TEGNA (NYSE: TGNA) announced a major expansion of local news programming, adding live and on-demand newscasts from 7-9 AM daily across 50+ markets through streaming platforms and station websites. This expansion will deliver over 100 hours of daily breaking news, weather, and traffic coverage to more than 100 million viewers. Initial testing in markets like Portland, Charlotte, and Cleveland showed viewership increases of up to 50%, with higher spikes during severe weather and breaking news. The rollout will begin with 35 markets this summer, expanding to 50+ markets by fall. Viewers can access the content through TEGNA station Plus apps on streaming devices or station websites, with select markets offering coverage on secondary broadcast networks.
TEGNA (NYSE: TGNA) ha annunciato un'importante espansione della programmazione delle notizie locali, aggiungendo telegiornali in diretta e on-demand dalle 7 alle 9 del mattino ogni giorno in oltre 50 mercati tramite piattaforme di streaming e siti web delle emittenti. Questa espansione offrir脿 pi霉 di 100 ore quotidiane di notizie dell'ultima ora, meteo e traffico a oltre 100 milioni di spettatori. I test iniziali in mercati come Portland, Charlotte e Cleveland hanno mostrato un aumento dell'audience fino al 50%, con picchi maggiori durante condizioni meteorologiche avverse e notizie dell'ultima ora. Il lancio inizier脿 con 35 mercati questa estate, per espandersi a oltre 50 mercati entro l'autunno. Gli spettatori potranno accedere ai contenuti tramite le app TEGNA station Plus su dispositivi di streaming o sui siti web delle emittenti, con alcuni mercati che offriranno la copertura anche su reti secondarie di trasmissione.
TEGNA (NYSE: TGNA) anunci贸 una importante expansi贸n de la programaci贸n de noticias locales, agregando noticieros en vivo y bajo demanda de 7 a 9 AM diariamente en m谩s de 50 mercados a trav茅s de plataformas de streaming y sitios web de las estaciones. Esta expansi贸n ofrecer谩 m谩s de 100 horas diarias de cobertura de noticias de 煤ltima hora, clima y tr谩fico a m谩s de 100 millones de espectadores. Las pruebas iniciales en mercados como Portland, Charlotte y Cleveland mostraron aumentos en la audiencia de hasta un 50%, con picos mayores durante condiciones clim谩ticas severas y noticias de 煤ltima hora. El despliegue comenzar谩 con 35 mercados este verano, expandi茅ndose a m谩s de 50 mercados para el oto帽o. Los espectadores podr谩n acceder al contenido a trav茅s de las aplicaciones TEGNA station Plus en dispositivos de streaming o en los sitios web de las estaciones, con algunos mercados que ofrecer谩n cobertura en redes secundarias de transmisi贸n.
TEGNA (NYSE : TGNA) a annonc茅 une importante expansion de sa programmation d'informations locales, ajoutant des bulletins d'information en direct et 脿 la demande de 7h 脿 9h chaque jour dans plus de 50 march茅s via des plateformes de streaming et les sites web des stations. Cette expansion offrira plus de 100 heures quotidiennes de couverture en direct des derni猫res nouvelles, de la m茅t茅o et du trafic 脿 plus de 100 millions de t茅l茅spectateurs. Les tests initiaux dans des march茅s comme Portland, Charlotte et Cleveland ont montr茅 une augmentation de l'audience allant jusqu'脿 50 %, avec des pics plus importants lors de conditions m茅t茅orologiques s茅v猫res et d'informations de derni猫re minute. Le d茅ploiement commencera cet 茅t茅 avec 35 march茅s, pour s'茅tendre 脿 plus de 50 march茅s d'ici l'automne. Les t茅l茅spectateurs pourront acc茅der au contenu via les applications TEGNA station Plus sur les appareils de streaming ou les sites web des stations, certains march茅s offrant 茅galement une couverture sur des r茅seaux secondaires de diffusion.
TEGNA (NYSE: TGNA) k眉ndigte eine bedeutende Erweiterung des lokalen Nachrichtenprogramms an, indem t盲glich von 7 bis 9 Uhr morgens Live- und On-Demand-Nachrichtensendungen in 眉ber 50 M盲rkten 眉ber Streaming-Plattformen und Sender-Websites hinzugef眉gt werden. Diese Erweiterung wird 眉ber 100 Stunden t盲gliche Berichterstattung zu aktuellen Nachrichten, Wetter und Verkehr f眉r mehr als 100 Millionen Zuschauer liefern. Erste Tests in M盲rkten wie Portland, Charlotte und Cleveland zeigten Zuschauerzuw盲chse von bis zu 50 %, mit h枚heren Spitzen w盲hrend schwerer Wetterlagen und Eilmeldungen. Der Rollout beginnt diesen Sommer mit 35 M盲rkten und wird bis zum Herbst auf 眉ber 50 M盲rkte ausgeweitet. Zuschauer k枚nnen die Inhalte 眉ber die TEGNA station Plus Apps auf Streaming-Ger盲ten oder den Websites der Sender abrufen, wobei ausgew盲hlte M盲rkte die Berichterstattung auch 眉ber sekund盲re Rundfunknetze anbieten.
Positive
Significant expansion adding 100+ hours of daily local news programming reaching 100M+ viewers
Early testing showed up to 50% monthly viewership increase in pilot markets
Creates new advertising revenue opportunities through expanded streaming presence
Multi-platform distribution strategy across streaming, web, and broadcast channels
Negative
None.
Insights
TEGNA's strategic expansion into morning streaming news addresses changing viewer habits while creating new advertising revenue opportunities.
TEGNA's announcement represents a significant strategic pivot in local news distribution, with the company expanding into the 7-9 a.m. streaming window across 50+ markets. This move addresses a critical gap in local news coverage during morning hours while capitalizing on the accelerating shift toward connected TV consumption. The scale is substantial 鈥� over 100 hours of daily programming reaching a potential audience of 100+ million viewers.
Early market testing has demonstrated promising results, with viewership increases of nearly 50% month-over-month in test markets, with even higher spikes during severe weather and breaking news events. This validates TEGNA's strategy and suggests untapped audience demand during this timeframe.
From a business perspective, this expansion creates valuable new advertising inventory during premium morning hours when engagement is typically high. By making content available across multiple digital touchpoints (streaming apps, websites, and select broadcast networks), TEGNA is positioning itself to capture audience regardless of platform preference.
This initiative aligns with broader industry trends where local broadcasters are working to maintain relevance amid streaming fragmentation. By leveraging their existing news operations and extending their reach to digital platforms, TEGNA is building additional value from its core content assets while establishing stronger digital distribution channels that will be increasingly important as viewing habits continue to evolve.
Broadcaster adding dedicated 7-9 a.m. streaming programming to meet increased demand for local coverage on connected TV platforms
TYSONS, Va., June 16, 2025 (GLOBE NEWSWIRE) -- TEGNA Inc. (NYSE: TGNA) today announced that its stations will be significantly expanding their already substantial local news programming by launching live and on-demand, local newscasts from 7 to 9 a.m. daily in 50+ markets through streaming, connected TV apps, and station websites.
This unprecedented expansion of local news programming is designed to meet audiences鈥� growing demand for coverage of their communities wherever they want to watch and will deliver over 100 hours of daily breaking news, weather, and traffic to over 100 million viewers.
鈥淟ocal news drives daily decisions,鈥� said Adrienne Roark, chief content officer at TEGNA. 鈥淲ith the debut of our new programming, our audiences will now have the option to watch live news produced by their trusted stations during a time of day when local coverage has been largely unavailable. In addition to serving our viewers, it will also create new opportunities for our advertisers to reach audiences regardless of where they are and how they consume our content.鈥�
Roark continued, 鈥淭his content expansion reinforces our companywide commitment to local news and we鈥檙e confident that it will further strengthen our newsrooms, enhance the viewer experience, support our communities and deliver value to all stakeholders.鈥�
TEGNA stations across the country, including KGW in Portland, Oregon, WCNC in Charlotte, North Carolina, and WKYC in Cleveland, Ohio, began testing the live digital news stream in the 7 a.m. time slot earlier this year. In some markets, viewership increased by nearly 50 percent month-over-month, spiking even higher during severe weather or times of breaking news.
Stations in 35 markets will be actively delivering live, local programming from 7 to 9 a.m. this summer, with 50+ markets expected to have live, local programming in that window this fall.
To watch the local morning livestreams from 7-9 a.m. on your TEGNA station:
Viewers can download and open the TEGNA station Plus app on a streaming device such as Roku, Amazon Fire TV, Apple TV, or visit their local station鈥檚 website to access the live stream directly from a web browser. In select markets, this new programming will also be available on our secondary broadcast networks.
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than鈥�100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. For more information, visit聽.
For media inquiries, contact: Molly McMahon Senior Director, Corporate Communications 703-873-6422
TEGNA is adding live and on-demand local newscasts from 7-9 AM daily across 50+ markets through streaming platforms and station websites, delivering over 100 hours of daily news content
How can viewers access TEGNA's new morning news streams?
Viewers can watch through TEGNA station Plus apps on Roku, Amazon Fire TV, Apple TV, or visit their local station's website
When will TEGNA (TGNA) launch its expanded morning news programming?
The rollout begins with 35 markets in summer 2025, expanding to 50+ markets by fall 2025
What results did TEGNA see in test markets for the new morning news?
Test markets including Portland, Charlotte, and Cleveland saw viewership increase by nearly 50% month-over-month, with higher spikes during severe weather or breaking news
How many viewers will TEGNA's expanded news programming reach?
The expanded programming will reach over 100 million viewers across 50+ markets
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