Venu Holding Corporation and Aramark Sports + Entertainment Forge Landmark Strategic Partnership
Ford Amphitheater in
The multi-venue agreement, which includes an equity investment in VENU, will be implemented across three of the Company鈥檚 flagship amphitheaters:
-
Sunset Amphitheater at
Broken Arrow located just outside ofTulsa, Oklahoma , and slated to open in spring of 2026. -
Sunset Amphitheater at
McKinney powered by EIGHT Beer inMcKinney, Texas , anticipated to open in summer of 2026. -
Ford Amphitheater in
Colorado Springs, Colorado , where Aramark and VENU will expand upon their existing relationship.
VENU has been nationally recognized for disrupting the industry by prioritizing premium, fan-first experiences. As part of the long-term partnership, Aramark will support VENU in delivering exceptional service across its fan experiences including the Company鈥檚 most exclusive hospitality spaces, such as VENU鈥檚 signature Luxe FireSuites and the elevated members-only Aikman Clubs, built in collaboration with NFL Hall of Famer, Troy Aikman.
鈥淰ENU鈥檚 鈥榝an-founded鈥� philosophy aligns perfectly with our commitment to creating unforgettable experiences,鈥� said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. 鈥淲e are thrilled to support their approach to transforming the live entertainment space and to help bring their groundbreaking vision to life.鈥�
鈥淲hen you combine the leading name in premium hospitality with our fan-first, experience-driven venues, transformation is inevitable,鈥� said Founder, Chairman, and CEO of VENU, J.W. Roth. 鈥淔rom the very beginning, we鈥檝e been searching for a strategic partner who wouldn鈥檛 just match our energy but exceed every expectation. Aramark brings a proven legacy of industry innovation, sustainable sourcing, chef-driven menus, and elevated premium suite and club service. Our experiences are built around the fan, and Aramark鈥檚 commitment to excellence makes them the ideal partner to come alongside us in this journey. We couldn鈥檛 be more excited about what鈥檚 ahead.鈥�
The partnership between VENU and Aramark underscores a shared, strategic commitment to transforming the live entertainment experience. Aramark joins a growing list of brands that have chosen to align with VENU including Troy Aikman鈥檚 EIGHT Beer, Ford Dealerships, Boingo, and Ryan LLC. These alliances set a powerful foundation for the future of premium entertainment.
Source: Venu Holding Corporation
ABOUT VENU HOLDING CORPORATION:
Venu Holding Corporation (鈥淰ENU鈥�) (NYSE American: VENU), founded by
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU鈥檚 website, , , or .
ABOUT ARAMARK SPORTS + ENTERTAINMENT:
Aramark Sports + Entertainment serves more than 150 award-winning food and beverage and retail programs in premier professional and collegiate stadiums and arenas along with convention centers, cultural attractions, performance venues, and unique entertainment destinations across
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
View source version on businesswire.com:
Media Relations - Venu Holding Corporation (鈥淰ENU鈥�)
Bailey Wilson, [email protected]
Kristie Ramirez, [email protected]
Will Mills, [email protected]
Investor Relations - Venu Holding Corporation (鈥淰ENU鈥�)
Chloe Hoeft, [email protected]
Media Relations - Aramark Sports + Entertainment
Sheena Weinstein, [email protected]
Source: Venu Holding Corporation
