TUMS Teams Up with DraftKings to Launch TUMS Fantasy Foodball Pool, Making Gameday Food Dreams a AG真人官方ity
TUMS has partnered with DraftKings to launch TUMS Fantasy Foodball Pool, a free online game where players can draft food and drink combinations for a chance to win from a $40,000 prize pool. The initiative comes as a survey reveals that 25% of viewers prioritize food during the big game, with 54% believing gameday food can make or break the experience.
The game features four rounds from January 6 to February 9, each focusing on different themes: Tailgate Foods, Spicy Foods, Sweet Foods, and New Orleans Foods. Players can select from 36 items, including popular gameday foods like barbecue (34%), hot wings (33%), and seven-layer dip (24%). Former football champion Vince Wilfork has joined as a partner to promote the initiative.
TUMS will also host a public event at Bourbon Heat in New Orleans on February 7, offering product samples and exclusive merchandise. The survey, conducted by Talker Research, included 2,000 Americans aged 21-43.
TUMS ha collaborato con DraftKings per lanciare il TUMS Fantasy Foodball Pool, un gioco online gratuito in cui i giocatori possono selezionare combinazioni di cibo e bevande per avere la possibilit脿 di vincere da un montepremi di $40,000. L'iniziativa nasce da un sondaggio che rivela che il 25% degli spettatori d脿 priorit脿 al cibo durante la grande partita, con il 54% che crede che il cibo del giorno della partita possa fare la differenza nell'esperienza.
Il gioco comprende quattro turni dal 6 gennaio al 9 febbraio, ciascuno incentrato su temi diversi: Cibi da Tailgate, Cibi Piccanti, Cibi Desserti e Cibi di New Orleans. I giocatori possono scegliere tra 36 opzioni, tra cui alcuni cibi popolari per il giorno della partita come barbecue (34%), ali di pollo piccanti (33%) e dip sette strati (24%). L'ex campione di football Vince Wilfork si 猫 unito come partner per promuovere l'iniziativa.
TUMS ospiter脿 anche un evento pubblico al Bourbon Heat di New Orleans il 7 febbraio, offrendo assaggi di prodotti e merce esclusiva. Il sondaggio, condotto da Talker Research, ha coinvolto 2.000 americani di et脿 compresa tra 21 e 43 anni.
TUMS se ha asociado con DraftKings para lanzar el TUMS Fantasy Foodball Pool, un juego en l铆nea gratuito donde los jugadores pueden seleccionar combinaciones de alimentos y bebidas para tener la oportunidad de ganar de un bote de premios de $40,000. La iniciativa surge de una encuesta que revela que el 25% de los espectadores prioriza la comida durante el gran juego, y el 54% cree que la comida del d铆a del juego puede determinar la experiencia.
El juego incluye cuatro rondas del 6 de enero al 9 de febrero, cada una centrada en diferentes temas: Comidas para Tailgate, Comidas Picantes, Comidas Dulces y Comidas de Nueva Orleans. Los jugadores pueden elegir entre 36 opciones, incluidos alimentos populares del d铆a del juego como barbacoa (34%), alitas picantes (33%) y dip de siete capas (24%). El ex campe贸n de f煤tbol americano Vince Wilfork se ha unido como socio para promover la iniciativa.
TUMS tambi茅n organizar谩 un evento p煤blico en Bourbon Heat en Nueva Orleans el 7 de febrero, ofreciendo muestras de productos y mercanc铆a exclusiva. La encuesta, realizada por Talker Research, incluy贸 a 2,000 estadounidenses de entre 21 y 43 a帽os.
TUMS电� DraftKings鞕� 順戨牓頃橃棳 TUMS 韺愴儉歆� 響鸽摐氤� 頀�鞚� 於滌嫓頄堨姷雼堧嫟. 鞚吹鐢 頂岆爤鞚挫柎臧� 鞚岇嫕瓿� 鞚岆 臁绊暕鞚� 霌滊灅頂勴姼頃橃棳 $40,000鞚� 靸侁笀 頀�鞐愳劀 靸侅潉 氚涭潉 靾� 鞛埖鐢 氍措 鞓澕鞚� 瓴岇瀯鞛呺媹雼�. 鞚� 鞚措媹靺旐嫲敫尩鐢 25%鞚� 鞁滌箔鞛愱皜 韥� 瓴疥赴毳� 氤措┐靹� 鞚岇嫕鞚� 鞖办劆鞁滍暅雼さ鐢 臁办偓 瓴瓣臣鞐愳劀 牍勲’霅橃棃鞙茧┌, 54%电� 瓴岇瀯 雼轨澕鞚� 鞚岇嫕鞚� 瓴巾棙鞚� 膦岇毎頃� 靾� 鞛堧嫟瓿� 靸濌皝頃╇媹雼�.
鞚� 瓴岇瀯鞚� 1鞗� 6鞚茧秬韯� 2鞗� 9鞚缄箤歆� 歆勴枆霅橂┌, 臧� 霛检毚霌湹鐢 雼るジ 韰岆鞐� 齑堨爯鞚� 毵烄稊瓿� 鞛堨姷雼堧嫟: 韰岇澕瓴岇澊韸� 鞚岇嫕, 毵れ毚 鞚岇嫕, 雼饯頃� 鞚岇嫕, 攴鸽Μ瓿� 雺挫槵毽柛鞀� 鞚岇嫕. 頂岆爤鞚挫柎电� 氚旊矤韥�(34%), 毵れ毚 雮犼皽(33%), 攴鸽Μ瓿� 7旄� 霐�(24%)瓿� 臧欖潃 鞚戈赴 瓴岇瀯 鞚岇嫕 欷� 36臧�歆� 頃 欷戩棎靹� 靹犿儩頃� 靾� 鞛堨姷雼堧嫟. 鞝� 於曣惮 毂旐敿鞏� 牍堨姢 鞙岉彫韥皜 鞚� 鞚措媹靺旐嫲敫岆ゼ 頇嶋炒頃橁赴 鞙勴暅 韺岉姼雱堧 彀胳棳頃橁矊 霅橃棃鞀惦媹雼�.
TUMS电� 霕愴暅 2鞗� 7鞚� 雺挫槵毽柛鞀れ潣 Bourbon Heat鞐愳劀 瓿店车 鞚措菠韸鸽ゼ 臧滌禍頃橂┌, 鞝滍拡 靸橅攲瓿� 霃呾爯 靸來拡鞚� 鞝滉车頃╇媹雼�. 鞚� 臁办偓电� Talker Research鞐� 鞚橅暣 21靹胳棎靹� 43靹� 靷澊鞚� 氙戈淡鞚� 2,000氇呾潉 雽�靸侅溂搿� 歆勴枆霅橃棃鞀惦媹雼�.
TUMS s'est associ茅 脿 DraftKings pour lancer le TUMS Fantasy Foodball Pool, un jeu en ligne gratuit o霉 les joueurs peuvent composer des combinaisons de nourriture et de boissons pour avoir une chance de gagner 脿 partir d'un prize pool de 40 000 $. L'initiative d茅coule d'une enqu锚te r茅v茅lant que 25 % des t茅l茅spectateurs privil茅gient la nourriture pendant le grand match, 54 % croyant que la nourriture du jour de jeu peut faire toute la diff茅rence.
Le jeu comprend quatre tours du 6 janvier au 9 f茅vrier, chacun ax茅 sur des th猫mes diff茅rents : Nourritures de Tailgate, Nourritures 脡pic茅es, Nourritures Sucr茅es et Nourritures de la Nouvelle-Orl茅ans. Les joueurs peuvent choisir parmi 36 articles, y compris des aliments populaires pour le jour du match comme le barbecue (34 %), les ailes de poulet 茅pic茅es (33 %) et le dip 脿 sept couches (24 %). L'ancien champion de football Vince Wilfork s'est associ茅 pour promouvoir cette initiative.
TUMS organisera 茅galement un 茅v茅nement public au Bourbon Heat 脿 la Nouvelle-Orl茅ans le 7 f茅vrier, offrant des 茅chantillons de produits et des marchandises exclusives. L'enqu锚te, men茅e par Talker Research, a impliqu茅 2 000 Am茅ricains 芒g茅s de 21 脿 43 ans.
TUMS hat sich mit DraftKings zusammengetan, um den TUMS Fantasy Foodball Pool zu starten, ein kostenloses Online-Spiel, bei dem Spieler Lebensmittel- und Getr盲nkekombinationen ausw盲hlen k枚nnen, um die Chance auf einen Preis aus einem Preisfonds von 40.000 US-Dollar zu gewinnen. Die Initiative entstand aus einer Umfrage, die zeigt, dass 25 % der Zuschauer w盲hrend des gro脽en Spiels auf Essen Wert legen, wobei 54 % glauben, dass das Essen am Spieltag das Erlebnis entscheidend beeinflussen kann.
Das Spiel umfasst vier Runden vom 6. Januar bis zum 9. Februar, die sich jeweils auf verschiedene Themen konzentrieren: Tailgate-Essen, pikantes Essen, s眉脽es Essen und Speisen aus New Orleans. Die Spieler k枚nnen aus 36 Artikeln ausw盲hlen, darunter beliebte Spieltag-Speisen wie Barbecue (34 %), scharfe H盲hnchenfl眉gel (33 %) und Dip mit sieben Schichten (24 %). Der ehemalige Fu脽ballchampion Vince Wilfork hat sich als Partner angeschlossen, um die Initiative zu f枚rdern.
TUMS wird auch ein 枚ffentliches Event am 7. Februar im Bourbon Heat in New Orleans veranstalten, bei dem Produktproben und exklusive Merchandise angeboten werden. Die Umfrage, die von Talker Research durchgef眉hrt wurde, beinhaltete 2.000 Amerikaner im Alter von 21 bis 43 Jahren.
- Partnership with DraftKings expands brand visibility and engagement
- $40,000 prize pool promotion to drive consumer engagement
- Strategic timing with major sporting event to maximize exposure
- Celebrity endorsement from former NFL champion Vince Wilfork
- None.
Insights
This marketing collaboration between TUMS and DraftKings represents a clever fusion of sports entertainment and consumer health products, though its financial impact is likely minimal relative to HLN's overall operations. The
The survey data revealing that
While creative, this campaign's direct revenue impact will be It's primarily a brand awareness play designed to maintain TUMS' market position in the highly competitive over-the-counter antacid category rather than a significant business driver.
Fans can draft their top food and drink picks for a free shot at听
winning a share of
Food lovers can visit to play up to four rounds of TUMS Fantasy Foodball Pool for free for a shot at winning a share of
- Jan. 6 to 12: Tailgate Foods
- Jan. 13 to 19: Spicy Foods
- Jan. 20 to 26: Sweet Foods
- Jan. 27 to Feb. 9: New Orleans Foods
Each round of TUMS Fantasy Foodball Pool features the top foods and drinks selected by a survey of 2,000 Americans*, ensuring plates will be filled with the most popular options, including the top 10 foods on respondents' Big Game plates: barbecue (
To bring the delicious combination of football and food to the table, TUMS has partnered with former two-time professional football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend his expertise from the field to the table and share his personal experience with tackling occasional heartburn.
"Nothing should stand between fans and their favorite foods, especially on gameday, so I'm thrilled to partner with TUMS to help foodies like me celebrate without the worry of heartburn getting in the way," said Wilfork, who is a brand fan and user himself. "Since leaving the field, I never watch a game without my must-have foods, like brisket and ribs that are grilled low and slow, hot wings, sliders and brownies, my favorite dessert. When these occasionally cause heartburn, I reach for TUMS for fast relief."
TUMS has reinvigorated its free-to-play pool concept with DraftKings to create TUMS Fantasy Foodball Pool and give fans an engaging way to bring food to the forefront of gameday.
"The fans have spoken - food is clearly a big part of any football watch party, and we're thrilled to give them a competitive way to celebrate their love of gameday bites," said Patricia Melo, Brand Director for TUMS. "Although the foods we love can occasionally lead to symptoms of heartburn, TUMS provides fast relief, allowing fans to feel rest-assured that they won't have to sideline their fun."
"We learned first-hand just how passionate fans are about food as a result of our successful collaboration with TUMS last year," said Jay Danahy, Head of Revenue, DraftKings Media & Sponsorships. "We're thrilled to be working with TUMS once again, giving food fans a new way to engage on game day centered around their most valuable plate picks and a free shot at winning a share of cash prizes."
In addition to providing fans with an opportunity to indulge in their food plate fantasies, TUMS will kick off Big Game Weekend in the heart of the
For more information on TUMS and its range of products, follow the brand on Instagram and TikTok (@TUMSofficial) or visit .
*Data from a survey conducted by Talker Research on behalf of TUMS from Dec. 5 to Dec. 10, 2024, with a sample of 2,000 Americans aged 21鈥�43.
About TUMS
TUMS Chewy Bites offer tasty and effective occasional heartburn relief so you can savor the moment. They provide multi-symptom relief, including heartburn, sour stomach, acid indigestion relief, and upset stomach relief. TUMS Gummy Bites go to work in seconds* for occasional heartburn relief, plus feature a soft, easy-to-chew format and multi-benefit relief from occasional sour stomach, acid indigestion, and upset stomach. TUMS are the #1 recommended antacid brand by doctors, pharmacists and OBGYNs. TUMS is America's #1 antacid with a wide variety of flavors and formats that offer something for everyone.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
About Haleon US
Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Sexual Health, and Wellness. Built on trusted science, innovation, and deep human understanding, Haleon's
View original content to download multimedia:
SOURCE TUMS
FAQ
What is the total prize pool for TUMS Fantasy Foodball Pool 2025?
When are the four rounds of TUMS Fantasy Foodball Pool 2025?
What are the most popular gameday foods according to TUMS survey?
Where will TUMS host its Big Game Weekend event in 2025?
How many food and drink choices can players draft in TUMS Fantasy Foodball?
