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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

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Brightstar Lottery (NYSE:BRSL) has secured an eight-year contract with the Missouri Lottery to deploy its OMNIA� integrated lottery solution. The company will modernize both retail and digital solutions, enhancing the lottery's digital program with Connected Play, second-chance promotions, and a loyalty program.

The contract includes deployment of extensive retail equipment: 5,250 Retailer Pro S2s, 2,220 GameTouch� 28s, 75 GameTouch� 20s, 250 GameTouch� Draws, and 1,250 Digital Menu Boards. Brightstar's partnership with Missouri Lottery spans over 30 years, contributing more than $8.5 billion to public education in the state.

Brightstar currently serves nearly 90 lottery customers globally and is the primary technology provider to 26 of 46 U.S. lottery jurisdictions and 7 of the world's 10 largest lotteries.

Brightstar Lottery (NYSE:BRSL) ha ottenuto un contratto di otto anni con la Missouri Lottery per implementare la sua soluzione integrata OMNIA�. L'azienda modernizzerà sia le soluzioni retail che digitali, migliorando il programma digitale della lotteria con Connected Play, promozioni di seconda opportunità e un programma fedeltà.

Il contratto prevede l'installazione di un ampio equipaggiamento retail: 5.250 Retailer Pro S2, 2.220 GameTouch� 28, 75 GameTouch� 20, 250 GameTouch� Draw e 1.250 Digital Menu Boards. La collaborazione tra Brightstar e Missouri Lottery dura da oltre 30 anni, contribuendo con più di 8,5 miliardi di dollari all'istruzione pubblica dello stato.

Brightstar serve attualmente quasi 90 clienti lotteria a livello globale ed è il principale fornitore tecnologico di 26 su 46 giurisdizioni lotteria negli Stati Uniti e di 7 delle 10 lotterie più grandi al mondo.

Brightstar Lottery (NYSE:BRSL) ha asegurado un contrato de ocho años con la Lotería de Missouri para implementar su solución integrada OMNIA�. La compañía modernizará tanto las soluciones minoristas como digitales, mejorando el programa digital de la lotería con Connected Play, promociones de segunda oportunidad y un programa de fidelidad.

El contrato incluye la instalación de un amplio equipo minorista: 5,250 Retailer Pro S2, 2,220 GameTouch� 28, 75 GameTouch� 20, 250 GameTouch� Draw y 1,250 Digital Menu Boards. La asociación de Brightstar con la Lotería de Missouri abarca más de 30 años, aportando más de 8.5 mil millones de dólares a la educación pública del estado.

Brightstar atiende actualmente a casi 90 clientes de lotería a nivel mundial y es el principal proveedor tecnológico de 26 de 46 jurisdicciones de lotería en EE.UU. y de 7 de las 10 loterías más grandes del mundo.

Brightstar Lottery (NYSE:BRSL)ëŠ� 미주ë¦� 복권ê³� 8ë…� 계약ì� 체결하여 OMNIAâ„� 통합 복권 ì†”ë£¨ì…˜ì„ ë„입합니ë‹�. 회사ëŠ� 소매 ë°� 디지í„� ì†”ë£¨ì…˜ì„ ëª¨ë‘ í˜„ëŒ€í™”í•˜ì—� Connected Play, ë‘� 번째 기회 프로모션, 그리ê³� 로열í‹� 프로그램으로 복권ì� 디지í„� 프로그램ì� ê°•í™”í•� 예정입니ë‹�.

계약ì—는 광범위한 소매 장비 배치가 í¬í•¨ë˜ì–´ 있습니다: 5,250대 Retailer Pro S2, 2,220대 GameTouchâ„� 28, 75대 GameTouchâ„� 20, 250대 GameTouchâ„� Draw, 1,250대 Digital Menu Boards. Brightstar와 미주ë¦� 복권ì� íŒŒíŠ¸ë„ˆì‹­ì€ 30ë…� ì´ìƒ ì§€ì†ë˜ì–� 왔으ë©�, ì£� ë‚� ê³µêµìœ¡ì— 85ì–� 달러 ì´ìƒì� 기여했습니다.

BrightstarëŠ� 현재 ì � 세계 ì•� 90ê°� 복권 ê³ ê°ì� 서비스하ë©�, 미국 ë‚� 46ê°� 복권 관할구ì—� ì¤� 26ê³�ê³� 세계 10대 복권 ì¤� 7ê³�ì� 주요 기술 제공업체입니ë‹�.

Brightstar Lottery (NYSE:BRSL) a obtenu un contrat de huit ans avec la loterie du Missouri pour déployer sa solution de loterie intégrée OMNIA�. L'entreprise modernisera les solutions de vente au détail et numériques, améliorant le programme numérique de la loterie avec Connected Play, des promotions à seconde chance et un programme de fidélité.

Le contrat comprend le déploiement d'un équipement de vente au détail étendu : 5 250 Retailer Pro S2, 2 220 GameTouch� 28, 75 GameTouch� 20, 250 GameTouch� Draw et 1 250 Digital Menu Boards. Le partenariat de Brightstar avec la loterie du Missouri dure depuis plus de 30 ans, ayant contribué à hauteur de plus de 8,5 milliards de dollars à l'éducation publique dans l'État.

Brightstar dessert actuellement près de 90 clients loteries à l'échelle mondiale et est le principal fournisseur technologique de 26 des 46 juridictions de loterie américaines et de 7 des 10 plus grandes loteries mondiales.

Brightstar Lottery (NYSE:BRSL) hat einen achtjährigen Vertrag mit der Missouri Lottery abgeschlossen, um die integrierte Lotterielösung OMNIA� einzuführen. Das Unternehmen wird sowohl Einzelhandels- als auch digitale Lösungen modernisieren und das digitale Programm der Lotterie mit Connected Play, Zweitchance-Promotions und einem Treueprogramm verbessern.

Der Vertrag umfasst die Bereitstellung umfangreicher Einzelhandelsausrüstung: 5.250 Retailer Pro S2, 2.220 GameTouch� 28, 75 GameTouch� 20, 250 GameTouch� Draws und 1.250 Digital Menu Boards. Die Partnerschaft von Brightstar mit der Missouri Lottery besteht seit über 30 Jahren und hat mehr als 8,5 Milliarden US-Dollar zur öffentlichen Bildung im Bundesstaat beigetragen.

Brightstar betreut derzeit fast 90 Lotteriekunden weltweit und ist der Haupttechnologieanbieter für 26 von 46 US-Lotteriejurisdiktionen sowie für 7 der 10 größten Lotterien der Welt.

Positive
  • Secured eight-year contract extension with long-term client Missouri Lottery
  • Comprehensive deployment of new retail equipment across multiple product lines
  • Strong market position serving 26 of 46 U.S. lottery jurisdictions
  • Expansion of digital capabilities through Connected Play and loyalty programs
Negative
  • None.

Insights

Brightstar secures valuable 8-year Missouri contract, strengthening its dominant market position in the stable, recurring-revenue lottery sector.

Brightstar's new eight-year contract with the Missouri Lottery represents a significant business win that reinforces the company's strong position in the North American lottery market. This deal has multiple revenue components that investors should note: a comprehensive technology deployment, digital program enhancements, and substantial hardware installations across Missouri's lottery retail network.

The contract's long-term nature provides valuable revenue visibility and demonstrates the sticky, long-lasting relationships Brightstar maintains with government lottery operators. The company already serves 26 of 46 U.S. lottery jurisdictions (56.5% market share) and 7 of the world's 10 largest lotteries, showing its dominant position in a market with high barriers to entry.

The hardware component is substantial, featuring installation of 5,250 Retailer Pro S2 terminals, 2,220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, and 1,250 Digital Menu Boards. This large-scale deployment suggests a meaningful contract value, though specific financial terms weren't disclosed.

Particularly notable is the inclusion of Brightstar's Connected Play technology and loyalty program development, indicating the Missouri Lottery is investing in omnichannel strategies that bridge retail and digital play—a critical evolution as lottery operators seek to engage younger demographics through digital touchpoints while maintaining their traditional retail presence.

The contract renewal with a 30+ year customer also validates Brightstar's service quality and technological reliability in a sector where system failures can have significant reputational and financial consequences for government lottery operators.

Company to upgrade central system, enhance digital program and deliver a full suite of new retailer hardware via eight-year contract

LONDON, July 15, 2025 /PRNewswire/ -- Brightstar Lottery PLC (NYSE: BRSL) ("Brightstar") announced today that it will deploy its fully-integrated lottery solution, OMNIA�, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery's digital program to include Connected Play, second-chance promotions and loyalty program.

"For more than 30 years, the Missouri Lottery has relied on Brightstar's world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state," said Lester Elder, Missouri Lottery Executive Director. "We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players."

"Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways," said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. "We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education."

Brightstar will also deliver new retailer equipment including 5,250 Retailer Pro S2s, 2,220 GameTouch� 28s, 75 GameTouch� 20s, 250 GameTouch� Draws, 1,250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability and convenience, backed by the high performance and integrity of Brightstar's market-leading central system.

Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and seven of the world's 10 largest lotteries.

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About Brightstar
Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit .

Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2024 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at . Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.

Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, [email protected]
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190

© 2025 Brightstar Lottery PLC

The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.

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FAQ

What is the duration and scope of Brightstar Lottery's new contract with Missouri Lottery?

Brightstar (NYSE:BRSL) secured an eight-year contract to deploy OMNIA� integrated lottery solution, including retail modernization and digital enhancements.

How many retail devices will Brightstar deploy for Missouri Lottery?

Brightstar will deploy 5,250 Retailer Pro S2s, 2,220 GameTouch� 28s, 75 GameTouch� 20s, 250 GameTouch� Draws, and 1,250 Digital Menu Boards.

What is Brightstar's market presence in the U.S. lottery industry?

Brightstar is the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and serves 7 of the world's 10 largest lotteries.

How much has Missouri Lottery contributed to public education through its partnership with Brightstar?

Through its 30+ year partnership with Brightstar, Missouri Lottery has contributed more than $8.5 billion to public education in the state.

What digital enhancements will Brightstar provide to Missouri Lottery?

Brightstar will enhance Missouri Lottery's digital program with Connected Play, second-chance promotions, and a loyalty program.
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