Aflac turns checkered pattern into a powerful reminder to "Check for Cancer"
Aflac (NYSE:AFL) has launched the "Check for Cancer" national movement in collaboration with sports broadcaster and cancer survivor Erin Andrews. The campaign aims to increase U.S. cancer screening rates by 10% over the next decade by transforming the common checkered pattern into a visual reminder for cancer screenings.
The initiative responds to alarming statistics showing that one in three Americans risk facing cancer, while 90% have delayed recommended screenings. The campaign includes national advertising, with a video debuting during the Aflac Kickoff Game on ESPN, along with billboards, event sponsorships, and digital platforms. For each social media post using #CheckForCancer, Aflac will donate $5 to childhood cancer research, up to $1 million.
Aflac (NYSE:AFL) ha lanciato il movimento nazionale "Check for Cancer" insieme alla commentatrice sportiva e sopravvissuta al cancro Erin Andrews. L'obiettivo della campagna 猫 aumentare i tassi di screening oncologico negli Stati Uniti del 10% nel prossimo decennio, trasformando il motivo a scacchi in un promemoria visivo per i controlli.
L'iniziativa nasce in risposta a dati preoccupanti: un americano su tre rischia di affrontare il cancro e il 90% ha posticipato gli screening consigliati. La campagna comprende pubblicit脿 nazionale, con un video presentato durante l'Aflac Kickoff Game su ESPN, oltre a cartelloni, sponsorizzazioni di eventi e piattaforme digitali. Per ogni post sui social con #CheckForCancer, Aflac doner脿 $5 per la ricerca sul cancro infantile, fino a $1 milione.
Aflac (NYSE:AFL) ha puesto en marcha el movimiento nacional "Check for Cancer" en colaboraci贸n con la locutora deportiva y superviviente de c谩ncer Erin Andrews. La campa帽a busca aumentar las tasas de cribado de c谩ncer en EE. UU. en un 10% durante la pr贸xima d茅cada, transformando el patr贸n a cuadros en un recordatorio visual para realizar revisiones.
La iniciativa responde a cifras alarmantes que muestran que uno de cada tres estadounidenses corre riesgo de enfrentar el c谩ncer, mientras que el 90% ha retrasado los controles recomendados. La campa帽a incluye publicidad nacional, con un v铆deo que se estrena en el Aflac Kickoff Game de ESPN, adem谩s de vallas, patrocinio de eventos y plataformas digitales. Por cada publicaci贸n en redes sociales con #CheckForCancer, Aflac donar谩 $5 para la investigaci贸n del c谩ncer infantil, hasta un m谩ximo de $1 mill贸n.
Aflac (NYSE:AFL)電� 鞀ろ彫旄� 氚╈啞鞚� 瓴� 鞎� 靸濎〈鞛� Erin Andrews鞕� 頃粯 鞝勱淡鞝� 旌犿帢鞚� "Check for Cancer"鞚� 鞁滌瀾頄堨姷雼堧嫟. 鞚� 旌犿帢鞚胳潃 頋旐暅 觳错伂 氍措姮毳� 鞎� 瓴�歆勳潉 靸侁赴鞁滍偆電� 鞁滉皝鞝� 鞁犿樃搿� 氚旉繑 頄ロ泟 10雲勱皠 氙戈淡鞚� 鞎� 瓴�歆勲鞚� 10% 雴掛澊電� 瓴�鞚� 氇╉憸搿� 頃╇媹雼�.
鞚措矆 旌犿帢鞚胳潃 氙戈淡鞚� 3氇� 欷� 1氇�鞚� 鞎旍棎 歆侂┐頃� 鞙勴棙鞚� 鞛堨溂氅�, 90%電� 甓岇灔 瓴�歆勳潉 氙鸽鞕旊嫟電� 鞙勴棙頃� 韱店硠鞐� 雽�鞚戫暕雼堧嫟. 旌犿帢鞚胳潃 鞝勱淡 甏戧碃毳� 韽暔頃橂┌, ESPN鞚� Aflac Kickoff Game鞐愳劀 瓿店皽霅橂姅 鞓侅儊瓿� 牍岆炒霌�, 鞚措菠韸� 頉勳洂, 霐旍韯� 頂岆灚韽检潉 韱淀暣 鞝勱皽霅╇媹雼�. #CheckForCancer 頃挫嫓韮滉犯臧� 韽暔霅� 靻岇厹 氙鸽敂鞏� 瓴岇嫓氍� 頃� 瓯措雼� Aflac電� 靻岇晞鞎� 鞐瓣惮鞐� $5毳� 旮半秬頃橂┌ 斓滊寑 $100毵�旯岇 歆�鞗愴暕雼堧嫟.
Aflac (NYSE:AFL) a lanc茅 le mouvement national "Check for Cancer" en partenariat avec la journaliste sportive et survivante du cancer Erin Andrews. La campagne vise 脿 augmenter de 10% au cours de la prochaine d茅cennie les taux de d茅pistage du cancer aux 脡tats-Unis en transformant le motif 脿 carreaux en un rappel visuel pour les d茅pistages.
L'initiative r茅pond 脿 des statistiques alarmantes montrant que un Am茅ricain sur trois risque de faire face au cancer, tandis que 90% ont retard茅 les d茅pistages recommand茅s. La campagne comprend des publicit茅s nationales, avec une vid茅o diffus茅e lors de l'Aflac Kickoff Game sur ESPN, ainsi que des panneaux d'affichage, des parrainages d'茅v茅nements et des plateformes num茅riques. Pour chaque publication sur les r茅seaux sociaux utilisant #CheckForCancer, Aflac donnera 5 $ 脿 la recherche sur le cancer infantile, jusqu'脿 1 million de dollars.
Aflac (NYSE:AFL) hat die landesweite Initiative "Check for Cancer" in Zusammenarbeit mit der Sportmoderatorin und Krebspatientin Erin Andrews gestartet. Die Kampagne will die Krebsfr眉herkennungsraten in den USA innerhalb des n盲chsten Jahrzehnts um 10% steigern, indem das vertraute Schachbrettmuster zu einer visuellen Erinnerung an Untersuchungen wird.
Die Initiative reagiert auf alarmierende Daten: einer von drei Amerikanern l盲uft Gefahr, an Krebs zu erkranken, und 90% haben empfohlene Vorsorgeuntersuchungen aufgeschoben. Zur Kampagne geh枚ren nationale Werbespots, ein Video, das beim Aflac Kickoff Game auf ESPN Premiere feiert, sowie Plakatwerbung, Event-Sponsoring und digitale Plattformen. F眉r jeden Social-Media-Beitrag mit dem Hashtag #CheckForCancer spendet Aflac $5 f眉r die Forschung zu Kinderkrebs, bis zu einer Summe von $1 Million.
- Launch of nationwide cancer screening awareness campaign targeting 10% increase in screening rates
- Partnership with high-profile cancer survivor Erin Andrews enhances campaign visibility
- Commitment to donate up to $1 million for childhood cancer research through social media campaign
- Multi-channel marketing approach including ESPN, digital platforms, and community activations
- 90% of Americans currently delay recommended cancer screenings
- One in three Americans face cancer risk, indicating significant health challenge
Newly launched campaign teams up with sports broadcaster, fashion entrepreneur and cancer survivor Erin Andrews to urge Americans to prioritize early detection听
The Check for Cancer movement reframes the familiar checkered pattern seen in everyday life as a bold, visual cue to make cancer screenings part of routine care. One in three Americans1听are at risk of facing a cancer diagnosis in their lifetime, and a vast majority (
"We are pleased to be working with Erin Andrews, whose personal experiences provide a powerful opportunity to highlight a critical issue: Too many Americans delay screenings, often due to fear, uncertainty or simply not knowing where to start. This leads to health care challenges that could have been mitigated or even avoided," Aflac Incorporated President Virgil Miller said. "Check for Cancer is about changing that. It's about turning an everyday visual into a reminder that early detection can save your life or the life of someone you love. Getting screened shouldn't feel overwhelming, it should be routine and feel woven into the fabric of everyday life just like the checkered patterns we see every day."听
Aflac's Check for Cancer movement is designed to reach national audiences through an omnichannel approach, meeting people where they are, including a 听that ran nationally on ESPN during the Aflac Kickoff Game on Aug. 31 and will continue to run on social media. Echoing Aflac's commitment to health and wellness, the video also includes several actual Aflac employees, serving as actors and extras, who were excited to share the Check for Cancer movement.
The campaign will use a mix of billboards, event sponsorships, digital platforms and grassroots community activations in key markets to emphasize the message. With a special focus on engaging younger generations, the campaign uses social-first storytelling and interactive tools to drive action around the early detection of cancer, which can impact anyone at any age, and to increase access to lifesaving cancer screenings.听
"As someone who shares valuable information on the playing field, I know how important it is to get the facts right. I've seen firsthand how early detection can change outcomes and save lives," said Andrews. "Check for Cancer is a message that hits home, because when it comes to cancer, skipping checkups can make the difference in your health."
At Aflac.com/CheckForCancer, individuals can access screening guidelines, assess their personal risk and take the first step toward early detection.听To further amplify the message, Aflac is launching a social media challenge: For every in-feed social media post using #CheckForCancer, the company will donate
"Aflac has been a pioneer in the cancer insurance industry, protecting millions of Americans from the financial burdens often created when a loved one is diagnosed with cancer. But our goal, whether through our philanthropy or our support for the health and wellness of our customers, our employees and our communities, has always been to provide holistic solutions that limit the physical, mental and financial impact of cancer. Check for Cancer is an extension of that commitment," Miller said.
To learn more, visit Aflac.com/CheckForCancer.听
ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has helped provide financial protection and peace of mind for nearly seven decades to millions of policyholders and customers through its subsidiaries in the
1听American Cancer Society, Lifetime Risk of Developing or Dying From Cancer听
2听Aflac 2025 Wellness Matters Survey
3 LIMRA 2024 U.S. Supplemental Health Insurance Total Market Report
Media contact: Jon Sullivan, 706-763-4813 or听[email protected]
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or [email protected]
View original content to download multimedia:
SOURCE Aflac
FAQ
What is Aflac's Check for Cancer campaign 2025?
How much will Aflac (NYSE:AFL) donate for each #CheckForCancer social media post?
Who is partnering with Aflac for the Check for Cancer campaign 2025?
What percentage of Americans delay cancer screenings according to Aflac's Wellness Survey?
Where can people access Aflac's cancer screening guidelines and risk assessment?
