Beamr to Demonstrate Live 4K Quality Enhancement with NVIDIA Holoscan for Media
Beamr (NASDAQ: BMR) has announced a demonstration of its real-time AI-powered 4K quality enhancement solution at IBC 2025 in Amsterdam. The technology, integrated with NVIDIA Holoscan for Media, enables the enhancement of low-resolution content to live 4K while reducing CDN costs by up to 50%.
The solution combines NVIDIA RTX Video Super Resolution for upscaling 720p content to 4K with Beamr's Content-Adaptive Bitrate technology (CABR), which optimizes enhanced streams for efficient distribution. The demonstration will be presented on September 14, 2025, at 4:00 PM at IBC Content Everywhere Hall 4 Stage.
Beamr (NASDAQ: BMR) presenter脿 una dimostrazione della sua soluzione AI in tempo reale per il miglioramento della qualit脿 in 4K a IBC 2025 ad Amsterdam. Integrata con NVIDIA Holoscan for Media, la tecnologia consente di trasformare contenuti a bassa risoluzione in 4K live, riducendo i costi CDN fino al 50%.
La soluzione unisce NVIDIA RTX Video Super Resolution per l'upscaling da 720p a 4K con la tecnologia Content-Adaptive Bitrate (CABR) di Beamr, che ottimizza i flussi migliorati per una distribuzione pi霉 efficiente. La dimostrazione si terr脿 il 14 settembre 2025 alle 16:00 al IBC Content Everywhere Hall 4 Stage.
Beamr (NASDAQ: BMR) ha anunciado una demostraci贸n de su soluci贸n en tiempo real impulsada por IA para mejorar la calidad en 4K en IBC 2025 en 脕msterdam. Integrada con NVIDIA Holoscan for Media, la tecnolog铆a permite convertir contenidos de baja resoluci贸n a 4K en directo, reduciendo los costes de CDN hasta en un 50%.
La soluci贸n combina NVIDIA RTX Video Super Resolution para escalar contenido de 720p a 4K con la tecnolog铆a Content-Adaptive Bitrate (CABR) de Beamr, que optimiza los streams mejorados para una distribuci贸n m谩s eficiente. La demostraci贸n se presentar谩 el 14 de septiembre de 2025 a las 16:00 en IBC Content Everywhere Hall 4 Stage.
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Beamr (NASDAQ: BMR) a annonc茅 une d茅monstration de sa solution d'am茅lioration de la qualit茅 4K en temps r茅el aliment茅e par l'IA lors de IBC 2025 脿 Amsterdam. Int茅gr茅e 脿 NVIDIA Holoscan for Media, la technologie permet d'茅lever des contenus basse r茅solution en 4K live tout en r茅duisant les co没ts CDN jusqu'脿 50%.
La solution associe NVIDIA RTX Video Super Resolution pour l'upscaling de contenus 720p vers la 4K et la technologie Content-Adaptive Bitrate (CABR) de Beamr, qui optimise les flux am茅lior茅s pour une distribution plus efficace. La d茅monstration aura lieu le 14 septembre 2025 脿 16h00 sur la sc猫ne IBC Content Everywhere Hall 4 Stage.
Beamr (NASDAQ: BMR) hat angek眉ndigt, seine KI-gest眉tzte Echtzeit-L枚sung zur 4K-Qualit盲tsverbesserung auf der IBC 2025 in Amsterdam vorzuf眉hren. Die mit NVIDIA Holoscan for Media integrierte Technologie macht es m枚glich, niedrig aufgel枚ste Inhalte in Live-4K umzuwandeln und dabei CDN-Kosten um bis zu 50% zu senken.
Die L枚sung kombiniert NVIDIA RTX Video Super Resolution zum Upscaling von 720p auf 4K mit Beamrs Content-Adaptive Bitrate (CABR)-Technologie, die die verbesserten Streams f眉r eine effiziente Verteilung optimiert. Die Demonstration findet am 14. September 2025 um 16:00 Uhr auf der IBC Content Everywhere Hall 4 Stage statt.
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Insights
Beamr's new AI-powered 4K enhancement technology potentially offers significant cost savings and quality improvements for live broadcasters.
Beamr's upcoming demonstration at IBC 2025 represents a significant technological advancement in the broadcasting industry. The company is showcasing a solution that addresses a critical pain point: delivering high-quality 4K content from lower-resolution source footage while managing costs effectively.
The technology combines NVIDIA's RTX Video Super Resolution capabilities with Beamr's proprietary Content-Adaptive Bitrate (CABR) technology to create a powerful two-step process: first enhancing lower-resolution content to 4K using AI, then optimizing the bitrate to reduce transmission costs by up to
This solution targets a genuine market need as broadcasters struggle with the increasing demand for 4K content on modern devices while managing the enormous data volumes generated by multi-camera live events. The ability to upscale 720p content to 4K in real-time while simultaneously reducing bandwidth requirements could be transformative for live sports and concert broadcasts.
The partnership with NVIDIA adds credibility to Beamr's solution, leveraging NVIDIA's Holoscan for Media platform and RTX PRO 6000 Blackwell Workstation hardware. This integration demonstrates Beamr's strategic positioning within the industry ecosystem.
For content distributors, the potential
The high-efficiency solution for broadcasters of live events, enabling to reduce CDN costs by up to
Herzliya, Israel, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Beamr Imaging Ltd. (NASDAQ: BMR), a leader in video optimization technology and solutions, today announced it will demonstrate real-time, cost-effective AI-powered quality enhancement to 4K for broadcasters and streamers of live events, such as sports matches and music concerts. This solution, available to customers of Beamr鈥檚 partners, efficiently enhances low-resolution content to live 4K (ultra-high definition).聽
The demonstration, integrating , a real-time AI platform for live media, will be presented at , a top global content and technology event, held in Amsterdam, the Netherlands, from September 12-15, 2025. Beamr will present a on the subject on September 14, 2025, at 4:00 PM, in IBC Content Everywhere Hall 4 Stage.
Beamr is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit its booth (5.c18) or schedule a meeting. For registration, please click the .
Global sports and other live events generate a staggering volume of multi-camera video streams. While the source footage is often captured at a lower resolution, such as 720p, viewers demand a premium experience on their 4K devices and smart TVs. This gap between source quality and viewer expectations creates quality and user experience challenges.
The demonstration showcases a complete pipeline: NVIDIA RTX Video Super Resolution supported through Media Gateway Next reference container on Holoscan for Media upscales 720p content to 4K in real-time with AI quality enhancement, and then Beamr's Content-Adaptive Bitrate technology (CABR) optimizes the enhanced stream for efficient distribution. Beamr鈥檚 patented CABR analyzes each frame in real-time, for optimal compression that preserves visual quality while achieving up to
鈥淏roadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events,鈥� said Beamr CEO, Sharon Carmel. 鈥淥ur demonstration with NVIDIA Holoscan for Media, leveraging NVIDIA鈥檚 RTX PRO 6000 Blackwell Workstation, showcases how this challenge can be solved. The optimized, CDN-friendly and low latency 4K live broadcasting can transform live broadcasting for our partners鈥� customers and enhance the user experience of their viewers.鈥�
Beamr is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit at booth (5.c18) or schedule a meeting. For registration, please click the .
About Beamr
Beamr (Nasdaq: BMR) is a world leader in content-adaptive video compression, trusted by top media companies including Netflix and Paramount. Beamr鈥檚 perceptual optimization technology (CABR) is backed by 53 patents and a winner of Emmy庐 Award for Technology and Engineering. The innovative technology reduces video file sizes by up to
Beamr powers efficient video workflows across high-growth markets, such as media and entertainment, user-generated content, machine learning, and autonomous vehicles. Its flexible deployment options include on-premises, private or public cloud, with convenient availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers.
For more details, please visit聽聽or the investors鈥� website聽
Forward-Looking Statements
This press release contains 鈥渇orward-looking statements鈥� that are subject to substantial risks and uncertainties. Forward-looking statements in this communication may include, among other things, statements about Beamr鈥檚 strategic and business plans, technology, relationships, objectives and expectations for its business, the impact of trends on and interest in its business, intellectual property or product and its future results, operations and financial performance and condition. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渃ontemplate,鈥� 鈥渃ould,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渋ntend,鈥� 鈥渟eek,鈥� 鈥渕ay,鈥� 鈥渕ight,鈥� 鈥減lan,鈥� 鈥減otential,鈥� 鈥減redict,鈥� 鈥減roject,鈥� 鈥渢arget,鈥� 鈥渁im,鈥� 鈥渟hould,鈥� 鈥渨ill鈥� 鈥渨ould,鈥� or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company鈥檚 current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company鈥檚 reports filed from time to time with the Securities and Exchange Commission (鈥淪EC鈥�), including, but not limited to, the risks detailed in the Company鈥檚 annual report filed with the SEC on March 4, 2025 and in subsequent filings with the SEC. Forward-looking statements contained in this announcement are made as of the date hereof and the Company undertakes no duty to update such information except as required under applicable law.
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