Samuel Adams鈥� Summer Ale Census Uncovers the Truth: Summer = Beer
Samuel Adams (NYSE:SAM) has released its Summer Ale Census, revealing key insights about beer consumption patterns during summer months. The survey shows that 90% of drinkers consume beer more frequently in summer, with July being the peak month for beer consumption.
The census highlighted several key findings: backyard BBQs emerged as the #1 summer beer pairing, with 63% preferring burgers, 57% choosing BBQ chicken or ribs, and 48% opting for hot dogs. Regarding drinking patterns, 24% of weekend drinkers start between noon and 2 p.m., while 33% begin between 2 p.m. and 5 p.m.
In conjunction with these findings, Samuel Adams announced its Beers of Summer Variety Pack, featuring Summer Ale, Porch Rocker, American Light, and the new pack-exclusive Blueberry Lager. The variety packs will be available nationwide through July.
Samuel Adams (NYSE:SAM) ha pubblicato il suo Summer Ale Census, rivelando importanti informazioni sulle abitudini di consumo della birra durante i mesi estivi. Il sondaggio mostra che il 90% dei bevitori consuma birra pi霉 frequentemente in estate, con luglio come mese di picco per il consumo di birra.
Il censimento ha evidenziato diversi risultati chiave: i barbecue in giardino sono emersi come l'abbinamento estivo numero uno per la birra, con il 63% che preferisce gli hamburger, il 57% che sceglie pollo alla griglia o costolette e il 48% che opta per i hot dog. Per quanto riguarda le abitudini di consumo, il 24% dei bevitori del weekend inizia tra mezzogiorno e le 14, mentre il 33% comincia tra le 14 e le 17.
In concomitanza con questi risultati, Samuel Adams ha annunciato il suo Beers of Summer Variety Pack, che include Summer Ale, Porch Rocker, American Light e il nuovo esclusivo Blueberry Lager. I pack variet脿 saranno disponibili a livello nazionale per tutto luglio.
Samuel Adams (NYSE:SAM) ha publicado su Summer Ale Census, revelando datos clave sobre los patrones de consumo de cerveza durante los meses de verano. La encuesta muestra que el 90% de los consumidores beben cerveza con m谩s frecuencia en verano, siendo julio el mes pico para el consumo de cerveza.
El censo destac贸 varios hallazgos importantes: las barbacoas en el patio trasero son la combinaci贸n n煤mero uno para la cerveza en verano, con un 63% que prefieren hamburguesas, un 57% que eligen pollo a la barbacoa o costillas y un 48% que opta por perritos calientes. En cuanto a los patrones de consumo, el 24% de los bebedores de fin de semana comienzan entre el mediod铆a y las 2 p.m., mientras que el 33% empieza entre las 2 p.m. y las 5 p.m..
Junto con estos hallazgos, Samuel Adams anunci贸 su Beers of Summer Variety Pack, que incluye Summer Ale, Porch Rocker, American Light y la nueva Blueberry Lager exclusiva del pack. Los packs de variedad estar谩n disponibles a nivel nacional durante todo julio.
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Samuel Adams (NYSE:SAM) a publi茅 son Summer Ale Census, r茅v茅lant des informations cl茅s sur les habitudes de consommation de bi猫re durant les mois d'茅t茅. L'enqu锚te montre que 90 % des buveurs consomment plus fr茅quemment de la bi猫re en 茅t茅, avec juillet comme mois de consommation maximale.
Le recensement a mis en lumi猫re plusieurs r茅sultats importants : les barbecues dans le jardin sont l'accord bi猫re num茅ro un de l'茅t茅, avec 63 % pr茅f茅rant les hamburgers, 57 % choisissant le poulet BBQ ou les c么tes et 48 % optant pour les hot-dogs. Concernant les habitudes de consommation, 24 % des buveurs du week-end commencent entre midi et 14 heures, tandis que 33 % d茅butent entre 14 heures et 17 heures.
En parall猫le de ces r茅sultats, Samuel Adams a annonc茅 son Beers of Summer Variety Pack, comprenant Summer Ale, Porch Rocker, American Light et la nouvelle Blueberry Lager exclusive au pack. Les packs vari茅s seront disponibles 脿 l'茅chelle nationale tout au long du mois de juillet.
Samuel Adams (NYSE:SAM) hat seinen Summer Ale Census ver枚ffentlicht, der wichtige Einblicke in das Bierkonsumverhalten w盲hrend der Sommermonate liefert. Die Umfrage zeigt, dass 90 % der Konsumenten im Sommer h盲ufiger Bier trinken, wobei Juli der Monat mit dem h枚chsten Bierkonsum ist.
Die Erhebung hob mehrere zentrale Ergebnisse hervor: Grillpartys im Garten sind die beliebteste Bierbegleitung im Sommer, wobei 63 % Burger bevorzugen, 57 % BBQ-H盲hnchen oder Rippchen w盲hlen und 48 % Hot Dogs bevorzugen. Bez眉glich der Trinkgewohnheiten beginnen 24 % der Wochenendtrinker zwischen 12 und 14 Uhr, w盲hrend 33 % zwischen 14 und 17 Uhr starten.
Im Zusammenhang mit diesen Ergebnissen k眉ndigte Samuel Adams sein Beers of Summer Variety Pack an, das Summer Ale, Porch Rocker, American Light und das neue, nur im Pack erh盲ltliche Blueberry Lager enth盲lt. Die Sortimentspakete sind landesweit im Juli erh盲ltlich.
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As drinkers lean into seasonal traditions, Sam Adams鈥� latest survey reveals the unexpected moments that make Summer Ale the ultimate cold beer for warm weather
Boston, MA, July 01, 2025 (GLOBE NEWSWIRE) -- , one of the originators of the craft beer movement, releases the Sam Adams Summer Ale Census, providing a unique look at how beer drinkers enjoy drinking a brew during the summer season.
According to the Sam Adams Summer Ale Census,
鈥淪ummer鈥檚 full of surprise adventures and fun moments 鈥� big and small 鈥� and nothing pairs better with these occasions than an ice-cold Sam Adams Summer Ale,鈥� said Lauren True, head of brand at Samuel Adams. 鈥淭he Summer Ale Census highlights the many ways drinkers are soaking it all in and proves that Summer Ale is perfect for each moment 鈥攋ust like we brewed it to be.鈥�
Key Census Findings:
- The #1 summer combo 鈥� backyard BBQs and beer. Whether it鈥檚 burgers (
63% ), BBQ chicken or ribs (57% ), or hot dogs (48% ), drinkers firmly believe that nothing pairs better with sunshine than beer and firing up the grill. [1] - It鈥檚 beer o鈥檆lock somewhere 鈥� and for many, it starts before happy hour. A majority of weekend drinkers are ready to sip before sunset, with
24% starting between noon and 2 p.m. and33% between 2 p.m. and 5 p.m. [1] - Lawn mowed? Beer earned. For over half of drinkers, household chores like mowing the lawn is reason enough to crack a cold one. [1]
- Who's your beer bud? 1 in 3 said their partner is their go-to drinking mate, while another third pledged loyalty to their best buds. Love or friendship, either way, the summer beer is flowing. [1]
- Nearly 1 in 3 beer drinkers reach for something crisp and clean in summer. But let鈥檚 not forget, it鈥檚 called sweet summertime for a reason. Fruity, tropical, and citrusy brews are popular with drinkers, too. [1]
The Samuel Adams Beers of Summer Variety Pack unites four refreshing brews crafted for peak summer vibes: the iconic citrus Summer Ale, zesty Porch Rocker, easy-drinking American Light, and the new, pack-exclusive Blueberry Lager. These limited-edition 12 and 24-packs are the all-in-one summer sidekick鈥攑erfect for BBQs, beach days, and everything in between. Available nationwide through July鈥攂ecause Summer Starts with Sam.
For more information on the Beers of Summer Variety Pack, visit SamuelAdams.com.
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ABOUT SAMUEL ADAMS: THE BEER听听
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit听听or follow @SamuelAdamsBeer听
ABOUT BOSTON BEER COMPANY听听
The Boston Beer Company, Inc.听(NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in听the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products.听Boston Beer Company听has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly听Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in听California,听Delaware,听Massachusetts,听New York听and听Ohio. For more information, please visit our website at听, which includes links to our respective brand websites.
[1] Powered by Harris QuestDIY, Sam Adams surveyed 2,094 individuals, aged 25-55 between June 11-12, 2025. Weighting was applied to the total sample by age, gender and region in accordance with the current U.S. Census.
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Devon Savage Samuel Adams [email protected] HUNTER [email protected]
FAQ
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