Accenture Acquires MomentumABM, Expanding Marketing Advisory and Account-Based Marketing Capabilities for B2B Growth
Accenture has acquired MomentumABM, a growth consultancy headquartered in the
Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem鈥攆rom customer growth strategy development and operating model design to capability building and program execution.
With a team of approximately 90 specialists based in
As B2B marketing continues to evolve from traditional approaches to integrated digital-first strategies, the global market for B2B marketing services is expected to grow from
鈥淲ith the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,鈥� said Sohel Aziz, Accenture Song lead for the
鈥淢omentumABM鈥檚 approach is aligned with our vision of the future of B2B growth,鈥� said Shaheen Sayed, Head of Accenture in the
Alisha Lyndon, CEO and founder of MomentumABM, added: 鈥淢arketing leaders face rising pressure to deliver growth against a backdrop of heightened client expectations. At MomentumABM, we鈥檝e helped leaders adapt to buyer complexity, set new standards for market engagement, and drive marketing-wide transformation. By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song鈥檚 global scale, broader customer reinvention capabilities, and AI investments. This combination enables us to help clients define and scale strategies, strengthen operations, and pursue client-centric growth.鈥�
MomentumABM brings proprietary methodologies and practices, including the ABM Adoption Framework, B2B marketing decision support methodologies, and insights such as the Customer Buying Index (CBX), based on research of C-suite decision makers from global organizations. The firm also holds the Global Marketing Excellence Awards and offers a recognized certification in Account-Based Marketing.
MomentumABM is the latest in a series of strategic acquisitions by Accenture Song aimed at expanding its marketing transformation capabilities. Recent acquisitions include , , , and .
The terms of the transaction were not disclosed.
Forward-Looking Statements
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Helena Binder
Accenture
+49 152 525 057 37
[email protected]
Rosie Milton-Sch枚nemann
Accenture Song
+44 7769 286484
[email protected]
Source: Accenture
