Rogers Launches Satellite-to-Mobile Service in Canada
Rogers (NYSE:RCI) has launched Rogers Satellite, a groundbreaking satellite-to-mobile text messaging service that expands the company's coverage to over 5.4 million square kilometers - 2.5 times more than any other Canadian wireless carrier.
The service is initially launching as a free beta trial, supporting text messaging and text-to-911. After the beta period ends in October, it will be included in the Rogers Ultimate Plan or available to all Canadians for $15/month, with early beta participants receiving a $5/month discount for 12 months.
The technology utilizes low-earth orbit (LEO) satellites combined with Rogers' national wireless spectrum, working on most modern smartphones. The company plans to expand the service to support apps, data, and voice services, including 911 voice capabilities.
Rogers (NYSE:RCI) ha lanciato Rogers Satellite, un innovativo servizio di messaggistica da satellite a mobile che estende la copertura dell'azienda a oltre 5,4 milioni di chilometri quadrati - 2,5 volte pi霉 ampia rispetto a qualsiasi altro operatore wireless canadese.
Il servizio debutta inizialmente come prova beta gratuita, supportando messaggi di testo e messaggi di testo al 911. Al termine del periodo beta, previsto per ottobre, sar脿 incluso nel Rogers Ultimate Plan o disponibile per tutti i canadesi a 15$ al mese, con un sconto di 5$ al mese per 12 mesi per i partecipanti anticipati alla beta.
La tecnologia si basa su satelliti in orbita terrestre bassa (LEO) combinati con lo spettro wireless nazionale di Rogers, funzionando sulla maggior parte degli smartphone moderni. L'azienda prevede di ampliare il servizio per supportare app, dati e servizi vocali, inclusa la chiamata vocale al 911.
Rogers (NYSE:RCI) ha lanzado Rogers Satellite, un innovador servicio de mensajer铆a de texto sat茅lite a m贸vil que ampl铆a la cobertura de la compa帽铆a a m谩s de 5,4 millones de kil贸metros cuadrados, 2,5 veces m谩s que cualquier otro operador inal谩mbrico canadiense.
El servicio se lanza inicialmente como una prueba beta gratuita, soportando mensajes de texto y mensajes de texto al 911. Despu茅s del periodo beta, que finaliza en octubre, estar谩 incluido en el Rogers Ultimate Plan o disponible para todos los canadienses por 15$ al mes, con un descuento de 5$ al mes durante 12 meses para los participantes tempranos de la beta.
La tecnolog铆a utiliza sat茅lites de 贸rbita terrestre baja (LEO) combinados con el espectro inal谩mbrico nacional de Rogers, funcionando en la mayor铆a de los smartphones modernos. La compa帽铆a planea ampliar el servicio para soportar aplicaciones, datos y servicios de voz, incluyendo llamadas de voz al 911.
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Rogers (NYSE:RCI) a lanc茅 Rogers Satellite, un service r茅volutionnaire de messagerie texte par satellite vers mobile qui 茅tend la couverture de l'entreprise 脿 plus de 5,4 millions de kilom猫tres carr茅s 鈥� 2,5 fois plus que tout autre op茅rateur sans fil canadien.
Le service est lanc茅 initialement en version b锚ta gratuite, prenant en charge la messagerie texte et le texte vers le 911. Apr猫s la p茅riode b锚ta qui se termine en octobre, il sera inclus dans le Rogers Ultimate Plan ou disponible pour tous les Canadiens au tarif de 15 $/mois, avec une remise de 5 $/mois pendant 12 mois pour les participants pr茅coces 脿 la b锚ta.
La technologie utilise des satellites en orbite terrestre basse (LEO) combin茅s au spectre sans fil national de Rogers, fonctionnant sur la plupart des smartphones modernes. La soci茅t茅 pr茅voit d'茅tendre le service pour prendre en charge les applications, les donn茅es et les services vocaux, y compris les appels vocaux au 911.
Rogers (NYSE:RCI) hat Rogers Satellite gestartet, einen bahnbrechenden Satellit-zu-Mobil-Textnachrichtendienst, der die Abdeckung des Unternehmens auf 眉ber 5,4 Millionen Quadratkilometer erweitert 鈥� 2,5-mal mehr als jeder andere kanadische Mobilfunkanbieter.
Der Dienst startet zun盲chst als kostenlose Beta-Testphase und unterst眉tzt Textnachrichten sowie Text-zu-911. Nach Ende der Beta-Phase im Oktober wird er im Rogers Ultimate Plan enthalten sein oder allen Kanadiern f眉r 15 $/Monat angeboten, wobei Beta-Fr眉hteilnehmer f眉r 12 Monate einen 5 $/Monat Rabatt erhalten.
Die Technologie nutzt Satelliten in niedriger Erdumlaufbahn (LEO) kombiniert mit dem landesweiten drahtlosen Spektrum von Rogers und funktioniert auf den meisten modernen Smartphones. Das Unternehmen plant, den Dienst auf Apps, Daten und Sprachdienste einschlie脽lich 911-Sprachanrufe auszubauen.
- Expands coverage to over 5.4 million square kilometers, 2.5x more than competitors
- Free beta trial period with subsequent $5/month discount for 12 months for early adopters
- No additional cost for Rogers Ultimate Plan customers
- Compatible with most modern smartphones without specialized equipment
- Future expansion planned for apps, data, and voice services
- Service initially limited to text messaging and text-to-911 only
- Requires outdoor use with clear sky visibility
- $15/month additional cost for non-Ultimate Plan customers after beta
Insights
Rogers' satellite service creates significant competitive advantage in Canadian telecom, extending coverage 2.5x beyond competitors' networks.
Rogers' satellite-to-mobile service launch represents a strategic leap forward in Canadian telecommunications infrastructure. By expanding coverage to 5.4 million square kilometers - 2.5 times more than any other Canadian carrier - Rogers addresses a critical connectivity gap in a country where only 18% of the land mass has traditional wireless coverage.
The technology leverages
The go-to-market strategy is particularly shrewd: offering a free beta period creates immediate market penetration while the
The staged rollout - beginning with text and text-to-911 before expanding to data and voice - allows Rogers to refine the technology while immediately delivering on the most critical safety use cases. The endorsements from multiple search and rescue organizations underscore the service's public safety value proposition, potentially opening opportunities for government partnerships or subsidies.
While the immediate revenue impact may be modest, this positions Rogers with a compelling differentiation story in a market where service distinctions are increasingly difficult to establish. The technology also creates a foundation for entirely new service categories in remote industrial, agricultural, and resource sectors where reliable communications have previously been cost-prohibitive.
First wireless provider to offer next generation technology to all Canadians
Invites all Canadians to join the beta at no cost
Covers 2.5 times more square kms than any other Canadian wireless carrier
Automatically connects your phone in areas without cell service
TORONTO, July 15, 2025 (GLOBE NEWSWIRE) -- Rogers launched today Rogers Satellite, a new satellite-to-mobile text messaging service to all Canadians. With Rogers Satellite, Rogers now covers over 5.4 million square kilometers - that鈥檚 over 2.5 times more than any other Canadian wireless service provider.
鈥淲e鈥檙e proud to introduce this ground-breaking technology to help Canadians stay safe and connected in more places,鈥� said Tony Staffieri, President and CEO, Rogers. 鈥淓arlier this month Rogers celebrated the 40th聽anniversary of the first wireless call in Canada, and this new technology represents the next big leap in wireless connectivity. We鈥檙e proud to continue our legacy of innovative firsts and to connect Canadians in more places.鈥�
Rogers Satellite Free Beta Trial available to all Canadians鈥�
Starting today, all Canadians can sign up to use Rogers Satellite beta trial at no cost. Rogers Satellite will initially support text messaging and text-to-911 and will expand to support apps, data and voice services, including 911 voice services.
Once the beta trial ends in October, Rogers Satellite will be included at no additional cost to customers on the Rogers Ultimate Plan and will also be available for all Canadians for
鈥淲e continually invest to bring Canadians the best networks and the most coverage,鈥� said Mark Kennedy, Chief Technology Officer. 鈥淣ow, with Rogers mobile spectrum paired with satellite technology, Canadians can turn their smartphone into a satellite phone to stay connected and access text-to-911 in some of the most remote parts of Canada.鈥�
Expands coverage in rural and remote areas
Only 18 per cent of the country is covered by traditional wireless networks. With this new technology, Rogers now covers over 5.4 million square kilometres within Canada, over 2.5 times more than any other wireless carrier.鈥�
When connected to Rogers Satellite,聽customers can send a text to friends in the Rocky Mountains, text 911 if stranded on a remote highway or connect with friends and family on the southern shores of Hudson Bay or the Gulf of St. Lawrence.
Automatically connects your phone in聽areas without cell service
Rogers Satellite uses low-earth orbit (LEO) satellites and Rogers national wireless spectrum. Wireless spectrum ensures this technology works on most modern smartphones. The company will continue to test and optimize Rogers Satellite services throughout the beta trial.
Build on legacy of innovative firsts鈥�
Rogers has invested
Rogers Satellite is available outside, including on bodies of water, where you can see the sky. For coverage areas, .
Quotes
鈥淏C Search and Rescue Association (BCSARA) welcomes Rogers new satellite-to-mobile service as a significant advancement for public safety and emergency response in BC鈥檚 remote areas. The ability to send text messages,聽including text-to-911, during the initial rollout from areas without traditional coverage, represents a crucial step forward for search and rescue operations. Improved backcountry connectivity enhances both responder coordination and public safety.鈥� Chris Mushumanski, President, BCSARA
"Rogers Satellite is a game changer for public safety in Alberta. For the first time, people in remote areas will have direct access to emergency services without needing specialized equipment.聽This advancement improves our ability to respond faster and more effectively, ultimately saving lives and enhancing the safety of both the public and our SAR volunteers. We fully support this important step forward." Brian Carriere, President, Search and Rescue Association of Alberta
"This is a welcomed step forward in closing the digital divide for Northwestern Ontario. Reliable connectivity is not a luxury 鈥� it's a necessity for safety, economic growth, and community wellbeing. On behalf of NOMA and the 37 municipalities we represent, I commend Rogers for investing in technology that brings much-needed service to our rural and remote communities. This satellite-to-mobile service is a positive stride toward ensuring no one is left behind in today鈥檚 digital world.鈥� Rick Dumas, President, Northwestern Ontario Municipal Association (NOMA)
About Rogers Communications Inc.
Rogers is Canada鈥檚 leading communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit or .
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