Target and Warby Parker Team Up to Bring Stylish, Affordable Eyewear to More Consumers
Target (NYSE: TGT) and Warby Parker (NYSE: WRBY) have announced a strategic partnership to launch Warby Parker shop-in-shops within select Target stores. The initiative will debut with five locations in the second half of 2025 across Illinois, Minnesota, New Jersey, Ohio, and Pennsylvania.
The shop-in-shops will offer Warby Parker's complete eyewear experience, including glasses, sunglasses, contacts, eye exams, and vision tests, with prices starting at $95 for prescription lenses. The locations will be staffed by Warby Parker employees and will be integrated into Target.com's shopping experience.
The partnership complements Target's existing optical business, which operates in over 500 stores. Additional shop-in-shops are planned for 2026, with potential for further expansion in subsequent years. The new locations will be established in Target stores without existing optical offerings.
Target (NYSE: TGT) e Warby Parker (NYSE: WRBY) hanno annunciato una partnership strategica per lanciare shop-in-shop di Warby Parker all'interno di alcuni negozi Target selezionati. L'iniziativa debutter脿 con cinque location nella seconda met脿 del 2025 in Illinois, Minnesota, New Jersey, Ohio e Pennsylvania.
Gli shop-in-shop offriranno l'intera esperienza di occhiali di Warby Parker, inclusi occhiali, occhiali da sole, lenti a contatto, esami della vista e test visivi, con prezzi a partire da $95 per lenti da prescrizione. Le location saranno gestite da dipendenti di Warby Parker e saranno integrate nell'esperienza di acquisto di Target.com.
La partnership integra l'attivit脿 ottica esistente di Target, che opera in oltre 500 negozi. Ulteriori shop-in-shop sono previsti per il 2026, con potenziale per ulteriori espansioni negli anni successivi. Le nuove location saranno stabilite in negozi Target senza offerte ottiche esistenti.
Target (NYSE: TGT) y Warby Parker (NYSE: WRBY) han anunciado una asociaci贸n estrat茅gica para lanzar tiendas shop-in-shop de Warby Parker dentro de algunas tiendas seleccionadas de Target. La iniciativa debutar谩 con cinco ubicaciones en la segunda mitad de 2025 en Illinois, Minnesota, Nueva Jersey, Ohio y Pensilvania.
Las tiendas shop-in-shop ofrecer谩n la experiencia completa de gafas de Warby Parker, incluyendo gafas, gafas de sol, lentes de contacto, ex谩menes de la vista y pruebas de visi贸n, con precios a partir de $95 para lentes recetados. Las ubicaciones estar谩n atendidas por empleados de Warby Parker y estar谩n integradas en la experiencia de compra de Target.com.
La asociaci贸n complementa el negocio 贸ptico existente de Target, que opera en m谩s de 500 tiendas. Se planean m谩s tiendas shop-in-shop para 2026, con potencial para una mayor expansi贸n en los a帽os siguientes. Las nuevas ubicaciones se establecer谩n en tiendas Target sin ofertas 贸pticas existentes.
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Target (NYSE: TGT) et Warby Parker (NYSE: WRBY) ont annonc茅 un partenariat strat茅gique pour lancer des magasins shop-in-shop Warby Parker dans certaines magasins Target s茅lectionn茅s. L'initiative fera ses d茅buts avec cinq emplacements dans la seconde moiti茅 de 2025 dans l'Illinois, le Minnesota, le New Jersey, l'Ohio et la Pennsylvanie.
Les shop-in-shops offriront l'exp茅rience compl猫te de lunettes de Warby Parker, y compris des lunettes, des lunettes de soleil, des lentilles de contact, des examens de la vue et des tests de vision, avec des prix commen莽ant 脿 95 $ pour des lentilles prescrites. Les emplacements seront g茅r茅s par des employ茅s de Warby Parker et seront int茅gr茅s dans l'exp茅rience d'achat de Target.com.
Le partenariat compl猫te l'activit茅 optique existante de Target, qui op猫re dans plus de 500 magasins. D'autres shop-in-shops sont pr茅vus pour 2026, avec un potentiel d'expansion suppl茅mentaire dans les ann茅es suivantes. Les nouveaux emplacements seront 茅tablis dans des magasins Target sans offres optiques existantes.
Target (NYSE: TGT) und Warby Parker (NYSE: WRBY) haben eine strategische Partnerschaft angek眉ndigt, um Warby Parkers Shop-in-Shops in ausgew盲hlten Target-Filialen zu er枚ffnen. Die Initiative wird mit f眉nf Standorten in der zweiten H盲lfte von 2025 in Illinois, Minnesota, New Jersey, Ohio und Pennsylvania deb眉tieren.
Die Shop-in-Shops bieten das vollst盲ndige Brillenangebot von Warby Parker, einschlie脽lich Brillen, Sonnenbrillen, Kontaktlinsen, Augenuntersuchungen und Sehtests, mit Preisen ab 95 $ f眉r Rezeptlinsen. Die Standorte werden von Mitarbeitern von Warby Parker besetzt und in das Einkaufserlebnis von Target.com integriert.
Die Partnerschaft erg盲nzt das bestehende optische Gesch盲ft von Target, das in 眉ber 500 Filialen t盲tig ist. Weitere Shop-in-Shops sind f眉r 2026 geplant, mit Potenzial f眉r eine weitere Expansion in den folgenden Jahren. Die neuen Standorte werden in Target-Filialen eingerichtet, die keine bestehenden optischen Angebote haben.
- Strategic expansion of Target's optical business through premium brand partnership
- Additional revenue stream through new shop-in-shop concept
- Digital integration with Target.com enhances omnichannel presence
- No cannibalization of existing Target Optical business due to strategic location planning
- initial rollout to only 5 locations in 2025
- Significant delay until implementation (2025 launch)
- Requires dedicated store space and staffing resources
- New聽Warby Parker at Target shop-in-shops will offer guests designer-quality eyewear as well as contacts and eye exams
- Five shop-in-shops will debut in 2025 with plans to open more in the years ahead
Each Warby Parker at Target shop-in-shop will offer products and services 鈥� including glasses, sunglasses, contacts, eye exams and vision tests 鈥� that are consistent with the eyewear brand's current omnichannel experience. The first five locations, which will be staffed by Warby Parker employees, will open in the second half of 2025 at the following Target stores:
Willowbrook, IL Bloomington, MN Brick, NJ Columbus, OH (Polaris)Exton, PA
Beginning with the opening of the first shop-in-shop location, Warby Parker at Target will also be discoverable through Target.com. Additional shop-in-shops are slated to open in 2026, with the opportunity for more in the coming years. The new partnership complements the retailer's growing business, which offers a range of products and services at more than 500 Target stores across the country.
"We've long offered our guests well-designed products at a value, and our latest shop-in-shop partnership with Warby Parker continues that tradition," said Christina Hennington, executive vice president and chief strategy and growth officer, Target. "Warby Parker at Target reflects both brands' commitment to style, affordability, quality and convenience. As we test and learn with this new partnership 鈥� bringing Warby Parker's expertise into select stores 鈥� we're enticing new consumers to discover more of Target."
"From day one, Warby Parker's mission has been to provide vision for all," said Dave Gilboa, co-founder and co-CEO of Warby Parker. "A big part of that commitment means meeting eyewear consumers where and how they want to shop 鈥� and for many of our customers, that means shopping at Target. We're excited to explore an entirely new retail format that brings our holistic vision care offerings 鈥� from prescription glasses and contacts to eye exams 鈥� to more people around the country."
A vision of newness
Warby Parker at Target puts affordable, designer-quality eyewear within reach of even more consumers, with prices starting at
About Target
About Warby Parker
Warby Parker (NYSE: WRBY) was founded in 2010 with a mission to inspire and impact the world with vision, purpose, and style 鈥� without charging a premium for it. Headquartered in
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SOURCE Target Corporation
FAQ
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