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STOCK TITAN

[Form 4] Carvana Co. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Carvana Co. (CVNA) � Form 4 insider activity

Chief Operating Officer Benjamin E. Huston reported share disposals dated 01 Jul 2025. The filing shows two categories of transactions: (1) 1,219 shares were withheld for taxes upon RSU vesting (transaction code F) at a reference price of $338.26, and (2) nine open-market sales totalling 10,000 shares executed under a Rule 10b5-1 trading plan adopted 13 Dec 2024. Sale prices ranged from $333.64 to $342.01, resulting in roughly $3.38 million in gross proceeds.

After the sequence of transactions, Huston’s direct beneficial ownership fell from 136,855 to 126,855 Class A shares, a decline of about 7.3 percent. No new derivative positions were disclosed and no options were exercised.

  • Transaction date: 01 Jul 2025
  • Total shares disposed (including tax withholding): 11,219
  • Average sale price (weighted): � $338.17
  • Proceeds: � $3.38 million
  • Remaining direct ownership: 126,855 shares

The use of a pre-arranged 10b5-1 plan moderates signalling risk, yet the scale of the sale may still be perceived by investors as a modestly negative indicator of near-term confidence, particularly given the absence of offsetting insider purchases.

Carvana Co. (CVNA) � Attività insider Form 4

Il Chief Operating Officer Benjamin E. Huston ha segnalato la vendita di azioni datata 01 luglio 2025. La comunicazione evidenzia due tipi di operazioni: (1) 1.219 azioni trattenute per il pagamento delle tasse al momento della maturazione delle RSU (codice transazione F) a un prezzo di riferimento di 338,26$, e (2) nove vendite sul mercato aperto per un totale di 10.000 azioni effettuate secondo un piano di trading Rule 10b5-1 adottato il 13 dicembre 2024. I prezzi di vendita sono variati da 333,64$ a 342,01$, generando circa 3,38 milioni di dollari di ricavi lordi.

Dopo queste operazioni, la proprietà diretta di Huston è scesa da 136.855 a 126.855 azioni di Classe A, una diminuzione di circa il 7,3%. Non sono state dichiarate nuove posizioni derivative né sono state esercitate opzioni.

  • Data della transazione: 01 luglio 2025
  • Totale azioni cedute (inclusa la trattenuta fiscale): 11.219
  • Prezzo medio di vendita (ponderato): � 338,17$
  • Ricavi: � 3,38 milioni di dollari
  • Proprietà diretta residua: 126.855 azioni

L’utilizzo di un piano predefinito 10b5-1 riduce il rischio di segnalazioni negative, tuttavia la dimensione della vendita potrebbe essere interpretata dagli investitori come un segnale moderatamente negativo sulla fiducia a breve termine, soprattutto in assenza di acquisti di insider compensativi.

Carvana Co. (CVNA) � Actividad insider Formulario 4

El Director de Operaciones Benjamin E. Huston reportó disposiciones de acciones fechadas el 01 de julio de 2025. El informe muestra dos tipos de transacciones: (1) 1,219 acciones retenidas para impuestos al momento del otorgamiento de RSU (código de transacción F) a un precio de referencia de 338,26$, y (2) nueve ventas en el mercado abierto por un total de 10,000 acciones ejecutadas bajo un plan de trading Rule 10b5-1 adoptado el 13 de diciembre de 2024. Los precios de venta oscilaron entre 333,64$ y 342,01$, generando aproximadamente 3,38 millones de dólares en ingresos brutos.

Tras estas transacciones, la propiedad directa de Huston disminuyó de 136,855 a 126,855 acciones Clase A, una caída de alrededor del 7,3%. No se revelaron nuevas posiciones derivadas ni se ejercieron opciones.

  • Fecha de la transacción: 01 de julio de 2025
  • Total de acciones dispuestas (incluyendo retención fiscal): 11,219
  • Precio medio de venta (ponderado): � 338,17$
  • Ingresos: � 3,38 millones de dólares
  • Propiedad directa restante: 126,855 acciones

El uso de un plan preestablecido 10b5-1 reduce el riesgo de señales negativas, aunque la magnitud de la venta aún puede ser percibida por los inversores como un indicador moderadamente negativo de confianza a corto plazo, especialmente dada la ausencia de compras compensatorias por parte de insiders.

Carvana Co. (CVNA) � Form 4 내부� 거래 내역

최고운영책임�(䰿) Benjamin E. Huston� 2025� 7� 1일자� 주식 처분� 신고했습니다. 신고서에� � 가지 거래 유형� 나타납니�: (1) RSU가 확정� � 세금 납부� 위해 1,219주가 원천징수�(거래 코드 F), 기준 가격은 338.26달러, (2) 2024� 12� 13� 채택� Rule 10b5-1 거래 계획� 따라 공개 시장에서 � 10,000주를 9회에 걸쳐 매도하였습니�. 매도 가격은 333.64달러에서 342.01달러 사이였으며, � 매출은 � 338� 달러� 달합니다.

� 거래� 이후 Huston� 직접 보유 주식 수는 136,855주에� 126,855� 클래� A 주식으로 � 7.3% 감소했습니다. 새로� 파생상품 포지션은 없었으며, 옵션 행사� 없었습니�.

  • 거래 일자: 2025� 7� 1�
  • 처분� � 주식 �(세금 원천징수 포함): 11,219�
  • 평균 매도 가�(가중치 적용): � 338.17달러
  • 매출: � 338� 달러
  • 남은 직접 보유 주식: 126,855�

사전� 설정� 10b5-1 계획� 사용함으로써 신호 위험� 완화되지�, 매도 규모가 상당하여 투자자들에게 단기 신뢰도에 대� 다소 부정적� 신호� 받아들여� � 있습니다. 특히 내부� 매수� 상쇄되지 않은 점이 그러합니�.

Carvana Co. (CVNA) � Activité des initiés Formulaire 4

Le Directeur des opérations Benjamin E. Huston a déclaré des cessions d’actions datées du 1er juillet 2025. Le dépôt indique deux types de transactions : (1) 1 219 actions ont été retenues pour le paiement des impôts lors de l’acquisition des RSU (code transaction F) à un prix de référence de 338,26 $, et (2) neuf ventes sur le marché libre totalisant 10 000 actions réalisées dans le cadre d’un plan de trading Rule 10b5-1 adopté le 13 décembre 2024. Les prix de vente variaient entre 333,64 $ et 342,01 $, générant environ 3,38 millions de dollars de produit brut.

Suite à ces opérations, la détention directe de Huston est passée de 136 855 à 126 855 actions de Classe A, soit une baisse d’environ 7,3 %. Aucune nouvelle position dérivée n’a été déclarée et aucune option n’a été exercée.

  • Date de la transaction : 1er juillet 2025
  • Total des actions cédées (y compris retenue fiscale) : 11 219
  • Prix moyen de vente (pondéré) : � 338,17 $
  • Produit : � 3,38 millions de dollars
  • Détention directe restante : 126 855 actions

L’utilisation d’un plan 10b5-1 préétabli réduit le risque de signal négatif, cependant l’ampleur de la vente pourrait être perçue par les investisseurs comme un indicateur modérément négatif de confiance à court terme, notamment en l’absence d’achats compensatoires par des initiés.

Carvana Co. (CVNA) � Insider-Aktivität Form 4

Chief Operating Officer Benjamin E. Huston meldete Aktienveräußerungen zum 01. Juli 2025. Die Meldung zeigt zwei Transaktionsarten: (1) 1.219 Aktien wurden zur Steuerzahlung einbehalten beim Vesting von RSUs (Transaktionscode F) zu einem Referenzpreis von 338,26$, und (2) neun Verkäufe am offenen Markt mit insgesamt 10.000 Aktien, ausgeführt im Rahmen eines Rule 10b5-1 Tradingplans, der am 13. Dezember 2024 angenommen wurde. Die Verkaufspreise lagen zwischen 333,64$ und 342,01$, was brutto etwa 3,38 Millionen Dollar Erlös ergab.

Nach diesen Transaktionen sank Hustons direkte Beteiligung von 136.855 auf 126.855 Class A Aktien, ein Rückgang von etwa 7,3%. Es wurden keine neuen Derivatpositionen offengelegt und keine Optionen ausgeübt.

  • Transaktionsdatum: 01. Juli 2025
  • Gesamtzahl veräußerter Aktien (inklusive Steuerabzug): 11.219
  • Durchschnittlicher Verkaufspreis (gewichtet): � 338,17$
  • Erlöse: � 3,38 Millionen Dollar
  • Verbleibende direkte Beteiligung: 126.855 Aktien

Die Nutzung eines vorab festgelegten 10b5-1-Plans mindert das Signalisierungsrisiko, dennoch könnte das Ausmaß des Verkaufs von Investoren als leicht negatives Signal für das kurzfristige Vertrauen interpretiert werden, insbesondere da keine ausgleichenden Insider-Käufe stattfanden.

Positive
  • None.
Negative
  • Chief Operating Officer sold 10,000 shares (~7 % of his holdings) for � $3.38 million, which may be interpreted as a bearish signal despite execution under a 10b5-1 plan.

Insights

TL;DR: COO sells 10k shares (~$3.4 M) under 10b5-1; modest negative sentiment.

The disposal reduces Huston’s stake by roughly 7 %. While executed via an established 10b5-1 plan, the sheer dollar value and proximity to 52-week highs could be interpreted as profit-taking or caution on valuation. No offsetting buys were disclosed, so the directional signal is negative. Nevertheless, the remaining 126.9 k-share holding maintains alignment with shareholders. From a liquidity perspective the sale is immaterial to Carvana’s float, but it can influence sentiment given the insider’s senior role.

TL;DR: Routine 10b5-1 sales, governance compliant, impact neutral.

The filing follows SEC best practices: advance adoption of a 10b5-1 plan, disclosure of volume-weighted pricing, and timely reporting. The tax-withholding entry indicates equity compensation vesting, a standard occurrence. From a governance standpoint, transparency mitigates concerns of opportunistic trading. Consequently, we view the event as not materially impactful to long-term governance risk.

Carvana Co. (CVNA) � Attività insider Form 4

Il Chief Operating Officer Benjamin E. Huston ha segnalato la vendita di azioni datata 01 luglio 2025. La comunicazione evidenzia due tipi di operazioni: (1) 1.219 azioni trattenute per il pagamento delle tasse al momento della maturazione delle RSU (codice transazione F) a un prezzo di riferimento di 338,26$, e (2) nove vendite sul mercato aperto per un totale di 10.000 azioni effettuate secondo un piano di trading Rule 10b5-1 adottato il 13 dicembre 2024. I prezzi di vendita sono variati da 333,64$ a 342,01$, generando circa 3,38 milioni di dollari di ricavi lordi.

Dopo queste operazioni, la proprietà diretta di Huston è scesa da 136.855 a 126.855 azioni di Classe A, una diminuzione di circa il 7,3%. Non sono state dichiarate nuove posizioni derivative né sono state esercitate opzioni.

  • Data della transazione: 01 luglio 2025
  • Totale azioni cedute (inclusa la trattenuta fiscale): 11.219
  • Prezzo medio di vendita (ponderato): � 338,17$
  • Ricavi: � 3,38 milioni di dollari
  • Proprietà diretta residua: 126.855 azioni

L’utilizzo di un piano predefinito 10b5-1 riduce il rischio di segnalazioni negative, tuttavia la dimensione della vendita potrebbe essere interpretata dagli investitori come un segnale moderatamente negativo sulla fiducia a breve termine, soprattutto in assenza di acquisti di insider compensativi.

Carvana Co. (CVNA) � Actividad insider Formulario 4

El Director de Operaciones Benjamin E. Huston reportó disposiciones de acciones fechadas el 01 de julio de 2025. El informe muestra dos tipos de transacciones: (1) 1,219 acciones retenidas para impuestos al momento del otorgamiento de RSU (código de transacción F) a un precio de referencia de 338,26$, y (2) nueve ventas en el mercado abierto por un total de 10,000 acciones ejecutadas bajo un plan de trading Rule 10b5-1 adoptado el 13 de diciembre de 2024. Los precios de venta oscilaron entre 333,64$ y 342,01$, generando aproximadamente 3,38 millones de dólares en ingresos brutos.

Tras estas transacciones, la propiedad directa de Huston disminuyó de 136,855 a 126,855 acciones Clase A, una caída de alrededor del 7,3%. No se revelaron nuevas posiciones derivadas ni se ejercieron opciones.

  • Fecha de la transacción: 01 de julio de 2025
  • Total de acciones dispuestas (incluyendo retención fiscal): 11,219
  • Precio medio de venta (ponderado): � 338,17$
  • Ingresos: � 3,38 millones de dólares
  • Propiedad directa restante: 126,855 acciones

El uso de un plan preestablecido 10b5-1 reduce el riesgo de señales negativas, aunque la magnitud de la venta aún puede ser percibida por los inversores como un indicador moderadamente negativo de confianza a corto plazo, especialmente dada la ausencia de compras compensatorias por parte de insiders.

Carvana Co. (CVNA) � Form 4 내부� 거래 내역

최고운영책임�(䰿) Benjamin E. Huston� 2025� 7� 1일자� 주식 처분� 신고했습니다. 신고서에� � 가지 거래 유형� 나타납니�: (1) RSU가 확정� � 세금 납부� 위해 1,219주가 원천징수�(거래 코드 F), 기준 가격은 338.26달러, (2) 2024� 12� 13� 채택� Rule 10b5-1 거래 계획� 따라 공개 시장에서 � 10,000주를 9회에 걸쳐 매도하였습니�. 매도 가격은 333.64달러에서 342.01달러 사이였으며, � 매출은 � 338� 달러� 달합니다.

� 거래� 이후 Huston� 직접 보유 주식 수는 136,855주에� 126,855� 클래� A 주식으로 � 7.3% 감소했습니다. 새로� 파생상품 포지션은 없었으며, 옵션 행사� 없었습니�.

  • 거래 일자: 2025� 7� 1�
  • 처분� � 주식 �(세금 원천징수 포함): 11,219�
  • 평균 매도 가�(가중치 적용): � 338.17달러
  • 매출: � 338� 달러
  • 남은 직접 보유 주식: 126,855�

사전� 설정� 10b5-1 계획� 사용함으로써 신호 위험� 완화되지�, 매도 규모가 상당하여 투자자들에게 단기 신뢰도에 대� 다소 부정적� 신호� 받아들여� � 있습니다. 특히 내부� 매수� 상쇄되지 않은 점이 그러합니�.

Carvana Co. (CVNA) � Activité des initiés Formulaire 4

Le Directeur des opérations Benjamin E. Huston a déclaré des cessions d’actions datées du 1er juillet 2025. Le dépôt indique deux types de transactions : (1) 1 219 actions ont été retenues pour le paiement des impôts lors de l’acquisition des RSU (code transaction F) à un prix de référence de 338,26 $, et (2) neuf ventes sur le marché libre totalisant 10 000 actions réalisées dans le cadre d’un plan de trading Rule 10b5-1 adopté le 13 décembre 2024. Les prix de vente variaient entre 333,64 $ et 342,01 $, générant environ 3,38 millions de dollars de produit brut.

Suite à ces opérations, la détention directe de Huston est passée de 136 855 à 126 855 actions de Classe A, soit une baisse d’environ 7,3 %. Aucune nouvelle position dérivée n’a été déclarée et aucune option n’a été exercée.

  • Date de la transaction : 1er juillet 2025
  • Total des actions cédées (y compris retenue fiscale) : 11 219
  • Prix moyen de vente (pondéré) : � 338,17 $
  • Produit : � 3,38 millions de dollars
  • Détention directe restante : 126 855 actions

L’utilisation d’un plan 10b5-1 préétabli réduit le risque de signal négatif, cependant l’ampleur de la vente pourrait être perçue par les investisseurs comme un indicateur modérément négatif de confiance à court terme, notamment en l’absence d’achats compensatoires par des initiés.

Carvana Co. (CVNA) � Insider-Aktivität Form 4

Chief Operating Officer Benjamin E. Huston meldete Aktienveräußerungen zum 01. Juli 2025. Die Meldung zeigt zwei Transaktionsarten: (1) 1.219 Aktien wurden zur Steuerzahlung einbehalten beim Vesting von RSUs (Transaktionscode F) zu einem Referenzpreis von 338,26$, und (2) neun Verkäufe am offenen Markt mit insgesamt 10.000 Aktien, ausgeführt im Rahmen eines Rule 10b5-1 Tradingplans, der am 13. Dezember 2024 angenommen wurde. Die Verkaufspreise lagen zwischen 333,64$ und 342,01$, was brutto etwa 3,38 Millionen Dollar Erlös ergab.

Nach diesen Transaktionen sank Hustons direkte Beteiligung von 136.855 auf 126.855 Class A Aktien, ein Rückgang von etwa 7,3%. Es wurden keine neuen Derivatpositionen offengelegt und keine Optionen ausgeübt.

  • Transaktionsdatum: 01. Juli 2025
  • Gesamtzahl veräußerter Aktien (inklusive Steuerabzug): 11.219
  • Durchschnittlicher Verkaufspreis (gewichtet): � 338,17$
  • Erlöse: � 3,38 Millionen Dollar
  • Verbleibende direkte Beteiligung: 126.855 Aktien

Die Nutzung eines vorab festgelegten 10b5-1-Plans mindert das Signalisierungsrisiko, dennoch könnte das Ausmaß des Verkaufs von Investoren als leicht negatives Signal für das kurzfristige Vertrauen interpretiert werden, insbesondere da keine ausgleichenden Insider-Käufe stattfanden.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
KEETON RYAN S.

(Last) (First) (Middle)
C/O CARVANA CO.
300 E. RIO SALADO PARKWAY

(Street)
TEMPE AZ 85281

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
CARVANA CO. [ CVNA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Brand Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/01/2025 F 498(1) D $338.26 136,130 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards.
Remarks:
/s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton 07/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Carvana (CVNA) shares did the COO sell?

10,000 Class A shares were sold on 01 Jul 2025 under a Rule 10b5-1 trading plan.

What proceeds did the insider sale generate?

The weighted-average sale prices imply approximately $3.38 million in gross proceeds.

How much stock does Benjamin Huston still own after the sale?

He now directly owns 126,855 Class A shares.

Was the transaction pre-arranged?

Yes. All sales were executed pursuant to a Rule 10b5-1 plan adopted on 13 Dec 2024.

Did the filing disclose any options or derivatives exercised?

No derivative securities were reported in Table II.

Why were 1,219 shares listed under transaction code "F"?

These shares were withheld to cover taxes due on the vesting of restricted stock units.
Carvana

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