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El Pollo Loco Is Giving Away Up To $1 Million In Free Chicken For National Chicken Month!

A BOGO deal, an AI鈥憄owered content challenge, and a chance to win free fire-grilled chicken for life make this September truly Loco

COSTA MESA, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- This September, is determined to make National Chicken Month more than just a delicious observance 鈥� it is planning to own the month with its 鈥淟et鈥檚 Get Loco鈥� ethos.

And they鈥檙e kicking it off by giving away up to $1 million worth of fire-grilled chicken!

In honor of National Chicken Month, El Pollo Loco is offering a special BOGO offer for Loco Rewards Members* on Tuesday, September 9^th: Order a 2-Piece Leg & Thigh Meal with Rice and Beans and get another absolutely free! That鈥檚 two pieces of juicy, citrus-marinated fire-grilled chicken, seasoned rice and crave-worthy pinto beans complete with salsa and warm tortillas. This is a protein and flavor-packed meal on its own 鈥� add a second portion and you have yourself a feast worthy of National Chicken Month.

The deal is valid for all Loco Rewards Members, all day (9/9) while supplies last and until $1 million in redemptions is reached.

The BOGO offer is just the beginning. El Pollo Loco is also giving one lucky Loco Rewards Member free chicken for life with the first ever Loco AI chicken content creation challenge!

Using the AI program of their choice, individuals are encouraged to create their biggest, boldest, most Loco, original fire grilled chicken-inspired creations and post them to their public Instagram or TikTok using the hashtag #LocoAI, follow @elpolloloco, and tag @elpolloloco in the post. Each original hashtagged post enters them for a chance to win not one free meal, not two free meals鈥�but FREE chicken for life!**

鈥淐hicken is in our name 鈥� it鈥檚 who we are and what we do. That鈥檚 why we鈥檙e proud to put our stamp on National Chicken Month, especially as we celebrate our 50th anniversary,鈥� said El Pollo Loco CMO Jill Adams. 鈥淭his is more than a promotion; it鈥檚 a moment to reward our fans with free chicken in a fun and playful way through creative expression with the first ever LocoAI Challenge. We invite everyone to embrace the Loco spirit and passion for fire-grilled chicken, and have some fun in the process.鈥�

But the beloved chicken brand isn鈥檛 stopping there - stay tuned later in the month for a National Quesadilla Day Deal and a new LTO menu offering.

For more information, visit .

About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 鈥淏est Restaurant for Quick, Healthy Food鈥� in USA TODAY鈥檚 10 Best Readers鈥� Choice聽, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At聽, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table.聽 Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an聽, visit the Loco Rewards聽听辞谤听. Follow us on , , , or聽.

*BOGO 2 Piece Meal Terms & Conditions .

** Subject to terms and conditions. Post must not violate third party rights or Community Guidelines. Chicken for life to be awarded in the form of gift cards equivalent in value to (1) EPL 2-Piece leg and thigh chicken meal per week, per year for 50 years. Approximate Retail Value: $22,984. No purchase necessary. View full Loco AI contest rules .

CONTACT:
DeVries Global

A photo accompanying this announcement is available at