MediaCo鈥檚, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo
In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon鈥揝un), up
June closed with continued gains:
- June P18-49 Mon鈥揝un prime: 15.0k, up from 12.5k YoY (third straight monthly gain).
-
Mon鈥揊ri prime time up
29% YoY (19.4k vs. 15.0k).
Program highlights:
-
Noticiero Cierre de Edici贸n (10p): 32.4k viewers, +
7% vs. season average. -
24 Horas Late (10:30p): 29.6k, +
14% . -
Minuto Para Ganar (6p): +
20% vs. season-to-date. - Alarma TV (11p): up from 6.7k to 7.7k, with late-night repeats also posting double-digit gains.
鈥淭his quarter marks a turning point for EstrellaTV,鈥� said Brian Fisher, SVP, Video Sales, MediaCo. 鈥淎fter six years, we鈥檙e delivering sustained growth in our core demo, reflecting the strength of our content and connection with Hispanic audiences.鈥�
MediaCo will continue investing in original programming and digital expansion to build on this growth through the rest of 2025.
ABOUT MEDIACO
MediaCo (NASDAQ:MDIA) is a national multimedia company delivering culturally resonant content through television, radio, and digital platforms. Its iconic brands, including WBLS, Hot97, Don Cheto Radio Network, and top-rated Spanish-language stations in
Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages; P18-49 AA (units). Season-to-date (9/23/24 - 6/29/25 vs. 9/25/23-6/30/24); June (5/26/25 - 6/29/25 vs. 5/27/24-6/30/24).
View source version on businesswire.com:
Source: MediaCo
