AG˹ٷ

STOCK TITAN

[Form 4] Asana, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4
Rhea-AI Filing Summary

Asana (ASAN) Form 4 filing reveals that director Justin Rosenstein disposed of 517,635 Class A common shares on 07/28/2025. The transaction was executed under a Rule 10b5-1 trading plan adopted 03/18/2025 and carried a weighted-average sale price of $15.0375 per share, with individual trades ranging from $14.95 to $15.21.

Following the sale, Rosenstein’s directly held stake declined to 3,210,398 Class A shares. No derivative securities were exercised or reported, and the filing contains no operational or financial performance information—only an update to insider ownership.

La comunicazione Form 4 di Asana (ASAN) mostra che il direttore Justin Rosenstein ha venduto 517.635 azioni ordinarie di Classe A il 28/07/2025. La transazione è stata effettuata nell'ambito di un piano di trading Rule 10b5-1 adottato il 18/03/2025, con un prezzo medio ponderato di vendita di 15,0375 $ per azione, e singole operazioni comprese tra 14,95 $ e 15,21 $.

Dopo la vendita, la partecipazione diretta di Rosenstein è scesa a 3.210.398 azioni ordinarie di Classe A. Non sono stati esercitati o segnalati strumenti derivati e il documento non contiene informazioni operative o finanziarie, ma solo un aggiornamento sulla proprietà interna.

La presentación del Formulario 4 de Asana (ASAN) revela que el director Justin Rosenstein vendió 517,635 acciones ordinarias Clase A el 28/07/2025. La transacción se realizó bajo un plan de comercio Rule 10b5-1 adoptado el 18/03/2025, con un precio medio ponderado de venta de 15,0375 $ por acción, con operaciones individuales entre 14,95 $ y 15,21 $.

Tras la venta, la participación directa de Rosenstein disminuyó a 3.210.398 acciones ordinarias Clase A. No se ejercieron ni reportaron valores derivados, y la presentación no contiene información operativa ni financiera, solo una actualización sobre la propiedad interna.

아사�(ASAN)� Form 4 제출�� 따르� 이사 저스틴 로젠스타인이 2025� 7� 28일에 클래� A 보통� 517,635주를 처분했습니다. � 거래� 2025� 3� 18� 채택� Rule 10b5-1 거래 계획� 따라 실행되었으며, 주당 가중평� 매도 가격은 15.0375달러였�, 개별 거래 가격은 14.95달러에서 15.21달러 사이였습니�.

매도 � 로젠스타인의 직접 보유 지분은 3,210,398 클래� A 주식으로 감소했습니다. 파생 증권� 행사� 보고� 없었으며, 제출서에� 운영 또는 재무 성과 정보가 없고 내부� 소유� 업데이트� 포함되어 있습니다.

Le dépôt du Formulaire 4 d'Asana (ASAN) révèle que le directeur Justin Rosenstein a cédé 517 635 actions ordinaires de Classe A le 28/07/2025. La transaction a été effectuée dans le cadre d'un plan de trading Rule 10b5-1 adopté le 18/03/2025, avec un prix de vente moyen pondéré de 15,0375 $ par action, les transactions individuelles variant de 14,95 $ à 15,21 $.

Après la vente, la participation directe de Rosenstein a diminué à 3 210 398 actions ordinaires de Classe A. Aucun titre dérivé n'a été exercé ou déclaré, et le dépôt ne contient aucune information opérationnelle ou financière � seulement une mise à jour sur la détention d'initiés.

Die Form 4-Meldung von Asana (ASAN) zeigt, dass Direktor Justin Rosenstein am 28.07.2025 517.635 Class A-Stammaktien veräußert hat. Die Transaktion erfolgte im Rahmen eines Rule 10b5-1-Handelsplans, der am 18.03.2025 angenommen wurde, mit einem gewichteten durchschnittlichen Verkaufspreis von 15,0375 $ pro Aktie, wobei einzelne Trades zwischen 14,95 $ und 15,21 $ lagen.

Nach dem Verkauf sank Rosensteins direkt gehaltene Beteiligung auf 3.210.398 Class A-Aktien. Es wurden keine derivativen Wertpapiere ausgeübt oder gemeldet, und die Meldung enthält keine operativen oder finanziellen Leistungsdaten � nur ein Update zum Insiderbesitz.

Positive
  • None.
Negative
  • Director Justin Rosenstein sold 517,635 Class A shares, a sizable insider divestiture that can be interpreted as reduced confidence or liquidity-seeking.
  • Direct ownership dropped to 3.21 million shares, modestly lowering insider alignment with minority shareholders.

Insights

TL;DR: Large founder sale is a mildly bearish signal despite 10b5-1 plan.

The divestiture of 517,635 shares represents a meaningful reduction in Justin Rosenstein’s direct holdings. While a pre-arranged 10b5-1 plan limits concerns over timing, investors often view sizeable insider selling as a negative sentiment indicator. The remaining 3.21 million-share position still aligns him with shareholders, yet the sale may pressure near-term perception and add incremental supply at the $15 range.

TL;DR: Governance safeguards in place; monitor future activity.

The use of a 10b5-1 plan suggests compliance best practices and reduces potential allegations of trading on non-public information. However, board-level insider sales warrant continued monitoring to assess whether broader insider sentiment is shifting. No red flags emerge regarding disclosure quality or reporting timeliness.

La comunicazione Form 4 di Asana (ASAN) mostra che il direttore Justin Rosenstein ha venduto 517.635 azioni ordinarie di Classe A il 28/07/2025. La transazione è stata effettuata nell'ambito di un piano di trading Rule 10b5-1 adottato il 18/03/2025, con un prezzo medio ponderato di vendita di 15,0375 $ per azione, e singole operazioni comprese tra 14,95 $ e 15,21 $.

Dopo la vendita, la partecipazione diretta di Rosenstein è scesa a 3.210.398 azioni ordinarie di Classe A. Non sono stati esercitati o segnalati strumenti derivati e il documento non contiene informazioni operative o finanziarie, ma solo un aggiornamento sulla proprietà interna.

La presentación del Formulario 4 de Asana (ASAN) revela que el director Justin Rosenstein vendió 517,635 acciones ordinarias Clase A el 28/07/2025. La transacción se realizó bajo un plan de comercio Rule 10b5-1 adoptado el 18/03/2025, con un precio medio ponderado de venta de 15,0375 $ por acción, con operaciones individuales entre 14,95 $ y 15,21 $.

Tras la venta, la participación directa de Rosenstein disminuyó a 3.210.398 acciones ordinarias Clase A. No se ejercieron ni reportaron valores derivados, y la presentación no contiene información operativa ni financiera, solo una actualización sobre la propiedad interna.

아사�(ASAN)� Form 4 제출�� 따르� 이사 저스틴 로젠스타인이 2025� 7� 28일에 클래� A 보통� 517,635주를 처분했습니다. � 거래� 2025� 3� 18� 채택� Rule 10b5-1 거래 계획� 따라 실행되었으며, 주당 가중평� 매도 가격은 15.0375달러였�, 개별 거래 가격은 14.95달러에서 15.21달러 사이였습니�.

매도 � 로젠스타인의 직접 보유 지분은 3,210,398 클래� A 주식으로 감소했습니다. 파생 증권� 행사� 보고� 없었으며, 제출서에� 운영 또는 재무 성과 정보가 없고 내부� 소유� 업데이트� 포함되어 있습니다.

Le dépôt du Formulaire 4 d'Asana (ASAN) révèle que le directeur Justin Rosenstein a cédé 517 635 actions ordinaires de Classe A le 28/07/2025. La transaction a été effectuée dans le cadre d'un plan de trading Rule 10b5-1 adopté le 18/03/2025, avec un prix de vente moyen pondéré de 15,0375 $ par action, les transactions individuelles variant de 14,95 $ à 15,21 $.

Après la vente, la participation directe de Rosenstein a diminué à 3 210 398 actions ordinaires de Classe A. Aucun titre dérivé n'a été exercé ou déclaré, et le dépôt ne contient aucune information opérationnelle ou financière � seulement une mise à jour sur la détention d'initiés.

Die Form 4-Meldung von Asana (ASAN) zeigt, dass Direktor Justin Rosenstein am 28.07.2025 517.635 Class A-Stammaktien veräußert hat. Die Transaktion erfolgte im Rahmen eines Rule 10b5-1-Handelsplans, der am 18.03.2025 angenommen wurde, mit einem gewichteten durchschnittlichen Verkaufspreis von 15,0375 $ pro Aktie, wobei einzelne Trades zwischen 14,95 $ und 15,21 $ lagen.

Nach dem Verkauf sank Rosensteins direkt gehaltene Beteiligung auf 3.210.398 Class A-Aktien. Es wurden keine derivativen Wertpapiere ausgeübt oder gemeldet, und die Meldung enthält keine operativen oder finanziellen Leistungsdaten � nur ein Update zum Insiderbesitz.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rosenstein Justin

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
07/28/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/28/2025 S(1) 517,635 D $15.0375(2) 3,210,398 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 18, 2025.
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $14.95 to $15.21 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 07/30/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Asana (ASAN) shares did Justin Rosenstein sell?

He sold 517,635 Class A shares on 07/28/2025.

At what price were the ASAN shares sold?

The weighted-average price was $15.0375 per share, with trades between $14.95 and $15.21.

How many ASAN shares does Rosenstein still own after the sale?

He now directly owns 3,210,398 Class A shares.

Was the transaction executed under a 10b5-1 plan?

Yes, the sale was conducted under a Rule 10b5-1 trading plan adopted 03/18/2025.

Does the Form 4 include any derivative security activity?

No, it reports no derivative transactions for this period.

What is Justin Rosenstein’s role at Asana?

He is listed as a Director of Asana, Inc.
Asana Inc

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3.61B
85.38M
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Software - Application
Services-prepackaged Software
United States
SAN FRANCISCO