Top Appliance Retailer Boosts Conversions With HawkSearch
Bridgeline Digital (NASDAQ:BLIN) has implemented a significant search platform upgrade for a major appliance retailer using its HawkSearch technology. The enhancement leverages AI-powered search and personalization features to improve the customer shopping experience.
The upgrade includes OpenSearch integration, unified site search, and advanced visual search capabilities. The system delivers personalized product recommendations and custom landing pages, while providing real-time analytics for improved merchandising strategies. A key feature allows customers searching for specific appliances to instantly view available inventory, accessories, and relevant financing options based on their browsing history.
Bridgeline Digital (NASDAQ:BLIN) ha effettuato un importante aggiornamento della piattaforma di ricerca per un grande rivenditore di elettrodomestici, adottando la sua tecnologia HawkSearch. L鈥檃ggiornamento sfrutta funzioni di ricerca e personalizzazione basate sull鈥橧A per rendere pi霉 fluida l鈥檈sperienza d鈥檃cquisto.
L鈥檌ntervento integra OpenSearch, una ricerca unificata sul sito e avanzate funzionalit脿 di ricerca visuale. Il sistema propone consigli di prodotto personalizzati e pagine di atterraggio dedicate, fornendo al contempo analisi in tempo reale per ottimizzare le strategie di merchandising. Una caratteristica chiave consente agli utenti che cercano elettrodomestici di visualizzare immediatamente disponibilit脿 a magazzino, accessori e opzioni di finanziamento pertinenti in base alla loro cronologia di navigazione.
Bridgeline Digital (NASDAQ:BLIN) ha implementado una actualizaci贸n significativa de la plataforma de b煤squeda para un importante minorista de electrodom茅sticos utilizando su tecnolog铆a HawkSearch. La mejora aprovecha funciones de b煤squeda y personalizaci贸n impulsadas por IA para mejorar la experiencia de compra.
La actualizaci贸n incluye integraci贸n con OpenSearch, b煤squeda unificada en el sitio y capacidades avanzadas de b煤squeda visual. El sistema ofrece recomendaciones de productos personalizadas y p谩ginas de destino a medida, adem谩s de proporcionar anal铆ticas en tiempo real para optimizar las estrategias de merchandising. Una funci贸n destacada permite a los clientes que buscan electrodom茅sticos ver al instante el inventario disponible, accesorios y opciones de financiaci贸n relevantes seg煤n su historial de navegaci贸n.
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Bridgeline Digital (NASDAQ:BLIN) a r茅alis茅 une mise 脿 niveau importante de sa plateforme de recherche pour un grand distributeur d鈥櫭﹍ectrom茅nager en utilisant sa technologie HawkSearch. Cette am茅lioration exploite des fonctions de recherche et de personnalisation aliment茅es par l鈥橧A pour am茅liorer l鈥檈xp茅rience d鈥檃chat.
La mise 脿 jour inclut l鈥檌nt茅gration OpenSearch, une recherche unifi茅e sur le site et des capacit茅s avanc茅es de recherche visuelle. Le syst猫me propose des recommandations produits personnalis茅es et des pages d鈥檃tterrissage sur mesure, tout en fournissant des analyses en temps r茅el pour affiner les strat茅gies de merchandising. Une fonctionnalit茅 cl茅 permet aux clients recherchant des appareils de voir instantan茅ment les stocks disponibles, les accessoires et les options de financement pertinentes selon leur historique de navigation.
Bridgeline Digital (NASDAQ:BLIN) hat f眉r einen gro脽en Haushaltger盲teh盲ndler ein bedeutendes Upgrade der Suchplattform mit seiner HawkSearch-Technologie umgesetzt. Die Verbesserung nutzt KI-gest眉tzte Suche und Personalisierungsfunktionen, um das Einkaufserlebnis zu optimieren.
Das Upgrade umfasst die Integration von OpenSearch, eine einheitliche Onsite-Suche sowie erweiterte visuelle Suchfunktionen. Das System liefert personalisierte Produktempfehlungen und ma脽geschneiderte Landingpages und bietet zugleich Echtzeit-Analysen zur Verbesserung der Merchandising-Strategien. Ein zentrales Feature erm枚glicht es Kunden, die nach bestimmten Ger盲ten suchen, sofort verf眉gbare Best盲nde, Zubeh枚r und passende Finanzierungsoptionen basierend auf ihrem Surfverhalten einzusehen.
- Integration of advanced AI-powered search capabilities
- Implementation of personalized product recommendations
- Addition of real-time analytics for merchandising insights
- None.
AI search and personalization speeds up shopping and drives sales
WOBURN, MA / / August 28, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced the launch of a search platform upgrade for a top appliance retailer. The upgrade delivers faster, more relevant search results and a smoother shopping journey.
HawkSearch now powers OpenSearch, unified site search, and advanced visual search for the appliance retailer. Customers see personalized recommendations and custom landing pages that guide them to the right products faster. For example, a shopper searching "stainless steel French door refrigerator" instantly sees in-stock models, related accessories, and financing options tailored to their browsing history.
The platform is built for speed, scalability, and uptime. AI-driven analytics give the retailer insights to improve merchandising and marketing strategies in real time.
"This initiative shows HawkSearch's ability to deliver scalable, innovative search solutions that meet changing customer expectations," said Ari Kahn, CEO of Bridgeline Digital.
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. Learn more at .
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
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