Welcome to our dedicated page for Choice Hotels Intl SEC filings (Ticker: CHH), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Choice Hotels International’s success lies in an asset-light model that turns more than 7,000 franchised properties—from Comfort Inn to Cambria—into a steady stream of royalty fees. Those franchise economics, RevPAR trends and pipeline commitments are buried deep inside each 10-K annual report and 10-Q quarterly earnings report. If you have ever searched “Choice Hotels SEC filings explained simply,� you already know how time-consuming it can be to locate details on brand mix or development incentives.
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Choice Hotels International (CHH) Form 4 filing: EVP & Chief Global Brands Officer Dominic Dragisich sold 2,500 common shares on 07/23/2025 at $136.45, generating roughly $0.34 million in proceeds. The disposition was executed under a Rule 10b5-1 trading plan adopted 11/25/2024 and modified 03/14/2025, indicating the trade was pre-scheduled rather than discretionary. After the sale, Dragisich still directly owns 68,381 shares of CHH.
The filing contains no derivative transactions and no other insider activity. There is no accompanying commentary on company operations, guidance, or financial performance. Given Choice Hotels� ~50 million share count, the sale represents a de-minimis 0.005 % of outstanding shares and about 3.5 % of the insider’s reported holdings. Although insider selling can be perceived negatively, the modest size and 10b5-1 framework limit material signaling value.
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