Red Robin Introduces the Big Yummm Burger Deal for $9.99
Red Robin (NASDAQ: RRGB) has launched the Big Yummm Burger Deal for $9.99, offering significant value for dine-in customers. The combo includes a Red's Double Tavern Burger, featuring two hand-smashed patties with American cheese and signature sauce, plus a choice of Bottomless Side and Bottomless Beverage.
Available at participating locations starting July 21, 2025, the deal aims to provide an affordable full-service dining experience. Customers can choose from various bottomless sides including Steak Fries, salads, or Yukon Chips, along with bottomless beverages like soda or iced tea. Optional upgrades for premium sides, specialty beverages, and burger add-ons are available for an additional cost.
Red Robin (NASDAQ: RRGB) ha lanciato l'offerta Big Yummm Burger Deal a soli 9,99 $, offrendo un grande valore per i clienti che consumano sul posto. Il combo include un Red's Double Tavern Burger, con due polpette schiacciate a mano, formaggio americano e salsa speciale, oltre a una scelta di Contorno e Bevanda a volont脿.
Disponibile nei locali aderenti a partire dal 21 luglio 2025, l'offerta punta a offrire un'esperienza di ristorazione completa e accessibile. I clienti possono scegliere tra diversi contorni illimitati come patatine Steak Fries, insalate o Yukon Chips, insieme a bevande illimitate come soda o t猫 freddo. Sono disponibili upgrade opzionali per contorni premium, bevande speciali e aggiunte al burger a un costo aggiuntivo.
Red Robin (NASDAQ: RRGB) ha lanzado la oferta Big Yummm Burger Deal por $9.99, ofreciendo un gran valor para los clientes que comen en el local. El combo incluye una Red's Double Tavern Burger, con dos hamburguesas aplastadas a mano, queso americano y salsa especial, adem谩s de una elecci贸n de acompa帽amiento y bebida ilimitados.
Disponible en ubicaciones participantes a partir del 21 de julio de 2025, la oferta busca brindar una experiencia de comida completa y asequible. Los clientes pueden elegir entre varios acompa帽amientos ilimitados como papas Steak Fries, ensaladas o Yukon Chips, junto con bebidas ilimitadas como refrescos o t茅 helado. Hay mejoras opcionales para acompa帽amientos premium, bebidas especiales y a帽adidos para la hamburguesa por un costo adicional.
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Red Robin (NASDAQ : RRGB) a lanc茅 l'offre Big Yummm Burger Deal 脿 9,99 $, offrant une excellente valeur aux clients sur place. Le menu comprend un Red's Double Tavern Burger avec deux galettes 茅cras茅es 脿 la main, du fromage am茅ricain et une sauce signature, ainsi qu'un accompagnement et une boisson 脿 volont茅.
Disponible dans les 茅tablissements participants 脿 partir du 21 juillet 2025, cette offre vise 脿 proposer une exp茅rience de restauration compl猫te et abordable. Les clients peuvent choisir parmi plusieurs accompagnements 脿 volont茅, tels que des frites Steak Fries, des salades ou des chips Yukon, ainsi que des boissons 脿 volont茅 comme des sodas ou du th茅 glac茅. Des options de surclassement pour des accompagnements premium, des boissons sp茅ciales et des ajouts au burger sont disponibles moyennant un suppl茅ment.
Red Robin (NASDAQ: RRGB) hat das Big Yummm Burger Deal 蹿眉谤 9,99 $ gestartet und bietet damit einen gro脽artigen Wert 蹿眉谤 G盲ste, die vor Ort essen. Das Men眉 beinhaltet einen Red's Double Tavern Burger mit zwei handgepressten Patties, amerikanischem K盲se und der hauseigenen Sauce sowie unbegrenzte Beilagen und Getr盲nke.
Ab dem 21. Juli 2025 an teilnehmenden Standorten verf眉gbar, zielt das Angebot darauf ab, ein erschwingliches, vollwertiges Gastronomieerlebnis zu bieten. Kunden k枚nnen aus verschiedenen unbegrenzten Beilagen wie Steak Fries, Salaten oder Yukon Chips w盲hlen, sowie aus unbegrenzten Getr盲nken wie Soda oder Eistee. Optional sind Upgrades 蹿眉谤 Premium-Beilagen, Spezialgetr盲nke und Burger-Zus盲tze gegen Aufpreis erh盲ltlich.
- Competitive $9.99 price point for a full meal including bottomless sides and drinks
- Strategic value offering to attract cost-conscious diners in the current economic environment
- Potential to drive increased dine-in traffic through attractive pricing
- Promotion limited to dine-in only, excluding delivery and takeout customers
- Potential margin pressure from offering unlimited sides and drinks at a low price point
- Limited to basic beverage options with premium drinks requiring additional charges
Insights
Red Robin's $9.99 value meal strategy targets increased foot traffic amid intense competition in casual dining, offering attractive margins despite lower price point.
Red Robin's new Big Yummm Burger Deal at
The pricing strategy is particularly noteworthy. At
CEO Dave Pace's explicit mention that this offer undercuts drive-thru pricing signals Red Robin's direct challenge to fast-food competitors. The company is betting that offering a sit-down experience at fast-food prices will drive increased traffic during a period when consumers are scrutinizing discretionary spending.
The upsell structure is equally strategic鈥攐ffering premium beverages and sides at additional cost creates multiple price tiers, allowing Red Robin to capture additional revenue from less price-sensitive customers while still attracting budget-conscious diners with the base offer. The dine-in only restriction is designed to increase on-premise traffic and attach rates for higher-margin alcoholic beverages, which represents a crucial profit center for casual dining establishments.
This promotion likely indicates that Red Robin is prioritizing traffic and market share over short-term check averages, suggesting the company may be experiencing pressure on customer counts and is willing to trade margin for volume.
Available now, guests can get their hands on the YUMMM-iest burger deal in town, featuring a Red's Double庐听Tavern Burger, Bottomless Side and Bottomless Beverage for less than ten bucks
"We don't need to complicate this 鈥� today's diners want great food and a great dining experience without having to dive deep into their pockets, and that's exactly what our Big Yummm Burger Deal delivers," said Dave Pace, president and CEO of Red Robin. "For just
The deal includes a Red's Double Tavern Burger, featuring two burger patties expertly smashed and seared on flattop grills then topped with Red's Secret Tavern Sauce鈩�, American cheese, lettuce and fresh tomato piled on a toasted sesame bun. For their Bottomless Side, guests can choose from Red Robin's famous Steak Fries, Side House or Everything Caesar Salad, Steamed Broccoli or Yukon Chips, plus a Bottomless Soda, Lemonade or Iced Tea.
Guests will also have the option to upgrade their meal with a variety of options like Bottomless Specialty Lemonades, Chocolate, Vanilla or Strawberry Milkshakes, Bottomless Root Beer Floats, premium sides like Garlic Parmesan Fries and Sweet Potato Fries, and add-ons for their burger, for an additional price.
Red Robin's Big Yummm Burger Deal is available at participating restaurants nationwide, starting this week. To redeem, guests can let their server know that they want the Big Yummm Burger Deal. To learn more, visit .
*Offer valid for dine-in only at participating locations for a limited time starting July 21, 2025, for one RED'S DOUBLE庐听Tavern Burger, served with choice of one of our standard Bottomless Sides and a Bottomless Beverage of Soda, Regular Lemonade, Iced or Hot Tea or Coffee. Offer excludes other styles of Tavern Burgers, Freckled Lemonades, Signature Beverages, Root Beer Floats, Cream Sodas and Milkshakes. Additional fees apply to burger add-ons and premium side or beverage upgrades, including beer and margaritas. Must be 21 years or older to purchase or drink alcohol. See our menu for a list of all sides and pricing. No cash value.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (), is a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews. We believe nothing brings people together like burgers and fun around our table, and no one makes moments of connection over craveable food more memorable than Red Robin. We serve a variety of burgers and mainstream favorites to Guests of all ages in a casual, playful atmosphere. In addition to our many burger offerings, Red Robin serves a wide array of salads, appetizers, entrees, desserts, signature beverages and Donatos Pizza at select locations. It's easy to enjoy Red Robin anywhere with online ordering available for to-go, delivery and catering. Sign up for the royal treatment by joining Red Robin Royalty庐听today and enjoy Bottomless perks and delicious rewards across nearly 500 Red Robin locations in
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SOURCE Red Robin Gourmet Burgers, Inc.
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