AG真人官方

Fast Company Press announces the publishing of the step-by-step guide to harnessing the power of digital strategies and AI in your CRE operations

AUSTIN, Texas--(BUSINESS WIRE)-- Commercial real estate owners face data reckoning. Fragmented systems, vendor lock-in, rising OpEx, and an AI-powered future demand a new kind of leadership. In their groundbreaking new book, Peak Property Performance: Game-Changing AI and Digital Strategies for Commercial AG真人官方 Estate (Fast Company Press, June 24, 2025, $26.95), technology entrepreneur Bill Douglas and systems architect Drew Hall deliver a bold, step-by-step framework to help CRE leaders take control of their digital infrastructure, unlock hidden asset value, and build future-proof portfolios.

Peak Property Performance is available anywhere books are sold.

The authors introduce their proprietary 5C鈩� Framework, a five-step roadmap to transform any property into a data-powered, AI-ready asset:

• Clarify 鈥� Audit every digital asset and data source to uncover opportunities.
• Connect 鈥� Unify fragmented systems into a seamless digital nervous system.
• Collect 鈥� Build a culture where the right people, data, and tools align.
• Coordinate 鈥� Ensure intelligent, real-time systems coordination and apply AI.
• Control 鈥� Act on the insights that drive NOI and competitive advantage.

Drawing from decades of work with office, multifamily, and mixed-use portfolios, Peak Property Performance speaks directly to owners, developers, and capital partners navigating a rapidly digitizing CRE market. The authors expose how most portfolios leak value through fragmented systems and untapped data鈥攁nd show how to reclaim that power, safely and profitably.

鈥淒ata ownership is the new location,鈥� says Douglas. 鈥淎nd if you鈥檙e not monetizing your building鈥檚 data and digital infrastructure, someone else is.鈥� Peak Property Performance is available on Amazon and major retailers today. Learn more at .

Praise from Industry Leaders

鈥淐ontrol of data and digital directly impacts NOI鈥攃reating immediate returns and competitive advantages. Bill鈥檚 insights aren鈥檛 theoretical鈥攖hey鈥檙e a strategic blueprint.鈥�
鈥�Thomas Noonan, lead director, Intercontinental Exchange (NYSE: ICE)

鈥淭his isn鈥檛 just another tech book 鈥� it鈥檚 a masterclass in creating value through data and digital infrastructure.鈥�
鈥�Chad J. Stafford, president, Occidental Management, Inc.

鈥淔inally, a blueprint that speaks to builders and developers about digital infrastructure without the tech jargon.鈥�
鈥�Vinny English, real estate developer

About the Authors

Bill Douglas is the CEO of OpticWise, a serial entrepreneur, and a leading expert in using technology for business transformation.

Drew Hall is the founder and CTO at OpticWise and a world-renown digital architect.

More about Greenleaf Book Group

Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest-growing companies in the United States by Inc. Magazine, Greenleaf has represented more than 3,800 titles, including more than 55 New York Times, Wall Street Journal, and USA Today bestsellers. Learn more at .

View source version on businesswire.com:

Media Contact:

Gwen Cunningham

Greenleaf Book Group

[email protected]

512-891-6100

Source: Greenleaf Book Group