉ste.
Das aufstrebende Markenportfolio des Unternehmens umfasst nun 606 Einheiten unter Entwicklungsvertr盲gen in ganz Kanada. Heal Wellness, spezialisiert auf frische Smoothie-Bowls, Acai-Bowls und Smoothies, positioniert sich als Kanadas erste echte nationale Smoothie-Bowl-Marke. Die Expansion nach Manitoba, insbesondere in Winnipeg, richtet sich an eine vielf盲ltige Kundschaft in einer dynamischen Food-Szene mit g眉nstigen wirtschaftlichen Bedingungen.
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Toronto, Ontario--(Newsfile Corp. - June 25, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of an area development agreement that marks a significant milestone in our growth trajectory. As of June 24th, 2025, Happy Belly has signed a contractual area development agreement for the province of Manitoba that will deliver 15 net new locations of Heal Wellness ("Heal"), a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). With this addition Heal is represented in all 10 provinces across Canada with area development agreements, boasting 195 contractually committed locations coast to coast.
Happy Belly 1
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"Building upon the strong interest in Heal from existing provinces under area development contracts such as Ontario, Alberta, Saskatchewan, Quebec, British Columbia, Nova Scotia, New Brunswick, P.E.I., Newfoundland and Labrador, we are thrilled to complete a coast to coast area development blanket for our first ever brand at Happy Belly, solidifying our national footprint with the addition of Manitoba to our development list. Our emerging brand portfolio now has 606 units under development agreements across 10 provinces, clearly setting the path forward for several years of predictable organic growth for Happy Belly," said Sean Black, Chief Executive Officer of Happy Belly.
"As our Heal brand continues to expand across Canada, today's announcement highlights our ability to scale emerging brands. With multiple locations in simultaneous construction, and more on the way for 2025, we are realizing significant growth thanks to our ability to open corporate stores as well as franchised locations in parallel paths. Leveraging our area developer model and our team's expertise, we have positioned Heal with first-mover advantage as Canada's first true national smoothie bowl brand."
Manitoba offers a unique blend of urban vibrancy and community spirit, making it an ideal province to expand our Heal Wellness brand. Winnipeg, its largest city, boasts a dynamic food scene with a diverse customer base eager for fresh, innovative dining options. The province's competitive real estate market enables cost-effective expansion in key urban centers, while a strong sense of local pride supports businesses that bring something new to the table. Residents value quality and authenticity, and a smoothie bowl and ACAI QSR would be well-poised to capture their interest. Additionally, Manitoba's favorable economic conditions and growing culinary culture create significant opportunities for rapid growth, positioning the chain to become a local favorite across major cities. Ultimately, Manitoba's blend of economic potential, community engagement, and urban energy makes it a strategic choice for our Heal Wellness brand.
"Our overarching strategy has always been to focus on the development and growth of emerging brands within the food sector. Anticipating the continued rollout of our franchising initiative, we expect new locations to contribute to the company's overall revenue and profitability."
We are just getting started.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see or contact us at [email protected].
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 2
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
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Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on .
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FAQ
How many new Heal Wellness locations will open in Manitoba under the new agreement?
What is the total number of Happy Belly Food Group's committed locations across Canada?
What type of food does HBFGF's Heal Wellness serve?
In which Canadian provinces does Heal Wellness have development agreements?
What is Happy Belly Food Group's expansion strategy?
