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Rogers Launches Satellite-to-Mobile Service in Canada

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Rogers (NYSE:RCI) has launched Rogers Satellite, a groundbreaking satellite-to-mobile text messaging service that expands the company's coverage to over 5.4 million square kilometers - 2.5 times more than any other Canadian wireless carrier.

The service is initially launching as a free beta trial, supporting text messaging and text-to-911. After the beta period ends in October, it will be included in the Rogers Ultimate Plan or available to all Canadians for $15/month, with early beta participants receiving a $5/month discount for 12 months.

The technology utilizes low-earth orbit (LEO) satellites combined with Rogers' national wireless spectrum, working on most modern smartphones. The company plans to expand the service to support apps, data, and voice services, including 911 voice capabilities.

Rogers (NYSE:RCI) ha lanciato Rogers Satellite, un innovativo servizio di messaggistica da satellite a mobile che estende la copertura dell'azienda a oltre 5,4 milioni di chilometri quadrati - 2,5 volte più ampia rispetto a qualsiasi altro operatore wireless canadese.

Il servizio debutta inizialmente come prova beta gratuita, supportando messaggi di testo e messaggi di testo al 911. Al termine del periodo beta, previsto per ottobre, sarà incluso nel Rogers Ultimate Plan o disponibile per tutti i canadesi a 15$ al mese, con un sconto di 5$ al mese per 12 mesi per i partecipanti anticipati alla beta.

La tecnologia si basa su satelliti in orbita terrestre bassa (LEO) combinati con lo spettro wireless nazionale di Rogers, funzionando sulla maggior parte degli smartphone moderni. L'azienda prevede di ampliare il servizio per supportare app, dati e servizi vocali, inclusa la chiamata vocale al 911.

Rogers (NYSE:RCI) ha lanzado Rogers Satellite, un innovador servicio de mensajería de texto satélite a móvil que amplía la cobertura de la compañía a más de 5,4 millones de kilómetros cuadrados, 2,5 veces más que cualquier otro operador inalámbrico canadiense.

El servicio se lanza inicialmente como una prueba beta gratuita, soportando mensajes de texto y mensajes de texto al 911. Después del periodo beta, que finaliza en octubre, estará incluido en el Rogers Ultimate Plan o disponible para todos los canadienses por 15$ al mes, con un descuento de 5$ al mes durante 12 meses para los participantes tempranos de la beta.

La tecnología utiliza satélites de órbita terrestre baja (LEO) combinados con el espectro inalámbrico nacional de Rogers, funcionando en la mayoría de los smartphones modernos. La compañía planea ampliar el servicio para soportar aplicaciones, datos y servicios de voz, incluyendo llamadas de voz al 911.

Rogers (NYSE:RCI)� Rogers Satellite라는 획기적인 위성-모바� 문자 메시지 서비스를 출시했으�, 이를 통해 회사� 커버리지가 540� 평방킬로미터 이상으로 확대되어 다른 캐나� 무선 통신사보� 2.5� 넓어졌습니다.

� 서비스는 초기 무료 베타 시험으로 시작되며, 문자 메시지와 911 문자 전송� 지원합니다. 베타 기간� 10월에 종료되면 Rogers Ultimate Plan� 포함되거� 모든 캐나다인에게 � 15달러� 제공되며, 베타 초기 참가자는 12개월 동안 � 5달러 할인 혜택� 받습니다.

� 기술은 저궤도(LEO) 위성� Rogers� 전국 무선 스펙트럼� 결합하여 대부분의 최신 스마트폰에서 작동합니�. 회사� �, 데이� � 음성 서비�(911 음성 통화 포함) 지원으� 서비스를 확장� 계획입니�.

Rogers (NYSE:RCI) a lancé Rogers Satellite, un service révolutionnaire de messagerie texte par satellite vers mobile qui étend la couverture de l'entreprise à plus de 5,4 millions de kilomètres carrés � 2,5 fois plus que tout autre opérateur sans fil canadien.

Le service est lancé initialement en version bêta gratuite, prenant en charge la messagerie texte et le texte vers le 911. Après la période bêta qui se termine en octobre, il sera inclus dans le Rogers Ultimate Plan ou disponible pour tous les Canadiens au tarif de 15 $/mois, avec une remise de 5 $/mois pendant 12 mois pour les participants précoces à la bêta.

La technologie utilise des satellites en orbite terrestre basse (LEO) combinés au spectre sans fil national de Rogers, fonctionnant sur la plupart des smartphones modernes. La société prévoit d'étendre le service pour prendre en charge les applications, les données et les services vocaux, y compris les appels vocaux au 911.

Rogers (NYSE:RCI) hat Rogers Satellite gestartet, einen bahnbrechenden Satellit-zu-Mobil-Textnachrichtendienst, der die Abdeckung des Unternehmens auf über 5,4 Millionen Quadratkilometer erweitert � 2,5-mal mehr als jeder andere kanadische Mobilfunkanbieter.

Der Dienst startet zunächst als kostenlose Beta-Testphase und unterstützt Textnachrichten sowie Text-zu-911. Nach Ende der Beta-Phase im Oktober wird er im Rogers Ultimate Plan enthalten sein oder allen Kanadiern für 15 $/Monat angeboten, wobei Beta-Frühteilnehmer für 12 Monate einen 5 $/Monat Rabatt erhalten.

Die Technologie nutzt Satelliten in niedriger Erdumlaufbahn (LEO) kombiniert mit dem landesweiten drahtlosen Spektrum von Rogers und funktioniert auf den meisten modernen Smartphones. Das Unternehmen plant, den Dienst auf Apps, Daten und Sprachdienste einschließlich 911-Sprachanrufe auszubauen.

Positive
  • Expands coverage to over 5.4 million square kilometers, 2.5x more than competitors
  • Free beta trial period with subsequent $5/month discount for 12 months for early adopters
  • No additional cost for Rogers Ultimate Plan customers
  • Compatible with most modern smartphones without specialized equipment
  • Future expansion planned for apps, data, and voice services
Negative
  • Service initially limited to text messaging and text-to-911 only
  • Requires outdoor use with clear sky visibility
  • $15/month additional cost for non-Ultimate Plan customers after beta

Insights

Rogers' satellite service creates significant competitive advantage in Canadian telecom, extending coverage 2.5x beyond competitors' networks.

Rogers' satellite-to-mobile service launch represents a strategic leap forward in Canadian telecommunications infrastructure. By expanding coverage to 5.4 million square kilometers - 2.5 times more than any other Canadian carrier - Rogers addresses a critical connectivity gap in a country where only 18% of the land mass has traditional wireless coverage.

The technology leverages LEO satellites integrated with Rogers' existing wireless spectrum assets, enabling compatibility with standard smartphones without specialized equipment - a key differentiator from traditional satellite services. This approach creates a significant barrier to entry for competitors who would need both spectrum assets and satellite partnerships to replicate the offering.

The go-to-market strategy is particularly shrewd: offering a free beta period creates immediate market penetration while the $15/month eventual price point ($10/month for early adopters) establishes a new revenue stream without cannibalizing existing services. Including it at no cost in premium plans also creates an upsell incentive for existing customers.

The staged rollout - beginning with text and text-to-911 before expanding to data and voice - allows Rogers to refine the technology while immediately delivering on the most critical safety use cases. The endorsements from multiple search and rescue organizations underscore the service's public safety value proposition, potentially opening opportunities for government partnerships or subsidies.

While the immediate revenue impact may be modest, this positions Rogers with a compelling differentiation story in a market where service distinctions are increasingly difficult to establish. The technology also creates a foundation for entirely new service categories in remote industrial, agricultural, and resource sectors where reliable communications have previously been cost-prohibitive.

First wireless provider to offer next generation technology to all Canadians
Invites all Canadians to join the beta at no cost
Covers 2.5 times more square kms than any other Canadian wireless carrier
Automatically connects your phone in areas without cell service

TORONTO, July 15, 2025 (GLOBE NEWSWIRE) -- Rogers launched today Rogers Satellite, a new satellite-to-mobile text messaging service to all Canadians. With Rogers Satellite, Rogers now covers over 5.4 million square kilometers - that’s over 2.5 times more than any other Canadian wireless service provider.

“We’re proud to introduce this ground-breaking technology to help Canadians stay safe and connected in more places,� said Tony Staffieri, President and CEO, Rogers. “Earlier this month Rogers celebrated the 40th anniversary of the first wireless call in Canada, and this new technology represents the next big leap in wireless connectivity. We’re proud to continue our legacy of innovative firsts and to connect Canadians in more places.�

Rogers Satellite Free Beta Trial available to all Canadians
Starting today, all Canadians can sign up to use Rogers Satellite beta trial at no cost. Rogers Satellite will initially support text messaging and text-to-911 and will expand to support apps, data and voice services, including 911 voice services.

Once the beta trial ends in October, Rogers Satellite will be included at no additional cost to customers on the Rogers Ultimate Plan and will also be available for all Canadians for $15/month. Canadians participating in the beta trial will receive a $5/month discount for the first 12 months. For more information about the beta trial, visit .

“We continually invest to bring Canadians the best networks and the most coverage,� said Mark Kennedy, Chief Technology Officer. “Now, with Rogers mobile spectrum paired with satellite technology, Canadians can turn their smartphone into a satellite phone to stay connected and access text-to-911 in some of the most remote parts of Canada.�

Expands coverage in rural and remote areas
Only 18 per cent of the country is covered by traditional wireless networks. With this new technology, Rogers now covers over 5.4 million square kilometres within Canada, over 2.5 times more than any other wireless carrier.�

When connected to Rogers Satellite, customers can send a text to friends in the Rocky Mountains, text 911 if stranded on a remote highway or connect with friends and family on the southern shores of Hudson Bay or the Gulf of St. Lawrence.

Automatically connects your phone in areas without cell service
Rogers Satellite uses low-earth orbit (LEO) satellites and Rogers national wireless spectrum. Wireless spectrum ensures this technology works on most modern smartphones. The company will continue to test and optimize Rogers Satellite services throughout the beta trial.

Build on legacy of innovative firsts
Rogers has invested $45 billion to deliver a series of wireless firsts for Canadians over the past 40 years. 1G introduced voice calls, 2G added texting, and 3G offered email and the Internet. 4G brought the smartphone and with it, the on-demand economy, and 5G has unlocked even faster speeds, lower latency and a new era of innovation. ​Today, Rogers is ranked as Canada’s most reliable 5G+ network.�

Rogers Satellite is available outside, including on bodies of water, where you can see the sky. For coverage areas, .

Quotes
“BC Search and Rescue Association (BCSARA) welcomes Rogers new satellite-to-mobile service as a significant advancement for public safety and emergency response in BC’s remote areas. The ability to send text messages, including text-to-911, during the initial rollout from areas without traditional coverage, represents a crucial step forward for search and rescue operations. Improved backcountry connectivity enhances both responder coordination and public safety.� Chris Mushumanski, President, BCSARA

"Rogers Satellite is a game changer for public safety in Alberta. For the first time, people in remote areas will have direct access to emergency services without needing specialized equipment. This advancement improves our ability to respond faster and more effectively, ultimately saving lives and enhancing the safety of both the public and our SAR volunteers. We fully support this important step forward." Brian Carriere, President, Search and Rescue Association of Alberta

"This is a welcomed step forward in closing the digital divide for Northwestern Ontario. Reliable connectivity is not a luxury � it's a necessity for safety, economic growth, and community wellbeing. On behalf of NOMA and the 37 municipalities we represent, I commend Rogers for investing in technology that brings much-needed service to our rural and remote communities. This satellite-to-mobile service is a positive stride toward ensuring no one is left behind in today’s digital world.� Rick Dumas, President, Northwestern Ontario Municipal Association (NOMA)

About Rogers Communications Inc.
Rogers is Canada’s leading communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit or .

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FAQ

What is Rogers Satellite and when will it launch in Canada?

Rogers Satellite is a new satellite-to-mobile text messaging service launched on July 15, 2025, providing coverage across 5.4 million square kilometers in Canada through LEO satellites and Rogers' wireless spectrum.

How much does Rogers Satellite service cost?

The service is initially free during the beta trial. After October 2025, it will be included in the Rogers Ultimate Plan or available for $15/month, with beta participants receiving a $5/month discount for 12 months.

What features are available with Rogers (RCI) new satellite service?

Initially, the service supports text messaging and text-to-911. Future expansions will include support for apps, data, and voice services, including 911 voice capabilities.

Where does Rogers Satellite service work?

The service works in outdoor areas with clear sky visibility, including remote locations and bodies of water, covering over 5.4 million square kilometers within Canada.

What phones are compatible with Rogers Satellite service?

The service works with most modern smartphones through Rogers' wireless spectrum, requiring no specialized equipment.
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