It's Not Me, It's You: An Official Breakup Letter to My Old Hair Removal Routine
Philips (NYSE:PHG) has launched its Lumea IPL hair removal device in the United States market. As the global #1 IPL brand, Philips brings 25 years of research experience to home hair removal technology. The device promises salon-like results with 90% hair reduction in three sessions, requiring touch-ups only every four weeks.
The Philips Lumea IPL features SenseIQ Technology for personalized treatment and comes with four attachments for different body areas. The product is available exclusively on Amazon at prices ranging from $399.99 to $579.99, including a five-year warranty with registration. The device has been tested by over 3,000 consumers and is currently used by more than 6 million people globally.
Philips (NYSE:PHG) ha lanciato negli Stati Uniti il suo dispositivo per la rimozione dei peli Lumea IPL. Primo marchio IPL al mondo, Philips mette a disposizione 25 anni di ricerca nella tecnologia per l’epilazione domestica. Il dispositivo garantisce risultati da salone con una riduzione dei peli del 90% in tre sedute, con ritocchi necessari solo ogni quattro settimane.
Il Lumea IPL integra la tecnologia SenseIQ per trattamenti personalizzati e include quattro accessori per le diverse aree del corpo. Il prodotto è disponibile esclusivamente su Amazon a prezzi che vanno da $399,99 a $579,99 e prevede una garanzia di cinque anni con registrazione. È stato testato da oltre 3.000 consumatori e conta più di 6 milioni di utenti nel mondo.
Philips (NYSE:PHG) ha lanzado en Estados Unidos su dispositivo de depilación Lumea IPL. Como la marca IPL número uno a nivel mundial, Philips aporta 25 años de investigación en tecnologÃa de depilación para el hogar. El dispositivo promete resultados tipo salón con una reducción del vello del 90% en tres sesiones, necesitando retoques solo cada cuatro semanas.
El Philips Lumea IPL incorpora la tecnologÃa SenseIQ para tratamientos personalizados y cuenta con cuatro accesorios para distintas zonas del cuerpo. El producto está disponible exclusivamente en Amazon con precios entre $399,99 y $579,99, e incluye una garantÃa de cinco años con registro. Más de 3.000 consumidores lo han probado y actualmente lo usan más de 6 millones de personas en todo el mundo.
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필립ìŠ� Lumea IPLì€ ê°œì¸ ë§žì¶¤í˜� 처리ë¥� 위한 SenseIQ ê¸°ìˆ ì� íƒ‘ìž¬í•˜ê³ ì‹ ì²´ 부위별ë¡� 사용í•� ìˆ� 있는 4ê°œì˜ ì–´íƒœì¹˜ë¨¼íŠ¸ë¥¼ ì œê³µí•©ë‹ˆë‹�. ì œí’ˆì€ ì•„ë§ˆì¡� ë‹¨ë… íŒë§¤ë¡� 가격대ëŠ� $399.99~$579.99ì´ë©°, ë“±ë¡ ì‹� 5ë…� ë³´ì¦ì� í¬í•¨ë©ë‹ˆë‹�. 3,000ëª� ì´ìƒì� 테스트했으며 ì � 세계ì 으ë¡� 600ë§� ëª� ì´ìƒì� ì‚¬ìš©í•˜ê³ ìžˆìŠµë‹ˆë‹¤.
Philips (NYSE:PHG) a lancé sur le marché américain son appareil d’épilation Lumea IPL. Première marque IPL mondiale, Philips apporte 25 ans de recherche à la technologie d’épilation à domicile. L’appareil promet des résultats dignes d’un salon avec une réduction des poils de 90 % en trois séances, puis seulement des retouches toutes les quatre semaines.
Le Philips Lumea IPL intègre la technologie SenseIQ pour un traitement personnalisé et est livré avec quatre embouts pour différentes zones du corps. Le produit est disponible exclusivement sur Amazon aux prix de $399,99 à $579,99 et inclut une garantie de cinq ans après enregistrement. Il a été testé par plus de 3 000 consommateurs et est utilisé par plus de 6 millions de personnes dans le monde.
Philips (NYSE:PHG) hat sein Lumea IPL Haarentfernungsgerät auf dem US-Markt eingeführt. Als weltweit führende IPL-Marke bringt Philips 25 Jahre Forschungserfahrung in die Heim-Haarentfernungstechnologie ein. Das Gerät verspricht salonähnliche Ergebnisse mit einer 90%igen Haarreduktion nach drei Behandlungen und benötigt Auffrischungen nur alle vier Wochen.
Das Philips Lumea IPL verfügt über SenseIQ-Technologie für personalisierte Behandlungen und wird mit vier Aufsätzen für verschiedene Körperbereiche geliefert. Das Produkt ist exklusiv bei Amazon erhältlich zu Preisen zwischen $399,99 und $579,99 und umfasst bei Registrierung eine fünfjährige Garantie. Es wurde von über 3.000 Verbrauchern getestet und wird weltweit von mehr als 6 Millionen Menschen genutzt.
- Product requires 50% fewer treatments compared to other leading IPL brands
- Achieves 90% hair reduction in just three sessions
- Currently used by over 6 million people globally
- Includes extended five-year warranty with registration
- Premium pricing ranging from $399.99 to $579.99
- Limited availability - exclusively through Amazon US store
Insights
Philips enters US market with Lumea IPL hair removal device, expanding its beauty tech portfolio amid growing home beauty solutions demand.
Philips has strategically entered the US beauty tech market with its Lumea IPL hair removal system, already the global #1 IPL brand with over 6 million users worldwide. This product launch represents a significant expansion into the high-margin beauty technology sector, where Philips can leverage its established healthcare and personal care expertise.
The timing is particularly noteworthy as the at-home beauty device market continues to grow post-pandemic, with consumers increasingly preferring professional-grade treatments without salon visits. Philips is positioning this premium-priced product (
The Lumea IPL's competitive advantages include requiring half as many treatments as competing brands and delivering results in just three sessions with
This US launch expands Philips' recurring revenue opportunities through replacement cartridges and accessories while strengthening its position in the personal care category. The exclusive Amazon distribution strategy suggests a targeted direct-to-consumer approach that could yield higher margins while providing valuable consumer data and reducing traditional retail costs.
We need to talk...
After years of stubborn stubble, nicks and burns, I think you knew this was coming. Our relationship has always been a bit, one-sided. I gave you my time (seriously, so much time), my money and my trust, but I never got the lasting results I needed. And now, it's time I moved on. There's someone new in my life � Philips Lumea IPL � and they're everything I've been searching for.
Let me tell you about them, because Philips Lumea Intense Pulsed Light (IPL) is already turning heads (and legs, and arms�). As the global no. 1 IPL brand, now entering
With its advanced IPL technology, Philips Lumea IPL treats hair at the root, sending follicles into a resting phase. Hair sheds naturally and growth is inhibited. The result? Salon-like hair removal from the comfort of my home. In just two sessions, I could see visible results. In three sessions, over
You know what gets me about the Philips brand? Its innovation. Improving lives has always been at the heart of everything the brand does. "Here at Philips, we have always pushed boundaries in beauty tech to empower people to feel confident in their own skin," said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. "Philips Lumea IPL brings the science behind salon-like results into the home, delivering powerful, long-lasting hair removal that's easy, comfortable and truly transforms the everyday routine."
Here's why I'm crushing hard. Philips Lumea IPL is clinically proven to deliver long-lasting smooth skin3. And during the initial treatment period, half as many treatments are needed as with other leadingÌýIPL brands4. That's not just talk; it's been tested by over 3,000 consumers and currently is used by over six million people around the globe. Plus, Philips Lumea IPL has SenseIQ Technology that uses sensors to measure my skin tone and suggest a comfortable light intensity setting that's even suitable for sensitive areas5. And since PhilipsÌýLumea IPL 9000 Series comes with four attachments, just about every inch of me6 gets the VIP treatment, from face to underarms, bikini line and legs. It even has a free app that I have the option to download via theÌý or that gives me personalized guidance and reminders, ensuring I get my best results.
So, to wax strips, tweezers, razors and lasers everywhere: thanks for the memories (or not!) but I'm ready for something better. Philips Lumea IPL is available now exclusively in with a suggested retail price of
No hard feelings, but I won't miss you.
Sincerely,
Embracing Smoothness (and Loving It!)
About Royal PhilipsÌý
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in
1 Market leader research institute, retail value MATÌýDec '24. Outside US only.
2 Median results on lower legs
3 Measured on lower legs at 12-month follow-up,
4ÌýBi-weekly treatments vs weekly treatments in first 4 weeks
5 Excluding contraindicated areas
6 Excluding contraindicated areas
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SOURCE Philips Beauty