Wyndham and Ovolo Group Partner to Expand Upscale Offerings Across Asia Pacific
Wyndham Hotels & Resorts (NYSE:WH) has announced a strategic partnership with Ovolo Group, integrating five boutique hotels across Australia and Hong Kong into Wyndham's global portfolio. The partnership, set to launch in fall 2025, will add over 450 rooms across properties in Sydney, Brisbane, Canberra, Melbourne, and Hong Kong.
The collaboration aims to capitalize on the $1 trillion USD experiential travel market, particularly targeting younger travelers. Ovolo's properties will be integrated into Wyndham's sales, marketing, and distribution platforms, while maintaining their distinctive lifestyle brand identity. The hotels will also join the Wyndham Rewards loyalty program, reaching approximately 120 million members.
Under the agreement, Ovolo Group will continue to own and manage the Ovolo brand while exclusively partnering with Wyndham for development opportunities throughout Asia Pacific, leveraging Wyndham's global reach and infrastructure.
Wyndham Hotels & Resorts (NYSE:WH) ha annunciato una partnership strategica con Ovolo Group, integrando cinque hotel boutique in Australia e Hong Kong nel portafoglio globale di Wyndham. La collaborazione, che prenderà il via nell'autunno 2025, aggiungerà oltre 450 camere in strutture situate a Sydney, Brisbane, Canberra, Melbourne e Hong Kong.
L'obiettivo della collaborazione è sfruttare il mercato dei viaggi esperienziali da 1 trilione di dollari USA, con un focus particolare sui viaggiatori più giovani. Le proprietà di Ovolo saranno integrate nelle piattaforme di vendita, marketing e distribuzione di Wyndham, mantenendo al contempo la loro distintiva identità di lifestyle brand. Gli hotel entreranno inoltre a far parte del programma fedeltà Wyndham Rewards, che conta circa 120 milioni di membri.
Secondo l'accordo, Ovolo Group continuerà a possedere e gestire il marchio Ovolo, collaborando in esclusiva con Wyndham per opportunità di sviluppo in tutta l'area Asia Pacifico, sfruttando la portata globale e l'infrastruttura di Wyndham.
Wyndham Hotels & Resorts (NYSE:WH) ha anunciado una asociación estratégica con Ovolo Group, integrando cinco hoteles boutique en Australia y Hong Kong dentro del portafolio global de Wyndham. La alianza, que se lanzará en otoño de 2025, añadirá más de 450 habitaciones en propiedades ubicadas en Sídney, Brisbane, Canberra, Melbourne y Hong Kong.
La colaboración busca aprovechar el mercado de viajes experienciales de 1 billón de dólares estadounidenses, enfocándose especialmente en viajeros jóvenes. Las propiedades de Ovolo se integrarán en las plataformas de ventas, marketing y distribución de Wyndham, manteniendo su distintiva identidad de marca lifestyle. Los hoteles también se unirán al programa de fidelidad Wyndham Rewards, que cuenta con aproximadamente 120 millones de miembros.
Bajo el acuerdo, Ovolo Group continuará siendo propietario y gestionando la marca Ovolo, asociándose exclusivamente con Wyndham para oportunidades de desarrollo en toda la región de Asia Pacífico, aprovechando el alcance global y la infraestructura de Wyndham.
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이번 협력은 1� 달러 규모� 체험� 여행 시장� 공략하며, 특히 젊은 여행객을 주요 타깃으� 합니�. Ovolo� 호텔들은 Wyndham� 판매, 마케� � 유통 플랫폼에 통합되면서도 독특� 라이프스타� 브랜� 정체성을 유지� 것입니다. 또한 호텔들은 � 1� 2천만 명의 회원� 보유� Wyndham Rewards 멤버� 프로그램에도 참여하게 됩니�.
계약� 따라 Ovolo Group은 Ovolo 브랜드의 소유 � 운영� 계속하며, 아시� 태평� 지� � 개발 기회� 대� 독점적으� Wyndham� 협력하여 Wyndham� 글로벌 네트워크와 인프라를 활용� 예정입니�.
Wyndham Hotels & Resorts (NYSE:WH) a annoncé un partenariat stratégique avec Ovolo Group, intégrant cinq hôtels boutique en Australie et à Hong Kong dans le portefeuille mondial de Wyndham. Ce partenariat, qui sera lancé à l'automne 2025, ajoutera plus de 450 chambres dans des établissements situés à Sydney, Brisbane, Canberra, Melbourne et Hong Kong.
Cette collaboration vise à exploiter le marché du voyage expérientiel de 1 000 milliards de dollars US, en ciblant particulièrement les voyageurs plus jeunes. Les établissements d'Ovolo seront intégrés aux plateformes de vente, marketing et distribution de Wyndham tout en conservant leur identité distinctive de marque lifestyle. Les hôtels rejoindront également le programme de fidélité Wyndham Rewards, qui compte environ 120 millions de membres.
Selon l'accord, Ovolo Group continuera de posséder et de gérer la marque Ovolo tout en s'associant exclusivement à Wyndham pour les opportunités de développement dans toute la région Asie-Pacifique, tirant parti de la portée mondiale et de l'infrastructure de Wyndham.
Wyndham Hotels & Resorts (NYSE:WH) hat eine strategische Partnerschaft mit Ovolo Group angekündigt und integriert fünf Boutique-Hotels in Australien und Hongkong in das globale Portfolio von Wyndham. Die Partnerschaft, die im Herbst 2025 starten soll, wird über 450 Zimmer in den Hotels in Sydney, Brisbane, Canberra, Melbourne und Hongkong hinzufügen.
Die Zusammenarbeit zielt darauf ab, den 1 Billion US-Dollar großen Markt für erlebnisorientiertes Reisen zu nutzen, wobei der Fokus besonders auf jüngere Reisende gelegt wird. Die Ovolo-Immobilien werden in Wyndhams Vertriebs-, Marketing- und Distributionsplattformen integriert, behalten jedoch ihre unverwechselbare Lifestyle-Markenidentität bei. Die Hotels werden außerdem Teil des Wyndham Rewards Treueprogramms, das rund 120 Millionen Mitglieder umfasst.
Im Rahmen der Vereinbarung wird die Ovolo Group die Marke Ovolo weiterhin besitzen und betreiben, während sie exklusiv mit Wyndham für Entwicklungsmöglichkeiten in der gesamten Asien-Pazifik-Region zusammenarbeitet und dabei Wyndhams globale Reichweite und Infrastruktur nutzt.
- Strategic expansion into the lucrative $1 trillion USD experiential travel market
- Addition of over 450 premium rooms across key Asia Pacific locations
- Access to Wyndham's extensive distribution network and 120 million loyalty program members
- Exclusive development rights for future Ovolo expansion in Asia Pacific
- Integration costs and operational adjustments may impact short-term performance
- Potential brand dilution risks in combining boutique and large-scale hospitality operations
Insights
Wyndham's strategic acquisition of five Ovolo properties strengthens its upscale positioning and expands its Asia Pacific footprint with experiential offerings.
Wyndham's partnership with Ovolo Group represents a strategic expansion into the high-growth experiential travel segment, valued at approximately
The deal structure is particularly noteworthy - rather than a traditional acquisition, this arrangement allows Ovolo to maintain brand ownership and management while leveraging Wyndham's extensive distribution infrastructure. For Wyndham, this provides immediate entry into the premium lifestyle segment without the capital expenditure typically required to develop such distinctive properties from scratch.
The integration of these properties into Wyndham's loyalty program creates significant cross-selling opportunities, exposing Wyndham's approximately 120 million rewards members to Ovolo's experiential offerings. This directly addresses the growing demand from younger travelers (particularly Gen Z) who prioritize unique experiences over standardized accommodations.
From a competitive standpoint, this move helps Wyndham address a gap in its portfolio. While the company has historically excelled in economy through upper-midscale segments, it has faced challenges competing with Marriott, Hilton and Hyatt in the lifestyle luxury space. This partnership provides Wyndham with distinctive properties that can command premium rates while requiring minimal renovation investment due to Ovolo's already-strong brand positioning.
The strategic timing aligns with post-pandemic travel patterns showing accelerated preference for experiential stays. By maintaining Ovolo's management while integrating the properties into Wyndham's distribution channels, both companies appear positioned to preserve the distinctive character that drives premium pricing while enhancing occupancy rates through improved global visibility.
Five Ovolo hotels in
The collaboration between Wyndham and Ovolo, a pioneer of the lifestyle hotel movement in
"This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the
- Joon Aun OOI, Presidentof Wyndham Hotels & Resorts Asia Pacific
"Ovolo isn't just a hotel brand, it's a lifestyle, a creative force that fuses fashion, art, music and entertainment. Since 2010, we've built a bold, culture-led brand that disrupts the cookie-cutter hotel experience. Now through our partnership with Wyndham, we're flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA. Wyndham is a global leader in hotel franchising—with the scale, infrastructure, and expertise to help us grow with intention and impact. Just as importantly, Ovolo brings something different—an edge and energy that complements Wyndham's presence in the upscale lifestyle market."
- Shivang Jhunjhnuwala, Chief of Staff, Ovolo Group
As part of the partnership, five existing Ovolo hotels, representing over 450 rooms, located in
The five Ovolo hotels will also participate in the Wyndham Rewards® loyalty program, giving approximately 120 million enrolled members the opportunity to explore Ovolo's vibrant, unconventional hospitality in new lifestyle destinations around the globe.
Every Ovolo hotel is a testament to the brand's service ethos of FUN (fabulous, unconventional, never boring)—featuring bold design, immersive art and music, and memorable experiences like nightly Apéro hour. Among the locations slated to join the Wyndham portfolio:
- Ovolo Central, a Wyndham Hotel
Ideally located in the heart ofHong Kong's central district, near Lan Kwai Fong and SOHO, Ovolo Central is a 41-room boutique hotel that puts guests at the crossroads of the city's legendary nightlife and dining scene. Rooms are spacious and design-forward, with an emphasis on modern amenities and natural light. - Ovolo Nishi, a Wyndham Hotel
Nestled in the central business district ofCanberra, Australia's capital, Ovolo Nishi is a both stylish and quirky. Conveniently located steps from great shops, cafes and restaurants, the hotel is known for its eye-catching art and visually stimulating spaces. That includes each of its 85 guestrooms, which feature thoughtful amenities mixed with unique design and hand-picked, vintage pieces. - Ovolo South Yarra, a Wyndham Hotel
Set inMelbourne's fashionable South Yarra neighborhood, Ovolo South Yarra is an elevated take on pure seventies glamour. Step into one of the hotel's 123-rooms and you'll find contemporary conveniences paired with mid-century flair, including bold artwork, chrome finishes and vintage touches. Minutes from the city's best bars, boutiques and late-night spots, it's an ideal launchpad for anyone looking to unlock and discover allMelbourne has to offer. - Ovolo The Valley, a Wyndham Hotel
Situated inBrisbane's lively Fortitude Valley, the 103-room Ovolo The Valley is a multi-award-winning space celebrating art, music and Valley culture. Retro modern rooms combine stylish décor with artistic touches while some of the city's hottest music venues, bars, galleries and cafes sit just outside the hotel's front door. - Ovolo Woolloomooloo, a Wyndham Hotel
Located on the historic Finger Wharf inSydney , Ovolo Woolloomooloo is a 100-room waterfront hotel combining stunning views with laid-back wharf living—all just minutes from some ofSydney's most iconic attractions. Rooms are big, bright, and come packed with modern essentials—making them a welcome retreat after a long day exploring the Emerald City.
Wyndham's growth in
To learn more, including franchise development opportunities, visit .
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 8,300 hotels across approximately 100countries on six continents. Through its network of approximately 847,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 120 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to development, growth and anticipated travel demands in
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between
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