Sabio Expands Reach of Creator Television庐 with Xumo
Sabio Holdings (OTCQB: SABOF) has announced the expansion of its Creator Television庐 (Creator TV) FAST channel to Xumo Play, a major free streaming service jointly owned by Comcast and Charter Communications. Creator TV, the first creator-led streaming network, will bring social media-style storytelling to television, featuring content from popular creators like Uncle Roger, Jenny Lorenzo, and Trey Kennedy.
Through this partnership, Xumo can also distribute Creator TV to other leading U.S. streaming platforms. This expansion follows recent distribution deals with Plex, Sling Freestream, and Anoki LiveTVx, strengthening Creator TV's market presence in the streaming landscape.
Sabio Holdings (OTCQB: SABOF) ha annunciato l'espansione del suo canale FAST Creator Television庐 (Creator TV) su Xumo Play, un importante servizio di streaming gratuito di propriet脿 congiunta di Comcast e Charter Communications. Creator TV, la prima rete di streaming guidata dai creatori, porter脿 uno stile di narrazione simile ai social media in televisione, con contenuti di creatori popolari come Uncle Roger, Jenny Lorenzo e Trey Kennedy.
Attraverso questa collaborazione, Xumo potr脿 anche distribuire Creator TV su altre piattaforme di streaming leader negli Stati Uniti. Questa espansione segue accordi di distribuzione recenti con Plex, Sling Freestream e Anoki LiveTVx, rafforzando la presenza di Creator TV nel mercato dello streaming.
Sabio Holdings (OTCQB: SABOF) ha anunciado la expansi贸n de su canal FAST Creator Television庐 (Creator TV) a Xumo Play, un importante servicio de streaming gratuito propiedad conjunta de Comcast y Charter Communications. Creator TV, la primera red de streaming liderada por creadores, llevar谩 la narrativa al estilo de las redes sociales a la televisi贸n, con contenido de creadores populares como Uncle Roger, Jenny Lorenzo y Trey Kennedy.
Gracias a esta asociaci贸n, Xumo tambi茅n podr谩 distribuir Creator TV en otras plataformas de streaming l铆deres en EE. UU. Esta expansi贸n sigue a acuerdos recientes de distribuci贸n con Plex, Sling Freestream y Anoki LiveTVx, fortaleciendo la presencia de Creator TV en el mercado del streaming.
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Sabio Holdings (OTCQB : SABOF) a annonc茅 l'expansion de sa cha卯ne FAST Creator Television庐 (Creator TV) sur Xumo Play, un service de streaming gratuit majeur d茅tenu conjointement par Comcast et Charter Communications. Creator TV, le premier r茅seau de streaming dirig茅 par des cr茅ateurs, apportera un style de narration inspir茅 des r茅seaux sociaux 脿 la t茅l茅vision, avec des contenus de cr茅ateurs populaires tels qu'Uncle Roger, Jenny Lorenzo et Trey Kennedy.
Gr芒ce 脿 ce partenariat, Xumo pourra 茅galement distribuer Creator TV sur d'autres plateformes de streaming majeures aux 脡tats-Unis. Cette expansion fait suite 脿 des accords de distribution r茅cents avec Plex, Sling Freestream et Anoki LiveTVx, renfor莽ant la pr茅sence de Creator TV sur le march茅 du streaming.
Sabio Holdings (OTCQB: SABOF) hat die Erweiterung seines Creator Television庐 (Creator TV) FAST-Kanals auf Xumo Play angek眉ndigt, einem bedeutenden kostenlosen Streaming-Dienst, der gemeinsam von Comcast und Charter Communications betrieben wird. Creator TV, das erste von Creatorn gef眉hrte Streaming-Netzwerk, bringt Social-Media-盲hnliches Storytelling ins Fernsehen und zeigt Inhalte von beliebten Creatorn wie Uncle Roger, Jenny Lorenzo und Trey Kennedy.
Durch diese Partnerschaft kann Xumo Creator TV auch auf anderen f眉hrenden US-Streaming-Plattformen verbreiten. Diese Expansion folgt auf k眉rzliche Vertriebsvereinbarungen mit Plex, Sling Freestream und Anoki LiveTVx und st盲rkt die Marktpr盲senz von Creator TV im Streaming-Bereich.
- Partnership with major streaming platform Xumo Play expands content distribution reach
- Additional distribution potential through Xumo's third-party U.S. streaming platform partners
- Recent expansion through partnerships with Plex, Sling Freestream, and Anoki LiveTVx
- None.
Insights
Sabio expands Creator TV to Xumo Play, strengthening distribution network and increasing potential ad inventory across streaming platforms.
Sabio's expansion of Creator Television to Xumo Play represents a notable strategic move in the crowded FAST (Free Ad-Supported Television) landscape. The partnership carries particular weight as Xumo is backed by cable giants Comcast and Charter Communications, potentially connecting Creator TV with a substantial built-in audience base.
What makes this development particularly significant is the additional distribution capability mentioned鈥擷umo can extend Creator TV's reach beyond its own platform to "other top third-party U.S. streaming platform partners." This essentially creates a multiplier effect for Sabio's distribution strategy, offering exponential rather than linear growth potential for their content footprint.
This announcement doesn't exist in isolation but follows a systematic expansion pattern across Plex, Sling Freestream, and Anoki LiveTVx. Such methodical platform diversification indicates Sabio is executing a deliberate cross-platform strategy to maximize content exposure rather than making opportunistic one-off deals.
The company's "creator-first" approach represents a calculated differentiation play in the FAST ecosystem. By featuring established social media personalities like Uncle Roger, Jenny Lorenzo, and Trey Kennedy, Creator TV bridges the gap between digital content consumption and traditional TV viewing habits. This creator-led strategy directly addresses the industry-wide challenge of capturing younger demographics who have largely abandoned conventional television.
For Sabio's core ad-tech business, each new distribution point translates to expanded advertising inventory and enhanced audience data鈥攃ritical assets for their R.E.V. (reach, engage, validate) model. The additional platforms create more touchpoints for audience interaction, potentially strengthening Sabio's value proposition to advertisers seeking engaged streaming viewers.
Leading FAST service to feature Creator Television's unique, fresh content
"Xumo's commitment to offering high-quality, accessible content makes them an ideal partner for Creator TV," said Joe Ochoa, Co-Founder and General Manager of Creator TV. "With their vast reach and user-friendly interface, we're excited to bring our creators' stories to a growing audience. This collaboration highlights the growing demand for fresh, authentic voices in streaming and positions Creator TV as a leader in delivering that content."
The expanded distribution will introduce Creator TV's original formats, storytelling, and breakout digital talent to new audiences, featuring titles from creators like Uncle Roger, Jenny Lorenzo, Trey Kennedy, and more.
"At Xumo, we're always looking for ways to deliver unique and compelling content to our viewers on Xumo Play and across our distribution partner platforms," said Stefan Van Engen, SVP, Content Partnership, Acquisition, Distribution & Experience at Xumo. "Launching Creator TV allows us to enhance our lineup with authentic, creator-driven stories that resonate with today's audiences."
The launch on Xumo Play follows recent additional distribution announcements with , , and .
"Creators are the driving force behind the evolution of entertainment, bringing a distinct voice and a fresh approach to storytelling that deeply resonates with today's audiences," said Charlie Ibarra, Co-Founder and Head of Content at Creator TV. "By blending the raw creativity of digital creators with the narrative structure of traditional television, we're delivering an exciting new viewing experience that fits seamlessly into Xumo's dynamic content lineup."
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About Sabio
鈥峉abio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences.
Sabio consists of a proprietary ad-serving technology platform that partners with the top ad-supported streaming platforms and apps in the world and App Science鈩�, a non-cookie-based software as a service (SAAS) analytics and insights platform with AI natural language capabilities, and Creator Television庐 (Creator TV), the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV.听
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About Xumo
Xumo, a joint venture between Comcast (Nasdaq: CMCSA) and Charter Communications (Nasdaq: CHTR), was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company is defined by three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.
Powered by Comcast's global technology platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.
Forward-Looking Statements
This press release may contain certain forward-looking information and statements ("forward-looking information") within the meaning of applicable Canadian securities legislation, which is often, but not always, identified by the use of words such as "believes," "anticipates," "plans," "intends," "will," "should," "expects," "continue," "estimate," "forecasts," or the negative thereof听and other similar expressions. All statements herein other than statements of historical fact constitute forward-looking information, including but not limited to statements in respect of Creator TV's leadership position in content streaming. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The Company undertakes no obligation to comment on analyses, expectations, or statements made by third parties in respect of the Company, its securities, or financial or operating results (as applicable). Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors, and assumptions concerning future events that may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including the other risk factors disclosed in the Company's annual information form and management's discussion and analysis (MD&A), which are publicly available on SEDAR Plus at听. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. The forward-looking information contained in this press release is expressly qualified by this cautionary statement and is made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events, or otherwise.
This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information: Sajid Premji, Chief Financial Officer, [email protected], Phone: 1.844.974.2662; Sam Wang, Investor Relations, [email protected]
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FAQ
What is the new partnership between Sabio Holdings (SABOF) and Xumo Play?
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