Reborn Coffee Expands into Georgia and Armenia Through Licensing Agreement with Arjomand Group and IG International
Reborn Coffee (Nasdaq: REBN) has signed a strategic licensing agreement with The Arjomand Group and IG International to expand into Georgia and Armenia. Through this partnership, IG International gains exclusive rights to develop and operate Reborn Coffee-branded locations across both countries.
The expansion leverages Georgia and Armenia's positions as economic gateways between Europe and Asia, targeting key metropolitan areas including Tbilisi, Batumi, and Yerevan. The licensing agreement includes an initial fee and milestone-based payments, enabling Reborn's expansion without capital investment while generating recurring revenue.
This move aligns with growing regional business confidence and Georgia's increasing European integration, furthering Reborn's international growth strategy which now spans the Middle East, Asia, and Europe.
Reborn Coffee (Nasdaq: REBN) ha firmato un accordo strategico di licenza con The Arjomand Group e IG International per espandersi in Georgia e Armenia. Grazie a questa collaborazione, IG International ottiene i diritti esclusivi per sviluppare e gestire punti vendita con il marchio Reborn Coffee in entrambi i paesi.
L'espansione sfrutta la posizione di Georgia e Armenia come porte economiche tra Europa e Asia, puntando alle principali aree metropolitane come Tbilisi, Batumi e Yerevan. L'accordo di licenza prevede un pagamento iniziale e compensi basati su obiettivi, permettendo a Reborn di crescere senza investimenti di capitale e generando entrate ricorrenti.
Questa iniziativa 猫 in linea con la crescente fiducia imprenditoriale regionale e l'integrazione europea in aumento della Georgia, rafforzando la strategia di crescita internazionale di Reborn che ora copre Medio Oriente, Asia ed Europa.
Reborn Coffee (Nasdaq: REBN) ha firmado un acuerdo estrat茅gico de licencia con The Arjomand Group e IG International para expandirse en Georgia y Armenia. A trav茅s de esta asociaci贸n, IG International obtiene los derechos exclusivos para desarrollar y operar locales con la marca Reborn Coffee en ambos pa铆ses.
La expansi贸n aprovecha la posici贸n de Georgia y Armenia como puertas econ贸micas entre Europa y Asia, enfoc谩ndose en 谩reas metropolitanas clave como Tiflis, Batumi y Erev谩n. El acuerdo de licencia incluye una tarifa inicial y pagos basados en hitos, permitiendo la expansi贸n de Reborn sin inversi贸n de capital y generando ingresos recurrentes.
Esta acci贸n est谩 alineada con la creciente confianza empresarial regional y la creciente integraci贸n europea de Georgia, impulsando la estrategia de crecimiento internacional de Reborn que ahora abarca Medio Oriente, Asia y Europa.
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Reborn Coffee (Nasdaq : REBN) a sign茅 un accord de licence strat茅gique avec The Arjomand Group et IG International pour s'茅tendre en G茅orgie et en Arm茅nie. Gr芒ce 脿 ce partenariat, IG International obtient les droits exclusifs pour d茅velopper et exploiter des 茅tablissements sous la marque Reborn Coffee dans ces deux pays.
Cette expansion tire parti de la position de la G茅orgie et de l'Arm茅nie en tant que portes 茅conomiques entre l'Europe et l'Asie, ciblant les principales zones m茅tropolitaines telles que Tbilissi, Batoumi et Erevan. L'accord de licence comprend des frais initiaux et des paiements bas茅s sur des 茅tapes cl茅s, permettant 脿 Reborn de cro卯tre sans investissement en capital tout en g茅n茅rant des revenus r茅currents.
Cette initiative s'inscrit dans un contexte de confiance commerciale r茅gionale croissante et d'int茅gration europ茅enne renforc茅e de la G茅orgie, renfor莽ant la strat茅gie de croissance internationale de Reborn qui couvre d茅sormais le Moyen-Orient, l'Asie et l'Europe.
Reborn Coffee (Nasdaq: REBN) hat eine strategische Lizenzvereinbarung mit The Arjomand Group und IG International unterzeichnet, um in Georgien und Armenien zu expandieren. Durch diese Partnerschaft erh盲lt IG International exklusive Rechte zur Entwicklung und zum Betrieb von Reborn Coffee-Standorten in beiden L盲ndern.
Die Expansion nutzt die Position Georgiens und Armeniens als wirtschaftliche Tore zwischen Europa und Asien und zielt auf wichtige Metropolregionen wie Tiflis, Batumi und Jerewan ab. Die Lizenzvereinbarung beinhaltet eine anf盲ngliche Geb眉hr sowie zahlungen basierend auf Meilensteinen, wodurch Reborn ohne Kapitalinvestitionen expandieren und wiederkehrende Einnahmen generieren kann.
Dieser Schritt entspricht dem wachsenden regionalen Gesch盲ftsklima und der zunehmenden europ盲ischen Integration Georgiens und st盲rkt die internationale Wachstumsstrategie von Reborn, die nun den Nahen Osten, Asien und Europa umfasst.
- Strategic entry into emerging markets with growing consumer demand
- Low-capital expansion through licensing model with recurring revenue
- Partnership with established regional operators in key metropolitan areas
- Alignment with Georgia's European integration process and pro-business environment
- Success dependent on regional partners' execution capabilities
- Potential challenges in adapting to local market preferences
- Political and economic risks in emerging markets
Insights
Reborn Coffee's licensing deal in Georgia and Armenia creates low-capital expansion opportunity with recurring revenue potential in emerging markets.
Reborn Coffee's new licensing agreement with Arjomand Group and IG International represents a capital-light approach to international expansion, perfectly aligned with their stated global growth strategy. This deal grants exclusive development rights across Georgia and Armenia to IG International, creating a
The Caucasus region offers strategic advantages as it sits at the crossroads between Europe and Asia. Georgia's reaffirmed commitment to European integration, as highlighted by Prime Minister Kobakhidze's recent statements, creates a business-friendly environment that reduces typical expansion risks. Both markets feature growing urban centers (Tbilisi, Batumi, and Yerevan) with developing caf茅 cultures that align well with Reborn's premium positioning.
This agreement follows Reborn's established pattern of using master franchise and licensing agreements to penetrate international markets across the Middle East, Asia, and Europe. The structure allows IG International to adapt Reborn's concept to local preferences while maintaining brand standards - a crucial balance for successful international expansion.
For a smaller Nasdaq-listed company like Reborn, this licensing model provides validation of their brand's international appeal while enabling them to concentrate resources on core operations rather than capital-intensive direct expansion. The deal helps diversify geographic revenue sources and reduces dependence on any single market.
Strategic Partnership Strengthens Reborn鈥檚 Presence in the Caucasus Region and Aligns with Growing Regional Business Confidence
BREA, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced it has signed a strategic licensing agreement with The Arjomand Group and IG International, officially marking Reborn鈥檚 expansion into the Republics of Georgia and Armenia.
The agreement grants IG International exclusive rights to develop and operate Reborn Coffee-branded locations across both Georgia and Armenia, under the framework of a regional licensing partnership facilitated by The Arjomand Group. The move reflects Reborn鈥檚 ongoing international expansion strategy and positions the brand at the center of two emerging markets with growing consumer demand and increased alignment with European economic standards.
This announcement coincides with rising business confidence in the region. Georgian Prime Minister Irakli Kobakhidze recently reaffirmed the in a meeting with the local business community, signaling continued momentum for foreign investment and global brand entry.
鈥淭his partnership across Georgia and Armenia marks a powerful next step in our global strategy,鈥� said Jay Kim, CEO of Reborn Coffee. 鈥淲ith The Arjomand Group鈥檚 reach and IG International鈥檚 operational presence in the Caucasus region, we鈥檙e tapping into dynamic, forward-looking markets that share our values of quality, hospitality, and growth.鈥�
Georgia: A Strategic Launchpad for Eurasian Growth
Both Georgia and Armenia offer unique positioning as economic gateways between Europe and Asia. With pro-business environments, a growing caf茅 culture, and expanding urban centers, the two nations present strong platforms for Reborn鈥檚 premium coffee experience and lifestyle-oriented retail model.
IG International, a regional operator with diversified investments in real estate, consumer services, and logistics, will oversee the rollout of Reborn Coffee stores in key metropolitan areas such as Tbilisi, Batumi, and Yerevan. The company will implement Reborn鈥檚 brand standards while adapting layouts and offerings to local preferences.
Licensing Model Designed for Scalable, Low-Capital Growth
The licensing agreement includes an initial fee and a structured milestone-based payment fee schedule. This structure fosters alignment between Reborn and its partners while delivering recurring revenue and facilitating rapid expansion without capital investment from the Company.
This latest signing further validates Reborn鈥檚 international growth model, which is now supporting expansion across the Middle East, Asia, and Europe through master franchise and licensing agreements.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are 鈥渇orward-looking statements.鈥� While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management鈥檚 Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (鈥淪EC鈥�) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC鈥檚 website at . Such risks, uncertainties, and other factors include, but are not limited to, the Company鈥檚 ability to continue as a going concern as indicated in an explanatory paragraph in the Company鈥檚 independent registered public accounting firm鈥檚 audit report as a result of recurring net losses, among other things, the Company鈥檚 ability to successfully open the additional locations described herein as planned or at all, the Company鈥檚 ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235
Company Contact:
Reborn Coffee, Inc.
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