Tims China Launches "Light Bagel Sandwich Lunch Box Series"
Tims China (NASDAQ: THCH) has launched its new 'Light Bagel Sandwich Lunch Box Series' nationwide, starting February 18, 2025. The three-piece set includes a bagel sandwich, fresh vegetable salad, and healthy beverage, with prices starting from RMB 25.8 with a 40% discount using the 'Chibaobao Card'.
The series features eight bagel sandwich varieties, five side dishes, and eleven beverage options. All products adhere to a '5-Zero' commitment: no non-dairy creamer, artificial creamer, hydrogenated vegetable oils, trans fats, or instant tea powder. The menu includes premium protein options like chicken breast, tuna, and beef, with varieties such as Avocado Chicken, Black Truffle Bacon Angus, and Teriyaki Chicken Thigh bagel sandwiches.
Salads are currently available in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou, and Hangzhou, with snack alternatives offered in other regions.
Tims China (NASDAQ: THCH) ha lanciato la sua nuova 'Light Bagel Sandwich Lunch Box Series' a livello nazionale, a partire dal 18 febbraio 2025. Il set di tre pezzi include un bagel sandwich, un'insalata di verdure fresche e una bevanda salutare, con prezzi a partire da RMB 25.8 e uno sconto del 40% utilizzando la 'Chibaobao Card'.
La serie presenta otto variet¨¤ di bagel sandwich, cinque contorni e undici opzioni di bevande. Tutti i prodotti rispettano un impegno '5-Zero': niente crema non casearia, crema artificiale, oli vegetali idrogenati, grassi trans o polvere di t¨¨ istantaneo. Il men¨´ include opzioni di proteine premium come petto di pollo, tonno e manzo, con variet¨¤ come Bagel Sandwich di Pollo Avocado, Bacon Angus al Tartufo Nero e Coscia di Pollo Teriyaki.
Le insalate sono attualmente disponibili in sette citt¨¤: Pechino, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou e Hangzhou, con alternative di snack offerte in altre regioni.
Tims China (NASDAQ: THCH) ha lanzado su nueva 'Light Bagel Sandwich Lunch Box Series' a nivel nacional, comenzando el 18 de febrero de 2025. El conjunto de tres piezas incluye un bagel sandwich, ensalada de verduras frescas y una bebida saludable, con precios a partir de RMB 25.8 y un descuento del 40% usando la 'Chibaobao Card'.
La serie cuenta con ocho variedades de bagel sandwich, cinco guarniciones y once opciones de bebidas. Todos los productos cumplen con un compromiso '5-Zero': sin crema no l¨¢ctea, crema artificial, aceites vegetales hidrogenados, grasas trans o polvo de t¨¦ instant¨¢neo. El men¨² incluye opciones de prote¨ªnas premium como pechuga de pollo, at¨²n y carne de res, con variedades como Bagel Sandwich de Pollo con Aguacate, Bacon Angus con Trufa Negra y Muslo de Pollo Teriyaki.
Las ensaladas est¨¢n actualmente disponibles en siete ciudades: Pek¨ªn, Shangh¨¢i, Cant¨®n, Shenzhen, Qingdao, Yangzhou y Hangzhou, con alternativas de aperitivos ofrecidas en otras regiones.
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Tims China (NASDAQ: THCH) a lanc¨¦ sa nouvelle 'Light Bagel Sandwich Lunch Box Series' ¨¤ l'¨¦chelle nationale, ¨¤ partir du 18 f¨¦vrier 2025. Le set de trois pi¨¨ces comprend un bagel sandwich, une salade de l¨¦gumes frais et une boisson saine, avec des prix ¨¤ partir de RMB 25,8 et une r¨¦duction de 40% avec la 'Chibaobao Card'.
Cette s¨¦rie propose huit vari¨¦t¨¦s de bagel sandwich, cinq accompagnements et onze options de boissons. Tous les produits respectent un engagement '5-Zero' : pas de cr¨¨me non laiti¨¨re, pas de cr¨¨me artificielle, pas d'huiles v¨¦g¨¦tales hydrog¨¦n¨¦es, pas de graisses trans ou de poudre de th¨¦ instantan¨¦e. Le menu inclut des options de prot¨¦ines premium comme le blanc de poulet, le thon et le b?uf, avec des vari¨¦t¨¦s telles que le Bagel Sandwich au Poulet Avocat, le Bacon Angus ¨¤ la Truffe Noire et le Bagel Sandwich ¨¤ la Cuisse de Poulet Teriyaki.
Les salades sont actuellement disponibles dans sept villes : P¨¦kin, Shanghai, Canton, Shenzhen, Qingdao, Yangzhou et Hangzhou, avec des alternatives de collations propos¨¦es dans d'autres r¨¦gions.
Tims China (NASDAQ: THCH) hat am 18. Februar 2025 landesweit seine neue 'Light Bagel Sandwich Lunch Box Series' auf den Markt gebracht. Das dreiteilige Set umfasst ein Bagel-Sandwich, einen frischen Gem¨¹sesalat und ein gesundes Getr?nk, wobei die Preise bei RMB 25,8 beginnen und ein Rabatt von 40% mit der 'Chibaobao Card' gew?hrt wird.
Die Serie bietet acht Bagel-Sandwich-Variationen, f¨¹nf Beilagen und elf Getr?nkem?glichkeiten. Alle Produkte halten sich an das '5-Zero'-Versprechen: keine nicht-milchhaltige Cremes, keine k¨¹nstlichen Cremes, keine hydrierten pflanzlichen ?le, keine Transfette oder Instant-Teepulver. Das Men¨¹ umfasst Premium-Proteinoptionen wie H?hnchenbrust, Thunfisch und Rindfleisch, mit Variationen wie Avocado-H?hnchen, Black-Truffle-Bacon-Angus und Teriyaki-H?hnchen-Schenkel-Bagel-Sandwiches.
Salate sind derzeit in sieben St?dten erh?ltlich: Peking, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou und Hangzhou, w?hrend Snackalternativen in anderen Regionen angeboten werden.
- New product launch expanding lunch menu offerings
- Competitive pricing with RMB 25.8 starting price point (with discount)
- Strategic entry into the healthy lunch segment targeting urban professionals
- salad availability to only seven cities initially
- Requires discount card for optimal pricing
Insights
The Light Bagel Sandwich Lunch Box Series launch represents a calculated strategic pivot for Tims China, targeting the lucrative urban lunch segment estimated at over
Several key strategic elements warrant attention: First, the modular menu design with 8 sandwich varieties, 5 sides, and 11 beverages creates 280 possible combinations, enabling personalization while maintaining operational efficiency. This approach typically drives higher customer satisfaction and repeat visits while simplifying inventory management.
The "5-Zero" commitment and emphasis on premium proteins signal a deliberate positioning in the premium-casual segment, differentiating from traditional fast-food players. However, the availability of salads in only seven tier-1 and tier-2 cities suggests supply chain constraints in fresh ingredient distribution, potentially impacting the full-scale rollout and profitability.
The initiative's success will likely hinge on three factors:
- Execution of fresh food preparation while maintaining quick service times
- Supply chain management for perishable ingredients
- Ability to maintain food costs while offering premium ingredients at competitive price points
The focus on portable packaging and health-conscious options directly addresses the evolving preferences of China's urban professionals, potentially driving increased lunch traffic and higher average transaction values. However, the success of this initiative in tier-2 and tier-3 cities, where salads are currently unavailable, may be without the complete offering.
SHANGHAI, Feb. 18, 2025 (GLOBE NEWSWIRE) -- TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China (¡°Tims China¡± or the ¡°Company¡±) today announced the launch of its "Light Bagel Sandwich Lunch Box Series", enhancing its commitment to providing high-quality, convenient coffee and warm, healthy food experiences. Centered around a bagel sandwich + salad + coffee combination, this new lunch offering targets urban consumers seeking convenient and healthy meal options, tapping into a new trend in healthy Western-style lunches.
[Tims China "Light Bagel Sandwich Lunch Box Series"]
"Light Bagel Sandwich Lunch Box" Launches Nationwide, Focusing on the Lunch Dining Experience
Starting February 18, the Light Bagel Sandwich Lunch Box will be available at Tims China stores nationwide. The three-piece set includes: a freshly toasted, warm bagel sandwich, a fresh vegetable salad*, and a healthy beverage. The series offers eight bagel sandwich varieties, five side dishes, and eleven beverage options, allowing customers to customize combinations according to their personal tastes and nutritional preferences.
With Tims¡¯ "Chibaobao Card"
Furthermore, the Lunch Box series caters to today¡¯s consumers' preference for "light and low-calorie" options. Every ingredient has passed strict quality and calorie control, meeting modern consumers' dual demands for flavorful and healthy. All beverages adhere to our "5-Zero" commitment ¨C no non-dairy creamer, no artificial creamer, no hydrogenated vegetable oils, no trans fats, and no instant tea powder ¨C offering consumers more transparency and reliability with their choices.
Reimagining Healthy Lunches: Bagel + Salad + Coffee
Moving away from traditional fast food combinations of sandwiches, fries, and sodas, Tims China¡¯s sandwiches feature high-fiber bagels paired with premium proteins including chicken breast, tuna, and beef. Options include the Avocado Chicken Bagel Sandwich, Black Truffle Bacon Angus Bagel Sandwich, and the newly introduced Teriyaki Chicken Thigh Bagel Sandwich. The salads include seasonal fresh vegetables, while the beverage selection includes Americano coffee and low-calorie lemon water, providing a nutritionally balanced and satisfying yet light lunch option.
The Lunch Box's portable packaging is designed for both dine-in and takeaway convenience, addressing the flexibility that urban professionals need.
Yongchen Lu, CEO of Tims China, commented: "We are delighted to introduce the Light Bagel Sandwich Lunch Box Series, offering our customers new convenient and delicious lunch options. This series marks a meaningful expansion of Tims China's lunch menu. It delivers a fresh dining experience to consumers, meeting a wide range of needs from fitness-focused meals to light office lunches. I am excited about the market potential of our new series."
Note:
*Salads are currently available in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou, and Hangzhou.?Customers in other regions can enjoy a selection of snack alternatives.
ABOUT TH INTERNATIONAL LIMITED
TH International Limited (Nasdaq: THCH) (¡°Tims China¡±) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).
The company¡¯s philosophy is rooted in world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit .
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FAQ
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