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Agassi Sports Entertainment Engages IBM to Help Elevate Racquet Sports Experience

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Agassi Sports Entertainment (OTC:AASP) has announced a strategic collaboration with IBM (NYSE:IBM) to revolutionize the digital landscape of racquet sports. The partnership will focus on developing AI-powered solutions, branded as Agassi Intelligence, to enhance player performance analysis and provide personalized recommendations.

The collaboration aims to create innovative digital tools for training, performance tracking, and fan engagement while building an inclusive global community of racquet sports enthusiasts. Tennis legend Andre Agassi, an 8-time Grand Slam winner, emphasized the partnership's alignment with their mission to promote health and wellness while growing the racquet sports industry worldwide.

Agassi Sports Entertainment (OTC:AASP) ha annunciato una collaborazione strategica con IBM (NYSE:IBM) per rivoluzionare il panorama digitale degli sport con racchetta. La partnership si concentrerà sullo sviluppo di soluzioni basate sull'intelligenza artificiale, denominate Agassi Intelligence, per migliorare l'analisi delle prestazioni dei giocatori e offrire raccomandazioni personalizzate.

L'obiettivo della collaborazione è creare strumenti digitali innovativi per l'allenamento, il monitoraggio delle prestazioni e il coinvolgimento dei fan, costruendo al contempo una comunità globale inclusiva di appassionati di sport con racchetta. La leggenda del tennis, Andre Agassi, vincitore di 8 titoli del Grande Slam, ha sottolineato come questa partnership sia in linea con la loro missione di promuovere salute e benessere, contribuendo allo sviluppo dell'industria degli sport con racchetta a livello mondiale.

Agassi Sports Entertainment (OTC:AASP) ha anunciado una colaboración estratégica con IBM (NYSE:IBM) para revolucionar el panorama digital de los deportes de raqueta. La alianza se centrará en desarrollar soluciones impulsadas por IA, denominadas Agassi Intelligence, para mejorar el análisis del rendimiento de los jugadores y ofrecer recomendaciones personalizadas.

La colaboración busca crear herramientas digitales innovadoras para entrenamiento, seguimiento del rendimiento y la participación de los aficionados, mientras construye una comunidad global inclusiva de entusiastas de los deportes de raqueta. La leyenda del tenis, Andre Agassi, ganador de 8 títulos de Grand Slam, destacó que la asociación está alineada con su misión de promover la salud y el bienestar, al tiempo que impulsa el crecimiento de la industria de los deportes de raqueta en todo el mundo.

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Agassi Sports Entertainment (OTC:AASP) a annoncé une collaboration stratégique avec IBM (NYSE:IBM) pour révolutionner le paysage numérique des sports de raquette. Ce partenariat se concentrera sur le développement de solutions propulsées par l'IA, baptisées Agassi Intelligence, afin d'améliorer l'analyse des performances des joueurs et de fournir des recommandations personnalisées.

La collaboration vise à créer des outils numériques innovants pour l'entraînement, le suivi des performances et l'engagement des fans, tout en construisant une communauté mondiale inclusive d'amateurs de sports de raquette. La légende du tennis, Andre Agassi, huit fois vainqueur de Grand Chelem, a souligné que ce partenariat s'aligne avec leur mission de promouvoir la santé et le bien-être tout en développant l'industrie des sports de raquette à l'échelle mondiale.

Agassi Sports Entertainment (OTC:AASP) hat eine strategische Zusammenarbeit mit IBM (NYSE:IBM) angekündigt, um die digitale Landschaft der Rückschlagsportarten zu revolutionieren. Die Partnerschaft konzentriert sich auf die Entwicklung KI-gestützter Lösungen unter dem Namen Agassi Intelligence, um die Leistungsanalyse von Spielern zu verbessern und personalisierte Empfehlungen zu bieten.

Das Ziel der Zusammenarbeit ist die Schaffung innovativer digitaler Werkzeuge für Training, Leistungsüberwachung und Fan-Engagement sowie der Aufbau einer inklusiven globalen Gemeinschaft von Rückschlagsport-Enthusiasten. Tennislegende Andre Agassi, achtfacher Grand-Slam-Sieger, betonte, dass die Partnerschaft mit ihrer Mission übereinstimmt, Gesundheit und Wohlbefinden zu fördern und gleichzeitig die Rückschlagsportbranche weltweit auszubauen.

Positive
  • Partnership with technology leader IBM to develop AI solutions
  • Potential to expand global reach and accessibility in racquet sports
  • Strategic alignment with industry expertise (Andre Agassi) and technology (IBM)
Negative
  • None.

Insights

Agassi Sports Entertainment's IBM partnership leverages AI to potentially create new revenue streams in racquet sports, though execution details remain limited.

This partnership between Agassi Sports Entertainment (AASP) and IBM represents a strategic move to integrate artificial intelligence into racquet sports through what will be branded as "Agassi Intelligence." While the announcement is light on implementation specifics, the core value proposition involves applying IBM's AI capabilities to analyze player performance and deliver personalized recommendations across skill levels.

The technology ambitions include performance analysis tools, training enhancements, and community-building platforms - all aimed at increasing accessibility and engagement in racquet sports. The timing is opportune as racquet sports (particularly tennis, pickleball, and padel) are experiencing global growth trends with increasing digitalization of training and performance tracking.

What makes this potentially valuable is the combination of IBM's technical expertise with Agassi's brand recognition in tennis. However, investors should note the frequent use of forward-looking language ("plan to," "expect to," "aim to") throughout the announcement, indicating these initiatives remain largely conceptual. The press release lacks concrete details about development timelines, investment amounts, revenue-sharing structures, or specific technological capabilities.

This partnership follows the industry trend of sports entities seeking technology partners to enhance fan engagement and player development through data analytics. Similar AI applications in other sports have created new revenue channels through premium subscriptions, coaching tools, and community platforms, which appears to be the model AASP is pursuing.

LAS VEGAS, NV / / July 9, 2025 / Agassi Sports Entertainment Corp. (OTC PINK:AASP), an emerging leader in sports entertainment and innovation, is pleased to announce an exciting collaboration with IBM (NYSE:IBM) which includes the planned use of AI aimed at transforming the digital landscape for various racquet sports worldwide.

As two iconic brands with strong connections to racquet sports, and a shared commitment to excellence, Agassi Sports Entertainment has engaged IBM to help create what Agassi Sports Entertainment believes will be an unrivaled digital experience that caters to players and fans alike. This relationship represents a unique fusion of passion, technology, and innovation that Agassi Sports Entertainment expects will not only enhance the way people engage with racquet sports but will also elevate the sport's overall accessibility and enjoyment.

Our joint efforts are planned to focus on harnessing cutting-edge technology to deliver personalized experiences, insightful data, and interactive features which we believe will resonate with players of all skill levels and redefine the racquet sports experience.

Key Highlights of the Collaboration

  • Utilization of AI: We plan to harness AI technology to analyze player performance and provide actionable recommendations. We believe that this technology, to be branded as Agassi Intelligence, has the potential to revolutionize how players of all levels play and compete.

  • Innovative Digital Solutions: We further expect to create other groundbreaking tools designed to enhance training, performance tracking, and fan engagement.

  • Community Building: We aim to foster a vibrant community of racquet sports lovers, encouraging interaction and connection.

  • Accessibility: Our initiatives will prioritize inclusivity, with the goal of reaching an accessible market of enthusiasts around the world that enjoy the thrill of racquet sports.

Commenting for Agassi Sports Entertainment, CEO Ronald Boreta stated, "We are incredibly excited to work with IBM to develop new technology for the racquet sports industry. Our mission has been to work with best in class operators and as a global leader in the technology sector, we believe IBM enables us to reach new heights toward innovating in this field. It is our belief that there are significant opportunities to grow accessibility to racquet sports worldwide through multiple avenues in these fast moving markets and we look forward to working closely with IBM and other best of class companies on these goals."

Adding to Mr. Boreta's comments, Mr. Andre Agassi, who has been a World Number 1, 8-time Grand Slam winner, and an Olympic Gold Medalist during his Hall of Fame tennis career, stated, "Our ultimate goal with Agassi Sports Entertainment is to grow the racquet sports industry while promoting health and wellness. We are excited to work with a global powerhouse like IBM and believe this is a big step towards achieving that goal. We see huge opportunity in growing these sports worldwide and are excited to work with partners who share our values and vision."

"We're proud to collaborate with Agassi Sports Entertainment and excited to see AI technology used in such an innovative way to enhance the racquet sports experience. This collaboration reflects our commitment to improving the player experience, elevating sports to a new level globally, and helping players become better versions of themselves through the use of AI tools," said Jonathan Wright, Managing Partner, Northern, Central and Eastern Europe, Consulting at IBM.

About

Agassi Sports Entertainment Corp. (OTC PINK:AASP) is a vibrant sports entertainment, content, media, and technology company focused on bringing together sports communities under one brand. We believe we are uniquely positioned to become a leader in the racquet sports space, including pickleball and padel. Our strategy centers on working to consolidate, promote, and grow the highly opportunistic industry through various organic and transactional efforts worldwide.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. For more information, see .

Forward-Looking Statements

This press release includes "forward-looking statements", including information about management's view of the Company's future expectations, plans and prospects. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue" and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the ability of Agassi Sports Entertainment Corp. (the "Company") to raise funding to support its operational plans, the terms of such financing and potential dilution caused thereby; the ability of the Company to complete the steps necessary to undertake its current operational plan, the costs associated therewith, timing relating thereto, and the ability of the Company to generate revenues associated therewith; the concentration of ownership of the Company's securities; the outcome of the engagement of IBM, as discussed above; the market for the Company's planned services, including the market for pickleball and padel; competition in the Company's industry; the Company's ability to fully comply with numerous federal, state and local laws and regulatory requirements; current negative operating cash flows and a need for additional funding to finance our operating plans; the terms of any further financing, which may be highly dilutive and may include onerous terms, increases in interest rates which may make borrowing more expensive and increased inflation which may negatively affect costs, expenses and returns; geopolitical events and regulatory changes; and the effect of changing interest rates and inflation, economic downturns and recessions, declines in economic activity or global conflicts. These risk factors and others are included from time to time in documents the Company files with the Securities and Exchange Commission, including, but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. These reports and filings are available at www.sec.gov. All subsequent written and oral forward-looking statements concerning the Company or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made, including the forward-looking statements included in this press release, which are made only as of the date hereof. The Company cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward- looking statements. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based, except as otherwise provided by law.

Ron Boreta
Director and CEO
Agassi Sports Entertainment Corp.
702-400-4005

SOURCE: Agassi Sports Entertainment Corp.



View the original on ACCESS Newswire

FAQ

What is the partnership between Agassi Sports Entertainment (AASP) and IBM?

AASP has engaged IBM to develop AI-powered solutions for racquet sports, including Agassi Intelligence, which will focus on player performance analysis and personalized recommendations.

How will the IBM partnership benefit racquet sports players?

The partnership will create tools for training, performance tracking, and personalized recommendations through AI technology, making racquet sports more accessible to players of all skill levels.

What is Agassi Intelligence in the AASP and IBM collaboration?

Agassi Intelligence is the planned AI-powered technology brand that will analyze player performance and provide actionable recommendations to enhance the racquet sports experience.

What role does Andre Agassi play in the IBM partnership?

Andre Agassi, an 8-time Grand Slam winner, supports the partnership as part of Agassi Sports Entertainment's mission to grow the racquet sports industry while promoting health and wellness.

When will AASP and IBM launch their new racquet sports technology?

The press release does not specify a launch date, but indicates the partnership is focused on developing future AI-powered solutions for the racquet sports industry.
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