Southwest Airlines Takes Off with Priceline: More Flights, More Smiles, Same Great Fares, Now Available Directly on Priceline
Priceline (NASDAQ:BKNG) has announced a significant partnership with Southwest Airlines, enabling customers to book Southwest flights directly through Priceline's platform and across other Booking Holdings brands including Booking.com and Agoda.
The collaboration gives travelers access to Southwest's complete fare inventory, including all fare types and over 4,000 daily flights to more than 100 destinations across the U.S., Mexico, Central America, and the Caribbean. Customers booking through Priceline will maintain eligibility for Southwest's Rapid Rewards program while also earning Priceline VIP status.
Priceline (NASDAQ:BKNG) ha annunciato una partnership importante con Southwest Airlines, che consente ai clienti di prenotare voli Southwest direttamente tramite la piattaforma di Priceline e altri marchi di Booking Holdings come Booking.com e Agoda.
La collaborazione offre ai viaggiatori l'accesso all'intera gamma di tariffe Southwest, inclusi tutti i tipi di tariffe e oltre 4.000 voli giornalieri verso pi霉 di 100 destinazioni negli Stati Uniti, Messico, America Centrale e Caraibi. I clienti che prenotano tramite Priceline manterranno l'idoneit脿 al programma Rapid Rewards di Southwest e guadagneranno anche lo status VIP di Priceline.
Priceline (NASDAQ:BKNG) ha anunciado una asociaci贸n significativa con Southwest Airlines, que permite a los clientes reservar vuelos de Southwest directamente a trav茅s de la plataforma de Priceline y otras marcas de Booking Holdings, incluyendo Booking.com y Agoda.
La colaboraci贸n brinda a los viajeros acceso al inventario completo de tarifas de Southwest, incluyendo todos los tipos de tarifas y m谩s de 4,000 vuelos diarios a m谩s de 100 destinos en EE. UU., M茅xico, Am茅rica Central y el Caribe. Los clientes que reserven a trav茅s de Priceline mantendr谩n la elegibilidad para el programa Rapid Rewards de Southwest y tambi茅n obtendr谩n el estatus VIP de Priceline.
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Priceline (NASDAQ:BKNG) a annonc茅 un partenariat important avec Southwest Airlines, permettant aux clients de r茅server directement des vols Southwest via la plateforme de Priceline ainsi que d'autres marques de Booking Holdings telles que Booking.com et Agoda.
Cette collaboration offre aux voyageurs un acc猫s 脿 l'int茅gralit茅 de l'inventaire tarifaire de Southwest, incluant tous les types de tarifs et plus de 4 000 vols quotidiens vers plus de 100 destinations aux 脡tats-Unis, au Mexique, en Am茅rique centrale et dans les Cara茂bes. Les clients r茅servant via Priceline conserveront leur 茅ligibilit茅 au programme Rapid Rewards de Southwest tout en b茅n茅ficiant du statut VIP Priceline.
Priceline (NASDAQ:BKNG) hat eine bedeutende Partnerschaft mit Southwest Airlines angek眉ndigt, die es Kunden erm枚glicht, Southwest-Fl眉ge direkt 眉ber die Plattform von Priceline sowie 眉ber andere Marken von Booking Holdings wie Booking.com und Agoda zu buchen.
Die Zusammenarbeit bietet Reisenden Zugang zum kompletten Tarifangebot von Southwest, einschlie脽lich aller Tarifarten und 眉ber 4.000 t盲gliche Fl眉ge zu mehr als 100 Zielen in den USA, Mexiko, Mittelamerika und der Karibik. Kunden, die 眉ber Priceline buchen, behalten ihre Berechtigung f眉r das Rapid Rewards-Programm von Southwest und erhalten gleichzeitig den Priceline VIP-Status.
- Strategic partnership expands distribution network for both companies
- Access to Southwest's extensive network of 4,000+ daily flights
- Customers can earn both Rapid Rewards and Priceline VIP status
- Integration across all Booking Holdings brands enhances market reach
- None.
Insights
Booking Holdings gains valuable Southwest Airlines inventory across its platforms, expanding its competitive position against other OTAs.
This strategic partnership between Booking Holdings and Southwest Airlines represents a significant distribution expansion for both companies. For Booking Holdings (BKNG), adding Southwest's extensive inventory of 4,000+ daily flights to over 100 destinations provides a crucial competitive advantage in the U.S. domestic market where Southwest holds substantial market share. Previously, Southwest had maintained a relatively restricted distribution strategy, primarily selling through its own direct channels.
The integration across multiple Booking Holdings brands (Priceline, Booking.com, and Agoda) creates an immediate inventory expansion that addresses a notable gap in BKNG's U.S. domestic flight offerings. This allows BKNG to provide more comprehensive comparison shopping, potentially increasing conversion rates and transaction volume on its platforms.
From a customer acquisition perspective, this partnership enables BKNG to attract Southwest's loyal customer base while maintaining their ability to earn Rapid Rewards points. Simultaneously, Southwest gains access to BKNG's massive global customer network, particularly international travelers planning U.S. itineraries who typically book through OTAs rather than airline-direct channels.
The agreement supports BKNG's strategy of building a more comprehensive travel ecosystem, reducing the need for customers to shop across multiple platforms. By offering Southwest's various fare bundles with transparent inclusion details, BKNG strengthens its value proposition against competitors like Expedia and direct booking channels.
Iconic travel brands team up to get travelers to their happy places for a happy price
Through the partnership, Southwest flights are also now bookable across the Booking Holdings portfolio of brands, including Booking.com and Agoda.
"Our goal is to be the best travel dealmaker in the world. Collaborating with Southwest, one of the most trusted names in air travel, is a natural next step in our mission to do so," said Brigit Zimmerman, Chief Commercial Officer at Priceline. "Adding their fares to our lineup means more choice and more value for the millions of Priceline customers planning their next trip."
"We're happy to partner with Priceline to broaden our distribution network and offer even more Customers the opportunity to experience our Southwest Hospitality," said Tony Roach, Executive Vice President Customer & Brand at Southwest Airlines. "We look forward to making it easier for Customers to access our extensive flight offerings to book their next trip."
The partnership between Southwest庐, the airline known for their legendary Hospitality, and Priceline, the online travel leader known for its unbeatable deals and effortless booking platform, gives customers access to all of Southwest's fare types, allowing them to:
- Compare fare bundles side by side
- Know exactly what's included
- Book with confidence
- Earn both Rapid Rewards and Priceline VIP status
With more than 4,000 daily flights and service to over 100 destinations across the
For more information and to book your next vacation, visit聽 or download the聽Priceline app.
About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.
About Southwest Airlines Co.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within
- Based on
U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q1 2025. - Fulltime-equivalent active Employees as of June 30, 2025
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FAQ
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