Marriott International Signs Agreement with Mullen AG真人官方 Estate Capital to Debut a JW Marriott All-Inclusive Resort in Costa Rica
Marriott International (MAR) has signed an agreement with Mullen AG真人官方 Estate Capital to develop one of the first JW Marriott All-Inclusive resorts globally in Costa Elena, Guanacaste, Costa Rica. The property, scheduled to begin conversion in July 2025 and join the Marriott Bonvoy portfolio in Spring 2026, will feature:
- 415 guest rooms
- 11 food and beverage outlets
- 44,000 sq ft of water amenities including 17 pools
- 10,000 sq ft of indoor meeting space
- 16,000 sq ft spa
- 885 feet of beach frontage
Located 49 miles from Daniel Oduber Quir贸s International Airport, the resort plans include potential JW Marriott branded residences on an adjacent site. This development adds to Marriott's expanding presence in Costa Rica, where the company currently operates 22 properties across 15 brands, with 15 more properties (1,776 rooms) in the development pipeline.
Marriott International (MAR) ha firmato un accordo con Mullen AG真人官方 Estate Capital per sviluppare uno dei primi resort JW Marriott All-Inclusive a livello globale a Costa Elena, Guanacaste, Costa Rica. La struttura, prevista per iniziare la conversione a luglio 2025 e unirsi al portfolio Marriott Bonvoy nella primavera del 2026, presenter脿:
- 415 camere per gli ospiti
- 11 ristoranti e bar
- 44.000 piedi quadrati di aree acquatiche, comprese 17 piscine
- 10.000 piedi quadrati di spazi per eventi interni
- 16.000 piedi quadrati di spa
- 885 piedi di fronte spiaggia
Situato a 49 miglia dall'Aeroporto Internazionale Daniel Oduber Quir贸s, il resort prevede anche potenziali residenze a marchio JW Marriott in un sito adiacente. Questo sviluppo si aggiunge alla crescente presenza di Marriott in Costa Rica, dove l'azienda attualmente gestisce 22 propriet脿 in 15 marchi, con altre 15 propriet脿 (1.776 camere) in fase di sviluppo.
Marriott International (MAR) ha firmado un acuerdo con Mullen AG真人官方 Estate Capital para desarrollar uno de los primeros resorts JW Marriott All-Inclusive a nivel global en Costa Elena, Guanacaste, Costa Rica. La propiedad, que comenzar谩 su conversi贸n en julio de 2025 y se unir谩 al portafolio de Marriott Bonvoy en la primavera de 2026, contar谩 con:
- 415 habitaciones para hu茅spedes
- 11 opciones de comida y bebida
- 44,000 pies cuadrados de 谩reas acu谩ticas, incluyendo 17 piscinas
- 10,000 pies cuadrados de espacio para reuniones interiores
- 16,000 pies cuadrados de spa
- 885 pies de frente de playa
Ubicado a 49 millas del Aeropuerto Internacional Daniel Oduber Quir贸s, el resort tambi茅n planea potenciales residencias de la marca JW Marriott en un sitio adyacente. Este desarrollo se suma a la creciente presencia de Marriott en Costa Rica, donde la compa帽铆a opera actualmente 22 propiedades en 15 marcas, con 15 propiedades m谩s (1,776 habitaciones) en la tuber铆a de desarrollo.
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- 11臧滌潣 鞚岇嫕 氚� 鞚岆 毵れ灔
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- 10,000 韽夒癌頂柬姼鞚� 鞁る偞 須岇潣 瓿店皠
- 16,000 韽夒癌頂柬姼鞚� 鞀ろ寣
- 885頂柬姼鞚� 頃措硛 頂勲煱韸�
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Marriott International (MAR) a sign茅 un accord avec Mullen AG真人官方 Estate Capital pour d茅velopper l'un des premiers resorts JW Marriott All-Inclusive au monde 脿 Costa Elena, Guanacaste, Costa Rica. La propri茅t茅, dont la conversion doit commencer en juillet 2025 et qui rejoindra le portefeuille Marriott Bonvoy au printemps 2026, comprendra :
- 415 chambres pour les clients
- 11 points de restauration
- 44 000 pieds carr茅s d'installations aquatiques, y compris 17 piscines
- 10 000 pieds carr茅s d'espace de r茅union int茅rieur
- 16 000 pieds carr茅s de spa
- 885 pieds de front de mer
Situ茅 脿 49 miles de l'a茅roport international Daniel Oduber Quir贸s, le resort pr茅voit 茅galement des r茅sidences de marque JW Marriott sur un terrain adjacent. Ce d茅veloppement s'ajoute 脿 la pr茅sence croissante de Marriott au Costa Rica, o霉 l'entreprise exploite actuellement 22 propri茅t茅s dans 15 marques, avec 15 autres propri茅t茅s (1 776 chambres) en cours de d茅veloppement.
Marriott International (MAR) hat eine Vereinbarung mit Mullen AG真人官方 Estate Capital unterzeichnet, um eines der ersten JW Marriott All-Inclusive Resorts weltweit in Costa Elena, Guanacaste, Costa Rica, zu entwickeln. Die Immobilie, die im Juli 2025 mit der Umwandlung beginnen soll und im Fr眉hjahr 2026 zum Marriott Bonvoy Portfolio sto脽en wird, wird Folgendes bieten:
- 415 G盲stezimmer
- 11 Gastronomiebetriebe
- 44.000 Quadratfu脽 Wasseranlagen, einschlie脽lich 17 Pools
- 10.000 Quadratfu脽 Tagungsraum
- 16.000 Quadratfu脽 Spa
- 885 Fu脽 Strandfront
Das Resort liegt 49 Meilen vom internationalen Flughafen Daniel Oduber Quir贸s entfernt und plant potenzielle JW Marriott-Markenresidenzen auf einem angrenzenden Grundst眉ck. Diese Entwicklung tr盲gt zur wachsenden Pr盲senz von Marriott in Costa Rica bei, wo das Unternehmen derzeit 22 Immobilien in 15 Marken betreibt, mit weiteren 15 Immobilien (1.776 Zimmer) in der Entwicklung.
- Expansion into luxury all-inclusive market with new JW Marriott brand extension
- Strategic partnership with Mullen AG真人官方 Estate Capital in CALA region
- Significant Costa Rica portfolio growth with 15 properties in development pipeline
- Premium beachfront location with potential for branded residences development
- Substantial wait time until revenue generation (Spring 2026 opening)
- High operational costs implied by extensive amenities and service requirements
Insights
Marriott's strategic agreement with Mullen AG真人官方 Estate Capital represents an intelligent luxury portfolio expansion in the high-growth all-inclusive segment. This conversion project in Costa Elena, Costa Rica positions MAR to capitalize on several key market trends.
The development highlights Marriott's asset-light growth strategy, utilizing management agreements to expand their footprint without significant capital expenditure. The 415-room property enhances Marriott's presence in Costa Rica, becoming their 23rd property in the country while leveraging their existing operational infrastructure.
The JW Marriott branding decision is particularly astute. By introducing one of the first JW Marriott All-Inclusive resorts globally, Marriott is differentiating in the luxury all-inclusive market currently dominated by players like Hyatt's Inclusive Collection and Hilton's all-inclusive portfolio. This positions them to capture premium ADR (Average Daily Rate) in a segment that typically sees stronger occupancy rates than traditional luxury properties.
The timing appears calculated; by announcing now for a Spring 2026 opening, Marriott secures future pipeline growth while allowing adequate time for conversion to meet JW Marriott's exacting brand standards. The additional plans for branded residences signals potential for recurring fee revenue beyond traditional hotel operations.
Costa Rica's luxury tourism growth makes this a sensible market entry point for JW's all-inclusive concept, aligning with the country's sustainability focus and Marriott's broader regional expansion, evidenced by their 15-property development pipeline in the country.
This agreement advances Marriott's luxury portfolio expansion strategy in two dimensions: geographic diversification within Latin America and conceptual innovation through the all-inclusive luxury model. The timing is significant as all-inclusive luxury continues gaining market share from traditional luxury properties.
The 415-room scale positions this property as a meaningful revenue contributor once operational. While specific financials aren't disclosed, typical JW Marriott management contracts generate approximately 3-5
The adjacent branded residences opportunity represents potential for one-time licensing fees plus ongoing brand maintenance fees, typically 2-4
This development contributes to Marriott's accelerating regional growth - with 10 deals signed in 2024 representing 1,086 rooms in Costa Rica alone. The pipeline expansion to 15 properties (1,776 rooms) in Costa Rica signals Marriott's confidence in the market's demand fundamentals.
The all-inclusive move under JW Marriott allows Marriott to capture premium pricing while ensuring Bonvoy loyalty program integration, creating a strategic cross-selling opportunity that drives incremental value across their portfolio. This tactical brand extension demonstrates Marriott's focus on evolving their luxury portfolio to match changing consumer preferences while maintaining their asset-light growth model.
Scheduled to begin conversion in July 2025, the property is expected to join the Marriott Bonvoy portfolio in the Spring of 2026 as a JW Marriott All-Inclusive resort.
"We are thrilled to expand our presence in
Situated approximately 49 miles from Daniel Oduber Quir贸s International Airport, the resort will offer an elevated luxury experience with 415 elegantly designed guest rooms, 11 diverse food and beverage outlets, and an impressive 44,000 square feet of water amenities, including 17 swimming pools. Guests will also have access to 10,000 square feet of indoor meeting space, a 16,000 square foot spa designed to reflect the brand's wellness philosophy, and a state-of-the-art fitness center.
Positioned within the exclusive Costa Elena resort-residential community, the property boasts 885 feet of beach frontage, making it a leading destination for discerning travelers. Additionally, future development plans include the potential introduction of JW Marriott branded residences on an adjacent site, further enhancing the resort's luxurious offerings.
"MREC is thrilled to embark on this exciting collaboration with Marriott International and JW Marriott, a brand synonymous with excellence and world-class service. Together, we look forward to unlocking new opportunities, setting new benchmarks, and creating a future filled with limitless potential," commented Jeff Mullen, President at Mullen AG真人官方 Estate Capital.听
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About Marriott International
Marriott International, Inc.听(Nasdaq: MAR) is based in
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard "J.W." Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole 鈥� present in mind, nourished in body, and revitalized in spirit 鈥� through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are more than 125 JW Marriott hotels in 40 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott , and on 听补苍诲 . JW Marriott is proud to participate in Marriott Bonvoy庐, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on听听补苍诲 unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit听.听
About Mullen AG真人官方 Estate Capital
Mullen AG真人官方 Estate Capital was founded as an investment advisory and asset management company to oversee the Mullen Family's (founder of the Apple Leisure Group) real estate assets. MREC's seasoned executives and advisors have decades of hospitality, real estate investment, travel distribution, and destination management experience and are investors in various institutional grade assets throughout
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