Plan International and Paramount launch "Worthy" campaign to support girls' education worldwide
Paramount (NYSE:PARA) and Plan International have launched the "Worthy" campaign featuring Nickelodeon's Dora character to promote girls' education globally. The campaign includes a new PSA that will air across Paramount's networks in over 170 markets worldwide.
The initiative introduces The Dora Fund, supporting grassroots organizations advancing girls' education through direct grants. The campaign offers donors the opportunity to provide backpacks filled with school supplies to girls in need for $25 per backpack. Since the partnership's launch last year, backpacks have been distributed across five countries to help girls continue their education.
["Partnership expansion into over 170 markets through Paramount's network reach", "Launch of The Dora Fund to provide direct grants to grassroots organizations", "Successful distribution of backpacks in five countries since last year's launch"]Paramount (NYSE:PARA) e Plan International hanno lanciato la campagna "Worthy" con il personaggio Dora di Nickelodeon per promuovere l'istruzione delle ragazze a livello globale. La campagna include un nuovo PSA che sar脿 trasmesso su le reti di Paramount in oltre 170 mercati in tutto il mondo.
L'iniziativa presenta The Dora Fund, che sostiene organizzazioni locali che promuovono l'educazione femminile attraverso sovvenzioni dirette. La campagna offre ai donatori la possibilit脿 di fornire zaini pieni di materiale scolastico a ragazze bisognose per 25 dollari a zaino. Dall'inizio della partnership lo scorso anno, gli zaini sono stati distribuiti in cinque paesi per aiutare le ragazze a proseguire gli studi.
Paramount (NYSE:PARA) y Plan International han lanzado la campa帽a "Worthy" con el personaje Dora de Nickelodeon para promover la educaci贸n de las ni帽as a nivel mundial. La campa帽a incluye un nuevo anuncio que se transmitir谩 en las redes de Paramount en m谩s de 170 mercados alrededor del mundo.
La iniciativa presenta The Dora Fund, que apoya a organizaciones locales que impulsan la educaci贸n de las ni帽as mediante subvenciones directas. La campa帽a ofrece a los donantes la oportunidad de proporcionar mochilas llenas de 煤tiles escolares a ni帽as necesitadas por 25 d贸lares por mochila. Desde el lanzamiento de la alianza el a帽o pasado, se han distribuido mochilas en cinco pa铆ses para ayudar a las ni帽as a continuar su educaci贸n.
韺岆澕毵堨毚韸�(狈驰厂贰:笔础搁础)鞕� 頂岆灉 鞚疙劙雮挫厰雱愳潃 雼堨紙搿滊敂鞏胳潣 霃勲澕 旌愲Ν韯半ゼ 頇滌毄頃� 'Worthy' 旌犿帢鞚胳潉 鞁滌瀾頃橃棳 鞝� 靹戈硠 靻岆厐霌れ潣 甑愳湣鞚� 歆�鞗愴暕雼堧嫟. 鞚� 旌犿帢鞚胳潃 韺岆澕毵堨毚韸胳潣 雱ろ姼鞗岉伂臧� 170臧� 鞚挫儊鞚� 鞁滌灔鞐愳劀 氚╈啞霅� 靸堧鞖� 瓿奠澋甏戧碃毳� 韽暔頃╇媹雼�.
鞚� 鞚措媹靺旐嫲敫岆姅 The Dora Fund毳� 靻岅皽頃橂┌, 歆侅爲 氤挫“旮堨潉 韱淀暣 靻岆厐 甑愳湣鞚� 齑夓頃橂姅 歆�鞐� 雼泊霌れ潉 歆�鞗愴暕雼堧嫟. 旌犿帢鞚胳潃 旮半秬鞛愲摛鞐愱矊 臧�氚� 頃� 臧滊嫻 25雼煬搿� 頃欖毄頀堨澊 雼搓复 氚半偔鞚� 靻岆厐霌れ棎瓴� 鞝滉车頃� 旮绊殞毳� 鞝滉车頃╇媹雼�. 鞛戨厔 韺岉姼雱堨嫮 鞁滌瀾 鞚错泟 雼れ劘 臧滉淡鞐� 氚半偔鞚� 氚绊彫霅橃柎 靻岆厐霌れ澊 甑愳湣鞚� 瓿勳啀頃� 靾� 鞛堧弰搿� 霃曣碃 鞛堨姷雼堧嫟.
Paramount (NYSE:PARA) et Plan International ont lanc茅 la campagne "Worthy" mettant en vedette le personnage Dora de Nickelodeon pour promouvoir l'茅ducation des filles 脿 l'茅chelle mondiale. La campagne comprend un nouveau spot publicitaire diffus茅 sur les r茅seaux de Paramount dans plus de 170 march茅s 脿 travers le monde.
L'initiative pr茅sente The Dora Fund, qui soutient des organisations de terrain favorisant l'茅ducation des filles par des subventions directes. La campagne offre aux donateurs la possibilit茅 d'offrir des sacs 脿 dos remplis de fournitures scolaires aux filles dans le besoin pour 25 dollars par sac. Depuis le lancement du partenariat l'ann茅e derni猫re, des sacs 脿 dos ont 茅t茅 distribu茅s dans cinq pays pour aider les filles 脿 poursuivre leur scolarit茅.
Paramount (NYSE:PARA) und Plan International haben die Kampagne "Worthy" mit Nickolodeons Charakter Dora gestartet, um die Bildung von M盲dchen weltweit zu f枚rdern. Die Kampagne umfasst einen neuen PSA, der in Paramounts Netzwerken in 眉ber 170 M盲rkten weltweit ausgestrahlt wird.
Die Initiative stellt The Dora Fund vor, der Basisorganisationen unterst眉tzt, die sich f眉r die Bildung von M盲dchen durch direkte Zusch眉sse einsetzen. Die Kampagne bietet Spendern die M枚glichkeit, Rucks盲cke mit Schulmaterialien f眉r M盲dchen in Not f眉r 25 Dollar pro Rucksack bereitzustellen. Seit dem Start der Partnerschaft im letzten Jahr wurden Rucks盲cke in f眉nf L盲ndern verteilt, um M盲dchen beim Fortsetzen ihrer Ausbildung zu helfen.
- None.
- None.
New PSA invites supporters to give back by giving backpacks to girls around the world
For generations, Dora has inspired young explorers to dream big. Now, her iconic purple backpack is helping girls around the world unlock futures filled with possibility. In the new PSA, girls from across the globe are seen dancing, singing and walking to school 鈥� their purple backpacks serving as both a tool and a symbol of confidence, dignity and hope.
聽The 'Worthy' PSA will air across Paramount's Nickelodeon and MTV networks in more than 170 markets worldwide, as well as on social media channels.
Watch the "Worthy" PSA and experience the campaign's message at
This year's campaign is a reflection of Plan's growing partnership with Paramount, which launched on International Day of the Girl last year. Since then, we have delivered backpacks filled with essential school supplies to girls in five countries, helping them show up prepared, proud and ready to learn. For many, this simple gift has made the difference between dropping out and stepping forward into a future full of promise.
Give a girl a backpack 鈥� make your
This year's campaign also powers The Dora Fund, a new initiative that invests in grassroots and youth-led organizations advancing girls' education. By providing direct grants and resources, the fund helps community leaders address barriers to learning and unlock opportunities for girls worldwide.
"It's not just about what's inside the backpack. It's about what's inside the girl 鈥� her power, her voice, her potential," said Shanna Marzilli, president and CEO of Plan International USA. "Together with Paramount and Nickelodeon, we're reminding every girl that she is worthy and making sure she has what she needs to lead 鈥� not just in school but in life."
A gift of just
Join the movement:
- Visit to watch the 'Worthy' PSA and give a backpack.
- Share the campaign on your social channels using #EveryChildIsWorthy and help spread the message that every girl deserves an education.
- Follow Plan on , , and to see your impact in action and share your story.
Because every girl is worthy. And together, we rise.
Join leading companies and foundations making a difference for girls worldwide. Explore partnership opportunities: .
About Plan International
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal.聽
About Paramount
Paramount Global (NASDAQ: ,听PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com聽and follow @ParamountCo on social platforms.
View original content to download multimedia:
SOURCE Plan International USA
FAQ
What is Paramount's (PARA) Worthy campaign with Plan International?
How much does it cost to donate a backpack in Paramount's (PARA) Worthy campaign?
What is The Dora Fund launched by Paramount (PARA) and Plan International?
How many countries has Paramount's (PARA) backpack initiative reached since launch?
Where can I watch Paramount's (PARA) Worthy campaign PSA?
