ClassPass Members Can Now Redeem Credits for Movie Tickets at AMC Theatres庐
ClassPass has announced a strategic partnership with AMC Theatres (NYSE:AMC) that allows ClassPass members to redeem credits for standard 2D movie tickets at participating AMC locations. The service is initially available in California, Florida, Texas, and Arizona, with plans for further expansion.
The collaboration marks ClassPass's expansion beyond fitness and wellness into broader lifestyle offerings. Members can book tickets through the ClassPass app and select specific showtimes at theaters. The offering includes various bundle options, such as multiple tickets and concession add-ons like drinks and popcorn.
This initiative is part of ClassPass's parent brand Playlist's strategy to drive growth for businesses delivering in-person experiences while helping consumers access diverse lifestyle options.
ClassPass ha annunciato una partnership strategica con AMC Theatres (NYSE:AMC) che permette agli iscritti di convertire i propri crediti in biglietti standard 2D per i cinema AMC partecipanti. Il servizio 猫 disponibile inizialmente in California, Florida, Texas e Arizona, con piani per una futura espansione.
La collaborazione segna l'espansione di ClassPass oltre il fitness e il benessere verso offerte lifestyle pi霉 ampie. I membri possono prenotare i biglietti tramite l'app di ClassPass e selezionare orari specifici nelle sale. L'offerta include diverse opzioni bundle, come pacchetti con pi霉 biglietti e aggiunte per i consumi, ad esempio bevande e popcorn.
Questa iniziativa rientra nella strategia del brand capogruppo Playlist di stimolare la crescita delle attivit脿 che offrono esperienze in presenza, facilitando al contempo l'accesso dei consumatori a opzioni lifestyle pi霉 variegate.
ClassPass ha anunciado una alianza estrat茅gica con AMC Theatres (NYSE:AMC) que permite a los miembros canjear cr茅ditos por entradas est谩ndar 2D en los cines AMC participantes. El servicio est谩 disponible inicialmente en California, Florida, Texas y Arizona, con planes de expansi贸n.
Esta colaboraci贸n supone la ampliaci贸n de ClassPass m谩s all谩 del fitness y el bienestar hacia ofertas de estilo de vida m谩s amplias. Los miembros pueden reservar entradas a trav茅s de la app de ClassPass y escoger horarios concretos en las salas. La propuesta incluye distintas opciones en paquete, como entradas m煤ltiples y complementos de concesi贸n como bebidas y palomitas.
La iniciativa forma parte de la estrategia de Playlist, la marca matriz de ClassPass, para impulsar el crecimiento de negocios que ofrecen experiencias presenciales y, al mismo tiempo, facilitar a los consumidores el acceso a opciones de estilo de vida m谩s variadas.
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ClassPass a annonc茅 un partenariat strat茅gique avec AMC Theatres (NYSE:AMC) permettant aux membres de convertir leurs cr茅dits en billets standard 2D dans les cin茅mas AMC participants. Le service est initialement disponible en Californie, Floride, Texas et Arizona, avec des projets d'extension.
Cette collaboration marque l'茅largissement de ClassPass au鈥慸el脿 du fitness et du bien鈥懨猼re vers des offres lifestyle plus vastes. Les membres peuvent r茅server des billets via l'application ClassPass et choisir des s茅ances pr茅cises en salle. L'offre comprend diff茅rentes formules group茅es, telles que des packs de plusieurs billets et des options d'ajout pour les confiseries, comme boissons et popcorn.
Cette initiative s'inscrit dans la strat茅gie de la maison m猫re Playlist visant 脿 stimuler la croissance des entreprises proposant des exp茅riences en pr茅sentiel, tout en aidant les consommateurs 脿 acc茅der 脿 une plus grande diversit茅 d'options lifestyle.
ClassPass hat eine strategische Partnerschaft mit AMC Theatres (NYSE:AMC) angek眉ndigt, die es ClassPass-Mitgliedern erm枚glicht, ihre Credits gegen Standard-2D-Kinotickets in teilnehmenden AMC-Kinos einzul枚sen. Der Service ist zun盲chst in Kalifornien, Florida, Texas und Arizona verf眉gbar, mit Pl盲nen zur weiteren Ausweitung.
Die Zusammenarbeit markiert die Ausweitung von ClassPass 眉ber Fitness und Wellness hinaus zu einem breiteren Lifestyle-Angebot. Mitglieder k枚nnen Tickets 眉ber die ClassPass-App buchen und bestimmte Vorf眉hrungszeiten ausw盲hlen. Das Angebot umfasst verschiedene B眉ndeloptionen, etwa Mehrfach-Tickets sowie Zusatzoptionen wie Getr盲nke und Popcorn.
Diese Initiative ist Teil der Strategie der Dachmarke Playlist, das Wachstum von Unternehmen zu f枚rdern, die Vor-Ort-Erlebnisse anbieten, und gleichzeitig Verbrauchern den Zugang zu vielf盲ltigeren Lifestyle-Angeboten zu erleichtern.
- Expansion into new entertainment vertical beyond fitness and wellness
- Geographic presence in major states with plans for expansion
- Integration of flexible bundle options including concessions
- Strategic alignment with parent brand Playlist's growth objectives
- Limited initial rollout to only four states
- Movie offerings restricted to standard 2D showings
Insights
ClassPass-AMC partnership may boost AMC's theater utilization during off-peak times without requiring significant investment.
The new partnership between ClassPass and AMC Theatres represents an interesting strategic move for the cinema chain, potentially addressing one of the industry's persistent challenges: filling seats during non-peak hours.
This collaboration appears designed to tap into ClassPass's
What makes this partnership particularly compelling is how it addresses theater utilization economics. Most cinemas operate at
The limited initial rollout in four high-volume states (California, Florida, Texas, and Arizona) suggests a measured approach to test consumer adoption before wider implementation. For AMC, this represents a relatively low-risk experiment with minimal implementation costs that could yield meaningful incremental revenue if successful.
Notably, the partnership aligns with broader industry trends toward subscription and membership models, as theater chains continue searching for sustainable business models amid shifting consumer entertainment habits and increased competition from streaming platforms.
ClassPass adds film experiences, expanding holistic lifestyle offerings for members听
ClassPass users can now redeem credits to book standard 2D movie tickets at participating AMC locations directly through the ClassPass app, with specific showtime selection completed at the theater. The offering is available in select states, including
The move signals a major milestone for ClassPass as it expands its offerings beyond fitness and wellness into adjacent categories that align with the evolving needs of modern consumers. The collaboration follows the introduction of 鈥搕he parent brand of ClassPass鈥搘hich aims to drive growth for fitness, wellness, and lifestyle businesses that deliver in-person experiences, while also helping millions of people discover more ways to move, feel, and live better on their own terms, every day.
"Adding听AMC听Theatres to ClassPass reflects our commitment to offering the highest quality lifestyle and wellness experiences to our members," said Fritz Lanman, CEO of Playlist. "Every consumer defines wellness differently, and our mission is to provide a broad range of options that meet those needs. We're building a platform that not only gives people flexible access to the experiences they love but also serves as a marketplace solution for underutilized inventory, from yoga mats to movie tickets."
ClassPass members can choose from a variety of flexible AMC options to customize their movie outings. Bundles include solo or multiple tickets and add-ons like drinks and popcorn, providing a seamless way to unlock the full cinematic experience all within the ClassPass app.
As expectations around wellness continue to broaden, ClassPass remains focused on enabling dynamic demand generation across multiple lifestyle sectors while continuing to help people access more meaningful experiences in their day to day.
About ClassPass
ClassPass is revolutionizing the fitness and wellness industry by bringing together the world's best classes and experiences into one app. Founded in 2013, ClassPass connects members to millions of classes and experiences in 31 countries around the globe while working directly with businesses to merchandise their excess inventory, find new customers and generate new streams of revenue. With tens of thousands of fitness studios, gyms, and spas in the ClassPass network, members can use ClassPass to choose from a broad range of options including workout classes such as strength training, yoga, Pilates, and boxing, and spa treatments such as massage, acupuncture, manicures and more. Additionally, ClassPass is now available as a wellness benefit with the world's leading employers. Learn more at听http://classpass.com.听
MEDIA CONTACT:听
Annie Chapdelaine
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FAQ
What is the new partnership between AMC Theatres (NYSE:AMC) and ClassPass?
Which states have access to AMC movie tickets through ClassPass?
What bundle options are available for AMC movies through ClassPass?
How does the AMC partnership align with ClassPass's business strategy?
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