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Amaze Reports Second Quarter 2025 Financial Results with 1,134% Year-Over-Year Revenue Growth

Accompanying Shareholder Letter Available at ir.amaze.co

With Q2 Revenue Baseline, Company Expects Sequential Topline Growth for Remainder of 2025

NEWPORT BEACH, Calif., Aug. 14, 2025 (GLOBE NEWSWIRE) -- (NYSE American: AMZE) (鈥淎maze鈥� or the 鈥淐ompany鈥�), a global leader in creator-powered commerce, today reported financial results for the second quarter ended June 30, 2025.

Recent Operational Highlights

• Surpassed 200 million lifetime storefront visits and 12 million active creators, underscoring the Amaze platform鈥檚 scale and influence in the rapidly expanding creator economy.
• Announced several marquee partnerships in recent weeks, including Alex Caruso, Jamvana, Loaded Dice, Nutrius, and Ghost Gaming, among others.
• Partnered with Picsart, allowing听users to turn their digital art, edits, and designs into physical products such as hoodies, stickers, and tote bags to sell.
• Began beta testing program for Amaze Digital Fits, a web-based tool will enable Roblox creators to design avatar fashion with no 3D experience required.
• Partnered with VisitIQ allowing Amaze to analyze, visualize, and activate first-party fan and creator data across its fast-growing platform, enabling Amaze to turn deep audience insights into smarter marketing, more comprehensive creator support, and product innovation.
• Launched digital payment strategy designed to modernize global payments, unlock new monetization tools, and enhance financial flexibility, emphasizing Amaze鈥檚 assertive push to lead in payment innovation.
• Formed strategic partnership with Parler, enabling creators to sell products directly through Parler鈥檚 growing network of social media properties including PlayTV and Parler.com.
  

Management Commentary
鈥淚n our first full quarter as a public company, we took important steps to position Amaze for long-term success,鈥� said Aaron Day, CEO of Amaze. 鈥淭o solidify our position as the go-to platform for creators, we launched new integrations like Express Checkout and AI-driven selling tools, and we also expanded monetization opportunities to Roblox players and Picsart users. These innovations helped us surpass 200 million storefront visits and over 12 million active creators on the platform.

鈥淔inancially, we generated $0.87 million in net revenue this quarter, which we view as a strong baseline for future growth. Over the past several quarters, we鈥檝e devoted significant time and effort to recapitalize the business and retool our technology infrastructure. With both initiatives far along, we now have improved liquidity to strategically invest in our business, which we expect to lead to accelerating topline growth and improved KPI performance through the second half of the year.鈥�

Key Performance Indicators (KPIs)

• Gross Merchandise Value (GMV): $3.77 million
• Average Order Value (AOV): $50.00 (1H 2025)
• U.S. Conversion Rate: .41% of all traffic
• Creator Lifetime Value (LTV): $200.00
• Total Active Creators with Stores: Over 12 million
• Total Number of Active Visitors: Over 200 million

Second Quarter 2025 Financial Results
Results compare the second quarter ended June 30, 2025 (鈥淨2 2025鈥�) to the second quarter ended June 30, 2024 (鈥淨2 2024鈥�) unless otherwise indicated. Results from Q2 2024 represent only Fresh Vine Wine, Inc. results.

• Total revenue increased 1,134% to $0.87 million in Q2 2025 from $0.07 million in the same year-ago period. The increase in net contribution revenue was mostly attributable to the addition of sales from Amaze as the Company closed the acquisition during the first quarter of 2025.
• Gross profit increased 1,903% to $0.79 million in Q2 2025 from $(0.04) million in the same year-ago period. The increase in gross profit is primarily due to the operating leverage of the Amaze platform, which enables high-margin digital and physical sales with lower incremental cost compared to traditional wholesale models.
• Net loss was $5.5 million, or $(3.34) per share, in Q2 2025 compared to net loss of $0.88 million, or $(1.22) per share, in the same year-ago period. The increase in net loss is largely driven by a $4.68 million increase in SG&A expenses that are primarily related to operating costs associated with Amaze鈥檚 creator-focused business model, including personnel, legal and professional services related to the reverse merger, and marketing costs to support platform growth.
• The Company had $0.31 million in cash at June 30, 2025, compared to $0.16 million at December 31, 2024.

Outlook
Amaze management expects to build on the base provided by its Q2 performance, both at the top and bottom line. The Company foresees net revenue continuing to ramp sequentially in Q3 as well as into Q4. As a result of these material topline increases, combined with additional organizational efficiencies, Amaze also expects to generate a temporary profit in Q4 2025/Q1 2026 due to an increase in sales related to the seasonality of the business.

Amaze鈥檚 Q3 2025, Q4 2025 and Q1 2026 financial outlook is based on a number of assumptions that are subject to change and many of which are outside our control. If actual results vary from these assumptions, our expectations may change. There can be no assurance that we will achieve these results.

Shareholder Letter
Amaze management also posted a letter to shareholders on its Investor Relations website (), which further details the company鈥檚 results, discusses various business initiatives, and provides a future financial and industry outlook.

For investor information, please contact
For press inquiries, please contact

Available Information
We periodically provide other information for investors on our corporate website, https://www.amaze.co, and our investor relations website, https://ir.amaze.co. This includes press releases and other information about financial performance, information on corporate governance, and details related to our annual meeting of stockholders. We intend to use our website as a means of disclosing material non-public information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors should monitor our website, in addition to following the Company鈥檚 press releases, SEC filings, and public conference calls and webcasts.

About Amaze
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to 鈥渟ell anything, anywhere,鈥� Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at听.

Cautionary Note Regarding Forward-Looking Statements
This press release contains 鈥渇orward-looking statements鈥� within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the 鈥淓xchange Act鈥�). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our Q3 2025 and Q4 2025/Q1 2026 financial outlook, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as 鈥渕ay,鈥� 鈥渕ight,鈥� 鈥渟hould,鈥� 鈥渨ould,鈥� 鈥渃ould,鈥� 鈥渆xpect,鈥� 鈥減lan,鈥� 鈥渁nticipate,鈥� 鈥渋ntend,鈥� 鈥渂elieve,鈥� 鈥渙utlook,鈥� 鈥渆stimate,鈥� 鈥減redict,鈥� 鈥減otential鈥� or 鈥渃ontinue,鈥� and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.