Amplitude Named a Leader and a Customer Favorite Among Digital Analytics Solutions
The Forrester Wave evaluation is a rigorous, data-driven analysis of digital analytics providers across more than 30 criteria grouped into two categories: Strength of Offering and Strength of Strategy. It also evaluates vendors using Customer Feedback. In The Digital Analytics Solutions Landscape, Q2 2025, Forrester defines digital analytics solutions as 鈥渟olutions that collect, analyze, visualize, and interpret quantitative and qualitative data from digital channels, like web and mobile applications, to help organizations identify how to improve various aspects of the digital experience, such as product usage, experience design, the effectiveness of digital marketing channels, or digital experience performance.鈥�
The Forrester Wave report states that, "Amplitude is ideal for product-led organizations where product and marketing teams need close alignment and ease of use is a priority."1 The report also recognizes Amplitude with the highest possible scores in criteria including roadmap, AI for insights generation, and AI for assistance. It states, 鈥淎mplitude鈥檚 vision is to unify the 鈥榖uying鈥� and 鈥榩roduct鈥� experience.鈥�
鈥淎mplitude is redefining how organizations use data to build exceptional product and digital experiences,鈥� said Francois Ajenstat, Chief Product Officer at Amplitude. 鈥淥ur advancements in AI have become a force multiplier, and with the introduction of AI Agents, we鈥檙e helping teams move faster from insight to action in minutes. With Agents, it will be much faster and easier to understand customer behavior, identify optimization opportunities, and measure impact.鈥�
Customers like , , , , , and rely on Amplitude to understand how users interact with their products, including where they drop off, what features drive retention, and how to continuously improve the entire customer journey.
Amplitude is recognized as a Customer Favorite, and according to the report, customers 鈥減raise Amplitude鈥檚 collaborative, partner-like approach. They also praise the platform鈥檚 ease of use, query engine speed, seamless product integration, and favorable cost to value.鈥�
鈥淭hink of Amplitude as a direct line to your audience,鈥� said Dani Mednikoff, Director, Digital Analytics & Strategy at A+E Networks. 鈥淓ven though you鈥檙e not chatting face-to-face, you can use the data you gather to understand what hooks your audience and what makes it stick around. It鈥檚 about the stories the numbers tell us, imbuing the data with meaning. What are people watching? Where and how are they watching it? Figuring this out helped us make spot-on decisions for our viewers and tailor our content to fit them.鈥�
Amplitude earned 5/5 scores across 21 criteria including Roadmap, AG真人官方 Time and Predictive Analysis, AI for Insights, AI for Assistance, and Analysis for Digital Product Performance. Amplitude also achieved the highest 鈥淐urrent Offering鈥� category score. The Forrester evaluation recognizes that, 鈥淚t excels in digital product analytics, with standout analyses like engagement matrix, persona, and conversion driver analyses.鈥�
The report also notes that 鈥淎mplitude is the only evaluated vendor with a dedicated storytelling tool,鈥� which is designed to turn insights into actions more quickly. Forrester also recognizes that 鈥淎mplitude stands out with bidirectional integration with data warehouses (DW), enabling users to analyze data with DW tables directly in Amplitude.鈥�
Access The Forrester Wave鈩� report and read more on the . To learn more about Amplitude, today.
Source:
1. The Forrester Wave鈩�: Digital Analytics Solutions, Q3 2025, Chiara De Gasperin and The Digital Analytics Solutions Landscape, Q2 2025, Chiara De Gasperin
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About Amplitude
Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike鈥檚, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2鈥檚 Summer 2025 Report. Learn how to optimize your digital products and business at .
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Source: Amplitude, Inc.
