Food compliance bears fruit with TELUS-Welch's breakthrough partnership
TELUS (NYSE:TU) and Welch's have announced a groundbreaking 10-year partnership to revolutionize food industry compliance and supply chain transparency. The collaboration leverages TELUS Agriculture & Consumer Goods' proprietary agricultural database and analytics to provide automated validation and real-time compliance monitoring throughout Welch's operations.
The partnership will support Welch's network of over 700 grape growers across the United States and its product distribution in over 40 countries. The platform will deliver automated compliance validation, custom rules management, and enhanced supply chain transparency, creating a new standard for data-driven decision making in the food industry.
TELUS (NYSE:TU) e Welch's hanno annunciato una rivoluzionaria partnership decennale per trasformare la conformit脿 nell'industria alimentare e la trasparenza della catena di approvvigionamento. La collaborazione sfrutta il database agricolo proprietario e le analisi di TELUS Agriculture & Consumer Goods per fornire una validazione automatizzata e un monitoraggio in tempo reale della conformit脿 in tutte le operazioni di Welch's.
La partnership sosterr脿 la rete di Welch's composta da oltre 700 coltivatori di uva negli Stati Uniti e la distribuzione dei suoi prodotti in pi霉 di 40 paesi. La piattaforma offrir脿 una validazione automatica della conformit脿, gestione personalizzata delle regole e una maggiore trasparenza della catena di approvvigionamento, creando un nuovo standard per decisioni basate sui dati nel settore alimentare.
TELUS (NYSE:TU) y Welch's han anunciado una innovadora asociaci贸n de 10 a帽os para revolucionar el cumplimiento en la industria alimentaria y la transparencia en la cadena de suministro. La colaboraci贸n aprovecha la base de datos agr铆cola propietaria y los an谩lisis de TELUS Agriculture & Consumer Goods para proporcionar validaci贸n automatizada y monitoreo de cumplimiento en tiempo real en todas las operaciones de Welch's.
La asociaci贸n apoyar谩 la red de Welch's de m谩s de 700 cultivadores de uva en Estados Unidos y la distribuci贸n de productos en m谩s de 40 pa铆ses. La plataforma ofrecer谩 validaci贸n automatizada del cumplimiento, gesti贸n personalizada de reglas y una mayor transparencia en la cadena de suministro, estableciendo un nuevo est谩ndar para la toma de decisiones basada en datos en la industria alimentaria.
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TELUS (NYSE:TU) et Welch's ont annonc茅 un partenariat r茅volutionnaire de 10 ans visant 脿 transformer la conformit茅 dans l'industrie alimentaire et la transparence de la cha卯ne d'approvisionnement. Cette collaboration exploite la base de donn茅es agricole propri茅taire et les analyses de TELUS Agriculture & Consumer Goods pour fournir une validation automatis茅e et un suivi en temps r茅el de la conformit茅 dans toutes les op茅rations de Welch's.
Le partenariat soutiendra le r茅seau de Welch's compos茅 de plus de 700 viticulteurs aux 脡tats-Unis ainsi que la distribution de ses produits dans plus de 40 pays. La plateforme offrira une validation automatis茅e de la conformit茅, une gestion personnalis茅e des r猫gles et une transparence accrue de la cha卯ne d'approvisionnement, 茅tablissant ainsi une nouvelle norme pour la prise de d茅cision bas茅e sur les donn茅es dans l'industrie alimentaire.
TELUS (NYSE:TU) und Welch's haben eine bahnbrechende 10-j盲hrige Partnerschaft angek眉ndigt, um die Einhaltung von Vorschriften in der Lebensmittelindustrie und die Transparenz der Lieferkette zu revolutionieren. Die Zusammenarbeit nutzt die propriet盲re landwirtschaftliche Datenbank und Analysen von TELUS Agriculture & Consumer Goods, um eine automatisierte Validierung und Echtzeit-Compliance-脺berwachung in allen Bereichen von Welch's zu erm枚glichen.
Die Partnerschaft wird das Netzwerk von Welch's mit 眉ber 700 Weinbauern in den USA sowie die Produktverteilung in mehr als 40 L盲ndern unterst眉tzen. Die Plattform bietet automatisierte Compliance-Validierung, individuelle Regelverwaltung und verbesserte Transparenz der Lieferkette und setzt damit einen neuen Standard f眉r datenbasierte Entscheidungsfindung in der Lebensmittelindustrie.
- Strategic 10-year partnership with major food industry player Welch's
- Platform will support over 700 grape growers and operations in 40+ countries
- Positions TELUS as an industry leader in agricultural technology and compliance solutions
- Creates new market opportunities for global expansion
- Phased deployment may result in extended implementation timeline
- Success depends on adoption across large grower network
Insights
TELUS-Welch's 10-year partnership brings automated compliance technology to food supply chains, positioning both companies as industry innovators.
This groundbreaking 10-year partnership between TELUS Agriculture & Consumer Goods and Welch's represents a significant technological advancement in how food companies manage regulatory compliance and supply chain transparency. TELUS brings its expertise as North America's leading agricultural technology provider with the continent's only manufacturer indemnified label database, while Welch's contributes its extensive network of over 700 grape growers across the United States.
The solution's core value proposition lies in automating previously manual compliance processes. This shift from labor-intensive manual validation to automated systems addresses several critical industry challenges: increasing regulatory complexity, cross-border compliance requirements, and the need for real-time monitoring throughout the supply chain. The technology stack appears to include proprietary agricultural databases, advanced analytics, automated validation systems, custom rules management, and real-time compliance monitoring.
For Welch's, whose products are sold in over 40 countries, this partnership creates infrastructure capable of handling multi-jurisdictional regulatory requirements鈥攁 competitive advantage for global market expansion. For TELUS, securing a decade-long implementation with a recognized food brand validates their agricultural technology solutions and positions them as the compliance technology provider of choice in the food sector.
The phased deployment approach suggests a methodical implementation strategy that will allow for system optimization before full-scale rollout. This technology partnership exemplifies how digital transformation in agriculture is moving beyond production efficiency to address regulatory and compliance challenges that have traditionally required significant manual oversight and resources.
TELUS and Welch's forge groundbreaking 10-year deal, setting new standards for food industry compliance and supply chain innovation
This first-of-its-kind deployment will create a cutting-edge compliance foundation, enhancing supply chain transparency and streamlining food production operations while preparing for regulatory requirements across international markets.
"At Welch's, we're focused on the future of food production and operational excellence," says Steve LeMoine, Chief Information Officer at Welch's. "We're proud to partner with TELUS to pioneer this innovative compliance solution for the food industry. As digital transformation accelerates, this infrastructure will enhance our ability to meet today's regulatory standards and scale with confidence for tomorrow's needs. Manual processes alone won't cut it. Automated compliance validation is essential to boost productivity, increase resilience and ensure we stay ahead."
The innovative solution leverages TELUS's proprietary agricultural database and advanced analytics to deliver automated validation, custom rules management and real-time compliance monitoring throughout Welch's supply chain operations.
"As food systems grow more complex, the need for transparency, traceability and trust has never been greater," says John Jansen, Vice President, TELUS Agriculture & Consumer Goods. "This partnership with Welch's reflects our commitment to helping the industry trace ingredients more accurately, ensure product quality and meet rising regulatory standards with confidence. It's about building a stronger foundation for food systems that are trustworthy, resilient and ready for the future."
The agronomy and compliance platform represents an enhancement to traditional workflows, streamlining previously manual processes while providing unprecedented confidence in data analysis accuracy. This technology breakthrough opens new markets for food companies seeking global expansion while maintaining the highest regulatory compliance standards.
The platform will be deployed in phases, supporting Welch's extensive network of over 700 grape growers across
For more information about TELUS Agriculture & Consumer Goods, visit .
For updates on Welch's innovation initiatives, visit .
About TELUS Agriculture & Consumer Goods听
TELUS Agriculture & Consumer Goods is a leading global provider of digital solutions and data insights that help connect food and consumer goods producers to consumers. With a global team, we serve customers in more than 50 countries, offering integrated solutions for analytics, data, supply chain management, trade promotion, and farm and livestock production management. TELUS Agriculture & Consumer Goods is helping connect customers with the right tools and information at the right time to grow their businesses in a more informed, agile, and sustainable way so that, together, we can improve the communities where we live and work. For more information, please visit and follow on LinkedIn.
About Welch's
Welch's is proudly owned by a cooperative of
Founded in 1869, Welch's has spent more than 150 years bringing real fruit flavor to families around the world. Today, the Welch's portfolio includes a wide variety of juices, sparkling fruit beverages, jams and jellies, fruit snacks, fresh fruit, and more, crafted with a range of fruits to meet the needs of all families. Whether enjoyed at breakfast, in lunchboxes, or during celebrations, Welch's products bring real fruit goodness to everyday moments.
Headquartered in
For more information, please contact:
Amy Turner
TELUS Agriculture & Consumer Goods Public Relations
[email protected]
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FAQ
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