AGÕæÈ˹ٷ½

STOCK TITAN

With Just 40% of Urban Pet Parents Calling Their Neighborhoods Pet-Friendly, Mars Expands BETTER CITIES FOR PETS� to Help People and Pets Thrive

Rhea-AI Impact
(No impact)
Rhea-AI Sentiment
(Very Positive)
Tags
Mars is expanding its BETTER CITIES FOR PETS� program globally with a $1 million investment aimed at creating more pet-friendly and climate-resilient cities. The initiative, targeting to benefit 10 million people and pets by 2030, includes a strategic partnership with C40 Cities and an expanded collaboration with Tripadvisor. The program launches an Urban Nature Playbook focusing on five initial cities: London, Los Angeles, São Paulo, Bengaluru, and Bangkok. With only 40% of urban pet parents considering their neighborhoods pet-friendly and an expected 10% rise in urban pet population by 2030, the initiative aims to increase access to green spaces and pet-friendly places. The program builds on research showing 83% of pet parents report positive mental well-being impacts from pet ownership, while 54% note improved social connections.
Mars sta ampliando il suo programma BETTER CITIES FOR PETS� a livello globale con un investimento di 1 milione di dollari, volto a creare città più pet-friendly e resilienti al cambiamento climatico. L'iniziativa, che punta a beneficiare 10 milioni di persone e animali domestici entro il 2030, prevede una partnership strategica con C40 Cities e una collaborazione ampliata con Tripadvisor. Il programma lancia un Urban Nature Playbook concentrandosi su cinque città iniziali: Londra, Los Angeles, São Paulo, Bengaluru e Bangkok. Con solo il 40% dei proprietari di animali urbani che considera il proprio quartiere pet-friendly e un aumento previsto del 10% della popolazione di animali domestici in città entro il 2030, l'iniziativa mira a incrementare l'accesso agli spazi verdi e ai luoghi pet-friendly. Il programma si basa su ricerche che mostrano come l'83% dei proprietari di animali riporti benefici positivi per il benessere mentale derivanti dalla convivenza con un animale, mentre il 54% evidenzia un miglioramento nelle relazioni sociali.
Mars está expandiendo su programa BETTER CITIES FOR PETSâ„� a nivel global con una inversión de 1 millón de dólares destinada a crear ciudades más amigables para las mascotas y resilientes al clima. La iniciativa, que busca beneficiar a 10 millones de personas y mascotas para 2030, incluye una alianza estratégica con C40 Cities y una colaboración ampliada con Tripadvisor. El programa lanza un Urban Nature Playbook centrado en cinco ciudades iniciales: Londres, Los Ãngeles, São Paulo, Bengaluru y Bangkok. Con solo el 40% de los dueños de mascotas urbanas que consideran sus vecindarios amigables para las mascotas y un aumento esperado del 10% en la población urbana de mascotas para 2030, la iniciativa apunta a mejorar el acceso a espacios verdes y lugares pet-friendly. El programa se basa en investigaciones que muestran que el 83% de los dueños de mascotas reportan impactos positivos en su bienestar mental debido a la tenencia de mascotas, mientras que el 54% señala una mejora en las conexiones sociales.
MarsëŠ� BETTER CITIES FOR PETSâ„� 프로그램ì� ì � 세계ì ìœ¼ë¡� 확대하며, 반려ë™ë¬¼ 친화ì ì´ê³� 기후ì—� 강한 ë„시ë¥� 만들ê¸� 위해 100ë§� 달러ë¥� 투ìží•©ë‹ˆë‹�. ì� ì´ë‹ˆì…”티브는 2030년까지 1,000ë§� ëª…ì˜ ì‚¬ëžŒê³� 반려ë™ë¬¼ì—게 혜íƒì� 주는 ê²ƒì„ ëª©í‘œë¡� 하며, C40 Cities와ì� ì „ëžµì � 파트너십ê³� Tripadvisor와ì� 협력ì� 확장합니ë‹�. í”„ë¡œê·¸ëž¨ì€ ëŸ°ë˜, 로스앤젤레스, ìƒíŒŒìš¸ë£¨, 벵갈루루, 방콕 ë“� 5ê°� 주요 ë„시ì—� ì´ˆì ì� 맞춘 Urban Nature Playbookì� 출시합니ë‹�. ë„시 반려ë™ë¬¼ ë¶€ëª¨ì˜ 40%ë§Œì´ ê±°ì£¼ ì§€ì—­ì„ ë°˜ë ¤ë™ë¬¼ 친화ì ì´ë¼ê³  ìƒê°í•˜ë©°, 2030년까지 ë„시 반려ë™ë¬¼ ì¸êµ¬ê°€ 10% ì¦ê°€í•� 것으ë¡� 예ìƒë¨ì— ë”°ë¼, ì� ì´ë‹ˆì…”티브는 녹지 공간ê³� 반려ë™ë¬¼ 친화ì � 장소ì—� 대í•� ì ‘ê·¼ì„±ì„ ë†’ì´ëŠ� ê²ƒì„ ëª©í‘œë¡� 합니ë‹�. 연구ì—� 따르ë©� 반려ë™ë¬¼ ë¶€ëª¨ì˜ 83%ê°€ 반려ë™ë¬¼ 소유가 ì •ì‹  ê±´ê°•ì—� ê¸ì •ì ì¸ ì˜í–¥ì� 준다고 보고하며, 54%ëŠ� 사회ì � ì—°ê²°ì� í–¥ìƒë˜ì—ˆë‹¤ê³  ì‘답했습니다.
Mars étend son programme BETTER CITIES FOR PETS� à l’échelle mondiale avec un investissement d’un million de dollars visant à créer des villes plus accueillantes pour les animaux de compagnie et résilientes face au climat. L’initiative, qui ambitionne de bénéficier à 10 millions de personnes et d’animaux d’ici 2030, inclut un partenariat stratégique avec C40 Cities et une collaboration élargie avec Tripadvisor. Le programme lance un Urban Nature Playbook axé sur cinq villes initiales : Londres, Los Angeles, São Paulo, Bengaluru et Bangkok. Avec seulement 40 % des propriétaires d’animaux urbains jugeant leur quartier adapté aux animaux et une augmentation prévue de 10 % de la population animale urbaine d’ici 2030, l’initiative vise à accroître l’accès aux espaces verts et aux lieux pet-friendly. Le programme s’appuie sur des recherches montrant que 83 % des propriétaires d’animaux rapportent un impact positif sur leur bien-être mental grâce à la possession d’animaux, tandis que 54 % notent une amélioration des liens sociaux.
Mars erweitert sein BETTER CITIES FOR PETS� Programm weltweit mit einer Investition von 1 Million US-Dollar, um tierfreundlichere und klimaresiliente Städte zu schaffen. Die Initiative, die bis 2030 10 Millionen Menschen und Haustieren zugutekommen soll, umfasst eine strategische Partnerschaft mit C40 Cities und eine erweiterte Zusammenarbeit mit Tripadvisor. Das Programm startet ein Urban Nature Playbook mit Fokus auf fünf Anfangsstädte: London, Los Angeles, São Paulo, Bengaluru und Bangkok. Nur 40 % der städtischen Tierhalter empfinden ihre Nachbarschaft als tierfreundlich, und es wird erwartet, dass die städtische Haustierpopulation bis 2030 um 10 % steigt. Die Initiative zielt darauf ab, den Zugang zu Grünflächen und tierfreundlichen Orten zu erhöhen. Das Programm basiert auf Forschungen, die zeigen, dass 83 % der Tierhalter positive Auswirkungen auf das mentale Wohlbefinden durch den Besitz von Haustieren berichten, während 54 % verbesserte soziale Verbindungen feststellen.
Positive
  • $1 million investment to improve pet-friendly cities and green spaces
  • Partnership with C40 Cities network to implement climate-resilient urban planning
  • Expansion of Tripadvisor collaboration to identify more pet-friendly locations globally
  • Program targets to benefit 10 million people and pets by 2030
Negative
  • None.
  • First of its kind program catalyzes a global movement of pet-friendly and climate-resilient cities fit for future generations
  • A new partnership with C40 Cities empowers mayors to increase access to pet-friendly and climate-resilient green spaces with an initial focus on London, Los Angeles,ÌýSão Paulo, Bengaluru, and Bangkok
  • An expansion of its collaboration withÌýTripadvisor will foster more pet-friendly places and communities across new countries

LONDON, June 9, 2025 /PRNewswire/ -- Mars, Incorporated, a global leader in pet care products and services, is expanding its BETTER CITIES FOR PETSâ„� program around the world—helping more cities become pet-friendly and making it easier for people to enjoy life with their pets.Ìý

The expanded program invests more than $1 million focusedÌýon increasing access to more green spaces and pet-friendly places, aiming to benefit 10 million people and pets around the world by 2030. This global initiative is powered by a strategic partnership with , one of the world's largest networks of mayors focused on climate action. In addition, Mars is expanding its partnership with Tripadvisor to help connect people with more pet-friendly places to make travel easier. Ìý

Since 2017, BETTER CITIES FOR PETS� has supported cities, focusing on key features pet parents need and want in their community. Through its expanded global focus, Mars is putting pet parents at the heart of urban life, fostering vibrant, pet-friendly cities that are not only kinder to the planet but also uplift thriving pet-friendly businesses in communities around the world.

The benefits of owning a pet are undeniable. Globally, 83% of pet parents say their pet has had a positive impact on their mental well-being1, and more than half (54%) say their pet has improved their social life—sparking conversations, connections, and even new friendships. Pets play a powerful role in strengthening community bonds and enhancing Ìýcity life.

Ikdeep Singh, Global President of Mars Pet Nutrition, comments: "With the urban pet population set to rise by almost 10% by 2030, Mars is more committed than ever to improving city living for millions of pets and pet parents around the world. Giving pet parents a voice in how our cities are designed for the future won't just benefit our pets � it will contribute to healthier communities and a better planet for all. Because a better city for pets is a better city for all."

More pet-friendly, resilient green spaces:Ìý

Together with C40 Cities, the BETTER CITIES FOR PETS� program has the ambition to drive a global movement toward pet-friendly, climate-resilient cities designed for future generations.

At the heart of this partnership is the launch a first-of-its-kind Designed to inspire and equip city leaders, the playbook offers practical guidance for greener urban spaces—from tree-lined sidewalks to parks and public squares—that support biodiversity, improve mental and physical health, and strengthen climate resilience. Mars and C40 Cities will work hand-in-hand with cities, starting in London, Los Angeles, São Paulo, Bengaluru, and Bangkok, to bring the playbook to life through local initiatives that enhance green spaces for pets, people, and the planet.

Mark Watts, Executive Director of C40 Cities, comments: "Green space in cities is vital to ensuring people's well-being. Places to walk, relax in and enjoy are critical. They're also vitally important in the face of increasing climate disasters like flooding. This partnership with Mars will accelerate support to cities to build resilience and improve access to green space for people and their pets. Our Urban Nature Playbook for People, Pets and the Planet provides tangible actions for cities to design people and pet-friendly urban environments."

Sadiq Khan, Mayor of London and Co-Chair of C40 Cities, said: "Everyone should be able to enjoy safe, green spaces � including with our pets. London is proud to be one of Europe's most pet-friendly cities, where people and their pets can relax and enjoy a healthy, green environment. I'm happy to support this funding to keep making life better for both people and their pets here in London, and to help other cities do the same."

More pet-friendly places:

11% of global urban pet parents feel owning a dog limits where they can go2, highlighting the need for more pet-friendly places in cities. ÌýAfter a successful pilot in the U.S., Mars is also expanding its Tripadvisor and CESAR® partnership to the UK and Italy, and with MY DOG® in Australia, encouraging more pet-friendly businesses across the globe. This builds on the 5,000 new pet-friendly places identified on Tripadvisor in the past year.

1
2

ABOUT MARS:

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL�. Our international networks of pet hospitals, including BANFIELD�, BLUEPEARL�, VCA� and ANICURA� span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH� offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. �

For more information about Mars, please visit . Join us on , , , and .   �

ABOUT C40 CITIES:Ìý
C40 is a network of nearly 100 mayors of the world's leading cities working to deliver the urgent action needed right now to confront the climate crisis and create a future where everyone, everywhere, can thrive. Mayors of C40 cities are committed to using a science-based and people-focused approach to limit global heating in line with the Paris Agreement and build healthy, equitable and resilient communities. We work alongside a broad coalition of representatives from labour, business, the youth climate movement and civil society to support mayors to halve emissions by 2030 and help phase out fossil use while increasing urban climate resilience and equity.

The current co-chairs of C40 are Mayor Sadiq Khan of London, United Kingdom, and Mayor Yvonne Aki-Sawyerr of Freetown, Sierra Leone; three-term Mayor of New York City Michael R. Bloomberg serves as President of the Board. C40's work is made possible by our three strategic funders: Bloomberg Philanthropies, Children's Investment Fund Foundation and AGÕæÈ˹ٷ½dania.

To learn more about the work of C40 and our cities, please visitur website or follow us on, , and.

ABOUTÌýTRIPADVISOR:

Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, May 2025
** Source: Tripadvisor internal log files

Photo - https://mma.prnewswire.com/media/2705075/Mars_1.jpg
Photo -Ìýhttps://mma.prnewswire.com/media/2705076/Mars_2.jpg

Ìý

Cision View original content to download multimedia:

SOURCE Mars

FAQ

What is Mars BETTER CITIES FOR PETS program and what does it aim to achieve?

Mars BETTER CITIES FOR PETS is a global initiative investing over $1 million to create pet-friendly and climate-resilient cities, aiming to benefit 10 million people and pets by 2030 through increased access to green spaces and pet-friendly places.

Which cities are initially targeted in Mars' Urban Nature Playbook initiative?

The Urban Nature Playbook initiative initially focuses on five cities: London, Los Angeles, São Paulo, Bengaluru, and Bangkok.

How many urban pet parents currently consider their neighborhoods pet-friendly?

According to the press release, only 40% of urban pet parents currently consider their neighborhoods to be pet-friendly.

What percentage of pet parents report positive mental health benefits from pet ownership?

Globally, 83% of pet parents report that their pet has had a positive impact on their mental well-being.

How is Tripadvisor involved in Mars' pet-friendly cities initiative?

Mars is expanding its partnership with Tripadvisor to help connect people with more pet-friendly places and make travel easier, building on the 5,000 new pet-friendly places already identified on Tripadvisor in the past year.
Tripadvisor

NASDAQ:TRIP

TRIP Rankings

TRIP Latest News

TRIP Latest SEC Filings

TRIP Stock Data

2.14B
116.72M
9.85%
84.44%
6.89%
Travel Services
Services-computer Programming, Data Processing, Etc.
United States
NEEDHAM