Treetoscope and Nutrien Team Up to Transform Irrigation Efficiency Across the Americas
- Strategic partnership combines Nutrien's extensive agricultural network with Treetoscope's innovative irrigation technology
- Integration enhances Nutrien's CropConnect platform with advanced water management capabilities
- Technology promises to improve crop yields while reducing water waste
- Partnership expands Nutrien's digital agriculture offerings and strengthens its position in precision farming
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Insights
Nutrien enhances digital agriculture offerings through Treetoscope partnership, strengthening water management capabilities without immediate financial impact.
This multi-year collaboration between Nutrien and Treetoscope integrates precision irrigation technology into Nutrien's existing CropConnect platform, addressing a critical pain point for growers - irrigation optimization. Treetoscope's differentiated approach uses micro-scale sap flow sensors that measure actual water uptake within plants, rather than just soil moisture, representing a more direct measurement of plant needs.
The strategic value lies in Nutrien expanding its digital agriculture capabilities through partnership rather than costly in-house development or acquisition. By enhancing their service portfolio with plant-level irrigation insights, Nutrien strengthens its position as a comprehensive agricultural solutions provider beyond traditional crop inputs.
The technology addresses growing concerns around water scarcity and sustainable resource management in agriculture. The ability to optimize irrigation at the plant level potentially delivers three key benefits: increased yield through optimal water delivery, reduced resource waste, and improved resilience against climate variability.
For context, irrigation management represents one of agriculture's most significant operational challenges and cost centers. Traditional methods often rely on approximations or delayed data, leading to either under-watering (yield loss) or over-watering (resource waste and potential crop damage).
While the announcement lacks specific financial projections or implementation timelines, this partnership aligns with Nutrien's stated strategy of providing more digitally-enabled and sustainable options to customers. The move represents an incremental enhancement to their service offering rather than a transformative development with immediate revenue implications.
The collaboration will bring Treetoscope's cutting-edge plant-based sensors and AI-driven water insights into Nutrien's integrated service offering, enabling farmers to optimize water use at the plant level - boosting yield, reducing waste, and making agriculture more resilient.
Richard Mead, Regional Agronomy Manager, stated:
"At听Nutrien, we're committed to empowering farmers with tools that increase productivity while preserving natural resources. Treetoscope's technology fits perfectly into our vision of offering growers more digitally enabled and more sustainable options. This collaboration strengthens our CropConnect platform and brings our growers closer to real-time, science-based decisions at the root of every plant."
Dotan Eshet, CEO of Treetoscope, added:
"Collaborating with听Nutrien is a major milestone for Treetoscope and a win for growers worldwide. Combining our unique ability to measure actual water uptake from within the plant with Nutrien's agronomic network and operational scale means farmers can access irrigation insights like never before - simple, powerful, and at their fingertips."
Melissa Steidlmayer, General Manager, Treetoscope
"This collaboration gives growers the tools to make smarter, data-driven irrigation decisions. By combining Nutrien's strong local relationships with our plant-based technology, we're eliminating the guesswork and delivering meaningful results where it counts鈥攊nside the plant."
Treetoscope's technology uses micro-scale, single-probe sap flow sensors and AI models to measure actual plant water use, producing irrigation recommendations tailored to each farm block. Combined with Nutrien's CropConnect platform and agronomic services, the joint offering gives growers a seamlessly integrated digital and on-farm experience.
About Treetoscope
Treetoscope is a leading agtech company pioneering plant-based sensing technologies for precision irrigation. Its proprietary platform provides growers with real-time data on plant water consumption, helping optimize irrigation strategies for better yields and sustainability.
About Nutrien Ag Solutions
Nutrien Ag Solutions is the retail division of Nutrien Ltd. (NYSE, TSX: NTR), the world's largest provider of crop inputs and services. With a global network of agronomists, advisors, and digital tools, Nutrien helps growers increase crop performance and profitability.
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