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Snap Q1 Earnings: Revenue Up 14%, Hits 900M Monthly Users

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Snap reported strong Q1 2025 financial results with revenue increasing 14% year-over-year to $1.36 billion. The company achieved a significant milestone by reaching over 900 million monthly active users, while daily active users grew 9% to 460 million.

Key financial highlights include:

  • Net loss improved 54% to $140 million
  • Adjusted EBITDA up 137% to $108 million
  • Free Cash Flow grew 202% to $114 million
  • Total active advertisers increased 60%

The company's Snapchat+ subscription business showed strong growth, with Other Revenue up 75%. AR innovations included new AI video Lenses and Easy Lens creation tools, generating over 2 billion impressions. The platform's engagement metrics improved significantly, with Snap Star Spotlight posts growing 125% and My AI daily active users increasing 55% in the US.

Snap ha riportato risultati finanziari solidi nel primo trimestre del 2025, con ricavi in crescita del 14% su base annua, raggiungendo 1,36 miliardi di dollari. L'azienda ha raggiunto un traguardo importante superando i 900 milioni di utenti attivi mensili, mentre gli utenti attivi giornalieri sono aumentati del 9%, arrivando a 460 milioni.

I principali dati finanziari sono:

  • Perdita netta migliorata del 54% a 140 milioni di dollari
  • EBITDA rettificato aumentato del 137% a 108 milioni di dollari
  • Flusso di cassa libero cresciuto del 202% a 114 milioni di dollari
  • Numero totale di inserzionisti attivi aumentato del 60%

Il business in abbonamento Snapchat+ ha registrato una forte crescita, con i ricavi da altre fonti aumentati del 75%. Le innovazioni in realt脿 aumentata hanno incluso nuovi Lenti video AI e strumenti semplici per la creazione di Lenti, generando oltre 2 miliardi di impression. I parametri di coinvolgimento della piattaforma sono migliorati significativamente, con i post Snap Star Spotlight cresciuti del 125% e gli utenti attivi giornalieri di My AI aumentati del 55% negli Stati Uniti.

Snap report贸 s贸lidos resultados financieros en el primer trimestre de 2025, con ingresos que aumentaron un 14% interanual hasta 1.36 mil millones de d贸lares. La compa帽铆a alcanz贸 un hito significativo al superar los 900 millones de usuarios activos mensuales, mientras que los usuarios activos diarios crecieron un 9%, llegando a 460 millones.

Los aspectos financieros clave incluyen:

  • La p茅rdida neta mejor贸 un 54% hasta 140 millones de d贸lares
  • EBITDA ajustado subi贸 un 137% hasta 108 millones de d贸lares
  • El flujo de caja libre creci贸 un 202% hasta 114 millones de d贸lares
  • El total de anunciantes activos aument贸 un 60%

El negocio de suscripci贸n Snapchat+ mostr贸 un fuerte crecimiento, con ingresos por otras fuentes aumentando un 75%. Las innovaciones en realidad aumentada incluyeron nuevos lentes de video con IA y herramientas f谩ciles para crear lentes, generando m谩s de 2 mil millones de impresiones. Las m茅tricas de compromiso de la plataforma mejoraron significativamente, con publicaciones de Snap Star Spotlight creciendo un 125% y usuarios activos diarios de My AI aumentando un 55% en Estados Unidos.

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  • 靾滌啇鞁れ澊 54% 臧滌劆霅橃柎 1鞏� 4觳滊 雼煬
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  • 鞛愳湢 順勱笀 頋愲鞚 202% 歃濌皜頃橃棳 1鞏� 1觳� 4氚彪 雼煬
  • 齑� 頇滌劚 甏戧碃欤� 靾橁皜 60% 歃濌皜

须岇偓鞚� Snapchat+ 甑弲 靷梾鞚 臧曧暅 靹膘灔鞚� 氤挫榾鞙茧┌, 旮绊儉 靾橃澋鞚 75% 歃濌皜頄堨姷雼堧嫟. AR 順侅嫚鞙茧電� 靸堧鞖� AI 牍勲敂鞓� 霠岇鞕 靻愳壃鞖� 霠岇 鞝滌瀾 霃勱惮臧 韽暔霅橃柎 20鞏� 須� 鞚挫儊鞚� 雲胳稖鞚� 靸濎劚頄堨姷雼堧嫟. 頂岆灚韽� 彀胳棳 歆響滊弰 韥矊 臧滌劆霅橃柎 Snap Star Spotlight 瓴岇嫓氍检澊 125% 歃濌皜頄堦碃 氙戈淡 雮� My AI 鞚检澕 頇滌劚 靷毄鞛愲姅 55% 歃濌皜頄堨姷雼堧嫟.

Snap a annonc茅 de solides r茅sultats financiers pour le premier trimestre 2025, avec un chiffre d'affaires en hausse de 14 % sur un an, atteignant 1,36 milliard de dollars. L'entreprise a franchi une 茅tape importante en d茅passant les 900 millions d'utilisateurs actifs mensuels, tandis que les utilisateurs actifs quotidiens ont augment茅 de 9 % pour atteindre 460 millions.

Les points financiers cl茅s comprennent :

  • La perte nette s'est am茅lior茅e de 54 % pour atteindre 140 millions de dollars
  • L'EBITDA ajust茅 a augment茅 de 137 % pour atteindre 108 millions de dollars
  • Le flux de tr茅sorerie disponible a cr没 de 202 % pour atteindre 114 millions de dollars
  • Le nombre total d'annonceurs actifs a augment茅 de 60 %

Le service d'abonnement Snapchat+ a connu une forte croissance, avec les autres revenus en hausse de 75 %. Les innovations en r茅alit茅 augment茅e comprenaient de nouveaux Lenses vid茅o IA et des outils de cr茅ation de Lenses simplifi茅s, g茅n茅rant plus de 2 milliards d'impressions. Les indicateurs d'engagement de la plateforme se sont nettement am茅lior茅s, avec une croissance de 125 % des publications Snap Star Spotlight et une augmentation de 55 % des utilisateurs actifs quotidiens de My AI aux 脡tats-Unis.

Snap meldete starke Finanzergebnisse f眉r das erste Quartal 2025 mit einem Umsatzanstieg von 14 % im Jahresvergleich auf 1,36 Milliarden US-Dollar. Das Unternehmen erreichte einen wichtigen Meilenstein, indem es 眉ber 900 Millionen monatlich aktive Nutzer verzeichnete, w盲hrend die t盲glich aktiven Nutzer um 9 % auf 460 Millionen stiegen.

Wichtige finanzielle Highlights umfassen:

  • Nettoverlust verbesserte sich um 54 % auf 140 Millionen US-Dollar
  • Bereinigtes EBITDA stieg um 137 % auf 108 Millionen US-Dollar
  • Free Cash Flow wuchs um 202 % auf 114 Millionen US-Dollar
  • Gesamtzahl der aktiven Werbetreibenden stieg um 60 %

Das Abonnementgesch盲ft Snapchat+ zeigte starkes Wachstum, wobei die sonstigen Einnahmen um 75 % zunahmen. AR-Innovationen umfassten neue KI-Video-Linsen und einfache Linsenerstellungstools, die 眉ber 2 Milliarden Impressionen generierten. Die Engagement-Metriken der Plattform verbesserten sich deutlich, mit einem Anstieg der Snap Star Spotlight-Beitr盲ge um 125 % und einer Zunahme der t盲glich aktiven My AI-Nutzer in den USA um 55 %.

Positive
  • Revenue grew 14% YoY to $1.36B in Q1 2025
  • Daily Active Users increased 9% YoY to 460M
  • Monthly Active Users reached 900M milestone
  • Net loss improved 54% YoY to $140M
  • Adjusted EBITDA up 137% YoY to $108M
  • Free Cash Flow grew 202% YoY to $114M
  • Total active advertisers grew 60% YoY
  • Snapchat+ subscription revenue up 75% YoY
  • Operating loss improved 42% YoY
Negative
  • Still operating at a net loss of $140M
  • Operating loss of $193.8M despite improvement
  • DAU growth rate of 9% shows deceleration compared to MAU growth
  • Diluted loss per share of $0.08

Insights

Snap delivers strong Q1 with improved financials across all metrics, reduced losses, and significant user milestone achievements.

Snap's Q1 2025 results demonstrate meaningful progress in both growth and financial efficiency. Revenue increased 14% year-over-year to $1.36 billion, while the company significantly reduced its net loss by 54% to $140 million. The standout metrics are on the profitability front - Adjusted EBITDA improved by 137% to $108 million, while Free Cash Flow surged 202% to $114 million.

User metrics show solid growth with daily active users increasing 9% to 460 million. The achievement of 900 million monthly active users represents a significant milestone toward their stated goal of 1 billion MAU. On the business side, total active advertisers grew 60% year-over-year, suggesting strong adoption of their advertising platform.

Revenue diversification efforts are bearing fruit with "Other Revenue" (primarily Snapchat+ subscriptions) growing 75% year-over-year. The CEO specifically highlighted three growth drivers: progress in direct-response advertising solutions, momentum with small and medium-sized businesses, and subscription growth.

While Snap remains unprofitable on a GAAP basis, the substantial improvement in cash generation metrics provides increased financial flexibility for continued AR investments. The company is demonstrating an improved balance between growth initiatives and financial discipline, with strong positive momentum across all key performance indicators.

Snap Inc. Reports 14% Revenue Growth and Narrows Losses in Q1 2025

Snap Inc. (NYSE: SNAP) reported financial results for the first quarter ended March 31, 2025, posting a 14% year-over-year revenue increase to $1,363 million while significantly improving its net loss position. The social media company also announced it surpassed 900 million monthly active users, marking a significant milestone in its growth trajectory.

The company reduced its net loss by 54% year-over-year to $140 million, compared to a $305 million loss in the same period last year. Adjusted EBITDA showed substantial improvement, reaching $108 million鈥攁 137% increase from $46 million in Q1 2024.

User Growth and Engagement Metrics

Daily active users (DAUs) grew to 460 million in the first quarter, representing a 9% year-over-year increase of 38 million users. The company highlighted its achievement of surpassing 900 million monthly active users, an important step toward its stated goal of reaching 1 billion MAUs.

"We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users," said Evan Spiegel, CEO of Snap, in the release. "Quarterly revenue increased 14% year-over-year, driven by the progress we have made with our direct-response advertising solutions, continued momentum in driving performance for small and medium sized businesses, and the growth of our Snapchat+ subscription business."

The company reported several engagement improvements, including:

  • Snap Star Spotlight posts grew by over 125% year-over-year
  • Views on Spotlight posts less than 24 hours old doubled year-over-year
  • My AI daily active users increased more than 55% year-over-year in the U.S.

Financial Performance

Snap's financial metrics showed broad improvement across multiple categories:

Metric Q1 2025 Q1 2024 Year-over-Year Change
Revenue $1,363 million $1,195 million 14% increase
Net Loss $140 million $305 million 54% improvement
Adjusted EBITDA $108 million $46 million 137% improvement
Operating Cash Flow $152 million $88 million 72% increase
Free Cash Flow $114 million $38 million 202% increase
Diluted Net Loss Per Share $0.08 $0.19 58% improvement

The company noted that operating loss improved 42% year-over-year, reaching $194 million compared to $333 million in the first quarter of 2024. Unlike the previous year, Snap did not incur any restructuring charges in Q1 2025, which contributed to the improved financial performance.

Advertising and Revenue Diversification

Snap reported strong growth in its advertising business, with total active advertisers increasing by 60% year-over-year in Q1. The company stated that SKAdNetwork reported app purchases grew more than 30% year-over-year during the quarter.

According to the release, Snap made several improvements to its advertising platform, including enhancements to its automated Target Cost bidding strategy, expansion of the Agency Partner Program to agencies of all sizes, and early testing of Sponsored Snaps in its auction system. The company also launched new brand suitability solutions to give advertisers more control over content adjacency.

"Other Revenue," which Snap said is primarily composed of Snapchat+ subscription revenue, increased 75% year-over-year in the first quarter, indicating success in the company's subscription business strategy.

Augmented AG真人官方ity and Platform Development

The company highlighted several advancements in its augmented reality (AR) platform during the quarter:

  • Introduction of new advanced AI video Lenses powered by Snap's in-house generative video model
  • Early testing of Easy Lens, an AI-powered tool that simplifies Lens creation, which has already been used to create over 10,000 Lenses generating over 2 billion impressions
  • Launch of Music Lyrics feature combining community-created Lenses with music library
  • Lens Studio downloads more than doubled year-over-year, with monthly active users reaching an all-time high

Snap also reported progress on its next-generation AR operating system for Spectacles, introducing platform capabilities that integrate global positioning system, compass heading, and custom locations to improve location-based experiences. The company added several new features including multiplayer AR experiences with Connected Lens technology and new hand tracking capabilities.

Outlook

While specific guidance figures for the second quarter of 2025 were not included in the press release, Snap indicated it would discuss its Q2 2025 outlook during its earnings call and in its investor letter available on the company's investor relations website.

This article is based solely on information provided in Snap Inc.'s press release dated April 29, 2025. The content is for informational purposes only and does not constitute financial, investment, legal, or tax advice. Stock Titan and its writers make no representations as to the accuracy, completeness, or timeliness of the information. Investors should conduct their own due diligence before making any investment decisions.

FAQ

How much did SNAP revenue grow in Q1 2025?

SNAP's revenue grew 14% year-over-year to $1,363 million in Q1 2025, compared to $1,195 million in Q1 2024.

What is SNAP's monthly active user count in 2025?

SNAP reached over 900 million monthly active users (MAU) in Q1 2025, marking a significant milestone toward their goal of 1 billion MAU.

How much did SNAP's net loss improve in Q1 2025?

SNAP's net loss improved 54% year-over-year, decreasing to $140 million in Q1 2025 from $305 million in Q1 2024.

What is SNAP's daily active user growth in Q1 2025?

SNAP's daily active users (DAU) increased by 38 million to reach 460 million in Q1 2025, representing a 9% year-over-year growth.

How much did SNAP's Snapchat+ subscription revenue grow?

SNAP's Other Revenue, primarily consisting of Snapchat+ subscription revenue, increased 75% year-over-year in Q1 2025.

What is SNAP's advertiser growth rate in Q1 2025?

SNAP's total active advertisers grew by 60% year-over-year in Q1 2025.
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