Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market
Microchip Technology (Nasdaq: MCHP) has partnered with Nippon Chemi-Con and NetVision to launch the first ASA-ML camera development ecosystem for the Japanese automotive market. The collaboration centers on Microchip's VS775S single-port serializer/deserializer device, featuring Nippon Chemi-Con's CDTrans camera module and NetVision's NV061 development emulation board.
The ecosystem aims to accelerate the adoption of the Automotive Serdes Alliance Motion Link (ASA-ML) standard, supported by over 150 member companies including major automotive manufacturers like BMW, Ford, and GM. This initiative addresses the industry's shift from proprietary camera connectivity to open, interoperable solutions for Advanced Driver-Assistance Systems (ADAS), while supporting hardware-based link-layer security for emerging cybersecurity regulations.
The partnership enables Japanese OEMs to develop scalable, high-speed asymmetric data rate solutions with multi-vendor compatibility, crucial for L2 and L2+ autonomous-level applications.
Microchip Technology (Nasdaq: MCHP) ha collaborato con Nippon Chemi-Con e NetVision per lanciare il primo ecosistema di sviluppo per telecamere ASA-ML destinato al mercato automobilistico giapponese. La collaborazione si basa sul dispositivo serializer/deserializer single-port VS775S di Microchip, che integra il modulo camera CDTrans di Nippon Chemi-Con e la scheda di sviluppo emulazione NV061 di NetVision.
L'ecosistema mira ad accelerare l'adozione dello standard Automotive Serdes Alliance Motion Link (ASA-ML), supportato da oltre 150 aziende associate, tra cui importanti case automobilistiche come BMW, Ford e GM. Questa iniziativa risponde al passaggio del settore da soluzioni di connettivit脿 proprietarie per telecamere a soluzioni aperte e interoperabili per i sistemi avanzati di assistenza alla guida (ADAS), garantendo al contempo la sicurezza a livello hardware del link-layer in conformit脿 con le nuove normative sulla cybersecurity.
La partnership consente ai produttori di apparecchiature originali giapponesi (OEM) di sviluppare soluzioni scalabili con velocit脿 di trasmissione dati asimmetriche ad alta velocit脿 e compatibilit脿 multi-fornitore, fondamentali per applicazioni autonome di livello L2 e L2+.
Microchip Technology (Nasdaq: MCHP) se ha asociado con Nippon Chemi-Con y NetVision para lanzar el primer ecosistema de desarrollo de c谩maras ASA-ML para el mercado automotriz japon茅s. La colaboraci贸n se centra en el dispositivo serializer/deserializer de un solo puerto VS775S de Microchip, que incorpora el m贸dulo de c谩mara CDTrans de Nippon Chemi-Con y la placa de emulaci贸n de desarrollo NV061 de NetVision.
El ecosistema busca acelerar la adopci贸n del est谩ndar Automotive Serdes Alliance Motion Link (ASA-ML), respaldado por m谩s de 150 empresas miembros, incluyendo grandes fabricantes de autom贸viles como BMW, Ford y GM. Esta iniciativa responde a la transici贸n de la industria desde conexiones propietarias de c谩maras hacia soluciones abiertas e interoperables para sistemas avanzados de asistencia al conductor (ADAS), apoyando adem谩s la seguridad a nivel hardware del enlace conforme a las nuevas regulaciones de ciberseguridad.
La alianza permite a los fabricantes de equipos originales japoneses (OEM) desarrollar soluciones escalables con velocidades de datos asim茅tricas de alta velocidad y compatibilidad con m煤ltiples proveedores, esenciales para aplicaciones aut贸nomas de nivel L2 y L2+.
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Microchip Technology (Nasdaq : MCHP) s'est associ茅 脿 Nippon Chemi-Con et NetVision pour lancer le premier 茅cosyst猫me de d茅veloppement de cam茅ras ASA-ML destin茅 au march茅 automobile japonais. Cette collaboration repose sur le dispositif VS775S s茅rialiseur/d茅s茅rialiseur 脿 port unique de Microchip, int茅grant le module cam茅ra CDTrans de Nippon Chemi-Con et la carte d'茅mulation de d茅veloppement NV061 de NetVision.
L'茅cosyst猫me vise 脿 acc茅l茅rer l'adoption de la norme Automotive Serdes Alliance Motion Link (ASA-ML), soutenue par plus de 150 entreprises membres, dont de grands constructeurs automobiles tels que BMW, Ford et GM. Cette initiative r茅pond 脿 la transition de l'industrie des connexions propri茅taires de cam茅ras vers des solutions ouvertes et interop茅rables pour les syst猫mes avanc茅s d'aide 脿 la conduite (ADAS), tout en assurant une s茅curit茅 mat茅rielle au niveau de la couche liaison, conforme aux nouvelles r茅glementations en mati猫re de cybers茅curit茅.
Ce partenariat permet aux constructeurs automobiles japonais (OEM) de d茅velopper des solutions 茅volutives avec des d茅bits de donn茅es asym茅triques 脿 haute vitesse et une compatibilit茅 multi-fournisseurs, essentielles pour les applications autonomes de niveau L2 et L2+.
Microchip Technology (Nasdaq: MCHP) hat sich mit Nippon Chemi-Con und NetVision zusammengeschlossen, um das erste ASA-ML-Kamera-Entwicklungs枚kosystem f眉r den japanischen Automobilmarkt zu starten. Die Zusammenarbeit konzentriert sich auf das VS775S Single-Port Serializer/Deserializer-Ger盲t von Microchip, das das CDTrans-Kameramodul von Nippon Chemi-Con und das NV061-Entwicklungs-Emulationsboard von NetVision integriert.
Das 脰kosystem zielt darauf ab, die Einf眉hrung des Automotive Serdes Alliance Motion Link (ASA-ML)-Standards zu beschleunigen, der von 眉ber 150 Mitgliedsunternehmen unterst眉tzt wird, darunter gro脽e Automobilhersteller wie BMW, Ford und GM. Diese Initiative reagiert auf den Wandel der Branche von propriet盲ren Kameraverbindungen zu offenen, interoperablen L枚sungen f眉r fortschrittliche Fahrerassistenzsysteme (ADAS) und unterst眉tzt gleichzeitig hardwarebasierte Link-Layer-Sicherheit f眉r neue Cybersicherheitsvorschriften.
Die Partnerschaft erm枚glicht es japanischen OEMs, skalierbare, hochgeschwindigkeitsasymmetrische Datenratenl枚sungen mit Multi-Vendor-Kompatibilit盲t zu entwickeln, die f眉r autonome Anwendungen der Stufen L2 und L2+ entscheidend sind.
- None.
- Faces transition challenges from existing proprietary camera connectivity solutions
- Requires broad ecosystem adoption for success in standardization
Insights
Microchip strengthens market position by leading ASA-ML standardization for ADAS cameras, opening revenue opportunities in Japanese automotive sector.
This partnership represents a strategic positioning move by Microchip in the rapidly evolving automotive camera connectivity market. By creating the first ASA-ML camera development ecosystem specifically for Japanese OEMs, Microchip is establishing itself as the go-to provider during a critical industry transition away from proprietary connectivity solutions.
The collaboration with Nippon Chemi-Con and NetVision addresses several key market pain points. Japanese automotive manufacturers have been hampered by proprietary protocols that limit interoperability and scalability鈥攑recisely when ADAS camera implementations are accelerating due to safety regulations and autonomous driving development. By offering an open, standardized solution based on the ASA-ML specification (supported by over 150 industry members), Microchip provides OEMs with the multi-vendor flexibility they desperately need to mitigate supply chain risks.
What makes this particularly valuable is the timing advantage. As the first company to market with an ASA-ML chipset through their VSI acquisition, Microchip is leveraging first-mover advantage to capture market share during this transition period. The VS775S serializer/deserializer offers asymmetric and scalable bandwidth that's increasingly essential for data-intensive ADAS applications, while also incorporating hardware-based security features necessary for emerging cybersecurity regulations.
The ecosystem approach鈥攃ombining Nippon Chemi-Con's camera module and NetVision's development tools鈥攃reates a complete solution that lowers adoption barriers and accelerates implementation timelines for Japanese OEMs. This comprehensiveness increases the likelihood of Microchip's technology becoming the de facto standard in this region, potentially leading to sustained revenue streams as camera-based ADAS systems continue proliferating in vehicles.
Ecosystem鈥檚 camera module and development tools are based on Microchip鈥檚 VS700 family of serializers and deserializers and will help Japanese OEMs speed ASA-ML adoption in ADAS applications
CHANDLER, Ariz., July 02, 2025 (GLOBE NEWSWIRE) -- An automotive industry transition is underway to replace proprietary camera connectivity with solutions based on the open and interoperable Automotive Serdes Alliance Motion Link (ASA-ML) standard driven by over 150 member companies worldwide. To simplify and accelerate the adoption of ASA-ML for Advanced Driver-Assistance Systems (ADAS), Microchip Technology听(Nasdaq: MCHP)听has partnered with camera module supplier Nippon Chemi-Con Corporation and video-testing solution provider NetVision Co. Ltd. to deliver the first ASA-ML camera-development platform of its kind that brings the standard鈥檚 scalable high-speed asymmetric data rates to the Japanese automotive market while supporting critical hardware-based link-layer security to meet emerging automotive cybersecurity regulations.
鈥淲e were first to market with an ASA-ML chipset through our acquisition of VSI, and now we have collaborated with pioneers like Nippon Chemi-Con and NetVision to deliver the first camera development ecosystem that reduces risk and speeds ASA-ML adoption for Japanese OEMs,鈥� said Kevin So, vice president of Microchip鈥檚 communications business unit. 鈥淣ippon Chemi-Con鈥檚 CDTrans camera module and NetVision鈥檚 NV061 development emulation board are both based on our VS775S single-port serializer/deserializer device, further demonstrating the industry鈥檚 commitment to a standardized ASA-ML solution for Japanese automotive OEMs as they embrace the rapid growth of camera-based ADAS systems driven by the need for safety and convenience.鈥�
鈥淲e are excited to collaborate with an automotive semiconductor market leader like Microchip in offering Japanese OEMs another important first with our new CDTrans ASA-ML-based automotive camera module that is integrated with the VS775S serializer,鈥� said Katsunori Nogami, managing executive officer, chief technology officer with Nippon Chemi-Con. 鈥淲e recognize the importance and benefit of open standards-based connectivity technologies like ASA-ML that automotive Tier 1 suppliers and OEMs need for interoperable multi-vendor solutions. This collaboration is a key step in accelerating ASA-ML adoption for next-generation ADAS camera systems in Japan鈥檚 rapidly evolving SDV landscape. Combined with NetVision鈥檚 well recognized camera test and emulation platform, our camera module will enable cross-vendor compatibility, future-proof scalability, and a pathway beyond closed systems.鈥�
鈥淧artnering with Microchip and Nippon Chemi-Con on this new ASA-ML ecosystem platform will help realize a standardized and scalable electrical/electronic in-vehicle networking architecture for Japan鈥檚 SDV era,鈥� said Kenji Kudo, Ph.D., engineering department director at NetVision. 鈥淥ur development of a VS775S based ASA-ML serializer connection board coupled to our unique camera emulation development platform for ADAS ECUs will help remove a key barrier to adoption for many Japanese OEMs and Tier 1s who have been hampered by proprietary connectivity protocols that limit interoperability and scalability. We look forward to continued collaboration on advancing the ASA-ML ecosystem.鈥�
Industry leaders including BMW, Ford, Volvo, GM, Continental, Bosch, Denso and Microchip and numerous other semiconductor companies are among the dozens of ASA-ML members helping to industrialize and promote ASA-ML adoption. These and other member companies represent the complete automotive ecosystem, including car manufacturers, Tier 1 suppliers, semiconductor vendors, cable and connector manufacturers, test tool vendors, and test houses. OEMs adopting camera solutions based on a new standard like ASA-ML require development tools, emulation platforms and broad supply chain support.
single port ASA-ML serializer/deserializer solves this problem through its standards-compliant, asymmetric and scalable-bandwidth video support that enables Nippon Chemi-Con to create an ecosystem-ready camera module for the Japanese automotive market. The camera emulation and development platform from NetVision also takes advantage of the Microchip VS775S to further simplify development and verification by enabling efficient evaluation of video signal quality during the design of camera modules and Engine Control Units (ECUs). The platform enables video signals to be captured in real-time leveraging Microchip鈥檚 VS775S evaluation board.
Multi-vendor solutions have become a critical priority for managing supply-chain risk across the automotive industry. OEMs and Tier 1 suppliers seek greater sourcing flexibility and long-term operational resilience. This is especially true for L2 and L2+ autonomous-level applications, which are integrating an increasing number of cameras and sensors into vehicles. These trends further amplify the need for scalable, architecturally flexible, interoperable, multi-vendor and high-bandwidth connectivity solutions that eliminate the shortcomings of closed, single-vendor ecosystems in an evolving landscape.
Microchip will be demonstrating this camera/capture card at the , Kyoto International Conference Center Annex Hall, Kyoto, Japan, July 3-4.
Pricing and Availability
Engineering samples of the VS775S serializer/deserializer and evaluation kits are available to qualified customers today. For additional information, contact a Microchip or visit Microchip鈥檚 website, .
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About Microchip Technology:
Microchip Technology Inc. is a leading provider of smart, connected and secure embedded control and processing solutions. Its easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs which reduce risk while lowering total system cost and time to market. The company solutions serve more than 100,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at听.
Note: The Microchip name and logo and the Microchip logo are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.
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