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SHANGHAI, Aug. 14, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter and the six months ended聽June 30, 2025聽on聽Thursday, August 28, 2025, before the open of聽U.S.聽markets.

The Company will host a conference call to discuss the earnings at聽7:30 a.m. Eastern Time聽on聽Thursday, August 28, 2025聽(7:30 p.m.聽Beijing聽time on the same day).

Dial-in details for the earnings conference call are as follows:

A replay of the conference call may be accessible through September 4, 2025 by dialing the following numbers:

A live webcast of the conference call will be available on the Investor Relations section of聽Baozun's website at聽. An archived webcast will be available through the same link following the call.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the聽U.S.聽Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the聽United States Securities and Exchange Commission聽and its announcements, notices or other documents published on the website of聽The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that聽Baozun聽believes to be reasonable as of this date, and聽Baozun聽undertakes no obligation to update such information, except as required under applicable law.

About聽Baozun Inc.

Founded in 2007,聽Baozun Inc.聽is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 490 brands from various industries and sectors around the world, including East and聽Southeast Asia,聽Europe聽and聽North America.

Baozun Inc.聽comprises three major business lines --聽Baozun聽e-Commerce (BEC),聽Baozun Brand Management聽(BBM) and聽Baozun International聽(BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visit聽.

For investor and media inquiries, please contact:

Baozun Inc.
Ms.聽Wendy Sun
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SOURCE Baozun Inc.