Starbucks Opens First Spain Flagship Store Inside AG真人官方 Madrid鈥檚 Bernab茅u Stadium
Visitors enter through an immersive digital portal that reimagines the journey of coffee, setting the tone for a unique Starbucks experience at the legendary Bernab茅u Stadium.
Spanning more than 900 square meters (almost 10,000 square feet) over two immersive floors, the Starbucks Bernab茅u store, operated by Alsea and designed by Starbucks and Premium Experience, blends architectural innovation with the spirit of the city. Guests enter through a stunning digital portal that visually narrates the coffee journey from bean to cup, setting the tone for the experience ahead.
"This new flagship location at Bernab茅u is not just a coffeehouse, it鈥檚 a global destination. It鈥檚 a tribute to our roots, a reflection of Madrid鈥檚 creative energy, and a symbol of the community connections we aim to build," says Brady Brewer, Starbucks International ceo.
The design pays homage to both the original Pike Place store in
One of the store鈥檚 defining features is its mixology bar, where coffee meets creativity. Here, black-aproned Coffee Masters craft imaginative cocktails and lead intimate tasting sessions, drawing on their deep expertise honed through their participation in international barista championships and the visits to coffee farms through the Starbucks Origin Experience.
More than 65 new partners (employees) have joined Starbucks Iberia to bring this experience to life, adding to the company鈥檚 2,800+ strong community across the region. Since its arrival in
鈥淭his flagship is unlike anything else in Spain,鈥� said Antonio Romero, General Manager of Starbucks Iberia. 鈥淚t is a destination that combines exclusive products, innovative design, and the unmistakable Starbucks Experience. We are proud to welcome customers into a space that reflects both our global brand and the unique spirit of Madrid.鈥�
The opening of Bernab茅u flagship store also supports the stadium鈥檚 ongoing transformation into a global destination beyond football, to a place where retail, hospitality and culture converge.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 40,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at or .
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Source: Starbucks Corporation
