Integral Ad Science Receives Industry's First Ethical AI Certification from Alliance for Audited Media (AAM)
Integral Ad Science (NASDAQ: IAS) has achieved a significant milestone by becoming the first company to receive the Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). The certification validates IAS's responsible AI practices across its digital ad measurement products and services.
IAS's AI-powered platform processes up to 280 billion interactions daily, utilizing AI for prediction, decisioning, protection, and targeting. The company notably holds multiple AI certifications, including TrustArc's Responsible AI certification and ISO 42001 certification for its AI Management System, making it unique in the industry.
The AAM certification process involved a comprehensive audit of IAS's AI governance framework, including policies, risk management processes, and oversight controls, setting a new standard for accountability in the advertising industry.
Integral Ad Science (NASDAQ: IAS) ha raggiunto un traguardo importante diventando la prima azienda a ottenere la Certificazione di Intelligenza Artificiale Etica dall'Alliance for Audited Media (AAM). Questa certificazione attesta le pratiche responsabili di IA di IAS nei suoi prodotti e servizi di misurazione della pubblicit脿 digitale.
La piattaforma potenziata dall'IA di IAS elabora fino a 280 miliardi di interazioni al giorno, utilizzando l'intelligenza artificiale per predizione, decisioni, protezione e targeting. L'azienda detiene inoltre diverse certificazioni IA, tra cui la certificazione Responsible AI di TrustArc e la certificazione ISO 42001 per il suo Sistema di Gestione dell'IA, distinguendosi nel settore.
Il processo di certificazione AAM ha incluso un audit approfondito del framework di governance dell'IA di IAS, comprese le politiche, i processi di gestione del rischio e i controlli di supervisione, stabilendo un nuovo standard di responsabilit脿 nell'industria pubblicitaria.
Integral Ad Science (NASDAQ: IAS) ha alcanzado un hito importante al convertirse en la primera empresa en recibir la Certificaci贸n de Inteligencia Artificial 脡tica de la Alliance for Audited Media (AAM). Esta certificaci贸n valida las pr谩cticas responsables de IA de IAS en sus productos y servicios de medici贸n de publicidad digital.
La plataforma impulsada por IA de IAS procesa hasta 280 mil millones de interacciones diarias, utilizando IA para predicci贸n, toma de decisiones, protecci贸n y segmentaci贸n. La compa帽铆a cuenta con m煤ltiples certificaciones de IA, incluyendo la certificaci贸n Responsible AI de TrustArc y la certificaci贸n ISO 42001 para su Sistema de Gesti贸n de IA, lo que la hace 煤nica en la industria.
El proceso de certificaci贸n de AAM incluy贸 una auditor铆a integral del marco de gobernanza de IA de IAS, incluyendo pol铆ticas, procesos de gesti贸n de riesgos y controles de supervisi贸n, estableciendo un nuevo est谩ndar de responsabilidad en la industria publicitaria.
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Integral Ad Science (NASDAQ : IAS) a franchi une 茅tape importante en devenant la premi猫re entreprise 脿 recevoir la Certification d'Intelligence Artificielle 脡thique de l'Alliance for Audited Media (AAM). Cette certification valide les pratiques responsables de l'IA d'IAS dans ses produits et services de mesure publicitaire num茅rique.
La plateforme aliment茅e par l'IA d'IAS traite jusqu'脿 280 milliards d'interactions par jour, utilisant l'IA pour la pr茅diction, la prise de d茅cision, la protection et le ciblage. L'entreprise d茅tient plusieurs certifications en IA, notamment la certification Responsible AI de TrustArc et la certification ISO 42001 pour son Syst猫me de Gestion de l'IA, ce qui la rend unique dans son secteur.
Le processus de certification de l'AAM a impliqu茅 un audit complet du cadre de gouvernance de l'IA d'IAS, incluant les politiques, les processus de gestion des risques et les contr么les de supervision, 茅tablissant une nouvelle norme de responsabilit茅 dans l'industrie publicitaire.
Integral Ad Science (NASDAQ: IAS) hat einen bedeutenden Meilenstein erreicht, indem es als erstes Unternehmen die Ethical Artificial Intelligence (AI) Zertifizierung von der Alliance for Audited Media (AAM) erhalten hat. Die Zertifizierung best盲tigt IAS' verantwortungsvolle KI-Praktiken in seinen digitalen Werbemessprodukten und -dienstleistungen.
Die KI-gest眉tzte Plattform von IAS verarbeitet t盲glich bis zu 280 Milliarden Interaktionen und nutzt KI f眉r Prognosen, Entscheidungsfindung, Schutz und Zielgruppenansprache. Das Unternehmen besitzt mehrere KI-Zertifizierungen, darunter die Responsible AI-Zertifizierung von TrustArc und die ISO 42001-Zertifizierung f眉r sein KI-Managementsystem, was es in der Branche einzigartig macht.
Der AAM-Zertifizierungsprozess umfasste ein umfassendes Audit des KI-Governance-Rahmens von IAS, einschlie脽lich Richtlinien, Risikomanagementprozessen und Aufsichtskontrollen, und setzte damit einen neuen Ma脽stab f眉r Verantwortlichkeit in der Werbebranche.
- First company to receive AAM's Ethical AI Certification, demonstrating leadership in responsible AI practices
- Platform processes massive scale of 280 billion interactions daily using AI technology
- Unique position as the only company holding both TrustArc's Responsible AI and ISO 42001 certifications
- Comprehensive AI integration across all product aspects including Total Media Quality, Quality Attention, and Fraud Solutions
- None.
Underscores IAS's Deep AI Integration to Analyze Billions of Transactions Daily at Scale Enabling Advertisers to Achieve Better Performance Outcomes
"As the first company to receive AAM's certification for ethical AI use, we are paving the way for the responsible use of AI within the advertising industry as a whole," said Kevin Alvero, Chief Compliance Officer at IAS. "AAM has a long history of providing transparency and assurance to the media and advertising industries, and we are pleased to be recognized as a leader in this area."
As the advertising and media industries continue to adopt AI to improve performance and efficiency, there is a call for AI to be implemented responsibly. This certification is built on 聽and encompasses key areas such as disclosure, human oversight, privacy, bias mitigation, and risk management. The certification process included a thorough audit of IAS's AI governance framework, including policies, AI risk management processes, and oversight controls. The audit also included examination at the product level to confirm the validity of IAS's methodologies and verify that robust quality control mechanisms were in place around the data supporting the AI models and overall model performance.聽
AI is a core pillar of IAS's long-term strategy, as it enables the company to bring new insights to customers and partners by analyzing data at a scale not previously possible. More than a decade ago, IAS developed a digital advertising platform powered by AI and machine learning (ML) that captures up to 280 billion interactions daily from around the globe. IAS leverages AI for prediction, decisioning, protection, and targeting; and infuses the power of AI and ML into all aspects of its products, including Total Media Quality, Quality Attention, and Fraud Solutions.
IAS was an early adopter of TrustArc's Responsible AI certification and one of the world's first companies to be ISO 42001 certified for its AI Management System. (No other company holds both of those certifications.)
"We congratulate IAS for becoming the first organization to achieve AAM's Ethical AI Certification," said Richard Murphy, CEO, president, and managing director at AAM. "By certifying to AAM's framework, IAS is demonstrating how AI can be implemented to drive innovation and efficiency while maintaining trust with advertisers and partners. Their commitment to responsible AI practices backed by independent validation sets a new standard for accountability in the industry."
About the Alliance for Audited Media
As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance.鈥疞earn more at auditedmedia.com.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit .
Press Contacts:
Alliance for Audited Media (AAM)
Erin Boudreau
[email protected]
Integral Ad Science
[email protected]
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