Progressive Insurance庐 Teams Up with DC Studios' Superman to Spotlight Accident Response Superpower
Progressive Insurance (NYSE:PGR) has announced a marketing collaboration with DC Studios and Warner Bros. Pictures, leveraging the upcoming Superman film to promote its in-app Accident Response safety feature. The partnership includes a life-sized comic-inspired diorama at the film's premiere, featuring a branded car replica suspended mid-air.
The campaign features Progressive's characters Flo and Jamie alongside Superman cast member Isabela Merced, who plays Hawkgirl. The initiative aims to showcase Progressive's Accident Response feature, which provides real-time emergency assistance, towing services, and claim initiation capabilities through the Progressive mobile app. The feature is available at no additional cost but is not accessible in California.
Progressive Insurance (NYSE:PGR) ha annunciato una collaborazione di marketing con DC Studios e Warner Bros. Pictures, sfruttando l'uscita del prossimo film di Superman per promuovere la sua funzione di sicurezza in-app chiamata Accident Response. La partnership prevede un diorama a grandezza naturale ispirato ai fumetti durante l'anteprima del film, con una replica di un'auto brandizzata sospesa a mezz'aria.
La campagna vede protagonisti i personaggi di Progressive, Flo e Jamie, insieme a Isabela Merced del cast di Superman, che interpreta Hawkgirl. L'iniziativa punta a mettere in evidenza la funzione Accident Response di Progressive, che offre assistenza d'emergenza in tempo reale, servizi di traino e la possibilit脿 di avviare le richieste di risarcimento tramite l'app mobile di Progressive. La funzione 猫 disponibile senza costi aggiuntivi, ma non 猫 accessibile in California.
Progressive Insurance (NYSE:PGR) ha anunciado una colaboraci贸n de marketing con DC Studios y Warner Bros. Pictures, aprovechando la pr贸xima pel铆cula de Superman para promocionar su funci贸n de seguridad en la aplicaci贸n llamada Accident Response. La asociaci贸n incluye un diorama de tama帽o real inspirado en c贸mics en el estreno de la pel铆cula, que presenta una r茅plica de un coche con la marca suspendida en el aire.
La campa帽a presenta a los personajes de Progressive, Flo y Jamie, junto con Isabela Merced, miembro del elenco de Superman que interpreta a Hawkgirl. La iniciativa busca mostrar la funci贸n Accident Response de Progressive, que ofrece asistencia de emergencia en tiempo real, servicios de remolque y la capacidad de iniciar reclamaciones a trav茅s de la aplicaci贸n m贸vil de Progressive. La funci贸n est谩 disponible sin costo adicional, pero no est谩 accesible en California.
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Progressive Insurance (NYSE:PGR) a annonc茅 une collaboration marketing avec DC Studios et Warner Bros. Pictures, utilisant le prochain film Superman pour promouvoir sa fonctionnalit茅 de s茅curit茅 Accident Response int茅gr茅e 脿 l'application. Le partenariat comprend un diorama grandeur nature inspir茅 des comics lors de la premi猫re du film, pr茅sentant une r茅plique de voiture brand茅e suspendue en l'air.
La campagne met en sc猫ne les personnages de Progressive, Flo et Jamie, aux c么t茅s d'Isabela Merced, membre du casting de Superman jouant Hawkgirl. L'initiative vise 脿 mettre en avant la fonction Accident Response de Progressive, qui offre une assistance d'urgence en temps r茅el, des services de remorquage et la possibilit茅 d'initier des r茅clamations via l'application mobile Progressive. Cette fonctionnalit茅 est disponible sans co没t suppl茅mentaire, mais n'est pas accessible en Californie.
Progressive Insurance (NYSE:PGR) hat eine Marketingkooperation mit DC Studios und Warner Bros. Pictures angek眉ndigt, bei der der kommende Superman-Film genutzt wird, um die Sicherheitsfunktion Accident Response in der App zu bewerben. Die Partnerschaft umfasst ein lebensgro脽es, comic-inspiriertes Diorama bei der Filmpremiere, das ein gebrandetes Auto zeigt, das in der Luft schwebt.
Die Kampagne zeigt Progressive-Charaktere Flo und Jamie zusammen mit Isabela Merced aus dem Superman-Cast, die Hawkgirl spielt. Ziel der Initiative ist es, die Accident Response-Funktion von Progressive hervorzuheben, die Echtzeit-Notfallhilfe, Abschleppdienste und die M枚glichkeit zur Schadensmeldung 眉ber die Progressive-Mobile-App bietet. Die Funktion ist ohne zus盲tzliche Kosten verf眉gbar, jedoch nicht in Kalifornien zug盲nglich.
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The insurance provider collaborates with DC and Warner Bros. Pictures to bring superhero moments to life and showcase its in-app safety technology
At the Superman premiere, attendees will step into the action with a photo opportunity inspired by the iconic Action Comics #1 cover, featuring a life-sized diorama of a branded car replica suspended mid-air 鈥� offering fans their very own superhero moment.
Progressive's Flo and Jamie will join Superman cast member Isabela Merced on the red carpet to celebrate the film and highlight the real-world heroism behind Accident Response. Merced, who plays Hawkgirl, will also partner with Progressive to share the diorama experience, bringing to life how the feature supports drivers in moments of need. The activation extends Progressive's broader campaign, where Flo and Jamie put a superhero spin on Accident Response in a series of .
"With Accident Response, we're putting real help right at our customers' fingertips the moment they need it," said聽Meghan Walsh, Business Leader, Integrated Marketing at Progressive Insurance. "Teaming up with Superman gives us a bold, fun way to showcase just how powerful that support can feel鈥攂ecause when the unexpected happens, Progressive can help save the day."
Accident Response gives Progressive customers support quickly after an accident鈥攐ffering to connect them to emergency services and towing and can even start a claim with just a few taps. Designed for speed and simplicity, the in-app feature takes some of the stress out of critical moments, turning your phone into a personal roadside superhero when you need it most.
Accident Response is an optional feature within the Progressive app. There is no charge for downloading the app or using the Accident Response feature. The cost for provided services such as ambulance or tow are subject to the coverage purchased under a customer's personal auto policy.
Accident Response is not available in
To learn more about Accident Response, visit: .
About Progressive
Progressive Insurance庐 makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them 鈥� online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price庐, Snapshot庐, and HomeQuote Explorer庐.
The Common Shares of The Progressive Corporation, the
About DC
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world's largest publishers of comics and graphic novels. DC's creative work entertains audiences of every generation around the world with DC's stories and characters integrated across聽Warner Bros. Discovery's film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at聽DC.com.
About SUPERMAN
DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX庐 nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
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